David Reviews

 Biting the hand that feeds us since 2002.

E4
"Spa"
60s
30 March 2017
UK TV Stations

Knorr
"Help the Homeless"

Matt said:

It's a shame Knorr couldn't get their website updated in time.


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Latest Work

E4
"Spa"
60s
30 Mar 2017
E4 believes everyone deserves to unwind, and that they're the ideal place to do so. This tongue-in-cheek ad introduces us to the E4 spa - a refuge from angry mobs, comment sections, and, erm, shrinking chocolate. The fun script conveys the channel's carefree remit well: quacks nationwide will be wishing they'd come up with "colonic irrigation for your mindholes" first.

McArthur Glen Designer Outlet
"SS 17"
60s
27 Mar 2017
McArthur Glen Designer Outlet are the latest brand to unveil their spring/summer finery. These models strut their stuff to Jamie Cullum's 'Work of Art', while well-timed shifts from black-and-white to full colour provide a neat visual hook. A familiar approach, but it's a confident demonstration of what we can expect to find.

Samsung Galaxy
"This is a Smartphone"
30s
29 Mar 2017
Samsung have worked hard to regain consumer trust over recent months, and this peppy commercial now encourages us to rethink how we perceive smartphones. Thus, from the literal ashes of the Samsung Galaxy Note 7 comes the new S8 smartphone. Now if they can just stop their stores from catching fire as well...

Harveys
"Magician"
10s
29 Mar 2017
Levitating leather sofas isn't quite what this bloke had in mind when he joined the Magic Circle. Still, he manages to elevate this 10" Harveys commercial. While he waggles his wand, we're told the advertised sofa comes with a "free electric upgrade" - which captures the VO's imagination far more than the magician's abracadabra antics.

FFC
"Let them Fall"
45s
28 Mar 2017
Many parents will be tempted to wrap their children in cotton wool (and any available bubble wrap), but the French Federation of Cardiology highlight the hidden cost. This ad celebrates every scuff, cut, and bruise youngsters encounter in the big bad world. Some viewers may wince, but it's a small price to pay for a healthy heart going forward.

i
"Dave Sponsorship"
33s
29 Mar 2017
The i newspaper reveals its irreverent side through these Dave sponsorship idents. Given the channel's penchant for topical panel shows, it's a good match. Brevity breeds comedy as director Mark Denton crowns the title's logo with a Russian urshanka and Donald Trump's notorious weave... though the drone operator can't quite dot the, well, i.

Danish Defence
"Leadership"
45s
27 Mar 2017
Eschewing the gung-ho approach and unthinking camaraderie typically associated with armed forces recruitment, this Danish ad urging graduates to consider a stint in the army adopts a quite different approach. It wants people with the right skill-set to offer thoughtful leadership and director Caroline Sascha Cogez has delivered an altogether more human motivation.

Hellmann's Mayonnaise
"Natural & Light"
20s
29 Mar 2017
Hellmann's have been a mayo on a mission recently. The brand have already stressed their commitment to using free range eggs and sustainable oils - now they're keeping things natural with their low-fat variant. Pacey editing and food photography ensure it's another uptempo demonstration of the condiment's versatility.

Sky Bet
"Second Bite"
30s
28 Mar 2017
Football has long debated introducing video technology, though not quite like this. Sky Bet rejig another piece of Championship action to promote their improved Cash Out option - this time, it's Norwich City vs Brighton. Russell Martin's thirty-yard effort initially crashes against the bar... though it hits the back of the net after a quick rewind.

du Telecom
"The Man Sitting Next to You"
85s
28 Mar 2017
A trip to the cinema offers ideal escapism for a couple of hours. Unfortunately, it only takes one crunch, slurp, or waft from a fellow patron to break the illusion. For anyone who’s suffered such picturehouse blues, du Telecom feels your pain. Rarely has the worst of cinema etiquette looked so good as arm hairs mingle, popcorn combusts, and nachos literally swim in melted cheese.

Just-Eat
"Hungry Citizens of Britain"
30s
28 Mar 2017
This is a new version of Just Eat's 'Find Your Flavour' launch from last year, with Bill Nighy's spokesegg replaced by the 'Rocky' theme tune. Some new faces are laced throughout to keep the idea fresh, including one frazzled mum in desperate need of "a bloody steak". We can see the nation's takeaway lovers responding in their droves.

CPH:Dox
"Sci-Fi"
60s
27 Mar 2017
This may be promoting the Copenhagen International Documentary Festival, but Bacon's Tobias Gundorff Boesen takes us on a fantastical trip. Boesen crafts some striking imagery, including VR users excreting white liquid and a woman 'discovering' herself in a post-apocalyptic landscape. An unexpected take on the documentarian's craft.

