David Reviews

 Biting the hand that feeds us since 2002.

The Natural Confectionery Co
"I Heard"
30s
12 January 2009
UK Fruit-Based Confectionery

More low-budget genius in this ad for The Natural Confectionery Company... this time there's a very confusing conversation between two of the sweets owing to the tendency of one to constantly interrupt the other. Great voice performances.

Kellogg's Crunchy Nut
"Any Excuse"

Matt said:

Oh, the reprise.


CLICK HERE TO SEE CLIP

QUICK SEARCH

On This Day

Lastminute.com
"Thumb Wave"
60s
28 Feb 2009
One of three new ads for the holiday company which use a grand concept designed to make TV advertising history. In the ad people raise their thumbs to signal their approval of the wide range of destinations available via the advertised service.

Cravendale
"Cats With Thumbs"
40s
28 Feb 2011
This attention-grabbing piece for Cravendale milk asks us to imagine what would happen if cats had opposable thumbs. Clearly they would plot against us in a bid to steal our milk and this commercial uses CGI to illustrate how this feline menace might unfold.

Holland & Barrett
"The Good Life"
30s
28 Feb 2013
This is a welcome departure from the grisly offerings we've become used to flinching at from the health retailer. Their new campaign features animated woodland creatures enjoying "the good life", although whether the script - benignly voiced by David Jason - should have rephrased "we scour the earth for the finest health foods" is a moot point.

Vigorsol
"Extreme Training"
30s
28 Feb 2014
A Vigorsol master teaches a young man the ways of the ice; toughening him up until he can wrestle a polar bear trained in the martial arts and pluck out the heart of a snowman. Then, and only then, is he ready for the blast of coolness provided by the advertised chewing gum in this effortlessly brilliant piece of work.

Auto Trader
"World Of Cars"
30s
28 Feb 2008
Although looking like the illegitimate children of the eBay figures and whichever of the Teletubbies is most virile, the animated characters in this ad successfully suggests that the advertised car magazine is an invaluable tool when you're searching for the perfect car.

Renault Clio
"Bel Air (No Supers)"
60s
28 Feb 2008
There's so much wrong here that you don't even know where to start. Are the residents of Beverley Hills ashamed of owning the advertised product? And have you ever seen such a massive 'super'... it practically obscures the first half of the commercial (although, arguably this is merciful).

Lastminute.com
"Thumb Wave: Part 2"
60s
28 Feb 2009
The second of three new ads for the holiday company which use a grand concept designed to make TV advertising history. In the ad people raise their thumbs to signal their approval of the wide range of destinations available via the advertised service.

Lastminute.com
"Thumb Wave: Part 3"
60s
28 Feb 2009
The third of three new ads for the holiday company which use a grand concept designed to make TV advertising history. In the ad people raise their thumbs to signal their approval of the wide range of destinations available via the advertised service.

UEFA Europa League
"Liverpool"
50s
28 Feb 2010
This amusing trail for Five's coverage of Liverpool's UEFA Europa league matches claims to include the thoughts of the players. If you could hear the thoughts of Steve Gerrard they'd include: "I can't believe I got away with assault" and "I should have gone to Chelsea".

Alzheimer's Society
"Dementia"
40s
28 Feb 2011
As a woman describes her concerns about the decline of her father's mental faculties, we see that he is literally fading away. However, once she persuades him to visit the doctor, he's restored to his former self and she has him in her life for a little longer.

Wrigley's Extra
"Everyone"
30s
28 Feb 2011
Puppets representing the food that could damage our teeth run riot in an office in this amusing ad for Wrigley's Extra. The little critters steadily accumulate until someone uses the advertised product to vanquish them and they're ejected through a window.

Meteor
"Matchday"
30s
28 Feb 2011
A man in Ireland phones a friend in London and natters like a loon because of a special deal from the advertised mobile phone provider. It doesn't particularly suit his interlocutor but he's an unstoppable source of conversation and he carries on regardless.

