David Reviews

 Biting the hand that feeds us since 2002.

BT Broadband
"Helicopter"
30s
4 July 2016
UK Broadband Providers

After his breathless arrival onto the BT Broadband set last time round, Ryan Reynolds takes time out in a comfy chair to introduce the telecom giant's new Smart Hub.

Of course, why give a Hollywood superstar an easy ride when you can mount a spectacle? With a little money left over after acquiring Reynolds, the BT creative team procure a helicopter to showcase the strength of their new gadget's WiFi signal.

Having participated in countless shoot-outs and explosive set pieces during his film career, you'd think Reynolds would be able to cope with a little air time while clinging to the side of a chopper. But alas, the poor chap quickly regrets accepting this particular script.

A change of pace (and altitude) from the actor's ultra-suave introduction, it's fun to see Reynolds ruffled as his new employers up the stakes. While competing broadband advertisers must now be mindful of even closer scrutiny of their claims, they'd best ensure they don't fall too far behind BT in the entertainment stakes either.

Kellogg's Bran Flakes
"Artistry"

James said:

I thought it was an accepted industry joke that when you have nothing else, you pull out 'The Art of ' concept.


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BT Broadband
"Helicopter"
30s
4 Jul 2016
After his breathless arrival onto the BT Broadband set last time round, Ryan Reynolds takes time out in a comfy chair to introduce the telecom giant's new Smart Hub. Of course, why give a Hollywood superstar an easy ride when you can mount a spectacle? With a little money left over after acquiring Reynolds, the BT creative team procure a helicopter to showcase the strength of their new gadget's WiFi signal.

BT Broadband
"Alec Baldwin"
40s
3 Jun 2016
This much improved campaign has made the awkwardness of Ewan McGregor's curious performance in the first execution a distant memory. Alec Baldwin is the latest of the unlikely stars to turn out for the telecoms company as he sets out to demonstrate that BT's Broadband is as good as his dramatic delivery.

BT Broadband
"Ryan Reynolds"
30s
17 Apr 2016
The BT Broadband "behind the scenes" campaign hit its stride with Rebel Wilson's contributions, and this latest spot featuring Ryan Reynolds demonstrates a continuing confidence. Reynolds delivers a wonderfully deadpan performance, explaining how someone who lives in the fast lane needs the fastest possible broadband service to match.

BT Broadband
"The Flies"
30s
26 Oct 2015
Rebel Wilson has an unfortunate encounter with some flies in this spot for the BT Broadband campaign. The martial artist's lightning reflexes are pretty impressive as he dispatches a couple of the winged insects - but Rebel proves equally efficient, although not intentionally by any means. As ever, she makes the commercial.

BT Broadband
"Super Smooth"
30s
14 Oct 2015
Rebel Wilson continues to work her magic for BT Broadband. This time she's primed to compare a super-smooth guy to the experience of using BT, but her obvious attraction to him compels her to suggest improvised takes. We love her purely meta knowingness in these spots: she knows that we know that she knows that we the public love in-jokes about how ads are made, and plays this up to the hilt.

BT Broadband
"Bigger TV"
30s
14 Oct 2015
Rebel Wilson once again proves she is now BT's celebrity MVP with this enthusiastic outing. Amid giant footballs and oversized popcorn, she gives the script her all... until it comes to the tricky matter of doing the splits. Luckily, advances in special effects means it's a doddle for Rebel. The brand have struck a nice balance between their front of and behind the camera antics and it's paying off.

BT Broadband
"Cheetah"
30s
9 Oct 2015
At last - the new BT Broadband campaign has produced a winning ad. Forget Ewan McGregor looking gravely mystified at the team's approach - forget everything, in fact, that's gone before. Because in Rebel Wilson they have a genius. What is a genuinely funny idea becomes a truly brilliant piece of comedy thanks to her own acting skill - which, in this instance, doesn't feel like acting at all.

BT Broadband
"Box Set Binge"
40s
11 Nov 2014
In this spot, BT acknowledges the power of the box set. Student Chap and his chums discuss their Breaking Bad binge and we're given a flashback of the experience... which many of us will recognise from first-hand experience. It's very nicely done, and feels as if the campaign is settling in for the duration; knowing there's a long future ahead so there's no need to be overly hammy.

BT Broadband
"Like Father, Like Son"
40s
29 Jun 2014
Turns out our annoying middle-aged student wasn't created in a school science lab, but like the rest of us was born of woman. How do we know? Because we meet his dad (presumably his mum will turn up in a later ad). He's a carbon copy of his son but with more wrinkles and slightly worse hair; some of which has migrated to his upper lip.

BT Broadband
"Summer Sale"
30s
29 Jun 2014
That's it, BT: lure in more unsuspecting new customers with a discount introductory offer, then fail to connect them for the next six weeks. After all, it doesn't matter - it's too late for them once they've signed up. Meanwhile, all us existing customers who have suffered that initiation ceremony and come out the other side are experiencing a mixture of indignation at the price and schadenfreude at what's in store for the newbies.

