David Reviews

 Biting the hand that feeds us since 2002.

Sherwin-Williams
"Safari"
30s
15 March 2017
USA Paint

It took 30,000 paint swatches, 24 production artists, and 5,600 hours' work to bring this stunning safari animation to life. Elephants stomp across the plains, meerkats cock their heads inquisitively, and flamingoes take flight - all constructed from the colour charts we pick up at B&Q and promptly forget about.

Transport For London
"Build a Picture"

Miles said:

He's about 45 though, right?


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Latest Work

moneysupermarket.com
"Skeletor"
60s
23 Mar 2017
Skeletor saved with moneysupermarket.com, and now he feels epic. So epic, in fact, that he's ready to renounce a life of universe-conquering and dance through the streets to Irene Cara's 'Fame'. The villain quickly wins the town over with his hip-thrusting moves... which we can't quite imagine Frank Langella busting out.

High Contrast
"Questions (ft. Boy Matthews)"
3 mins 15s
23 Mar 2017
They say you should always put your smartphone to one side at bedtime. Give the brain a chance to switch off. Well, someone forgot to tell this young man. This hyperactive promo for High Contrast’s ‘Questions’ shows what happens when desire refuses to rest. Starting with his dream woman, the film dives deeper and deeper into the protagonist’s subconscious.

Joe Goddard
"Home"
4 mins 56s
23 Mar 2017
Hot Chip's Joe Goddard pays tribute to those hazy cab rides home with his latest solo effort. This clubber's all tuckered out after pulling an all-nighter... but the party's only just begun. His imagination (possibly chemically-enhanced) takes flight as early morning London morphs into a Technicolour discotheque with an animated Goddard on the decks.

The FA
"Casey Stoney"
30s
23 Mar 2017
Footballer Casey Stoney movingly discusses the sexism she's faced throughout her career in this inspiring spot for the FA. It's heartening to hear that women's football is gaining recognition and respect and that the FA have made a commitment to double the number of female players by 2020. But with an insane disparity in wages - a top female player earns less in a year than a top male player earns in a day - there's still along way to go.

The FA
"James Blackwell"
30s
23 Mar 2017
As Gareth Southgate becomes the latest man tasked with bringing glory to English football, the FA signal a belief that bringing more players into the game is just as important as anything achieved by the national team. This 30" profile of England midfielder James Blackwell shines a light on the body’s support of cerebral palsy football. It's a support which has allowed Blackwell to be defined by his talent, rather than his disability.

Lipton Tea
"Keala Kennelly"
60s
23 Mar 2017
With all the dramatic and hard-hitting sports-based ads around, it's nice to know that sometimes even the athletically gifted enjoy a cup of tea and a sit down. The connection between surfer Keala Kennelly throwing herself into treacherous waves and caffeinated beverages may be tenuous, but this beautifully-shot film feels inspiring nonetheless.

Dole
"The Process"
30s
23 Mar 2017
If you're a little rusty on the ol' Big Bang theory (no, not the sitcom), then let frozen smoothie brand Dole bring you up to speed. A sage VO charts how just a few billion days brought us from molten rock to fruit and ice ("Ooh, convenient!"); now Dole have perfected the process with their range of frozen confections. A wry, eye-catching introduction to the brand.

Police Dog Hogan
"Tyburn Jig"
3 mins 41s
22 Mar 2017
The bluegrass band formed by Blink's James Studholme gets a promo packed with Victorian ne'er-do-wells for their latest single 'Tyburn Jig'. Director Fred Rowson turns the band into arrestingly sinister crims bound for Tyburn over misdemeanours such as organ harvesting, hysteria, and cat strangling. Even their names are inspired: with a moniker like Mildred Battyfang, you're doomed from the word go.

Goldie
"I Adore You"
3 mins 37s
22 Mar 2017
The talented Stephen Graham steps up for Goldie's single 'I Adore You', playing a prisoner whose sole purpose in life is maintaining a bond with his young daughter. All-too-brief visits on day release leave him seeking other ways to connect with her, and so he records tapes she can listen to as he replays precious moments with her in his mind.

Doctor Who
"A Time for Heroes"
30s
21 Mar 2017
Time is running out for Peter Capaldi's Doctor, ironically enough. This promo teases the actor's final series piloting the TARDIS while introducing his latest companions, Bill Potts (Pearl Mackie) and Nardole (Matt Lucas). The trailer promises more sci-fi thrills from the long-running franchise... though it'll take more than a sonic screwdriver to fix the show's falling ratings.

McDonald's
"Monopoly"
20s
21 Mar 2017
McDonald's annual Monopoly ad returns - this time with a scientific twist. While the pair of researchers here aren't exactly Indiana Jones, they react with appropriate excitement when they stumble upon a pristine artefact they've been searching for. As they rush to preserve the precious parchment, however, disaster strikes...

VW
"Gesture"
40s
21 Mar 2017
Iggy Pop's 'The Passenger' became synonymous with car ads thanks to a 1998 Toyota Avensis commercial; now it's VW's turn to hit play. The German marque places great importance on gestures in this Golf ad... though motorists seeking compensation over the emissions scandal will be expecting something more on the lines of a generous gesture of goodwill.

