David Reviews

 Biting the hand that feeds us since 2002.

Halifax
"Thunderbirds"
40s
26 March 2017
UK Banks

Parker from Thunderbirds wins £500,000 in Halifax's prize draw and knows exactly what to do with the money... head to a tropical island where he can get away from the orders being issued by Lady Penelope. Let's hope he hasn't ended up on Tracy Island as he may find he's leapt from the frying pan only to end up in the fire. Brimming with authenticity.

Sixt
"The Cult"

Mark said:

She's about to crash into that hedge


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Halifax
"Thunderbirds"
40s
26 Mar 2017
Parker from Thunderbirds wins £500,000 in Halifax's prize draw and knows exactly what to do with the money... head to a tropical island where he can get away from the orders being issued by Lady Penelope. Let's hope he hasn't ended up on Tracy Island as he may find he's leapt from the frying pan only to end up in the fire. Brimming with authenticity.

Halifax
"Top Cat Bloopers"
40s
3 Mar 2017
Here’s a selection of ‘outtakes’ from Halifax’s Top Cat ad which gives us a glimpse into how animated the feline gang get when things go off-script. Of course, Top Cat remains the consummate professional while his fellow cast members fluff their lines. These bloopers accompany the main ad in cinemas, which should give audiences a chuckle before the main feature.

Halifax
"Scooby Doo"
60s
9 Jan 2017
Halifax continue raiding the Hanna-Barbera vault by bringing Scooby-Doo and the Mystery Incorporated gang to life. While evading a pesky mummy, Scoob and Shaggy learn about the rewards available to current account customers. We can only assume the unmasked 'mummy' at the end is a dastardly employee of a rival high street bank.

Halifax
"The Flintstones"
60s
7 Jun 2016
Halifax once again raid the Hanna-Barbera vaults with due care and affection as Fred and WIlma Flintstone decide to switch to a bank with a twenty-first century approach to customer service. Despite an inauspicious encounter with the branch's see-through door, Fred quickly warms to the affable adviser who details the bank's £125 welcome bonus for switchers.

Halifax
"Top Cat"
60s
22 Apr 2016
Halifax have turned to Hanna-Barbera's cult classic Top Cat to help them demonstrate that they're thoroughly decent when it comes to lending money for mortgages. The mischievous feline uses a sob story to gain the sympathy of the Halifax staffer helping with his application, though - it has to be said - it's hard to win over an algorithm and human decision-making has all but been eliminated from the mortgage application process these days!

Halifax
"Danny Weston"
30s
3 Nov 2015
In real life, the Danny Westons of this world are described by those who know them as 'big personalities', which is code for exhausting and stressful. But for the purposes of a 30 second ad, they are life-affirming balls of fun who make things happen, so that their lesser friends are happy to chip in with payment via their mobile apps for the gifts and events Danny has organised. Really nicely done - we suspect we'd quite like him as a friend despite ourselves.

Halifax
"Clare Spencer"
30s
1 Nov 2015
Another winning reminder of how Halifax's campaign has maintained its celebratory tone with aplomb. The school hall is Clare Spencer's domain as she exhibits her formidable fighting skills with manic glee. She earns the respect of all around here - and she's earned the adulation from the advertised bank. To help ensure she doesn't perform tameshiwari on her tablet, Halifax have produced a series of explanatory videos that make banking terms crystal clear.

Halifax
"Charlie Clark"
60s
19 Apr 2015
Little Charlie Clark doesn't do things by halves in this terrific new Halifax ad. Indeed, he likes to go the extra mile in everything he does, from pedalling his tiny bike off a home-made ramp to the amount of ketchup he can pour on his food. So he's just the type of child the bank wants - because no doubt he'll appreciate the extra benefits that's made them 'Best Children's Account Provider 2015'

Halifax
"2015"
60s
4 Jan 2015
Heart-warming compilation taken from ads from Halifax's campaign over the past 18 months. It works surprisingly smoothly, seguing neatly from one clip to the next - which proves how consistently good both the writing and the direction has been. Let's hope there's more to see over the coming year because there's still plenty of top-quality life in this idea.

Halifax
"Vicky Harris"
60s
18 May 2014
This is a lovely campaign, and this could quite possibly be our favourite spot so far. It tells the story of Vicky the intrepid photographer who can charm the leaves from the trees - or at least, the shy from their shells - and doesn't mind getting herself into deep water if it means getting the shot she wants. These are terrific depictions of everyday people we'd be happy to be counted among; which gives us a feeling of goodwill towards the bank that so astutely recognises them.

