David Reviews

 Biting the hand that feeds us since 2002.

Love2Recycle
"The Love Bug"
30s
12 January 2010
UK Government Departments

What's so funny about the Mexican accent? Following a recent spate of amusing commercials for Southern trains which feature a Mexican protagonist, this commercial for a mobile phone recycling company also has a Central American with a comedy accent.

Our hero is some kind of insect who emerges from the back of the sofa holding a discarded mobile phone. He persuades the owner to send it to the advertised service who promise to send cash in return. The Love Bug's advice doesn't end there though... he urges the newly enriched fella to take his girlfriend dancing.

Ads for services like this tend to be very poor and the absence of budget is often palpable but the sheer exuberance of the performance in this commercial overcomes any obstacle provided by the lack of money available and it will make you laugh.

Directgov
"It's A Rap"

Claire said:

This is a nice concept but the execution is so contrived i just did a bit of sick.


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On This Day

Eastenders
"Peggy"
40s
25 Mar 2009
This trail for Eastenders build us the tension ahead of the marriage of Peggy (Barbara Windsor) and Archie (Larry Lamb). If you've been watching the programme then you'll understand the references to 'control'... if you haven't been watching, well done.

Waitrose
"Pork And Rhubarb"
3 mins 30s
25 Mar 2010
Here it is then. The much hyped ad pairing Heston Blumenthal and Delia Smith occupied an entire commercial break during Coronation Street last night. Heston gets out a gadget to check some pork while Delia does something marvellous with rhubarb.

BT
"BT Infinity"
60s
25 Mar 2010
The advertising industry is still very good at establishing the idea that something momentous is going on and this commercial for BT manages to convey the genuine sense that the availability of optic fibre marks a sea-change in the history of the Internet.

Debenhams
"Mother's Day"
50s
25 Mar 2011
This is a little gem. There's a fine line between bogus sentimentality and heart-warming poignancy and this stays just the right side of it. Many, many people will recognise the depiction of a mother as an all-conquering heroine who is invoked in any crisis. Excellent.

Weetabix Breakfast Drink
"Egg"
30s
25 Mar 2014
Peter Serafinowicz's slightly nasal yet deadpan delivery of an excellent script makes this ad a memorable treat. A chap who has chosen to boil an egg for his breakfast stands by the pan waiting for it to cook as the VO addresses him. "Greg... with the egg" remains anonymous to all intents and purposes as we only see his torso in shot, and he never speaks - but we soon learn that he realises there's a better breakfast option available to him.

Snickers
"Builders"
70s
25 Mar 2014
You've got to hand it to the Aussies; they do like political correctness in their ads. You won't even find that stalwart exemplar of unreconstructedly sexist attitudes to women - the builder - putting a foot wrong. Or will you? This superb ad for Snickers takes the current campaign theme: "You're not you when you're hungry" and uses it to brilliant effect in this spot which is as much an acknowledgement of how things haven't changed as is, nonetheless, a delight.

Open University
"Life-Changing Learning"
90s
25 Mar 2015
Agency Abbott Mead Vickers BBDO and director Nicolas Jack Davies take the Open University's courses and show how they can reveal untapped potential in a diverse variety of people. The dedication required is not lost here as the protagonists study in bed, fall asleep under a blanket of notes, and try to manage the work/life balance as best they can.

Belvita
"Belvita Meets Tassimo"
90s
25 Mar 2015
This action-packed commercial for a Belvita/Tassimo team-up warns rogues and villains there's a new crimefighter in town. His name? Jean-Francois. A dweebish looking chap wanders down a dark alley to find a young woman being mugged. His protestations are met with mockery by the criminals. Wrong move.

Taco Bell
"Routine Republic"
3 mins
25 Mar 2015
Launching a campaign against dreary morning fare; and to judge by this example, enlisting Deutsch (Los Angeles) to front the charge was a shrewd move. The denizens of the Routine Republic dutifully shuffle out to pick up their identical breakfast baps, all while under surveillance by a clown-faced dictator. Escape is the only option.

Co-op Supermarkets
"Hot Cross Buns"
30s
25 Mar 2015
This is rather lovely - a mum watches her young son set off on his bike, reminding him not to be long; and we follow his journey all the way down to the Co-op. The ad has a nostalgic vibe to it; set in a housing estate most likely built in the late 70s - early 80s and devoid of busy roads or the potential threat of deviant strangers lurking on the sidelines. At the Co-op, he sees a girl just getting back on her bike, and the reason for his journey becomes clear.

