David Reviews

 Biting the hand that feeds us since 2002.

Asda
"Smoked Salmon Treats"
30s
22 December 2013
UK Supermarkets

Nicely done - not only does Asda make clear the sheer value of their smoked salmon, but they explain what makes it taste so extra special. We're sure whoever came up with the line "eat responsibly" must be very pleased with themselves. In fact, we may pop out to get a wee taster of it ourselves.

Google Nexus
"Oven Woe"

Martin said:

indeed they do!


CLICK HERE TO SEE CLIP

QUICK SEARCH

Latest Additions

Combogesic
"Staycation"
30s
24 Mar 2017
A female VO channelling Tilly (Sally Phillips) from 'Miranda' spits out evey modern piece of vernacular known to copywriter as she describes the marvellous effect of a new medication combining paracetamol and ibuprofen. Of course, the same effect can be achieved for a fraction of the cost by taking one of each sourced from a supermarket own brand packet.

Nationwide
"Two Teas"
20s
26 Mar 2017
Another short burst of poetry on behalf of the Nationwide, this time from the aptly-named SugarJ Poet. It's an abbreviated version of a 90" we've previously featured on DAVID and acts more as an aide-memoire than as a piece in its own right. But it strengthens the aggregate of a campaign we're coming to like more and more.

Halifax
"Thunderbirds"
40s
26 Mar 2017
Parker from Thunderbirds wins £500,000 in Halifax's prize draw and knows exactly what to do with the money... head to a tropical island where he can get away from the orders being issued by Lady Penelope. Let's hope he hasn't ended up on Tracy Island as he may find he's leapt from the frying pan only to end up in the fire. Brimming with authenticity.

NHS Antibiotics
"Use Us Wisely"
30s
24 Mar 2017
We never thought we'd use 'antibiotics' and 'song and dance' in the same sentence, but there's a first time for everything. This NHS ad has a dark strain of humour running through it as we watch numerous antibiotic capsules snuff it. The meds encourage us to think twice about using them needlessly with a rather, erm, infectious ditty.

British Gas
"Flock"
30s
26 Mar 2017
A penguin at a railway station is handing out smart devices to his own kind in a bid to illustrate how millions of people have chosen British Gas's technology to help them take firm control of their central heating. These devices are pretty cool but you'll use them to adjust the temperature more often in the first week than you ever will again.

Deezer
"Flow"
30s
24 Mar 2017
The woman in this commercial for online streaming service Deezer claims that it can work out what she wants to listen to, even when she can't. It's been filmed to offer a sense of intimacy which helps to make it feel as though it's an option for grown-ups but you still can't help wondering what advantage it holds over the competition.

ITV Racing
"Grand National"
60s
26 Mar 2017
John Cooper Clarke and The Maccabees's 'Pelican' combine to give this ITV Racing promo terrific energy. The broadcaster taps into how the annual Aintree meeting captures the nation's imagination - and turns us all into racing savants. Form goes out the window when it comes to picking a contender; instead, it's all about "their colours and their funny names".

Tesco Mobile
"Family Perks"
40s
27 Mar 2017
Tesco Mobile follow last year's entertaining montage of holiday foibles with these minor domestic calamities. Dick van Dyke's 'Put on a Happy Face' accompanies such incidents as a blender eruption, a Lego demolition job, and a bedroom sight that cannot be unseen. Thanks to a bright script, the carrier makes a chirpy bid to become part of the family.

KFC
"Removal Van"
30s
27 Mar 2017
This KFC ad reminds us that age doesn't guarantee wisdom. Jim and John are travelling along a country road when the latter tells the former not to risk the tight squeeze ahead. Boss knows best, of course, and it results in their own removal van being, well, removed. So kind of the roadside recovery truck to bring some KFC for the pair, eh?

Direct Line
"Onward Journey"
30s
24 Mar 2017
The last thing Judith and Keith need after a long flight is a nasty bump... but alas, that's what exactly what happens travelling home from the airport. Enter Winston Wolfe and Tony the taxi driver to ease their post-holiday blues. The insurer challenges motorists to find a better service elsewhere - as Harvey Keitel's character might say: "Lotsa luck, ladies and gentlemen."

Suzuki Vitara
"Happiest Test Drive"
30s
24 Mar 2017
Despite 'surprising' plenty of Suzuki customers already, Ant and Dec's enthusiasm shows no sign of waning. Here they take Craig on the "happiest test drive" ever, where Ant manages to clear a traffic jam through sheer force of personality. Suzuki dealerships across the land will be wondering how they can perk up their own test drives. Novelty horns, perhaps?

Apple iPad
"Tweets"
50s
24 Mar 2017
A trio of commercials for the Apple iPad takes a leaf out of Lidl's book by presenting challenges issued on social media and then debunking them. In each case, the ad seeks to demonstrate that the tablet is more powerful and business-like than you imagined but - this being Apple - it's all presented in the smarty-pants tone they favour.