Knorr
"Help the Homeless"
60s
27 Mar 2017
There must have been a certain nervousness at MullenLowe when they were charged with spreading the word about an initiative that has Knorr supporting homeless shelters. Worthy as it is, there must have been a concern that it would look exploitative and maybe even a little crass. Against that background, Rupert Murray's film is pretty marvellous.

Britain's Got Talent
"Backstage"
60s
28 Mar 2017
Slapstick is neatly used to draw attention to the wide range of acts likely to take part in this year's series of 'Britain's Got Talent' - an annual pop-pourri of eccentricity which sees performing dogs jostling for position with singers, dancers and acrobats. And and Dec start the mayhem before being untrousered by a vengeful sorcerer.

Lidl
"Kaiho"
60s
27 Mar 2017
It;s hard to imagine Lidl being advertised in this fashion in the UK and it just goes to show how differently a brand can be perceived in one country as against another. It's a beguiling depiction of a relationship that looks too passionate for its own good... and the impact it has on a woman reflecting on it while picnicking on a high rise roof.

Sixt
"The Affair"
30s
27 Mar 2017
Another twisted piece of communication for the car rental company has a woman letting her married lover know that she's pregnant... while he's with his wife and children. He's unfazed though because he's able to trump her surprising news with his own revelation about the inexpensiveness of renting a BMW through Sixt.

1881
"The Woman in My Life"
60s
27 Mar 2017
In this beautifully-shot ad from Norway, a middle-aged man enlists some help to track down a woman from whom he has long been estranged. His helpers are the country's directory enquiry services – and they succeed. Poignant and heartfelt without ever overstepping the mark, it nonetheless makes us wonder about our own equivalent... try as we might, we can't imagine the 118 twins helping heal a family rift.

Renault
"Enter the Zone"
1 min 37s
28 Mar 2017
Park Village's Thibaut Grevet taps into the racing mindset with this arresting Renault film. We've rarely seen the marque's high-performance division advertised, but this brings us up to speed. While Renault's consumer-focused advertising is hit-or-miss, the brand's sporting wing comes across as a formidable proposition.

Jemena Gas
"Instantly Better"
30s
28 Mar 2017
It's been a good year for dragons in advertising so far. First Dorito's introduced us to their animatronic beast; now Australian energy firm Jemena present their own tame-ish firebreather. Alas, there's a reason why household dragons haven't caught on. This couple describes some of the fiery mishaps sparked by their scaly pet.

Legoland Discovery Centre
"Today"
30s
28 Mar 2017
This charming ad for Legoland Discovery Centre shows children doing what they do best - letting their imagination take charge. Whether they're building racing cars or towering over a city made of bricks, these young 'uns seem to be having constructive fun at the theme park's Manchester off-shoot. Well-timed for the Easter break.

Hellmann's Mayonnaise
"Sustainably Sourced Oils"
20s
28 Mar 2017
"Sourcing our oils sustainably" doesn't exactly roll off the tongue, does it? Still, this latest Hellmann's ad does a lively job promoting the mayo's eco-friendly credentials without skimping on the food. Parent company Unilever have pledged to reduce the environmental impact from its brands, so it seems Hellmann's are bang on message.

Fairy Non-Bio
"Touching Moments"
30s
27 Mar 2017
This Fairy commercial reminds us their products aren't just suitable for babies - they can keep the whole family comfortable, as well. We see everyone from freshly bathed youngsters to sprightly granddads benefiting from Fairy's softly-softly formula. Gentle as can be, but it neatly posits the brand as a family staple.

Dispatches
"Trump's Globe"
20s
28 Mar 2017
Donald Trump's presidency has so far felt like the world's most shambolic geography lesson. This wry Dispatches trail gathers just some of his inflammatory statements and slaps them on a globe. No sign of what exactly is happening in Sweden, mind. The programme asks how scared we should be of Trump's administration - should make for some relaxing evening viewing.

Sainsbury's
"Easter Hunt"
30s
27 Mar 2017
You're never too old for an Easter egg hunt, according to this energetic Sainsbury's ad. Sure enough, we see children and adult-sized bunnies exploring every nook and cranny in search of chocolate treats. Colourful product shots clash with the monochrome home footage, thus allowing the supermarket's Easter fare to stand out even more.

Audi
"Calling"
56s
24 Mar 2017
Drivers are encouraged to heed the call in this slick Audi Q5 commercial as a sharp-suited wanderer samples everything from dingy tattoo parlours to unspoiled countryside - with the advertised SUV proving the ideal vessel. A snippet from Cliff Martinez's 'The Neon Demon' score gives the ad a pulsing, urgent quality.

Latest Work

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.