David Reviews

 Biting the hand that feeds us since 2002.

Plan International
"Brave"
60s
15 February 2017
UK Charities

Children's charity Plan International insist everyone should be able to change their own script. There doesn’t seem to be a way out of domestic drudgery for this teenage girl. However, she ‘improvises’ by leaving for school. The director may not be happy, but the charity hopes more young women can rewrite their life stories.

Finish
"Combinations"

Matt said:

Hard to believe they were here a few years ago. https://www.youtube.com/watch?v=ItCcR6BD0uo


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Latest Work

Plan International
"Brave"
60s
15 Feb 2017
Children's charity Plan International insist everyone should be able to change their own script. There doesn’t seem to be a way out of domestic drudgery for this teenage girl. However, she ‘improvises’ by leaving for school. The director may not be happy, but the charity hopes more young women can rewrite their life stories.

BNP Paribas
"The Day After"
90s
17 Feb 2017
This French BNP Paribas commercial will bring back painful memories for some - or hazy ones, at best. A man wakes up in a hotel hot tub after a night involving, erm, chainmail. Alas, it’s far from the suite life. Only hotel CCTV can piece together whatever happened here.

Ben & Jerry's
"'Wich"
30s
17 Feb 2017
Socially-conscious ice cream makers Ben & Jerry's have returned to their talking cow character to introduce a new range of ice cream sandwiches... sorry, 'wiches. More appears to be more in their book, so for those of us who feel short-changed at the prospect of a mere tub of Cookie Dough, we can now look forward to an accompaniment of actual cookies.

Hula Hoops
"Bank Robber"
30s
17 Feb 2017
This stick-up artist picks the wrong branch of West Heath Bank to rob. While he tries his best Guy Ritchie routine, the cashier is still enjoying snack time. Fortunately, a show of hands - and an expertly munched Hula Hoop - is all it takes to thwart the would-be criminal. Some folk just aren't designed for the outlaw life.

Lynx
"Relationships"
2 mins 32s
17 Feb 2017
This is the first time women have featured in Lynx’s engaging ‘Men in Progress’ series. They’re not flocking towards a bloke covering himself with deodorant, either... how times have changed. These couples chat about what makes their relationships tick, and we particularly like the couple whose revelations cover everything from soup to sexual prowess.

The Atlantic
"Typecast"
2 mins 50s
16 Feb 2017
The Atlantic's first brand campaign in a decade sees esteemed actor Michael K. Williams reprising some of his best-loved characters as he explores the question of his own identity. The film shows four different versions of the actor examining whether or not he's typecast in his career and how that has affected him.

HSBC
"Date"
72s
16 Feb 2017
This ad for HSBC's Fast Balance service is sweet without being too sugary as we watch an elderly gent prove you're never too old for first date jitters. While the big band soundtrack and the sepia-tinged palette underline his age he's evidently not stuck in the past; at ease with texting and using HSBC's mobile banking app. Classy stuff.

Nike
"Equality"
90s
14 Feb 2017
Having recently scooped a Grammy for Beyoncé’s politically-charged ‘Formation’ promo, director Melina Matsoukas tackles equality in this stirring Nike film. To mark Black History Month, Michael B. Jordan asks: “Is this the land history promised?” Despite the wintry aesthetic, the ad has fire in the belly.

HP
"The Wolf"
6 mins 22s
16 Feb 2017
This stylish short from HP sees Christian Slater tapping into his 'Mr Robot' role to hack through a financial company's security via an unusual route: their printers. It's hard not to be compelled by Slater's slick, cocksure performance as he uncovers secrets and destroys lives simply because he can. Time to update the security software, we reckon.

Reebok
"This IS Classic"
79s
16 Feb 2017
The beat goes on in this atmospheric Reebok Classics film. Rapper Jesse James Solomon pays tribute to a London that comes to life after sundown, as well as those who’ve provided the soundtrack over the years. RSA’s Antony Crook has demonstrated his affinity for the brand in the past, and this shorter piece maintains his firm grasp of place and time.

Sonnet Insurance
"Balloon"
1 min 46s
16 Feb 2017
This charming ad for Sonnet Insurance encourages us to think positive as a balloon dodges all manner of sharp things with a smile on its face. Nexus’s Smith & Foulkes produce a sunny piece of animation, playfully rendering one near-miss after another. A well-crafted way of suggesting insurance needn’t be all doom and gloom.

Diesel
"Make Love Not Walls"
1 min 38s
15 Feb 2017
This film launching Diesel's 'Make Love Not Walls' campaign is hopeful, surreal, and flamboyant. But then, it's directed by famed photographer and Warhol protégé David LaChapelle, so why would we expect anything different? It stars 'bad boy of ballet' Sergei Polunin, who wanders through a wasteland until he comes across a mysterious wall (no word as to whether Mexico paid for it).

