David Reviews

 Biting the hand that feeds us since 2002.

Lotto
"Thank You"
40s
9 December 2016
UK Lotteries / Pools

This animated Lotto film pays tribute to those who've added to the game's charitable fund in 2016. The ad demonstrates how Lotto funding has aided urban restoration, community projects, and UK athletes. So even if the odds of us winning the jackpot are longer than ever before, at least someone's benefiting from our weekly stakes.

Tesco
"Uncle Gethin"

Matt said:

That too.


CLICK HERE TO SEE CLIP

QUICK SEARCH

1-25 of 167 Results

ADD SEARCH RESULTS TO A LIST

Lotto
"Thank You"
40s
9 Dec 2016
This animated Lotto film pays tribute to those who've added to the game's charitable fund in 2016. The ad demonstrates how Lotto funding has aided urban restoration, community projects, and UK athletes. So even if the odds of us winning the jackpot are longer than ever before, at least someone's benefiting from our weekly stakes.

Lotto
"Biggest Sports Day"
30s
10 Aug 2016
The National Lottery invites us to take part in the UK's "biggest sports day", with something to suit all levels of ability from hurdles to hula-hooping. The cheery animation reassures us that there's nothing intimidating about joining in... and as our Olympic athletes have benefited from lottery funding, you never know where it might lead!

Lotto
"Sports Day"
20s
8 Aug 2016
The National Lottery attempt to blend the tasteful animated style used in their recent Team GB film with Lorraine Kelly's chirpy presence, yet the two elements fail to gel in this 20" ad. The cause is good, but the execution feels like it could have done with some polish - and why is the final line delivered like an annoying neighbour you're hoping to avoid answering the door to?

Lotto
"KTV Sports"
20s
1 Aug 2016
Katie Price continues to provide value for Lotto as the model makes an ill-advised foray into sports broadcasting for her fantasy channel, 'KTV'. While it's not quite Jack Whitehall fumbling in the velodrome alongside Sir Bradley Wiggins, we do get some fun glimpses of Price showing a table tennis table who's boss and expressing confusion at the Olympic walking technique.

Lotto
"Team Effort"
40s
21 Jul 2016
An elegant animation style is used to draw attention to the National Lottery's support of Team GB - the collection of athletes who will be covering our nation in glory in Rio next month. Tickets providing no win for those who bought them are nonetheless valuable to our Olympic effort as they fly from homes and boost the competitors.

Lotto
"Beautiful Odds"
10s
16 Jun 2016
A fine postscript to the main Lotto ad starring James Blunt as he plans to Bluntify as many households as possible. As he keeps his ticket close to his guitar strings, the radio announces he has two chances to make his megalomaniacal project a reality this week - and if we want our mirrors to remain as they are, we must hasten to our local Lotto vendor to snuff out Blunt's odds.

Lotto
"James Blunt"
40s
16 Jun 2016
Known here at DAVID HQ as "the campaign that keeps on giving" for very good reason, Lotto's superb series of celebrity caricatures returns with serial balladeer and thoroughly nice chap James Blunt outlining his jackpot masterplan: to make everyone feel beautiful by appearing in their mirrors.

Lotto
"Extra Bite"
10s
15 Jun 2016
The National Lottery dangle a carrot - well, a cherry, actually - in front of players eager for a second stab at glory after the main draw. Thanks to some simple animation, this 10" commercial advises unsuccessful gamers not to tear up their tickets in despair straightaway - instead, by entering their ticket number online, they have a bonus chance to win £1 million... and then throw away their ticket.

Lotto
"Britain's Got Talent Sponsorship"
70s
9 Apr 2016
We've now seen The National Lottery's Katie Price 'KTV' channel in various guises since it launched last summer, but the concept manages to lend itself well to the bumper format. With each ad break for Britain's Got Talent, we get a glimpse at what a Katie Price-laden schedule would look like, including sports reporting that makes Alan Partridge look a broadcast heavyweight.

Lotto
"KTV"
20s
3 Apr 2016
To celebrate a decade's worth of Susan Boyle, Stavros Flatley, and Pudsey the Dog on Britain's Got Talent, Lotto pledge to make ten millionaires on the show's tenth anniversary. They do so by revisiting Katie Price's dream project, 'KTV' - giving us a behind the scenes look at her considerable acting, erm, range. Once again, Peter Serafinowicz's VO reminds us only we can stop such a broadcast folly by buying a ticket.

Lotto
"You Or Them"
20s
15 Nov 2015
The strength of the National Lottery's campaign means that even these draw-focused edits have value to them. As the likes of Price, Edmonds, and LLlewelyn-Bowen pray for their vanity projects to become reality, Peter Serafinowicz's VO does a fine job of conveying the gravity of the situation - someone, ANYONE has to win above this lot.