Specsavers
"Dishes"
30s
21 Mar 2017
Specsavers's long-running campaign has rarely focused on children's glasses, so this latest entry is a welcome diversion. While a music aficionado (the wonderful Cavan Clerkin) tends to his collection, his son is busy washing the dishes. Alas, no matter how hard you scrub, some plates just won't come clean. In this case, there's a sound explanation....

Emirates
"Electronic Devices"
20s
22 Mar 2017
Emirates have released a topical extract from their recent ad starring Jennifer Aniston. The airlline is making the best of a recent ban on electronics being carried on flights from nine countries, cheekily pointing out they've got so much in-flight entertainment available that nothing extra is required to keep boredom at bay. No word as to whether their TVs have Candy Crush though...

John Lewis
"And/Or"
60s
20 Mar 2017
John Lewis have created their own in-house denim and lifestyle brand, And/Or - and here's the ad that launches it. 'Denim Born of LA' seems to be aimed at 20-somethings who see themselves as sexy, sassy and independent but who may not have considered John Lewis their first port of call for fashion.

Rail Delivery Group
"Improvements"
40s
20 Mar 2017
We're not particularly keen on the phrase "post-truth era" at DAVID, suggesting - as it does - that lying in public is a new idea but it's tempting to use it to describe this extraordinary piece of propaganda on behalf of Britain's train network. The ad itself is well made but you cannot overlook its complete failure to acknowledge the problems generated by a creaking infrastructure and the dysfunctional relationship between train companies and trade unions.

Eastenders
"Brace Yourself"
40s
22 Mar 2017
This atmospheric trailer from BBC Creative gives us glimpses of explosive scenes to come in Albert Square. A secret affair between a teacher and student is revealed by a slow-motion kiss in the rain, but the shocked reactions from other characters suggest there won't be anything romantic about the fall-out. Martin even stops eating his fish and chips at the sight - brace yourself indeed.

HSBC
"The Journey"
60s
22 Mar 2017
Willie Nelson's 'On the Road Again' scores this charming ad promoting the HSBC World Rugby Sevens Series. A rugby ball crosses all manner of terrain in order to reach the players' tunnel before kick-off. It's a neat way of reflecting the tournament's international reach, and Outsider's Jim Gilchrist ensures a bouncy treatment. Lovely ball work, too.

Unkle
"Cowboys or Indians"
4 mins 04s
20 Mar 2017
Unkle may be a constantly changing act, but they know when consistency pays off. 'Cowboys or Indians' is their latest collaboration with directors Warren du Preez and Nick Thornton-Jones, and the pair deliver a typically trippy promo. Murky shades and hues ooze across the screen as bodies shift in and out of focus.

Nike
"Hurri-Kane"
30s
22 Mar 2017
You can tell Harry Kane is enjoying his new Nike Hypervenom boots... shame, then, that the Tottenham striker is currently nursing an ankle injury. While Spurs and England fans would rather see him back on the pitch, this colourful ad fizzes with energy as Kane summons the elements in training. Premier League defences will welcome the respite from the storm.

The Moonlandingz
"The Strangle Of Anna"
3 mins 40s
20 Mar 2017
Ah... Lias Saoudi. Where to start? The louche frontman of Fat White Family has an alter ego - Johnny Rocket - who sings with The Moonlandingz; a band that is, in itself, an alter ego for the Eccentronic Research Council. Here, his wasted hero sings an elegy to a woman called Anna while Slow Club's Rebecca Taylor comes on like a Yorkshire Julee Cruise.

J D Williams
"Spring into Summer"
30s
17 Mar 2017
JD Williams has been brought into the 21st century. What was a fusty old brand aimed at women presumed to be past all that fashion nonsense has been transformed over the course of several ads. Not only does this latest have a distinct look all of its own, it comes with a music track that gives it extra clout and credibility.

The Weeknd
"I Feel It Coming (ft. Daft Punk)"
4 mins 56s
21 Mar 2017
Fresh from their on-stage collaboration at the Grammys, The Weeknd and Daft Punk star in this slice of retro sci-fi for ‘I Feel It Coming’. The Canadian singer mourns the loss of his celestial amour as he mooches about, stranded on a rocky planet like an ill-fated love interest from Space 1999. The early MTV video aesthetic - complete with control track flickers – is terrific; ideal for the track’s summery Eighties vibe.

Rightmove
"School Checker"
30s
21 Mar 2017
Rightmove's new School Checker feature allows parents to scope out their sprog's educational prospects before they decide to move house. It's tricky to sell kids talking about catchment areas and OFSTED, but this bright film just about pulls it off. Great if you're selling in the right school location; not so great if you aren't.

Dispatches
"Secrets of Coca-Cola"
20s
20 Mar 2017
With its cheery burst of Justin Timberlake's 'Can't Stop The Feeling' (not a million miles away from a certain campaign slogan) and distinctive red-and white animation, this ad for Dispatches' investigation into Coke captures the essence of one of the most visible brands on earth.

Latest Work

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.