Experian Credit Expert
"Next Steps"
30s
15 Feb 2017
First steps turn to next steps in this latest Experian commercial as it builds on last year's promise to provide free credit scores permanently. Having obtained that all-important number, consumers can now use CreditMatcher to find compatible loans and credit cards. Shots of moving feet create a suitably progressive tone.

Vauxhall Corsa
"Wi-Fi"
30s
15 Feb 2017
This ad for Vauxhall focuses on the Corsa's wi-fi connectivity (wi-fi in a car, what a world) and features an awkward young couple overlooking a makeout point... although there's not a lot of making out on the cards. Especially not with the lad's mates a few feet away shouting out corrections to the wi-fi password - talk about a firewall.

Home Office - Abusive Relationships
"Consent"
30s
15 Feb 2017
Another eye-catching film from the Home Office designed to enlighten young people about abusive relationships. These disembodied parts discuss the line between consensual sex and rape - a line that can quickly become blurry. This campaign itself walks a fine line between serious and conversational, but its distinctive execution should get people talking.

Express Bi-folds
"Space"
30s
15 Feb 2017
This ad for Express Bi-Folds features a number of people giving the void their best Don Draper stare as they contemplate what their lives would be like if they just had more space. Luckily, they can experience 'life without walls'... by literally ripping a wall off their house and replacing it with a folding glass window. Not the simplest solution, but it will doubtless appeal to some.

Ritz
"Balancing Act"
20s
15 Feb 2017
This 20" ad gives us a sneak peek at the Ritz kitchen. Once these scales are activated, we watch a selection of sliced and diced ingredients hover in mid-air, showing us just how precise their Crisp & Thins recipe is. Together with Alexander Armstrong’s glib VO and Michel Legrand’s ‘Di-Gue Ding Ding’, the product comes across as a classy snack option.

ClearScore
"Bathtime"
30s
15 Feb 2017
ClearScore’s offbeat campaign continues to intrigue as Charlie’s advised to check his credit score whilst in the bath. While he has a nosey at the advertised website, Moose the dog asks what his owner’s doing in that giant bowl of water. Alas, not everyone’s as keen to join Charlie as the telepathic mutt. Strangely compelling.

Air Wick
"V.I.Poo"
30s
13 Feb 2017
This ad for Air Wick's latest stench quencher appears to have been heavily inspired by similar ads in the toilet trace erasing genre. It doesn't quite reach the heights of Squatty Potty's absurdist humour, but we appreciate the visuals and VIP twist on combating the, uh, 'devil's dumplings' regardless.

Seat Leon
"Ready"
77s
12 Feb 2017
Car manufacturers love telling us to seize the day... so now Seat go one further, insisting: “This is the moment to live any moment”. At least this extended cut lets the idea gather momentum. There are some neat transition shots as the protagonist shifts through various scenarios … though perhaps he should lock the bedroom door next time.

Heineken
"Excuses"
47s
15 Feb 2017
Last year, José Mourinho hollered at football fans around the world from his rooftop. Here, he’s checking his text messages… and he’s not impressed. The Special/Happy/Moody One reads a series of excuses from those who’ve flaked on the big game. Viewers are advised to tag unreliable mates, and those who are called out face Mourinho’s wrath… on social media, anyway.

ClearScore
"Cat Video"
30s
15 Feb 2017
Every cat owner knows that no matter how much you think you're in charge, the kitties run the house. Even when you're checking your credit score online for free, as this quirky ad for ClearScore demonstrates. A man tries to take responsibility for his finances while lounging in bed, but Flearoy is deeply unimpressed and has other ideas.

Koko
"Milk"
20s
15 Feb 2017
The food in this ad for Koko's soy, dairy, wheat... everything-free milk substitute is shot gorgeously, making the mysterious substance look infinitely edible in all its incarnations. Now if they could do something about that voiceover limply reciting a rhyming script, they'd really be in business.

Virgin Games
"Supermarket"
30s
15 Feb 2017
This ad for Virgin Gaming features Vladimir alleviating the boredom of eternal afterlife with mobile games. He also becomes the first vampire to take a job in retail, and hits the dating scene in an homage to vampire mockumentary What We Do in the Shadows. Some lovely gags here, and if we haven't said it before - terrific casting.

Renault
"Unexpected"
60s
14 Feb 2017
This ad for Renault smartly advertises their entire range of new cars. A man driving along a deserted road runs into a series of billboards and reaches another stage in his life for each one he ploughs through - as represented by the occupants of his vehicle changing, along with the car itself. A strong concept executed with aplomb by director Martin Werner.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.