Lotto
"Giles and Mary"
20s
28 Oct 2015
A snippet from the National Lottery's full-length collaboration with the cast of Gogglebox focuses on the cultured pairing of Giles and Mary. For the former, winning would be about "modest bequests" and - amusingly - solid gold strokage. One of the nation's go-to conversation topics is what to do in the event of a Lotto win, so it makes perfect sense to gauge the thoughts of these armchair observers that so many viewers have taken to their hearts.

Lotto
"Vinnie Jones"
40s
18 Oct 2015
As with the previous executions, the broadcast version of the new National Lottery film gives us a taste of what's in store if we watch the extended version. Vinnie Jones wants to spend his lottery windfall on a plan to channel everyone's anger into a new energy source and this lovely piece of tomfoolery explains how he's going to do it.

Lotto
"Vinnie Jones (Extended)"
1 min 40s
19 Oct 2015
This is the campaign that keeps on giving. It's not often these days that agencies carry on delivering on a promising conceit but you have to hand it to AMV: the second wave of 'please don't let it be them' is every bit as good as the first. Much of the credit for that belongs to director Jeff Low who has coaxed wonderful pieces of self-deprecation from the subjects of these films.

Lotto
"Gogglebox"
2 mins 10s
17 Oct 2015
The latest series of Gogglebox seems sharper, funnier and altogether more unmissable than it did even in its early, novel days. And while the collaborations between the Gogglers and various advertisers have been a bit hit and miss, the use of the show as a vehicle is starting to work really well. This spot for the National Lottery is a case in point.

Lotto
"Noel Edmonds"
2 mins
8 Oct 2015
Another fine helping of fun courtesy of the excellent new campaign for the National Lottery. This time Noel Edmonds sends up his own image with a greedy plan to cash in on his association with the concept of the 'house party'. Given some of Edmonds's strange political views, this could have been a whole lot darker!

Lotto
"Think Big"
60s
4 Oct 2015
The worst thing about someone winning gazillions on the lottery is when you hear them tell reporters: "Oh, it won't change our lives... but we'll definitely get a new kettle." It leaves only one possible response: these pea-brained dullards should be made to hand the cash back. However, the family in this attitude-packed spot for Ireland's National Lottery are evidently deserved winners.

Lotto
"Screen Machine - extended"
90s
16 Sep 2015
The National Lottery doesn't boast about its achievements often enough, instead it spends most of its advertising dollar on communication designed to remind us that a big win will leave us in the lap of luxury. Ticket sales are not what they once were and an obvious way to improve them is to make people feel a greater connection to the projects funded by losing tickets. This does it beautifully.

Lotto
"Screen Machine"
30s
14 Sep 2015
The Screen Machine is a cinema in a lorry, basically; bringing films to those living on the remoter parts of Scotland's west coast. It's funded by the National Lottery, and this spot taps into a Local Hero / Wicker Man vibe as islanders in eye patches chuckle in the pub and families troop aboard the Machine to a backdrop of green-grey bays and screaming seagulls.

Lotto
"Education Projects"
10s
12 Sep 2015
This short spot reminds us that the National Lottery does 'Good Work' by supporting educational projects in Scotland. Young children explore sandpits, large models of mouths, and steering wheels; none of which - presumably - would have been possible without funding.

Lotto
"Chesterfield Panthers"
30s
8 Sep 2015
Rugby fever continues to grip Adland and this latest from the National Lottery's series focusing on good causes raises the profile of the Chesterfield Panthers. No doubt grassroots teams up and down the country will be hoping to encourage those gripped by the tournament this autumn to take up the game for real.

Lotto
"Katie Man"
10s
1 Sep 2015
Lotto provide us with another colourful insight into Katie Price's ego as her own superhero epic begins to take shape. While we can't argue with those special effects, the lottery would rather someone else won the jackpot. To keep 'Katie Man' out of the cinemas, punters are advised to buy a ticket for the upcoming rollover.

Lotto
"Eureka"
30s
23 Aug 2015
The National Lottery delivers another endearing ad highlighting how they can enrich lives in more ways than one. Thanks to lottery-funding, Eureka! The National Children's Museum in Halifax provides youngsters with countless ways to satisfy their curiosity and we hear first-hand what captures the imagination of these young explorers.

Lotto
"Equata"
90s
6 Aug 2015
This charming film reminds us that the national lottery supports some extraordinarily worthwhile endeavours. It isn't surprising that the main thrust of the advertising we see for the lottery focuses on its ability to make us filthy rich but when you see a film like this you really can't help wishing that the general public was decent enough for this to be the main motive.

Lotto
"Music Therapy"
30s
4 Aug 2015
A gently persuasive commercial highlights just one of the charitable organisations that Lotto funding helps to facilitate. Music In Hospitals receives their moment in the spotlight as they play to the appreciative residents of a care home. Having enjoyed the excesses of Morgan, Price, and Llewelyn-Bowen, it's an effective reminder that Lotto cash fuels good deeds as well as fantasies.

1-25 of 167 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.