David Reviews

 Biting the hand that feeds us since 2002.

Audi
"Vorsprung Durch Technik"
40s
11 January 2005
UK Cars

A car explodes into pieces that form into a shower of shapes and as they bounce they form the familiar words Vorsprung Durch Technik before combining again to reform the car. Better hope this doesn't happen while you're in the car or your spleen might end up where your nose is supposed to be.

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On This Day

Carling
"The Race"
60s
25 Feb 2005
Two male flatmates try to trick each other into thinking they will not be hurrying home in an attempt to be the one to nab the last can of Carling in their fridge. Their impressive chase takes place in Newcastle-upon-Tyne.

Ofcom
"Product Placement"
20s
25 Feb 2011
This film lets viewers know that product placement is soon to be allowed on British television and reveals that a special logo will be used to identify programmes where it's in use. We're certainly looking forward to trying to spot the instances of its use.

The Sun on Sunday
"Tomorrow"
60s
25 Feb 2012
Various 'ordinary' people sing lines from the song 'Tomorrow' in this ad warning us about the new Sunday edition of The Sun. They might run it on subsequent Saturdays but it's perfectly possible that this smart piece of advertising will only run for a day.

NFU Mutual
"Tea"
40s
25 Feb 2013
A series of close-ups of a cup of tea being made is used to illustrate the idea that the advertised financial institution pays attention to detail. The visual aspect supports the notion that the NFU wants to go against the grain and offer considered decision-making to its customers.

Samsung Galaxy
"Tim Burton"
90s
25 Feb 2013
When a project is too 'out there' for Tim Burton, you know that it's gone seriously awry and that's the premise of the gag in this lovely commercial for Samsung which aired during Sunday night's Oscars coverage. The maverick film-maker is roped into the ongoing 'Unicorn Apocalypse' discussion but finds it all a bit too weird.

Save The Children
"Birth"
60s
25 Feb 2014
This is possibly the most powerful ad Save The Children has made. Acclimatised as we are to images of starving children and babies lethargic with illness and malnutrition, this simple spot communicates that they - in some way - are the lucky ones to have survived thus far. The directness of the situation here leaves no room for us to mentally divorce ourselves from what we're witnessing on screen.

Project Literacy
"The Alphabet of Illiteracy"
1 min 40s
25 Feb 2016
It's hard to overstate the empowering importance of reading and writing, and this eye-catching film commissioned by publishers Pearson and made by FCB Inferno connects illiteracy with many other global problems. It cleverly uses the simplicity of the alphabet to make its parallel and further connects it to the process of learning-to-read by using the kind of iconography usually associated with a book for very young readers.

Guinness
"Hands"
60s
25 Feb 2007
The minute-long version of the ad which featured earlier this month. Stop-frame animation is used to enable a pair of hands to do all kinds of things in an ad which brings to mind Anticipation - the award-winning Irish ad for Guinness from several years ago.

Friends Reunited
"Bird of Paradise"
40s
25 Feb 2007
The best use yet of natural history footage yet in this campaign sets the mating display of a bird of paradise to an appropriate Otis Redding track to illustrate how some creatures go about getting a shag. You don't have to do this because you can use the Friends Reunited Web Site instead.

British Gas
"All Over Britain"
40s
25 Feb 2008
It's good to know that at least some of the record profits recently announced by British Gas are being put to good use. The cheesy ads featuring talking flames seemed to have been dropped in favour of this beautifully photographed compilation of people enjoying their expensive fuel.

Sacla
"Percussion"
30s
25 Feb 2008
Really strange commercial which seems to give us an idea of what might have happened had the geniuses behind Kraftwerk opted for a career in advertising instead of avant-garde music. The outcome is quite pleasing... but unquestionably odd.

Whiskas
"Sarah & Lucy"
30s
25 Feb 2010
In this commercial we meet Sarah who has some strange beliefs. First, she thinks it's possible to grill chicken without using a grill. Second, she imagines that her cat likes her meat to be cooked. Don't listen to Sarah... she's a bit of a nutter.

The Fairtrade Foundation
"We Swap"
27s
25 Feb 2010
This simple film advocates the idea that we should switch to Fairtrade where possible. Each time we swap to something that's been ethically sourced, we make a genuine difference to people in deprived parts of the world.

