David Reviews

 Biting the hand that feeds us since 2002.

Domino's Pizza
"Winter Survival"
30s
7 January 2017
UK Pizza Restaurants / Delivery

A family remain blissfully unconcerned about the very worst winter has to offer - snow, hail, their house pretty much falling down around them - because they have the Winter Survival deal from Domino's to sustain them.

Things are pitched just right in this ad, with the tongue in cheek humour enhanced by the intentionally stilted, self-conscious delivery of the actors. As a result, the script can include phrases like 'sumptuous sides' without sounding overworked.

The somewhat manic laughter of the family at the end of the ad tops things off, particularly when they pause as the power goes out... and then go straight back to cackling. Very enjoyable stuff that doesn't take itself too seriously with some nice special effects to boot.

Army Recruitment
"Jungle"

Mark said:

The horrors of war


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Oak Furnitureland
"Biggest Ever"
20s
23 Jan 2017
Oak Furnitureland just won't quit - they're slashing their prices even further in their biggest ever sale. The highlight of this ad is when a woman sits down to have breakfast at one of the discounted oak tables. But what could she be reading on her laptop? The news? A furniture blog? Steamy fanfiction about the Oak Furnitureland guys and their forbidden romance? The mystery continues.

Oak Furnitureland
"Fifty Percent"
20s
23 Jan 2017
Oak Furnitureland have held winter sales in the past, but this one is their "biggest ever". Even the manager’s taken by surprise at their fifty-percent discount. Most reassuring. The gaffer rallies the troops to make sure everyone is on message before his sidekick barges in front. Have all these other employees been hiding in the staffroom until now?

Peugeot
"Reality"
30s
23 Jan 2017
The ad for Peugeot's 3008 SUV shows a guy who experiences driving the car via virtual reality. He's brought back to earth with a bump when he knocks over a glass of water and remembers he's not actually in the snazzy car, but sitting at his desk. When the car drives past in reality, he's so enraptured he walks straight into a window as the questionable slogan 'reality: the most exciting sensation you can imagine' is delivered.

Read To Me
"The Princess and the Pea"
2 mins
24 Jan 2017
Pamela Anderson joins the ranks of celebrities reading fairy tales for Russian charity Read To Me with a sweet retelling of 'The Princess and The Pea.' The charity is dedicated to improving the lives of orphans, and bedtime stories read by some of the most famous people in the world are an effective way to drum up attention and support for their work.

Adidas
"Y-3"
2 mins 40s
23 Jan 2017
This ad for Adidas' Y-3 collection feels like a trailer for a movie which doesn't exist about a dystopian future. Designed by influential Japanese fashion designer Yohji Yamamoto (hence the Y), the collection enhances the cryptic, quasi-facist imagery of the film, centred around a mysterious figure fleeing from the establishment. Strange, intriguing stuff.

YSL Black Opium
"Get A Shock"
60s
23 Jan 2017
Is it safe to call Edie Campbell an opium addict? YSL Black Opium, that is. Dodgy moniker aside, there’s a new ‘Floral Shock’ edition on the shelves. Campbell continues her exploration of Shanghai’s nightlife, flitting between a dark persona and a slightly more colourful one. Her moody presence is leavened by some eye-catching lighting and visual flourishes.

Suzuki
"Weather"
30s
21 Jan 2017
Ant & Dec hijack another Suzuki Ignis test drive. They claim to be a fount of knowledge for this unsuspecting driver… if he can get a word in edgeways. The “intelligent driving assistant” eventually advises him to wear a coat outside. Most helpful - just don’t rely on the duo’s Saturday Night Takeaway board game for accurate information.

Nestlé Pure Life
"Mums"
30s
21 Jan 2017
This rather odd ad from Nestle features a series of women explaining what their mothers passed onto them - self confidence, creativity, a sense of adventure - and then awkwardly segues into "That's why I give my family Nestle Pure Life!"... bottled water which reportedly comes from drought-stricken regions. It's clearly designed to be a universal message which works across multiple markets, but it doesn't quite hit the mark.

Hungry House
"Burger"
20s
20 Jan 2017
Hungry House’s takeaway aficionados discuss what makes the perfect burger. Everyone has their preferred toppings: halloumi cheese, avocado, egg, bacon… or just stack as many beef burgers as the laws of physics allow, as one bloke suggests. The ad reflects changing tastes as upmarket burger chains offer more choice than ever before.

Peperami
"Snack Back"
20s
23 Jan 2017
A group of lads find themselves in dire need of some sausage in the latest ad for Peperami. One creative chap amplifies his grumbling stomach - which doesn't exactly please the neighbours - until Animal comes kicking down their door to deliver meat snacks. We can't help missing the more anarchic version of the character, he feels a bit tame here.

Gaviscon
"Tim and Tom"
20s
23 Jan 2017
Gaviscon introduce us to Tim and Tom, two chaps who “live life on the go”... until heartburn and indigestion strike, that is. While they clutch their torsos, an animated fireman soothes their innards with dual-wield hoses. Whatever happened to John and James, the previous Gaviscon twins? Regardless, it seems like the brand has a twin fetish.