BT Broadband
"Annoying Neighbour (C4 Comedy version)"
70s
5 Jun 2014
Now this made us laugh. Virtually the entire BT ad ran uninterrupted before Alan Carr made his appearance for C4's Comedy Gala night, and taking his cue from the neighbour who turns up to use his mates' broadband, Alan turns up to use their shower. Naturally, they show him the door in no uncertain terms - but as you'd expect, nothing's straightforward. Lovely bit of casting at the very end.

BT Broadband
"Chris"
40s
29 Mar 2014
An annoying 'friend' of the student housemates keeps turning up to use their superfast BT Broadband. Unfortunately he has the hide of a rhino, so doesn't take the subtle (and not so subtle) hints they signal to him in the hope he'll get the same broadband back at his own place. Quite frankly DAVID wouldn't have their patience, and if it were he who was suffering in silence the chap would be going home with the router lodged firmly in his gullet by the end of the ad.

BT Broadband
"Dance, Interrupted (Lego version)"
40s
9 Feb 2014
One of a series in which appropriate animation is used to recreate an existing ad to promote awareness of the forthcoming Lego movie. Here, they've remade the BT Broadband spot where the newly-loved-up and terminally dorky student decides to buy his sweetheart a better connection. Disconcertingly, she now looks like someone's gran who still thinks she's a 1950s teenager, which means... no, we don't want to think what that means.

BT Broadband
"Sale"
30s
13 Jan 2014
Oh dear. This not only doesn't engage you, it actively makes it difficult to take in the offer, which is long-winded and hard to remember. Yes, it's repeated, and yes, the images have been manipulated to reflect whatever part of the offer is being talked about, but nothing stands out, and that's the problem. It's like reading the brief before the concept brings the key message to life.

BT Broadband
"Dance, Interrupted"
40s
26 Dec 2013
The nerdy student (played by comedy's Daniel Rigby) has steadily become the main man of this campaign and - in the latest ad - he once again becomes frustrated with other people's broadband. This time it's his girlfriend's, and it's the last straw. Unable to tolerate her buffering music he offers to pay for BT Infinity on her behalf - what a gent.

BT Broadband
"Michael Owen and David James"
40s
27 Jul 2013
BT has a lot of catching up to do before it has anything like the prestige of Sky when it comes to sports coverage, and this ad only seems to underline this. The point being made is quite important - BT has first dibs on the best match a lot of the time but this is lost as we are forced to contemplate the haircuts of David James and Michael Owen.

BT Broadband
"Interference"
40s
24 Jun 2013
BT pushes its new home hub as the most reliable broadband connection you can have, with a lower rate of drop-outs and a good offer on the first six months. It's a completely different approach to the main campaign featuring the awkward student; relying heavily on animation to engage the attention.

BT Broadband
"Video Calls"
40s
1 Jun 2013
Our socially-awkward student wants to take things "to a new level" with his female friend, and he's not talking online gaming. Unfortunately he needs her to change, namely to BT so that during video chat they don't keep breaking up all the time before they're even a couple. The switch of focus to the most obviously comic of the trio of students was a wise move.

BT Broadband
"Sport"
60s
9 May 2013
Jake Humphrey is the face of BT's ambitious plan to compete with Sky's sports coverage, and he competently fronts this lengthy commercial advertising the new service. Robin van Persie and Gareth Bale also put in appearances... plus what sports show would be complete without a glimpse of national treasure Clare Balding?

BT Broadband
"Internet Dating"
40s
1 Apr 2013
Our student protagonist is a fast mover - if only thanks to the help of the advertised broadband provider. Realistically, it's hard to imagine that in the space of 40 seconds he can change his online mugshot, get tickets to a gig and secure a date with a willing female, but if you meet the criteria crammed into the small print, it may just be possible.

BT Broadband
"Animated Trio"
40s
15 Oct 2012
Animated versions of the three regularly occurring characters in the BT Broadband campaign appear in this commercial for the communications behemoth. It provides an opportunity to list the full range of services provided by BT and let us know about an introductory price offer.

BT Broadband
"Hallowe'en Party"
40s
13 Oct 2012
The regular protagonists are attending a Halloween party but it's not exactly swinging. Bizarrely, the hosts cannot play any music because of their unreliable broadband. So it's BT Broadband to the rescue as the party moves to Geek HQ where the reliable the service will ensure that the music never stops.

BT Broadband
"Duran Duran"
40s
22 Apr 2012
The geeky flatmate tries to impress by pretending that he has long been a fan of Duran Duran. He over sells his pitch however when he claims to have attended a concert that took place in 1984... it's a joke that probably works better if you aren't someone who was going to concerts in 1984. Ahem.

BT Broadband
"Café"
30s
26 Mar 2012
This animated ad for BT Broadband uses the iconography of computer gaming to explain how punters can benefit from the speed of their service and form the size of their network. There's a stronger call to action in this than in their live action films.

BT Broadband
"Hot Spot"
40s
4 Feb 2012
With the cool lad focusing his attention on his guitar, our young heroine decides to tease her other flatmate by referring with faux innocence to a 'hot spot' in a spirited allusion to that Holy Grail of feminine carnality - the G Spot. He, of course, is too obtuse to realise what she means which is just as well as he'd have a restraining order slapped on him at Warp Speed 5 if he responded meaningfully to her suggestiveness.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.