David Reviews

 Biting the hand that feeds us since 2002.

Sky Sports
"No More One Horse Race"
16 March 2017
UK TV Stations

Nico Rosberg’s retirement following his 2016 title victory left many Formula One fans shocked - and presumably left his closest rivals delighted. Pole position is up for grabs, yet this beautifully shot Sky Sports promo draws from a different track sport.

While there isn’t a car in sight, there’s plenty of horsepower. A white stallion stands proud at the starting line, but its repose is short-lived. The chasing pack bursts through the early morning haze to give the leader something to think about.

Sam Pilling and DP Pat Scola craft an engrossing race day, juxtaposing natural and man-made speed. The ebb and flow of this tarmac flat chase is complemented by some full-throttle sound design. Just as Cheltenham ends, the Formula One season begins - this bridges the short gap in classy fashion.

Sky Sports - "No More One Horse Race"

Transport For London
"Build a Picture"

Miles said:

He's about 45 though, right?



Latest Additions

"Baby Groot"
21 Apr 2017
Guardians of the Galaxy's cutest member teams up with the GEICO Gecko for this amusing tie-in commercial. Framestore's production values are typically high, with Gecko more than holding his own against Baby Groot's intricate animated design. It seems that only one of the actors here has bothered to learn their lines, but then we're not sure Groot's old enough to read yet...

Beth Ditto
3 mins 21s
21 Apr 2017
Who said a barroom brawl had to be an ugly affair? This boisterous promo for Beth Ditto’s ‘Fire’ sees the former Gossip frontwoman whip the Cowboy Palace into a frenzy. Bar stools are smashed and time shifts as happy hour unfolds. Say what you want about the grizzled clientele - they sure know how to line dance.

"The Danish Way"
21 Apr 2017
Danish dynamite Mads Mikkelsen ruminates on why his compatriots are the happiest people on Earth in this amusing ad for Carlsberg. The actor keeps an admirably straight face throughout his whimsical bike ride, as he waxes lyrical about the Danish commitment to appreciating nature, maintaining a work-life balance, and - of couse - beer.

"The World in One Place"
21 Apr 2017
This effective trail for CNN’s Original Series strand packs plenty of screen time into 60”. A wall of televisions showcases the channel’s eclectic output, covering everything from the Nineties to Jesus Christ. The visual conceit pays tribute to CNN’s broadcast heritage as a constant stream of images blends familiar faces and more obscure subject matter against a scenic backdrop.

Müller Light
18 Apr 2017
We've seen Müller Light's number one customer in action numerous times now , yet she still can't believe the advertised yogurt is fat-free. Needless to say, the joke's wearing a bit thin. Her latest OTT reaction causes chaos in this sculptor's studio, ruining this hunk-for-hire's day. Hope that sculptor has some Superglue handy.

Lucozade Sport
"Anthony Joshua"
19 Apr 2017
With boxing fans eagerly anticipating Anthony Joshua’s bout against Wladimir Klitschko, Lucozade Sport present this gritty ad charting the former’s rise to prominence. An urgent sequence charts Joshua’s early years. We see a young man always running… sometimes with the wrong crowd. These transgressions don’t keep him off-track for long, however.

"The Big Swim"
19 Apr 2017
The latest instalment of giffgaff's ongoing campaign reasserts the disruptive brand's position as a provider of freedom. Their customer-led approach has forced its competitors to have a rethink and some of them are starting to echo giffgaff's central proposition. But don't expect the sector's upstart to be put out... it's probably what they've been hoping their rivals will do!

Royal Blood
"Lights Out"
4 mins
18 Apr 2017
There's something of a Doctor Who vibe about this promo for Royal Blood by Riff Raff's The Sacred Egg. The band are playing the track in a nondescript room in an unremarkable house when something strange starts to happen... and young women begin splashing about like an unlikely water-borne virus.

Los Angeles
"Paper Plane"
1 min 33s
19 Apr 2017
The devil makes work for idle tiny hands - as more completely rational travel bans loom on the horizon, the city of Los Angeles has launched a tourism campaign with a clear message in response: everyone is welcome. 'Real Love Baby' by Father John Misty plays as a diverse cast of characters hug, dance, and generally live their lives near iconic landmarks across the city.

18 Apr 2017
Wisden make take umbrage, but this lovely Foster’s commercial depicts a fun slice of cricketing 'history'. Having won the toss in 1888, Australia put England in to field. Alas, cable knit sweaters weren’t designed for the Melbourne sun. Just when it looks like England are poached, William and Ralph Foster arrive with their newfangled lager.

Dua Lipa
"Thinking 'Bout You"
3 mins 50s
19 Apr 2017
Dua Lipa's sultry vocals take centre stage in this stripped-back film by Park Village's Jake Jelicich. Utilising a spilt screen effect reminiscent of early 00's RnB promos - intercut with intimate close-up shots of the singer - the clean visuals here let the song be the star of the show. The surreal bed setting offers a nod to Darren Aronofsky’s 'Requiem For A Dream' - though thankfully without the film's disturbing tone.