Paddy Power
"Chav Tranquiliser"
40s
28 Feb 2012
The second of the recent Paddy Power ads to be banned shows Chavs being tranquillised at Cheltenham race course. No doubt, the Irish bookmaker will regard the publicity they've gained from the bans as valuable as the advertising itself. Nice job.

Mr Kipling
"Grandma and Her Tin"
30s
28 Feb 2012
Mr Kipling is a brand with a lot of advertising heritage but commercials have been thin on the ground for some time. This offering from new agency 101 cleverly draws on the Mr Kipling legacy and it's clearly designed to stir memories in the target audience.

Sony PlayStation
"Uncharted"
30s
28 Feb 2012
Another helping from the campaign that seeks to demonstrate that people who play video games become increasingly paranoid until eventually they cannot distinguish between real life and what they see on the screen and their sanity unfolds in dramatic fashion. Or something like that.

Lynx
"Controlled Explosion"
60s
28 Feb 2012
One of two online additions to one of Lynx's recent television commercials gives us a further insight into the antics provoked by a new variant's aphrodisiac qualities. News stories from across the globe confirm the severity of the crisis.

Lynx
"Reactions"
75s
28 Feb 2012
One of two online additions to one of Lynx's recent television commercials gives us a further insight into the antics provoked by a new variant's aphrodisiac qualities. Here we hear about vigilante sprayers causing mayhem in Berlin and the whole world seems to be in its grip.

Lynx
"Epidemic"
60s
28 Feb 2012
This campaign by Razorfish backing the work produced by BBH purports to show the effects of an epidemic caused by the advertised product. It uses the vernacular of 24 hour news with some success but is undermined a little by the performance of the newsreader.

The London Dungeon
"Frozen"
40s
28 Feb 2013
An impressive use of the 'time-slice' technique gives this commercial for the London attraction a gloss that we're not used to seeing for ads in this sector. But punters used to the old Tooley Street location may be baffled by the glimpse of youngsters aboard some kind of fairground attraction, and it might have been wise to make more of the fact that The London Dungeon has moved.

BBC Radio 5
"Burglary"
40s
28 Feb 2013
The great unwashed explain why they should be allowed to kill intruders in a series of clips from a debate on a late night phone-in programme on the advertised radio station. It's meant to show the breadth of debate but there's a lack of gravitas which makes it closer to Jeremy Kyle somehow.

Benetton
"UnHate News"
60s
28 Feb 2014
Benetton has set up an online entity called UnHate News, which purports to show news items as they would be in an idealised world. This particular piece is immensely authentic-looking footage of a Gay Pride march in Red Square... setting aside any reservations about this project, you have to admire the craft on display here.

MTS
"Internet Baby"
70s
28 Feb 2014
In this captivating piece of work, the medical team assisting at a birth are stunned when the baby emerges unaided and makes a beeline for all the mobile devices within reach. It's evidently the world's first natural-born internet user, and represents India's mobile phone network MTS, who claim to be "born for the internet".

DFS
"All Grown Up"
40s
28 Feb 2014
This endearing spot for DFS translates its 44 years of experience into the contrast between parent and child. A teenager makes a ghastly cup of tea for her mum; a teenage boy dubiously ponders the wisdom of a loud shirt while his parents maintain a discreet silence. Admittedly there's a shot of a dad making a pig's ear of his daughter's pigtails, but overall, the sense of effortless, everyday know-how shines through.

Cancer Research
"Team Meeting"
30s
28 Feb 2016
An R&D team for Cancer Research are discussing the future of studying tumours in 3D - "It's like saying we're going to put a man on Mars", explains team leader Professor Hannon. Interspersed with this is a clip of someone about to have an MRI scan, and the power of this spot is in being shown both sides of the equation simultaneously: the doctors' pursuit of ever-better treatment; the sufferer's experience of the treatment currently on offer.

Metro
"Wind Tunnel"
30s
28 Feb 2005
A number of people have their faces distorted in a wind tunnel to illustrate the whirlwind effect of reading Metro newspaper. Only when the paper is closed is calm restored.

On This Day

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.