HSBC
"Swimmer"
60s
27 Mar 2017
A heart-warming tale of parental devotion is used to illustrate the support offered by HSBC when you need a mortgage in a hurry. The protagonists are a father and daughter who rise early each morning so the former can get the latter to the local swimming pool for her daily training session. It appears to be an eye-wateringly exhausting regime but they are each dedicated to it and they plough on despite the tiredness.

Ford EcoSport
"Perfectly Sized For City Life"
30s
26 Mar 2017
To illustrate how the advertised car is the perfect size for the city, this neat commercial focuses on some of the things that aren't. An outsized chandelier and an enormous garden statue demonstrate the perils of making the wrong choice before more prosaic comparisons are drawn. Historically, cars with these properties have been aimed at women but we assume Ford were keen to show this vehicle is big enough for a male driver.

B & Q
"New Brothers"
60s
23 Mar 2017
B & Q's spin-the-bottle approach to appointing advertising agencies has made Leo Burnett the latest custodian and this film is the first TV work this new relationship has produced. It's a modern take on sibling rivalry as two boys roughly the same age are thrown together by the coming together of their parents.

Nationwide
"Mother's Day"
2 mins
26 Mar 2017
Th latest instalment in VCCP's campaign for Nationwide featuring young poets is a really moving piece of work. Filmed just twenty-four hours before it was broadcast, it has Laurie Ogden articulating the feelings of Gavin - a young man from Belfast - in a specially composed poem for mothers day.

Sixt
"The Cult"
30s
26 Mar 2017
There's a very strong idea behind this irreverent commercial for car rental company Sixt and it grabs your attention with both hands before nutting you in the face with it. A funny script from Grey London gave the directorial team an awful lot to work with and they largely deliver: Keith and his new wife are on the money but mum and dad are a tad stilted.

Leroy Merlin
"Life's Adventure"
1 min 51s
23 Mar 2017
We're going to forgive this its talkative voiceover explaining every little thing because it can't have been included on the broadcast commercial as it was made for the French market. Besides, the rest of it is really rather good. A couple sets sail through adult life when they purchase a cliff-side house and their journey is rendered into an impressive metaphor through some convincing VFX which redefines the notion of a house boat.

Nissan Micra
"Partners in Crime"
30s
23 Mar 2017
Nissan have decided to appeal to the slightly niche target audience of those shopping for a new getaway vehicle. A young couple are shown stealing a suitcase and using the Micra to escape via a very scenic desert, stopping only for a quick posing break. The car will be an "accomplice" for those who choose to drive it... though more likely an accomplice on trips to the supermarket rather than dramatic car chases.

Lidl
"Daffodils"
20s
24 Mar 2017
Another mysterious challenge which looks as though it was issued on social media (but almost certainly wasn't) is flatly contradicted by a documentary-style commercial. This time daffodils are in the spotlight because 'Samantha' doesn't think Lidl's look as though they'll last longer than a couple of days. Au contraire, you fictional mischief-maker... they'll last way longer than that.

Aldi
"Mothering Sunday"
20s
24 Mar 2017
According to this ad for Aldi, the average mum only gets seventeen minutes to herself each day. So, one way of demonstrating your appreciation on Mother's Day is to give her a couple of hours of peace and quiet... as well as a hand-finished card, a glass of wine, and a slice or two of roast beef.

Subaru
"Bobsleigh"
1 min 58s
24 Mar 2017
Bobsleigh purists may take umbrage, but a Subaru Impreza proves to be more than a match for the St Mortiz-Celerina track. Dark Energy's Adam Kaleta captures some impressive footage as the advertised vehicle slams its way downhill - even defying gravity at stages. And we thought driving after an overnight frost was dicey...

Virgin Media
"Non-Stop Entertainment"
90s
23 Mar 2017
Sometimes more is more, and Virgin Media prove it with this full-throttle commercial. A stampede of cinematic archetypes race against one another in a high-tech tunnel; Supermen, cowgirls, and Teenage Mutant Ninja Turtles are all along for the ride. We don’t fancy the Prohibition gangsters’ chances, though - they’ve got a right Muppet at the wheel.

Tesco
"Mum's Day Out"
50s
24 Mar 2017
Scott’s a good lad, isn’t he? With Mum relieved of her Tesco checkout duties, he treats her to a surprise day out. It’s a rather eclectic itinerary: massages, pottery, and even a trip to the local driving range. The supermarket reminds us that spending time with our mums is the most important thing… though a bottle of Prosecco and chocolates can't hurt, either.

Barclays
"Deposit"
30s
23 Mar 2017
Barclays once again retreat to go forward with another well-shot ad. This woman moves backwards while describing her fears about her housing prospects. Fortunately, the advertised bank offers her a Family Springboard Mortgage, using her (willing) parents’ savings as the deposit. The device cleverly ensures we pay attention to the proposition.


David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.