David Reviews

 Biting the hand that feeds us since 2002.

Royal Navy
"Submariner"
60s
15 December 2015
UK Recruitment

The final instalment in WCRS's excellent series of Royal Navy films focuses on the camaraderie recruits can experience during their stint. While this submariner admits the prospect of working with advanced technology pulled him in, it's the bonds he's developed with fellow sailors that have made him stay. Another strong and persuasive piece with personal development at its heart.

Armed forces recruitment films often tread an uneasy path as they seek to suggest a life of adventure when most people know - in reality - it is often a dangerous life during which young men are asked to execute the morally dubious orders of well-bunkered politicians in Westminster. This series has circumvented that difficulty by placing its emphasis on how the Royal Navy can help young people grow and it's done so extremely effectively.

Some real love has gone into the filming of this and it's been beautifully compiled with a terrific soundtrack binding it all together.

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"Keep Searching"

Matt said:

Hard to think who this is going to inform. Someone coming out of a coma from 2011 perhaps?


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Royal Navy
"Submariner"
60s
15 Dec 2015
The final instalment in WCRS's excellent series of Royal Navy films focuses on the camaraderie recruits can experience during their stint. While this submariner admits the prospect of working with advanced technology pulled him in, it's the bonds developed with his fellow sailors that have made him stay. Another strong and persuasive piece with personal development at its heart.

Royal Navy
"Pride"
60s
10 Nov 2015
Another strong entry in the Royal Navy's impressive series of recruitment films employs a neat visual device to chart this young man's shift from an uncertain future to gracing the pitch at Twickenham. As with any big decision, it's the first step out the door which matters the most. That's the one that starts him on his way to a Royal Navy recruitment office, then on to aircraft carriers, foreign lands, and the home of English rugby.

Royal Navy
"Tom"
60s
26 Aug 2015
Another excellent spot commandingly convincing us that a stint in the Royal Navy will turn recruits from ditherers to doers. Tom's mum reads out his mediocre school reports and marvels at how her apparently unremarkable son has turned into such a capable adult. It's beautifully done, and the filming allows the results to speak for themselves.

Royal Navy
"Shantel"
70s
13 Aug 2015
This film from the Royal Navy is designed to chime with those looking to hone their culinary skills in a way they may not have previously considered. The personable Shantel relates how her cooking prowess has grown from making pasta and corned beef at home to preparing food for an entire crew. It's a clever way to show how joining the forces can do more for your personal growth than simply teaching you how to deal with emergencies.

Royal Navy
"Made in the Navy - cinema"
90s
7 Apr 2015
This version of Ed Morris's "Made in the Navy" film has been specially extended for cinema release, and does what we didn't think could be done - it improves on the original. It's a bold decision to do away with the narrated script that was so effective first time around, but "You'll Never Walk Alone" as the soundtrack is an inspired choice.

Royal Navy
"Made in the Royal Navy"
60s
30 Dec 2014
This powerful commercial for the Royal Navy delivers on many levels. A superb script conveys its message directly and with impact, yet never feels forced. The correlating imagery is creative without being contrived. The pace - dictated by the script's rhythm - is impassioned but beautifully devoid of machismo. Grace and resourcefulness win the day: a triumph all round.

Royal Navy
"No Limit"
30s
1 Jan 2014
A rather clever ad, this. Very plainly, it states that if you can fix a bike, you can fix progressively harder things... so if you're a bit handy like that and you're not afraid of a bit of hard work you could find yourself becoming a Royal Navy Engineer. A step by step approach makes it seem that such a possibility isn't beyond reach.

Royal Navy
"Kit"
30s
30 Dec 2011
This film inviting us to join the Royal Navy appears to be aimed at gadget fiends. All manner of "kit" is available to the engineers aboard the vessels that defend our coastline and you get to play with them if you join the Navy.

Royal Navy
"Reservist"
10s
9 Feb 2010
Another in this winning series for the Royal Navy encourages people to sign up as Reservists. The protagonist "earns" and "learns" in equal measure as she continues with her office job at the same time as she receives training with the Royal Navy.

Royal Navy
"Submariner"
10s
3 Feb 2010
Another postscript to the longer film in this excellent campaign offers a brief glimpse into the life of a Navy submariner. Clearly, life aboard a submarine involves an awful lot of checking... presumably, to make sure the boat is still under water.

Royal Navy
"Steward"
10s
2 Feb 2010
This postscript to the recent Royal Navy recruitment film appears to suggest that becoming a steward aboard a military vessel will involve more than serving drinks to the captain. There's clearly more to the role than mixing cocktails.

Royal Navy
"You..."
10s
14 Jan 2010
Another helping of the campaign which shows how exciting your life will be if you choose to spend it at sea with the Royal Navy. Ralph Little puts on his serious voice to recite the copy as a young woman carries out the actions he describes.

Royal Navy
"Your Life"
30s
4 Jan 2010
An impressive effect is created through repetition in this commercial which seeks to remind young men how humdrum their lives could be if they don't join the Royal Navy. Obviously, the simple statement "Afghanistan is landlocked" could achieve this ad's purpose.

Royal Navy
"Deadly Predators"
30s
29 Nov 2009
According to this recruitment ad for the Royal Navy, of the many deadly predators in the ocean, the hardest to detect is the service's "hunter killer" submarines. Surely just stating that Afghanistan is land-locked ought to boost Navy recruitment.

Royal Navy
"Unidentified Vessel"
10s
1 Jan 2009


Royal Navy
"Jobs Aboard"
30s
1 Jan 2009


Royal Navy
"Electrician"
30s
20 Oct 2007
An electrician who plies his trade for the Royal Navy talks about how exciting it is to work for the armed services. This is illustrated by a sequence in which we see a Naval landing party depending on him to get the lights working when they board a vessel full of dodgy foreign types who've cut the wires... the blackguards.

Royal Navy
"Doctor"
30s
9 Mar 2007
A young black woman describes how she found being a doctor in Civvy Street a little routine but now she faces the daily prospect of trying to single-handedly care for multiple burns victims, she couldn't be happier.

Royal Navy
"IT Expert"
30s
2 Mar 2007
While the World's attention is focused on the possibility that Iran's Uranium enrichment program could lead to them going nuclear, a Royal Navy recruitment film suggests that the bloke in charge of the computer system on a UK submarine has the intelligence of mentally-challenged squirrel. Great.

Royal Navy
"Engineer"
30s
28 Jan 2007
A woman aboard an aircraft carrier tells us how she wanted to be a car mechanic after the family car broke down on holiday and she realised she wanted to be able to fix her own car when grown up. Instead she gets aircraft ready and feels gratification when planes and pilots return intact.

Royal Navy
"Banter"
30s
1 Jan 2007
A pair of Royal Navy personnel talk about their respective roles. One, who describes himself as the brains behind the operation teases his companion, who is a helicopter pilot, by suggesting he is nothing more than a glorified taxi driver. How many Navy personnel get to fly helicopters?

Royal Navy
"Security Coucil"
40s
24 Aug 2004


1-22 of 22 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.