Halifax
"Gavin Gates"
30s
5 May 2014
Gavin Gates (not to be confused with the ex-X Factor Gareth Gates) is a big bear of a man, who does house removals for a living. Good-naturedly he takes care of fragile items and triceratops alike; and goes to the Halifax when he wants a mortgage for the time when he decides to move home himself. Nicely done with understated humour and real warmth.

Halifax
"Holiday Dad"
60s
9 Mar 2014
This campaign goes from strength to strength, and the latest celebration of ordinary heroism may be the best yet with a wonderfully cast 'Dad' having his mettle tested by all that life throws at him. It's a terrific depiction that manages to incorporate every positive aspect of modern fatherhood... something advertising is getting rather good at after years of portraying men as bumbling buffoons.

Halifax
"Laura Smith"
60s
3 Oct 2013
The lovely high-flying Laura attends to passengers on board with consummate charm and professionalism. Equally at home with full sick bags and fretful youngsters at 4am, it's little wonder the Halifax is happy to offer her a current account with 15% cashback, is it not?

Halifax
"Linda Turner"
60s
15 Jul 2013
"Linda - you've nailed it," opines the VO triumphally as the Halifax welcome a helpful DIY store employee with open arms. This is a campaign with real craft involved from every angle - from the wonderful script that chooses each word carefully and and gives itself plenty of time to breathe - to the superb direction and casting. The whole thing just exudes class.

Halifax
"Mark Watts"
60s
7 Jul 2013
Ooh. The Halifax has certainly got its mojo back with this lovely ad. By the end of this sixty seconds, you feel you know Mark Watts and are rooting for him - so we like the Halifax for offering him the mortgage he so obviously deserves. Smartly done; with humour, compassion and warmth.

Halifax
"Fantastic Day"
30s
2 Jan 2013
The Halifax choir are back, singing 'Fantastic Day' to underline the message that the bank will give you £100 the day you switch over to them, plus a year's fee-free overdraft. That's because they think "you should get extra from your bank", illustrating such unexpected extras via small acts of kinds between people.

Halifax
"House Hunting"
60s
2 Sep 2012
This beautifully compiled sequence illustrates the trials and tribulations of house hunting. A couple come up against every horror known to the middle-classes as they assess one property after another. Had they known about the advertised service, they could have saved themselves all manner of trouble.

Halifax
"Fireworks"
30s
20 Feb 2012
Somewhere beneath all the supers there's quite an attractive film showing people enjoying a firework display. This film reveals that the bank is offering a prize draw that will enable some lucky punters to receive a massive cash bonus for doing bugger all... wonder where they got that idea from.

Halifax
"I Believe I Can Fly"
60s
20 Feb 2012
In a suburban garden, disaster seems inevitable when an errant football veers dangerously towards a window. As a choir intones R Kelly's schmaltzy I Believe I Can Fly various efforts are made to avert catastrophe but will any of them succeed?

Halifax
"Walking On Sunshine"
60s
2 Oct 2011
So, one of the banks that knee-capped the economy by putting too much of its capital into casino banking has decided to turn its customers' accounts into a lottery game. Interesting choice. Although Walking On Sunshine doesn't lend itself to the choir treatment, this subdued arrangement almost brings it off.

Halifax
"I'll Be There"
30s
22 Sep 2011
This song lends itself to the choir treatment much more readily than A Hard Day's Night but nothing can offset the slight unease created by this bank trying to carry on as though nothing really happened. It leaves us feeling like we're being serenaded by the husband who beat us after he's been released from prison.

Halifax
"Hard Day's Night"
60s
17 Sep 2011
A return to an old advertising strategy for Halifax as a choir of its staff is used to sing a version of The Beatles classic Hard Day's Night. It's rather a fussy way to reveal that every branch is open on a Saturday but interesting to see the banks coming out of their shell a bit.

Halifax
"Yeah Yeah Yeah"
30s
4 Jul 2010
You know how every once in a while some nutter in the US turns up at the place they used to work and uses a series of automatic weapons to unleash hell? Well, obviously that's never okay but if it had to happen somewhere... well, you get the drift.

Halifax
"Good Things Happen"
30s
6 Jun 2010
Perhaps the strangest thing about this series of commercials is the way it has perfectly imagined what a radio station would be like if it was run by bank staff... the mistake is in imagining that the result is the least bit charming.

Halifax
"Half Price Council Tax"
30s
1 Apr 2010
It's increasingly hard to know what to make of the current campaign for Halifax. It clearly aims to achieve a tongue-in-cheek tone but not at the expense of communicating its special offers. It bumps its head as it falls between two stools... and they're both brown and sticky.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.