Starbucks
"Fairtrade Coffee"
30s
25 Feb 2010
Another Fairtrade related commercial marking Fairtrade fortnight. Starbucks apparently sources all of its coffee on a Fairtrade basis so it probably isn't quite as evil a corporation as you thought despite the overall impression that they offer.

Tropicana
"Arctic Sun"
60s
25 Feb 2010
Inside the Arctic Circle, the sun disappears during the winter and Tropicana decided to provide one community in the north of Canada with an artificial sun to provide some temporary relief from the darkness. This ad marks the event.

The Sun on Sunday
"Alton Towers"
30s
25 Feb 2010
This is an excellent way of announcing a special offer. People aboard one of the rides at Alton Towers attempt, with mixed success, to reveal how it's possible to collect free theme park tickets if we buy the Sun newspaper next week.

Rowntree's Randoms
"Parachute Jump"
30s
25 Feb 2012
As in the previous ads, popping the advertised confectionery into your mouth makes you spout random nonsense. This proves especially alarming to a group of people preparing for a parachute jump as it's their instructor who has been afflicted.

BBC HD Channel
"HD Idents"
40s
25 Feb 2012
We've included this series of idents used by the BBC to highlight the benefits of its HD offering to highlight the benefits of our HD offering. All subscribers may already have noticed the improvement in our quality but premium subscribers must particularly enjoy the ability to watch ads in HD when they switch to full-screen.

Cheeky Bingo
"Mother's Day"
20s
25 Feb 2013
What will you do to get something for free? That's the question posed by this amusing ad for Cheeky Bingo which depicts a man dressing as his girlfriend's mum to get his hands on a free lunch on Mother's Day. If only he'd known about the advertised online bingo service's 'free' offer.

Alien Nation
"Kiss Me"
30s
25 Feb 2013
Even the BBC's sternest critics know that it's untouchable when it comes to natural history and they're now spreading a little of the magic in BBC4's direction for a series on insects that's to be broadcast on the highbrow station. Perhaps the BBC is hoping to lure some of the impressive audiences it won for 'Africa' over to the under-subscribed channel.

Life Financial Group
"A Piece of Paper"
70s
25 Feb 2014
This Russian ad for life insurance is quite a surprise to us. We've always assumed Russia to be rather cagey about its history of law enforcement, but this explicitly references earlier times when the course of your life and the lives of those around you depended on having the right pieces of paper. You don't need those any more, the ad says; with us, it's people who decide your fate, not anonymous decrees.

Jägermeister
"Journey to Surf"
60s
25 Feb 2014
This arresting ad follows a group of young men through the inhospitable terrain of Iceland in pursuit of the ultimate surf experience. It's almost beyond the bounds of belief to think they're voluntarily looking to don wetsuits out there in the arctic weather - but they do, and warm up afterwards with a bonding shot of the liqueur in question.

Paddy Power
"Flicky-Whoosh iPad App"
30s
25 Feb 2014
The cheeky tone of the Paddy Power campaign proves no obstacle even when the brief demands the demonstration of an iPad app. The familiar VO reponds to a customer request to stop making funny adverts and give them an iPad app by making a pretty funny advert about their iPad app which, apparently, has all the flicky whooshness you could hope for.

VW Tiguan
"Shark Diving"
30s
25 Feb 2014
How much do you love your children? Enough to let them go on an expensive shark diving experience? Or enough to let them go so long as it doesn't cost too much? This amusing ad shows the, er, depths one dad is prepared to sink to for his thriftiness despite the screamingly obvious pitfalls and his boy's wariness. "What's the worst that could happen?" he asks breezily as the rusty cage door swings open.

American Express
"Stop Fraud"
30s
25 Feb 2015
This fun spot from American Express tells us that the company loves patterns, as animated shapes and objects fill up our screens. "We love spotting the little things that shouldn't be there. That's nine so far," the VO observes. What? Where are the things that shouldn't be there? We want a chance to spot them too. But we're just not as hawkeyed as AmEx, whose powers of observation is one thing that makes them so good at spotting fraud.

On This Day

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.