David Reviews

 Biting the hand that feeds us since 2002.

swiftcover.com
"Golf Course"
30s
11 January 2010
UK Motor Insurance

To show how relaxed Iggy Pop is these days, we see the man who puts the 'sex' into 'sexagenarian' taking it easy on the golf course. Alongside him is a puppet representation of the wild alter ego he uses when performing on stage. As strange as advertising gets.

Directgov
"It's A Rap"

Claire said:

This is a nice concept but the execution is so contrived i just did a bit of sick.


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On This Day

Orange
"Patrick Swayze"
60s
26 Feb 2005
Patrick Swayze puts forward his pitch to the Orange Film Board only to see it decimated in the traditional way - they want his mute assassin in a tale of revenge to speak with words rather than actions.

KFC
"Sponsorship of Ant N Dec's Takeaway"
62s
26 Feb 2005
Another outing for KFC's fantastic show-stopping singers. Here they are used to top and tail the ad breaks to mark KFC's sponsorship of Ant and Dec's current Saturday night offerings.

O2
"March Of The Ducks"
60s
26 Feb 2009
A nicely judged piece of tongue-in-cheek advertising for the mobile phone network appears to be loosely based on the true story of the thousands of rubber ducks which fell overboard in 1992 and spent the next decade crossing three different oceans.

Coca Cola
"Social Media Guard"
1 min 50s
26 Feb 2014
According to this lovely piece of spoofery, Coca Cola have devised the perfect solution to the anti-social behaviour generated by our addiction to mobile devices. A cone like the one used by a vet to stop a dog from opening a wound can be used to ensure we stop staring at our phones and lift our heads to acknowledge our fellow humans.

Toffifee
"Family Fun"
60s
26 Feb 2015
This is a welcome new direction for a confectionery brand whose previous advertising left a lot to be desired. Moving away from the Kinder-style jingles and pan-Euro generics, this ad by director Liz Murphy is full of genuine family appeal. The minute-long spot features mum and dad spending the day with their children and bonding over Toffifee in a way that feels authentically heartwarming.

Ariel
"Share the Load"
2 mins
26 Feb 2016
In a work of splendid brevity, Ariel take two minutes to question generations of role assignments when it comes to our household responsibilities. A father watches as his daughter juggles cleaning, cooking, and tidying up while her husband sits on the sofa watching television. The scene doesn't sit well with the elderly man, as he ponders his own culpability in making this the norm.

Powergen
"Cheaper Than Grittish Bass"
20s
26 Feb 2006
The spiritual fellow played by The Fast Show regular Simon Day decides its bad luck to say out loud that Powergen is cheaper than British Gas and so he whispers it instead. Unfortunately, he is misheard leading to the conclusion that Powergen is cheaper than Grittish Bass.

Barclays
"Ten"
10s
26 Feb 2006
There's a danger in this campaign that Barclays staff will resent being portrayed as idiots. Here they struggle to come up with the word "ten" even though one of their number is pointing at the digits 1 and 0 on a large display-board.

Tesco
"More Alternatives To Carriers"
40s
26 Feb 2007
Another group of celebrities use appropriate containers to convey their shopping home. Those featured include John McEnroe who is transporting apples using a tennis ball canister and Noel Edmonds who is using his Deal Or No Deal boxes for toilet paper.

Lexus
"Fuji Speedway"
70s
26 Feb 2008
If you must illustrate your car's appeal by showing it racing around a track then make sure, as they have here, that the photography is excellent and the location exotic. The Lexus flies around the Fuji Speedway track in Japan in a fashion that would make Jonathon Porritt want one.

Umbro
"The Story Of SX"
60s
26 Feb 2008
A surreal depiction of what it takes to make an Umbro football boot in this commercial for the sportswear manufacturer. The lab testing does what it can to reproduce the conditions likely to be faced in a Hackney marshes municipal league match.

More4
"Richard O'Brien"
40s
26 Feb 2008
Rocky Horror Picture Show writer Richard O'Brien launches a passionate defence of comedy acting in this intriguing More4 ident. O'Brien quite rightly suggests that emoting actors get too much praise in comparison with those who make us laugh... a much more accomplished skill.

