David Reviews

 Biting the hand that feeds us since 2002.

Love2Recycle
"The Love Bug"
30s
12 January 2010
UK Government Departments

What's so funny about the Mexican accent? Following a recent spate of amusing commercials for Southern trains which feature a Mexican protagonist, this commercial for a mobile phone recycling company also has a Central American with a comedy accent.

Our hero is some kind of insect who emerges from the back of the sofa holding a discarded mobile phone. He persuades the owner to send it to the advertised service who promise to send cash in return. The Love Bug's advice doesn't end there though... he urges the newly enriched fella to take his girlfriend dancing.

Ads for services like this tend to be very poor and the absence of budget is often palpable but the sheer exuberance of the performance in this commercial overcomes any obstacle provided by the lack of money available and it will make you laugh.

Directgov
"It's A Rap"

Claire said:

This is a nice concept but the execution is so contrived i just did a bit of sick.


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On This Day

Nike
"Show Your 5"
90s
24 Feb 2009
Nike continue their habit of debuting a new ad during the first round of knock-out games of the Champions League with this ad showing Man U's Rooney and Ferdinand and Chelsea's Joe Cole involved in an Inner City 5-a-side game on an artificial pitch.

Cravendale
"Slurp"
30s
24 Feb 2009
A collection of farmers of various ages play the William Tell overture using glasses of milk and straws in this typically amusing Cravendale ad. As with the other ads in this campaign, the animation style underlines the madcap humour and makes for highly diverting viewing.

IKEA
"Kitchen Squad"
60s
24 Feb 2010
This is part one of a series of three ads which ran in separate ad breaks during last night's Relocation Relocation on Channel 4. It follows the progress of a squad of fitters who are working against the clock to replace a punter's kitchen without her knowledge.

Galaxy
"Audrey Hepburn"
60s
24 Feb 2013
Audrey Hepburn is the star of a new commercial for Galaxy set on Italy's Amalfi coast. The long-dead Hollywood actress is aboard a bus that's broken down - but isn't stranded for long as an attractive young man in a sports car finds himself appointed as her chauffeur after she's inspired by a bite of the advertised chocolate.

Sony Xperia
"Slave to the Rhythm"
90s
24 Feb 2014
The Sony Xperia Z2 comes with a host of improvements that give you more bang for your buck than lots of similarly-priced phones on the market. But this spot decides not to go down the route of swamping us with tech-spec detail; instead it goes for the overall wow factor by expressing the experience of using it.

Cheestrings
"Gotta Dance"
30s
24 Feb 2007
Gene Kelly's song Gotta Dance is the unlikely inspiration for a lad who cannot wait for noon when his lunch break starts and he can get stuck into his Cheestrings. He leaps on to his desk before being seen running along a covered walkway and into the grand-looking school canteen.

Renault Clio
"Bel Air"
40s
24 Feb 2008
There's so much wrong here that you don't even know where to start. Are the residents of Beverley Hills ashamed of owning the advertised product? And have you ever seen such a massive 'super'... it practically obscures the first half of the commercial (although, arguably this is merciful).

Get Minted
"The Idea"
30s
24 Feb 2008
One of a series of commercials for an online gaming site which purports to show how the ads we're seeing were put together. It is quite an enjoyable post-modern conceit (reminiscent of a long-running storyline in Seinfeld but never mind that).

Get Minted
"The Ad Agency"
30s
24 Feb 2008
Another in the series of commercials for an online gaming site which purports to show how the ads we're seeing were put together. The advertising agency gets involved in this one... no cliché is left unturned but that doesn't matter... we still enjoy it when you lot take the piss out of each other.

Yazoo
"Cannon"
30s
24 Feb 2009
A man and a cow are fired from a cannon enabling the former to milk the latter while they are in mid-air. This is to demonstrate that the advertised product is 'shaken-up'. You have to admire the nonchalance of the cow... though to be fair, it was probably a stunt cow.

Film 4
"Sci-Fi Season"
60s
24 Feb 2009
According to this trail for a forthcoming series of Sci-Fi movies on Filmfour, we all have a little science fiction inside us. To illustrate the point various people are glimpsed as characters from science fiction films as they negotiate otherwise normal situations.

IKEA
"Viewing Gallery"
60s
24 Feb 2010
This is part two of a series of three ads which ran in separate ad breaks during last night's Relocation Relocation on Channel 4. In this part, Monica's old kitchen is destroyed in front of her very eyes. The tone is perfectly irreverent.

