David Reviews

 Biting the hand that feeds us since 2002.

Domino's Pizza
"Winter Survival"
30s
7 January 2017
UK Pizza Restaurants / Delivery

A family remain blissfully unconcerned about the very worst winter has to offer - snow, hail, their house pretty much falling down around them - because they have the Winter Survival deal from Domino's to sustain them.

Things are pitched just right in this ad, with the tongue in cheek humour enhanced by the intentionally stilted, self-conscious delivery of the actors. As a result, the script can include phrases like 'sumptuous sides' without sounding overworked.

The somewhat manic laughter of the family at the end of the ad tops things off, particularly when they pause as the power goes out... and then go straight back to cackling. Very enjoyable stuff that doesn't take itself too seriously with some nice special effects to boot.

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Domino's Pizza
"Winter Survival"
30s
7 Jan 2017
A family remain blissfully unconcerned about the very worst winter has to offer - snow, hail, their house pretty much falling down around them - because they have the Winter Survival deal from Domino's to sustain them. Things are pitched just right in this ad, with the tongue-in-cheek humour enhanced by the intentionally stilted, self-conscious delivery of the actors.

Domino's Pizza
"Mascots"
30s
11 Oct 2016
Soccer Saturday's Chris Kamara lends his reliably enthusiastic voice to this busy Domino's commercial. When the half-time whistle goes, a flat is invaded by football mascots. While one is dragged feet first down to the garden, his mates enjoy an ill-advised kickabout with a giant cow. It's all rather hectic, though footie fans now know who to call for half-time nourishment.

Domino's Pizza
"Masterpizzas"
30s
29 Sep 2016
This slice of artistic silliness from Domino's sees various classic works of art express their enthusiasm at the pizza chain's new Italiano selection. Voiced by comedians Catherine Tate and Kayvan Novak, Vermeer's 'Girl with a Pearl Earring' becomes an "Insta" fanatic, while Munch's 'The Scream' really has something to shout about. Hungry history of art students will find much to like here.

Domino's Pizza
"Pepperoni & Sriracha"
10s
29 Mar 2016
More gobby gymnastics from Domino's in this 10" plug for their pepperoni and Sriracha sauce pizza. These two suffer a sensory overload with the aforementioned dish under their noses, and the power of speech proves no match for the power of pepperoni. The idea naturally isn't given as much to time make an impact as the main ad, but the brand have faith in the oddness factor.

Domino's Pizza
"Mouths"
30s
25 Mar 2016
Domino's aren't afraid to mouth off about the supposed tastiness of their pizzas as this zany commercial shows. In the presence of an order from the advertised pizza vendor, the mouths of these customers take on lives of their own. While their gobs do an eye-catching shuffle, the only way to articulate their pleasure is through incomprehensible gibberish.

Domino's Pizza
"Only Domino's Will Do"
30s
18 Oct 2015
There are times when only Domino's will do (as it did this weekend in the DAVID household). And this very funny spot for the pizza delivery service elucidates the point with brilliant silliness. Looking at fast food suggestions through the three decades that the brand has been around, it suggests that nothing can compare with the pleasure of sinking your teeth into cheese-sodden dough triangles that have been brought to your door.

Domino's Pizza
"Anyware"
50s
23 Aug 2015
Eva Longoria, Clark Gregg, Richard Sherman and Sarah Hyland share their favourite pastimes and tech gadgets with us; chosen, it would seem, because they enable Domino's to be ordered with the utmost of ease. Via Twitter, TV, texting, in-car or smart watch - you can succumb to your basest pizza desire any time, any place, any techware. Whatever you think of expensive circular fast food, it certainly gets the message across.

Domino's Pizza
"Legend"
30s
12 Jun 2015
Sparky animation augmented by Peter 'X Factor' Dickson's voice underlines Domino's offer to allow you to create whatever pizza you'd like... even if - like the Harrison family - you have a pretty strange appetite. The pedants among you may notice a fairly basic grammar error in this ad... perhaps you'll win a free pizza from Domino's if you point it out.

Domino's Pizza
"Social Snacker"
30s
20 Mar 2015
The X Factor's Peter Dickson gives this animated commercial for Domino's Pizza more hustle than it needs with a rather frenetic performance. It's a shame as the animated visuals are rather nice and probably could have made the same point about the customisability of the retailer's service with a touch more restraint.

Domino's Pizza
"Dodgems"
20s
5 Dec 2014
Slightly oddly, Domino's is bringing us not seasonal foodstuffs in this ad, but fairground fayre. As it were. Delivery guys in dodgems navigate their routes through subways and park up at suburban kerbsides to deliver that traditional treat... donuts. Oh well. Makes a change from mince pies. Plus we'd quite like to travel by dodgem too. Anyone know where we can buy one?

