David Reviews

 Biting the hand that feeds us since 2002.

Pet Plan
"Jobs"
30s
11 January 2015
UK Insurance

Pet owners up and down the land are going to find this spot hard to resist. A wonderfully simple premise - your pet has their job, yours is to insure them properly - is illustrated with the help of our beloved furry companions.

As anyone who lives with one will agree, each animal has its own personality and we, their humans, anthropomorphise them for our own amusement and bonding purposes.

Here, the various activities in which the pets are involved are assigned job titles and statuses. Some of the titles lend themselves to this, others are..."hard to explain". But the earnestness with which the animals carry them out is beyond endearing - prompting us to feel a sense of devotion and protection towards them that would be hypocritical if we didn't cover them with the right insurance.

As the owners of a particularly charismatic cat whose bizarre and obscure illness was covered by PetPlan without hesitation, the DAVID household is happy to make a rare personal brand endorsement. PetPlan, we salute you and your delightful TV ad.


NSPCC
"I Saw Your Willy"

Matt said:

Extremely well handled. Great work.


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On This Day

Peroni
"La Dolce Vita"
3 mins 30s
23 Apr 2006
Full version of the epic that aired during America's Superbowl in February which is based on Fellini's classic 1960 feature film. The Peroni brand crops up regularly throughout but always in the background cleverly suggesting it is part of the fabric of Italian life.

John Lewis
"Always A Woman"
90s
23 Apr 2010
This utterly beautiful minute-and-a-half somehow manages to encapsulate a woman's entire life from babyhood to elegant seniority. The film is dripping in sentimentality but Blink's Dougal Wilson gives it so much warmth and humanity that it's utterly irresistible.

Powerade
"Nico"
2 mins
23 Apr 2014
Home video clips show a young man growing up, from tot to late teen. What sets him apart is the fact he only has one leg: from the torso, where his thigh should be, there is nothing. We don't know what happened - whether he was born this way or had to have his leg removed as a baby - but what we see is how he matures into a sports-lover whose team mates treat him as an equal.

Mondays
"Lamp Post Announcement"
30s
23 Apr 2006
A man suspended from a lamp post announces to a small audience that there is a new lottery game available to those disillusioned with the National Lottery. A smaller main prize but a better chance of winning might make this a winner.

888 Ladies
"Calendar"
30s
23 Apr 2009
A beautifully executed piece of understated comedy introduces us to Jenny as she takes part in a photo shoot for a bingo calendar. Thanks to the dry delivery it all looks very plausible and you have to love the line: 'I am not doing this for me, I am doing it for bingo.'

Lexus
"We've Never Been Closer"
60s
23 Apr 2009
This Australian ad suggests that Lexus is closing in on something... we assumed that it was chasing a slightly better car but it was merely a metaphor... this car is skulking around in the dark looking for "perfection". Worth trying the next time you get pulled for kerb crawling.

Marni
"Lost On Blizzard Mountain"
1 min 50s
23 Apr 2009
A piece of animation which seems to deliberately bring to mind the distinctive work of Tim Burton follows two strange figures in the snow. Quite what it says about the advertised provider of fashions is not easy to decipher... but that probably met the brief.

Goodfella's
"Pizza Fairy"
30s
23 Apr 2010
A family is pretty fed up with the same old same old and are mightily relieved when the pizza fairy shows up and waves his wand. The American-accented magical creature delivers pizza to their individual taste and a pony... for dessert?

Next
"Road Trip"
50s
23 Apr 2010
There was a time when no ad break was complete without a quick blast of this track by The Dandy Warhols so it feels quite nostalgic to hear it again and the imagery that it's accompanying is only a sixties icon away from pure M& S.

Alternative Election Night
"Carr, Mitchell & Brooker"
40s
23 Apr 2010
Don't know what you think but this looks like the best bet for election night. Jimmy Carr, David Mitchell and Charlie Brooker are fronting Channel 4's coverage and it seems likely they'll be as entertaining as they are informative.

BT
"The Wedding"
90s
23 Apr 2011
Adam and Jane tie the knot in the latest ad in the ongoing series for BT. As we've pointed out on many occasions, this soap opera hasn't caught the public's imagination in the way its authors clearly hoped it would but this doesn't seem to have diminished their ambition for it and they continue to broadcast each instalment in a fashion that suggests we're on the edges of our seats.