Sport Chek
"Border Crossing"
30s
24 Feb 2010
A border guard dismantles a car belonging to a couple because they are wearing shirts which demonstrate their affiliation to Canada. By the looks of things, as good as they are, it is wise to think carefully about where you wear your sports tops.

Short Films
"Little Scraps Of Paper"
83s
24 Feb 2010
Industrial and interior designer Oscar Narud describes his creative process in this charming short film by Home Corp's Tomas Leach. The elegant simplicity of Narud's work is reflected by this short filmic examination making it a pleasurable view.

Sky
"Kate's Better Effect"
30s
24 Feb 2011
Victoria Wood provides a cosy voice for this commercial for Sky which introduces us to Kate... a young woman in danger of missing America's Next Top Model because of a punctured tyre. Luckily, she is able to use her mobile phone to start recording from afar.

Territorial Army
"Chinook"
60s
24 Feb 2013
A soldier stood in the back of a Chinook explains that to him and his colleagues, it's a "number 27 bus". So if you're planning to take the bus to work tomorrow and you'd rather do something more exciting, the solution is obvious... join the Territorial Army and go to work in a helicopter.

McDonald's
"Café Society"
40s
24 Feb 2014
This spot introducing McDonald's McCafé range juxtaposes the glitz and glamour of the track Putting on the Ritz with the attire of everyday people. It's rather neatly done: "white spats" become gleamingly spotless trainers,"high hats" become hi-viz hard hats; "lots of dollars" are represented by the low-rent bling of a teen being handed a McDonald's drink.

BBC Radio 2
"More Than Meets The Ear"
30s
24 Feb 2015
This spot for Radio 2 does a pretty decent job of making the station sound like there's more going for it than we tend to imagine. A medley of appropriate songs are the soundtrack to a variety of scenarios, ranging from tots learning road safety to the jogging travails of a middle aged man having a fitness crisis. It's safe but not overly cosy - smack bang in the Goldilocks Zone.

Go Compare
"Sofa Savers"
20s
24 Feb 2015
Members of the Go Compare superteam hit the road in this latest ad; hurtling about the Welsh countryside on a motorised sofa to save the nation more dosh on their insurance. It's done with the perfect balance of silliness and zest; and the casting is just right. If we were inclined to use comparison sites, this is definitely one of the top two we'd opt for!

McDonald's
"The Walk"
45s
24 Feb 2015
A pair of fingers stroll through fields and along seaside cliffs as the VO tells us that Happy Meals offer more choice than you might have thought. You can choose chicken or fish instead of beef, and cherry tomatoes instead of chips. Although any child who would voluntarily opt for tomatoes over fries is not going to be in McDonald's in the first place.

Weight Watchers
"Still More Plans"
20s
24 Feb 2015
Another fun, energetic ad in the Weight Watchers campaign sees plans designed for pastaholics, bridegrooms-to-be, bread deniers and a host of other types who are floundering around making excuses for not starting that all-important diet today. As we've probably said before, this strikes just the right balance between firmness of purpose and humorous empathy.

E4
"The E4 Song"
40s
24 Feb 2016
Having been tasked with ensuring E4 remained off the air on election day last year, purple-shirted Darren returns to big up the channel's roster of shows with an amusingly off-key ditty. Cleverly inserting Darren into clips from E4's most popular programmes including The Big Bang Theory and Brooklyn Nine-Nine, the ad conveys the station's irreverent 'slacker' attitude in entertaining fashion.

Lean Cuisine
"Grand Central Station"
1 min 36s
24 Feb 2016
In a follow-up to their ad in which women are asked not to step on the scales and judge themselves by weight alone, this spot for Lean Cuisine has another group of women creating a wall of scales in Grand Central Station. Each set displays an acknowledgement of the contribution the women make to the world around them - the weight of their significance to others.

Foster's
"Tall Blonde"
30s
24 Feb 2005
At an outdoor gathering overlooking Sydney's beautiful harbour, a man is pleased when a tall blonde starts making eyes at him. When he wonders over she suggests they go somewhere quieter but he is quite happy where he is as she is casting a shadow on his drink and keeping it cool.

Weight Watchers
"Territorial"
10s
24 Feb 2007
Amusing short for Weight Watchers has an animated boy eyeing a plate of Bakewell Tarts but deciding the risk is not worth it when he spies his mother guarding them with a bow and arrow. Apparently, she's become strangely territorial about them.

On This Day

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.