Domino's Pizza
"The Birds"
30s
30 Sep 2014
An amusing ad for Domino's Pizza starts with a Disney-esque feel to it as a young girl feeds the birds her unwanted crusts season in, season out. But then along comes a new pizza on the block - one with bacon and melted cheese stuffed into the doughy edges. As the girl bites into it, she discovers crusts can be a thing of beauty... much to the chagrin of the waiting birds. Nicely done.

Domino's Pizza
"Hungry Birds"
10s
27 Sep 2014
Not enough topping on your pizza? Then have some rammed into the crust. Yes, you too can relish cheese and bacon goo oozing out the side of your meat feast slice, or whatever it is. The watching birds hoping to get their beaks on the leftover crusts are facing disappointment... no wonder they look crestfallen.

Domino's Pizza
"Rewind"
30s
6 Mar 2014
We like this approach from Domino's because it's the reverse of what we'd expect. Quite literally. The ad starts with a pizza being delivered and then rewinds, so to speak; so that we go back to the very dough it was made from as it's explained to us what makes Domino's so fresh and tasty.

Domino's Pizza
"Deepest Winter"
30s
4 Jan 2014
Pity the poor Inuits, forced to eat whale blubber through the dismal winter months instead of delicious Domino's Pizzas like we have in the civilised world. Well, like us pampered Westerners, at least, who can't be bothered to cook. This is actually quite sweet and achieves what it sets out to by making home delivery appear an attractive option at this time of year.

Domino's Pizza
"Greatness"
30s
7 Sep 2013
To the sound of Champion the Wonderhorse, a valiant Dominos delivery guy braves the elements to bring food specially made to liven up tired tastebuds. What's the magic ingredient? Stuffed crusts, you say? Indeed... but stuffed with hot dogs, no less. Heaven forfend.

Domino's Pizza
"Dog Escape"
10s
17 Jun 2013
A random shot of a pizza delivery boy clearing a gate as a dog barks feebly is quickly replaced by close-ups of the advertised pizzas which for a short time only are "just 9.99 delivered. Yes, 9.99." We heard you the first time. And we're still paying off the credit card for the last takeout for four we got from Domino's.

Domino's Pizza
"Midweek Rescue Service"
30s
26 Mar 2013
This recognises that there are times when frazzled parents find that having to cook on top of everything else is likely to cause them an aneurysm. No wonder they cave in to the prospect of delivered pizza... and no surprise that Domino's take advantage by charging a Faustian price per slice.

Domino's Pizza
"Splash! Sponsorship"
30s
12 Jan 2013
Poor old Domino's Pizza - its exuberant series of bumpers exhorting us to "dive in" coming right before the 'Be Food Smart' campaign showing little plasticine people how much fat is in a slice of meat feast. Domino's cause isn't helped by the close-ups of bubbling pools of said fat on each pizza's surface. Never mind. Perhaps Splash! will prove to be just a flash in the pan.

Domino's Pizza
"Heroes"
30s
2 Jan 2013
Nicely scripted, this is a sturdy effort to portray Domino's as the pizza takeaway of choice with their team of delivery guys braving all weather to bring you your meal. However, anyone who's ever ordered from Domino's knows that to feed four people satisfactorily you need to remortgage your home and sell your soul to the devil, offer or no offer.

Domino's Pizza
"Box Office"
30s
2 Nov 2012
This is an interesting proposition... the idea of eating with pizza while watching a movie at home is judged to have enough appeal that Domino's are offering a free movie to accompany your pizza. Three different movie genres are referenced in this commercial communicating this news.

Domino's Pizza
"Pizza POV"
20s
14 Sep 2012
If you are trying to make a commercial designed to make everyone appreciate the cleverness of Lurpak's advertising then it would look something like this... surely something could have been done to make the food look more appetising... or is Domino's offering really beyond salvation?

Domino's Pizza
"Get Stuffed"
10s
18 Jul 2012
When a woman in a wheelchair tells a young man to "get stuffed", he takes it as a cue to make his way to Domino's and buy a pizza with a stuffed crust. What he does with said pizza is unclear but we're hoping he tracks down the woman and forces her to eat it.

Domino's Pizza
"Celebration"
20s
17 May 2012
A punter celebrates by standing on his sofa and pumping both his arms when he learns of the special deals advertised in this commercial. Either that or he's performing CPR on himself to try to keep the blood flowing through his arteries in preparation for eating the pizzas that'll be arriving at his door at any moment.

Domino's Pizza
"Cowboy"
20s
16 Feb 2012
A young man is a bit surprised to discover that his pizza has been delivered by a cowboy on a horse. The Domino's-liveried rider is helping to illustrate a new offering from the fast-food delivery service which claims to give us the opportunity to enjoy Texas tastes.

Domino's Pizza
"Do Save"
30s
21 Jan 2012
It says something about the cost of food in the supermarkets that, among other things, Domino's can imply that you can save money by ordering a pizza to be delivered rather than making one yourself. We suspect it's a false economy but it's an idea that will appeal to the target market.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.