Marks & Spencer
"Your Thing"
30s
23 Apr 2011
A series of attractively filmed vignettes featuring children wearing fashions from the advertised retailer are backed by a lively soundtrack. There appears to be a tie-in with ITV to judge by the web address at the end and an invitation to send in clips that may lead to your little darlings appearing in the next ad.

Ribena
"Immunity Support"
30s
23 Apr 2012
An intrepid blackcurrant takes on all comers including a squirrel and a bird in a bid to ensure it ends up in a bottle of Ribena. it's a deftly put together piece of animation but it would havet benefited from a more interesting music choice... we assume the game here is 'action movie soundtrack' but it's a bit naff.

Vauxhall Ampera
"William Trubridge, Scott Jurek & Steve House"
30s
23 Apr 2012
This commercial appears to compare the advertised car with the extraordinary achievements of three extreme sports enthusiasts. It seems likely to us that the engineers and designers responsible for the car would find this spurious comparison embarrassing and it's really hard to see how this will help to drive sales.

Young's
"Split Screen"
30s
23 Apr 2012
To illustrate the idea that Young's new Gastro range is akin to something you might be served in a restaurant, a woman is seen preparing her dinner in a split screen she shares with a chef creating something special in his kitchen. If you're going to make an outrageous claim you might as well make it a big one.

Starburst
"Meeting Arrival"
20s
23 Apr 2012
Oh dear. A young man makes a prat of himself after eating a piece of the advertised confectionery because he doesn't realise that he's visible to a room full of executives as he dances animatedly in front of what he assumes to be a mirror. His little shrug at the end implies that he's realised his mistake... but how?

Nescafé Azera
"Coffee To Go"
30s
23 Apr 2012
You may recognise this conceit since every posh instant coffee that's ever been marketed in the UK has tried it at some stage or another. In this version of events, a young man pretends to go out in the rain to fetch coffee from a café for his slumbering girlfriend when he actually used the advertised product.

Irn Bru
"Blind Date"
30s
23 Apr 2012
Did we say vodka? In fact, the latest advertising campaign for Irn-Bru is what we might expect to see on our screens if heroin is legalised and advertising for it is permitted. Only through self-medication is a young man able to survive his encounter with a robust mother of four he meets on a blind date.

WWF
"Connections"
60s
23 Apr 2012
This beautiful film for the WWF uses an innovative piece of imagery to remind us that we're all interconnected. Figures made from string are linked by several strands to other figures made from string and it's an apt metaphor for the fragility of life on our planet.

Wind Setlers
"Fish"
20s
23 Apr 2013
An unusual approach to the advertised indigestion remedy unexpectedly grabs the attention. An ill-mannered fish evocative of the 'Billy Bass' novelty singing toy from The Sopranos taunts a diner as she prepares to eat it. There's something quite likeable about this ad... possibly its ambition. The fabulous fish was made by Gary at ScaryCat Studio.

Dove
"Friends"
40s
23 Apr 2013
Dove pull off their usual trick of siding with women who fall short of the standards required by modelling agencies. In this case women struggle when asked to name something they like about their own bodies but become positively effusive when asked to carry out the same exercise on behalf of a friend.

Nissan
"Google Tow"
40s
23 Apr 2013
To illustrate how handy it is to have Google Maps on board, an animated blue tractor beam pulls the advertised vehicle through the streets of the city. This could, of course, just as easily be making the same point about a SatNav device which has the added benefit of being in the natural eyeline of a driver.

Apple
"Gigantic"
90s
23 Apr 2014
Apple are keen to show us how innovative it's possible to be with their iPhone 5 technology. This US spot demonstrates the different functions the model features enabling the creation of a live, collaborative audio-visual performance. It's always good to hear a Pixies track even when it's been garbled by a thousand Apple fangirls.

Ryanair
"Allocated Seats"
20s
23 Apr 2014
Another deadpan ad in the new Ryanair campaign acknowledging a perceived pitfall in the brand. It's nicely judged: once again, they suggest that if there hasn't been the change for the better that we appear to be seeing, the family involved are in for a tough time. This confident, simple, and understated approach makes the claims they're making all the more believable.

DFS
"Just Right"
30s
23 Apr 2015
The relaxed vibe of DFS's advertising manages to make it look as though giving your home a spring makeover can be a whole lot of fun. Fairground Attraction's 'Perfect' provides a bit of retro charm and the whole things adds up to another persuasive piece of advertising cunningly positioning DFS as a cut above their rivals.

On This Day

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.