Emirates
"Going is Believing"
30s
25 Mar 2015
We can't be sure something is real until we experience it for ourselves, says this ad for Emirates. Beautifully filmed, it captures scenes from around the globe - from a stunningly-composed image of snow falling on a wintry Nordic night to a hand-held close-up of a lion; the release of Chinese lanterns into the sky to the riotous colours of powered paints in the Indian Holi festival - and we find ourselves thinking how magical it would be to be there in person.

Ireland
"More Discoveries"
30s
25 Mar 2006
As in previous films, various people are shown discovering aspects of Ireland as a voiceover makes it sound as if they are explorers. It's a neat light-hearted conceit that enables the beautiful photography to speak for itself. Much better than the normal travel ads that make DAVID feel like he's leafing through a brochure.

Strictly Dance Fever
"Graham's Disappointment"
30s
25 Mar 2006
Graham Norton sits in front of a typewriter describing how he was invited to be a part of a new dancing programme the previous year. Crushed when he learns he is not to be among the dancers but to host the show instead, he bravely declares that the show must go on.

BBC News
"It's What We Do"
50s
25 Mar 2006
Authentic footage is cleverly used here to illustrate the resourcefulness of the BBC. When they could not get their trucks through the snow after the fall of Kabul, they put their satellite equipment aboard donkeys and got through that way.

Daily Telegraph
"Breakfast Table"
20s
25 Mar 2007
Another low budget gem for the Daily Telegraph... a son glares at his Dad as the latter reads the free Paddington Bear book available from the Telegraph and the youngster is forced to negotiate the serious news in the main section. Mind you, they've done well to redeem the voucher before breakfast.

Rexona (Argentina)
"Dolls"
60s
25 Mar 2007
An interesting description of the uncomfortable feeling of being in need of a shower in this Argentine commercial for Rexona soap as we see people in a town inside doll costumes. The effect of all these encumbered people spilling out of a commuter train is as disturbing as it is striking.

Got Milk
"Dream Team"
40s
25 Mar 2007
One of three ads for the long-running Got Milk? campaign which were made by Rebolucion in Argentina. Here we are introduced to the town where everybody's dreams come true - a wonderful depiction of the chaos that would result with a very amusing punch-line.

Got Milk
"Law Of Gravity"
35s
25 Mar 2007
There are some moments of perfect slapstick in this ad for milk which introduces us to a community who have become used to the fact that the law of gravity works very patchily in their locale. We especially enjoy the fellow who lands in the dry fountain only to find the water landing on top.

Got Milk
"Laugh Town"
40s
25 Mar 2007
The citizens of this town cannot help laughing at everything that happens. Even when two cars collide, the owners fall about in hysterics. Best of all, a pair of boxers trying to knock the stuffing out of each other are unable to stop laughing as they do so.

Impulse (Argentina)
"Ring"
60s
25 Mar 2007
Very amusing ad from Argentina for Impulse suggests the stuff is needed to persuade men to be romantic instead of pragmatic. Here a woman's hopes rise when he starts a conversation holding a ring box. However, all is not what it seems as she soon finds out.

Impulse (Argentina)
"Airport"
60s
25 Mar 2007
Another mini-drama with a neat comic twist as a man romantically dashes to the airport because he has something important to impart to his girlfriend before she boards a plane. After he dramatically takes control of the p.a. system both she and us expect something astonishingly romantic. Not so much.

Impulse (Argentina)
"Airplane"
60s
25 Mar 2007
Another in this winning series for Impulse out of Argentina has a man stealing a plane so he can use it to write a message in the sky for his girlfriend. Unfortunately the message doesn't quite match the romance of the gesture.

Impulse (Argentina)
"Train"
60s
25 Mar 2007
On a whim a man pulls the emergency cord on a train so he can dash back to the woman he has spent the weekend with. He wants to let her know that he regards her as more than a one weekend kind of a gal. However, his candid assessment of how much more doesn't exactly hit the spot.

Visa
"Life Flows"
60s
25 Mar 2008
It's nice when an agency has sufficient faith in the audience to believe they will intelligently join the dots. That's certainly the case here as we see a nearly-naked man hurtling through a desert landscape before managing to acquire what he requires to make it to the church on time for his wedding.

Thorpe Park
"Saw"
30s
25 Mar 2009
If you were to go to Thorpe Park and climb aboard a ride based on a notorious film featuring lots of unpleasant deaths... and you then died on the ride, would it be okay for your friends to laugh about it afterwards?

On This Day

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.