Lidl
"Fish and Chips"
20s
23 Jan 2017
At Lidl, you can get enough food to make fish and chips for four people - including the sauce and mushy peas, of course - for less than the price of four branded fish filets from Asda. This no frills ad gets the point across directly: Lidl is cheap as, well, chips.

Barclays
"Interview Skills"
30s
22 Jan 2017
Plenty of us have wished we could wind back the clock on a job interview. Well, Barclays do just that in this well-shot ad. The bank continues to support young jobseekers with practical advice, such as how to nail the final interview. This lad’s reverse walk is neatly done and it helps give the message some dynamism.

San Luis Obispo International Film Festival
"Home Cinema"
60s
23 Jan 2017
Inviting cinemagoers to make themselves at feel home is a risky business. Incessant chatter, smartphone abuse, a cacophony of rustling… enough to make any film connoisseur squirm in their seat. Still, the San Luis Obispo International Film Festival picks a homely way of promoting their annual programme.

Dunelm
"Sale"
10s
20 Jan 2017
Credit to Dunelm for injecting a little pizzaz into this 10” sales plug. An empty room is filled with sofas, rugs, and lighting, while the VO claims the retailer’s selection can make our homes “happy”. We’re not quite sure how that works, but stop motion visuals and a jazzy score add some production value.

Expedia
"Northern Lights"
20s
20 Jan 2017
Expedia help satisfy another case of wanderlust in this documentary-inspired campaign. Keen photographer David wants to add some priceless snaps to the album. With the help of the advertised website, he and his friends are able to capture the Northern Lights. A gentle nudge in the right direction for would-be travellers.

Oak Furnitureland
"January Super Sale"
20s
20 Jan 2017
Oak Furnitureland are having a January Super Sale, so any eager beavers - go away Donald, not that kind - can pop down and get some wood furniture for cheap. They even deliver your heavy chunks of hardwood for free, in case the prospect of lugging that table to the car was putting you off.

Pot Noodle
"Gary the Brickie"
60s
20 Jan 2017
Geordie Gary went from being a 'proper normal lad' to President of the United States by borrowing some money from his dad to set up a hotel and... you know where this is going. This is an excellent spoof, hitting all the marks of a good Trump send-up including the graphics of 'Gary Tower', his too-beautiful wife, and the inflammatory tweets which swell his social media following ('cats are crap'... Gary, you monster).

Short Films
"Charlie Cloudhead"
8 mins
20 Jan 2017
This short film by Rupert Cresswell gives us an insight into the life of Charlie - a man with a lot on his mind. We meet the long-suffering chap during an awkward dinner with his wife, a cloud literally hanging over his head as he frets about such issues as scheduling stress, being pressed over his yearly bonus, and accidentally saying things like "You're still a very attractive woman" to his wife - yikes.

Woolmark
"Unravelled"
2 mins 34s
20 Jan 2017
This ad for the International Woolmark Prize features director Issac Lock trying to create a 'three-hour live art immersive experience' celebrating merino wool, the overlooked 'foundation of our civilisation'. The event is beset with problems - budget cuts being less of an issue than nobody understanding the creative vision of the project. It's all a mockumentary, of course, and hugely entertaining to watch the 'creative process' in action.

Seven Seas
"Martha Ward"
20s
18 Jan 2017
This ad featuring fashion stylist Martha Ward is surprisingly un-stylish. A model exclaims "Martha, why don't I wear what you're wearing? We could be twins!" in manner supposed to suggest Seven Seas supplements keep Martha in such good nick she could be mistaken for someone a lot younger... but the lack of enthusiasm behind the remark makes it feel somewhat insincere.

American Express
"December"
85s
20 Jan 2017
If you’re already counting down the days until next Christmas, this American Express film hits the right note. A diverse cast describe what the holiday season means to them, from bringing friends and family together to a karaoke session with mum. Director Justin Hackney puts his subjects at ease and lets their personalities shine through.

Reebok
"Hands"
60s
20 Jan 2017
At a time of year when many of us are focused on our appearance, Reebok are bringing back their 'Be More Human' campaign, which carries the message that being physical unlocks the best version of yourself. A series of cinematic ads get the point across, with 'Hands' focusing on the physical changes which accompany the mental.

Sainsbury's
"Food Dancing (Extended)"
2 mins 55s
20 Jan 2017
This extended version of the new Sainsbury's 'Food Dancing' campaign features some interesting additions, including dance instructions and a colourful 80's rap video-style segment. Despite the campaign causing health and safety concerns in some quarters (dancing with sharp knives or flinging around tea-towels near open flames... maybe they have a point), this extended version is an effective promo for MysDiggi's specially-created song.

Gorillaz
"Hallelujah Money (ft. Benjamin Clementine)"
4 mins 31s
20 Jan 2017
Gorillaz explored environmentalism in 2010’s ‘Plastic Beach’. Now they’ve got President Trump in their sights. Damon Albarn and Jamie Hewlett’s animated posse are joined by London artist Benjamin Clementine as they pay ‘tribute’ to cold, hard cash. The lyrics are laden with references to wealth and protecting one’s interests - whatever the cost.


David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.