ISPCC
"Voiceless"
30s
26 Feb 2009
A distressed young girl sitting in a shelter by the sea attempts to articulate her troubles but she cannot be heard... a metaphor for the lack of funding for the featured helpline. The grim atmosphere is cleverly underlined by the greyness.

Trocaire
"Hiding Places"
50s
26 Feb 2009
A young African boy talks about the horrors he has witnessed before he describes how he escapes from his world by clasping his hands over his eyes. A poignant reminder from Ireland of the need to support this Third World charity.

Halifax
"Thank You"
30s
26 Feb 2010
Another helping of irony-free fare on behalf of the Halifax. Once again, we're in the studio of Cringe FM and waiting for the twist that will enable us to understand what was in the minds of the copywriters. But it doesn't matter how long we wait... It just won't come.

A League Of Their Own
"The New Panel Show"
30s
26 Feb 2010
Tubby comedy actor James Corden slips as he attempts to kick a football to illustrate the irreverence we can expect from a new sports-based quiz show on Sky TV. Let's hope it's a bit more Gavin & Stacey than Horne & Corden.

Tesco
"Loads of Offers"
30s
26 Feb 2012
A young man in a Tesco uniform breathlessly lists the groceries on special offer as Julie Walters explains the proposition. It's an impressive verbal display and successfully conveys the idea that there are a lot of bargains to be had.

Irn Bru Sugar Free
"More Obviousness"
30s
26 Feb 2012
The young man from the previous ad highlights another series of obvious things to draw attention to the obviousness of the meaning of 'Irn Bru Sugar Free'. It's an attention-grabbing piece and ensures that the target audience is both aware of the drink and attracted to its no-nonsense name.

Teaser
"The Whole Picture"
10s
26 Feb 2012
What's this all about then? Channel 4 is running an ad for an ad and apparently it's an 'exclusive'. The broadcaster is increasingly in bed with The Guardian and the words "the whole picture" brings the newspaper's finest advertising hour to mind... so maybe.

Three
"Horse Teaser"
3s
26 Feb 2013
This equine-led snippet had DAVID baffled - until The Drum revealed it's a teaser for Three Mobile rather than communication created by a supermarket trying to draw attention to the horse meat in their rivals' frozen burgers.

Male Cancer Awareness
"Go Commando"
60s
26 Feb 2014
In Lucky Generals's début work at DAVID, a host of stars are promising to 'go commando' to raise awareness of Male Cancer. They are by no means a sparkling collection of physical specimens and if you haven't had your breakfast, you may not be ready to contemplate the thought of Jeremy Kyle or John Prescott stripped of their underwear... never mind what Keith Lemon's up to!

Carphone Warehouse
"Scrimping Again"
30s
26 Feb 2014
Carphone Warehouse brings us a new set of scrimpers to contemplate in Pythonesque verse. From the man in the restaurant who takes all the free sweets, to the poor child wearing a man-sized school uniform, this campaign is founded on all the "tight bastard" stories we tell each other - but to positive effect. The unusually good rhyming script plays no small part in this - we salute those who wrote it.

Dreams
"Woolly Mattress"
30s
26 Feb 2016
One of the woolly remixes from ITV's knitted ad break receives its own standalone slot and the charm factor remains just as strong. The visual makeover maintains the effective depiction of one couple's mattress over eight years from Cheetham Bell's original ad while adding an extra homespun vibe to proceedings - ideal for the brand's recent direction.

Gamestation
"Abuse"
30s
26 Feb 2006
"Pre-owned" must presumably be euphemism for second-hand.... here game players are annoyed by their friends' unkind reminder that they could have bought their kit cheaper if they had gone to Gameplayer instead of buying it elsewhere.

Trident Gum
"WI"
40s
26 Feb 2007
In the words of Janice from Friends: oh... my... God. Gamely picking up the theme from the previous ad in this launch campaign, this commercial features a speaker at a Women's Institute meeting who, adopting a faux West Indian accent, tells the perplexed women about the new gum.

On This Day

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.