David Reviews

 Biting the hand that feeds us since 2002.

Centrum
"Tim Lovejoy"
30s
9 January 2017
UK Vitamins / Supplements

So many questions here. Why is an ad for a supplement focused on 'seeing food as nutrition' and therefore eradicating a need for the product? Is it an artistic choice to have everything slightly out of focus? Can Tim Lovejoy really do a headstand? Whatever the answers, it feels like a long way from Soccer AM.

Domino's Pizza
"Winter Survival"

Chris said:

great acting


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Latest Work

Woolmark
"Unravelled"
2 mins 34s
20 Jan 2017
This ad for the International Woolmark Prize features director Issac Lock trying to create a 'three-hour live art immersive experience' celebrating merino wool, the overlooked 'foundation of our civilisation'. The event is beset with problems - budget cuts being less of an issue than nobody understanding the creative vision of the project. It's all a mockumentary, of course, and hugely entertaining to watch the 'creative process' in action.

American Express
"December"
85s
20 Jan 2017
If you’re already counting down the days until next Christmas, this American Express film hits the right note. A diverse cast describe what the holiday season means to them, from bringing friends and family together to a karaoke session with mum. Director Justin Hackney puts his subjects at ease and lets their personalities shine through.

Reebok
"Hands"
60s
20 Jan 2017
At a time of year when many of us are focused on our appearance, Reebok are bringing back their 'Be More Human' campaign, which carries the message that being physical unlocks the best version of yourself. A series of cinematic ads get the point across, with 'Hands' focusing on the physical changes which accompany the mental.

Sainsbury's
"Food Dancing (Extended)"
2 mins 55s
20 Jan 2017
This extended version of the new Sainsbury's 'Food Dancing' campaign features some interesting additions, including dance instructions and a colourful 80's rap video-style segment. Despite the campaign causing health and safety concerns in some quarters (dancing with sharp knives or flinging around tea-towels near open flames... maybe they have a point), this extended version is an effective promo for MysDiggi's specially-created song.

Adidas
"One in a Billion"
60s
18 Jan 2017
They say imitation is the sincerest form of flattery. In that case, Under Armour should be very flattered by this Chinese Adidas commercial. The ad riffs on Under Armour’s sublime ‘Rule Yourself’ ad from 2015. Yet there's more to it than that; it also challenges notions about Chinese conformity.

Mini
"Who's In?"
45s
11 Jan 2017
Are you in or out? That's the pressing issue in this ad for Mini, showcasing five different models aimed at young, outdoorsy people who embrace adventure like the rest of us would embrace a hot water bottle on a cold night. If you like rock climbing, surfing, ping pong (yes), and being uber-fashionable while you do it all, this is the car for you.

Tom Clancy's Ghost Recon: Wildlands
"The Red Dot"
1 min 32s
19 Jan 2017
Despite shuffling off this mortal coil in 2013, Tom Clancy’s name still adorns Ubisoft’s range of tactical shooters. The latest is ‘Ghost Recon: Wildlands’, and this live-action ad directed by John McTiernan sets the scene with some feline help. While three hardmen play cards, a cat notices a red dot dancing around the room - which doesn't bode well for these three gents.

Subaru
"Never Sit Still"
30s
19 Jan 2017
This energetic spot from Subaru taps into the trend for rapid-fire editing popular in car ads at the moment. A tight 30" is just the right amount of time to show off the vehicle and create a sense of adventure, presenting 'the few who dare to keep moving' (teachers, inventors, scholars, artists) while the voiceover tells us to 'never sit still'.

Cancer Research
"Live Colonoscopy"
90s
19 Jan 2017
Some Channel 4 viewers will have been caught off-guard while watching ‘A New Life in the Sun’ on Wednesday afternoon. After all, it’s not every day you see a live colonoscopy take place. Eager to remind audiences how the charity is tackling the disease in real-time, we’re shown how a potentially cancerous bowel polyp is removed.

Hoog Catharijne
"Let's Play"
30s
19 Jan 2017
This ad for Holland's largest shopping centre - Hoog Catharijne - is about as stylish as it gets: it's also a huge amount of fun. Against a bouncy soundtrack and colourful pastel backgrounds, actors jump, dance, and play while showing off some of the products available in the centre's 160+ stores. There are also some lovely bits of quirky stop motion work added in for good measure.

MQA
"Take Me There"
1 min 38s
19 Jan 2017
Audiophiles will appreciate these well-shot films for MQA. A woman hitting the treadmill and a man enjoying some light reading are joined by hip hop artist Michael Ellison and and cellist Edgar Moreau respectively. Skilful transitions and lighting convey how music fans can enjoy immersive sound with the advertised audio format.

More Than
"Doggyssentials"
42s
19 Jan 2017
More Than aim to provide, well, more for policyholders by launching a canine care package. The insurer has included everything from treats to health products in each box - and they’ve recruited the ideal delivery service. The idea taps into the popularity of subscription boxes while suggesting the insurer goes the extra mile for its customers.