Pale Waves
"There's A Honey"
3 mins 51s
19 Apr 2017
Manchester four-piece Pale Waves are making, well, waves in the indie scene, and this promo for 'There's A Honey' is an appealing calling card. Luminous blues and purples ripple overhead as lead singer Heather Baron-Gracie asks: "Are you sure that you want me?" Shimmering visuals and the track's breezy sound turn her doubt into something anthemic.

"Utility Poles"
19 Apr 2017
Nice Shirt's Stuart Douglas captures some extreme conditions in this BASF commercial. Hurricanes, whiteouts and flooding can wreak havoc on local infrastructure - especially the electricity supply. However, the chemical manufacturer insists their utility poles can weather the storm and ensure the lights stay on during a community's darkest hour.

"James's Unboxing"
19 Apr 2017
James Nesbitt lends his considerable charisma and charm to this ad, in which he unpacks a giant box containing the myriad features available with Sky TV bundles. We're hoping his appearance in the mysterious white Sky universe marks the beginning of a series of films about the wacky adventures he and potential flatmate Idris Elba get up to...

Nescafé Cappuccino
"Hopeless Romantic"
18 Apr 2017
"What's the occasion?" asks one of the unpleasant characters in this ad for Nescafe's instant coffee. The 'occasion' turns out to be a woman destroying her husband's self esteem - manipulating him via their child, no less - in order to elicit some desperate stabs at romance from the poor sod. What this has to do with coffee, we have no idea - nothing about this ad is 'instantly delightful'.

"Design Discounts"
16 Apr 2017
They may be patchwork, but DFS's design team are a productive bunch. This straightforward commercial showcases a few more of their creations in time for the Easter rush. To her credit, the VO manages to squeeze several incentives and price information into the 20" - enough perhaps to pique the interest of any watching furniture hunters.

Mami Wata
5 mins 13s
16 Apr 2017
The surfing sector ventures into uncharted waters with this artfully-shot piece for Mami Wata. It’s a surfing ad without the lingo - no gnarly waves or wipeouts here. Instead, we’re given an insight into one man’s relationship with the sea… and it how washes over his everyday life.

Kellogg's Corn Flakes
"Chris and Stephen"
14 Apr 2017
Chris and Stephen have been regular contributors to Gogglebox without yet managing to get themselves into the Big Brother house or the I'm A Celebrity jungle so they'll be glad to pick up a few extra quid for explaining how they eat their Kellogg's Corn Flakes. An amiable campaign cleverly exploiting the pair's cult popularity.

Road Safety (Republic of Ireland)
19 Apr 2017
Ireland's road safety campaign takes a surreal turn courtesy of MindsEye's Ryan Patrick. This driver thinks he can talk his way out of trouble... but his uvula thinks otherwise. The bloke's, erm, mouthy sidekick reminds him of the joint he smoked earlier on, while viewers are told that roadside drug tests are now in operation. A trippy warning for Irish motorists.

"Min Tanaka x Fujiko Nakaya"
18 Apr 2017
Min Tanaka is an actor and performance artist whose Body Weather project explores the origins of dance in rural Japan. This haunting piece for Tate Modern in partnership with BMW is Ilona McIlwain’s directing debut, and shows Tanaka commanding the space within a fog sculpture by Fujiko Nakaya. It's a strange and lovely clip, and one which suggests McIlwain has a big future.

17 Apr 2017
Computer keeps saying "no" in this Hewlett Packard Enterprise commercial. This office android - complete with rolled sleeve technology - pumps the brakes on this company's data ambitions. Luckily, that's where HP's business-centric spin-off can help. If you're salivating at the thought of pulling customer insights in real-time, this may be the tech company for you.

"Helping Hand"
17 Apr 2017
These tradesmen are none the wiser when a floating glove subtly aids them during some building work. It's a, erm, heavy-handed means of promoting Toolstation's in-store and online options, but the visual effects are neatly done. Plus it's good to know Thing from The Addams Family has found gainful employment.

17 Apr 2017
Oo-er! Watch yourself, missus. Apparently, World Naked Gardening Day is charging towards us, so if you don't want to get an unexpected eyeful stand well back and focus your attention on the special offers at Aldi instead. Not sure that a telescopic lopper is the most appropriate item to choose, though.

Weight Watchers
"Amazing Members"
16 Apr 2017
If the weekly humiliation of standing on the scales in front of people - and paying for the privilege - doesn't make you shed the pounds, don't despair. Get the Weight Watchers app and it'll tell you just how much artery-busting crap is in each tempting item whispering your name from the supermarket shelves. That'll do it.

"Yellow Submarine"
16 Apr 2017
Need to give your grimy submarine a once-over? Best surface in this bloke's back garden, then. Thanks to Kärcher's range of pressure washers, the protagonist can attack surface or exterior... including seaweed-covered watercrafts, apparently. Nice nod to 'The Life Aquatic with Steve Zissou' courtesy of the red beanie-wearing sailor.

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.