North London Waste Authority
"A Message From The Netherlands"
30s
18 Jan 2017
This funny ad for the North London Waste Authority features a hapless young man explaining how he can't buy decent trainers since the Netherlands ran out of plastic. Instead he has to wear wooden clogs... which get him soundly rebuffed by a potential date at the bar. If only people had recycled more - then at least he could get knocked back with cool shoes on.

Dispatches
"Made in Britain"
20s
18 Jan 2017
Dispatches are investigating the cheap clothing industry in the UK, where people are being paid half the living wage to produce the latest high street fashions. This trail for the programme is skilfully animated, getting its point across with a cut paper effect and jagged graphics which sync up effectively with the soundtrack.

The Jump
"Flying Without Wings"
50s
18 Jan 2017
This promo for Channel 4's beleaguered reality show 'The Jump' features the plangent vocals of Westlife. 'Flying Without Wings' accompanies shots of this year's batch of celebrities flying over a snowy landscape, with appropriately transcendent expressions as they perform improbable acrobatic feats.

Virgin Media
"Rebirth"
60s
18 Jan 2017
This slick ad for Virgin Media Ireland takes us through a technological graveyard where obsolete TV sets go to die. Cleverly chosen film clips create an eerie atmosphere to show that this technology's era has passed... while a mysterious red cable snakes its way through the carcasses. The 'way of the future' turns out to be a huge pulsing orb depicting the new era of TV on Virgin Media. Intriguing stuff.

New Zealand Transport Agency
"Thank You"
60s
18 Jan 2017
This is an interesting approach to car safety from New Zealand. While we watch a young man endure physiotherapy after a traffic collision, the older-sounding narrator describes how the incident occurred. Turns out the young man was at fault and suffered the worst. Is he bitter? No - he’s thankful his life was saved by the narrator travelling at a safe speed.

Sainsbury's
"Food Dancing"
60s
18 Jan 2017
Something interesting always happens when an agency like W+K gets into bed with a client like Sainsbury's and so it proves with the agency's début TV work for its big new client. Orange Supermarket has been placed at the forefront of a new movement called #fooddancing by an ad with an earwormy soundtrack from MysDiggi combined with a montage that's been made to look as though it's been clandestinely filmed in our actual kitchens.

TCO
"Bot Rights"
5 mins 24s
18 Jan 2017
It’s rare we feature an ad about Swedish trade unions, but here we are. The country’s trade union alliance has released this lengthy film championing workers’ rights for, erm, artificial intelligence. That includes automated answering services, chatbots, and even spambots, bless ‘em. A novel way of promoting union membership in the digital era.

SpeakWell
"Save an American"
2 mins
18 Jan 2017
France and the United States of America have always enjoyed a rather volatile relationship. Despite The Simpsons coining the phrase “cheese-eating surrender monkeys” and Congress turning French fries into ‘freedom fries’, it seems our friends across the Channel aren’t ones to hold grudges as this tongue-in-cheek ad demonstrates.

BUPA
"Care"
30s
18 Jan 2017
Bupa’s recent moving depiction of recovery added new depth to their message. This 30” commercial widens the scope by showing numerous individuals enjoying life after injury or illness. The healthcare provider believes true care goes beyond health insurance, and that their range of services can help patients return to normality sooner.

Young's
"Date Night"
20s
18 Jan 2017
Malcom the cat - who for some reason never took off like Aleksandr and Sergei despite being voiced by Rupert Everett - returns: still grumpy, still hungry, and still thwarted by his inconsiderate humans. If they'd only give him some of their dinner, Malcom moans, then he could get back to having his 'pick of the ladies' instead of focusing all his energy on fish.

Aldi
"Duck"
30s
18 Jan 2017
Aldi’s animal farm continues to grow. The supermarket tells us shoppers don’t like “big bills” in January… which doesn’t do Duncan the duck any favours. While he waddles off chastened, we’re shown how small Aldi’s grocery bill is. Decent performance from Duncan - we like to think he would’ve accepted that loaf of bread as payment.

Virgin Active
"Go There"
30s
17 Jan 2017
There's a stylish mix of animation, CG, and live action in this energetic ad for Virgin Active. An upbeat soundtrack accompanies visuals of people making the most of their gym facilities, while the shots are enhanced by animated extensions of the action. We particularly like the classic video game sound effects and scores on the woman in the yellow shirt - having an HP bar at the gym would be great.

BBC Sport
"National Pride"
60s
18 Jan 2017
BBC Creative asks a wide variety of rugby fans what makes them proudest about their teams and homelands ahead of the Six Nations. The answers range from Johnny Wilkinson to white van men to kilts and haggis, and the diversity of what makes people proud of their country is both amusing and heartening.

Latest Work

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.