David Reviews

 Biting the hand that feeds us since 2002.

Innocent Smoothies
"Super"
20s
10 January 2017
UK Fruit Juice

This bright, colourful ad features loads of animated fruit dancing around to let us know about all the goodness packed into Innocent's Super Smoothies. The chirpy soundtrack adds to the breezy vibe, perfect for the blowing away the cobwebs and chasing out the January blues.

Domino's Pizza
"Winter Survival"

Chris said:

great acting


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Innocent Smoothies
"Super"
20s
10 Jan 2017
This bright, colourful ad features loads of animated fruit dancing around to let us know about all the goodness packed into Innocent's Super Smoothies. The chirpy soundtrack adds to the breezy vibe, perfect for the blowing away the cobwebs and chasing out the January blues.

Innocent Smoothies
"Time Machine"
20s
4 Jan 2016
Innocent Smoothies has always used an understated tone in its marketing and here they've added a note of self-deprecation as they concede there's nothing magical about their drink. It's not made using a futuristic time machine... but a blender. But it will provide you with a hit of all the good stuff your diet has been lacking because of Christmas excess.

Innocent Smoothies
"Fruit To Mouth"
20s
24 Aug 2015
Ever the benevolent sort, Innocent offers its own solution when it comes to persuading a stubborn child to get their essential portions of fruit and veg. While this curly-haired young 'un shows short shrift to healthy options in their common form, a carton of the brand's blended refreshment proves far more agreeable.

Innocent Smoothies
"Waiting Game"
30s
14 Jul 2015
This charming piece from Innocent reveals that patience is key when it comes to choosing the ingredients that go into their range of juices and smoothies. Our stoic man and dog duo endure the changing seasons and some hefty hair growth before the raspberries are ready to be picked. Jaunty stuff, plus some nice work from the not so innocent couple in the background.

Innocent Smoothies
"Chain of Good"
60s
5 Jan 2014
If, like DAVID, you've sometimes felt that Innocent's protestations of, er, innocence are a bit irritating, you might be pleasantly surprised by this new piece of work by 101 London. It riffs on the same idea but the humour is sharper and it manages to makes its point without provoking our cynicism - and, as you may have noticed, it doesn't usually take much to get us going.

Innocent Smoothies
"Woolly Hats"
30s
2 Oct 2013
In a warm, Irish lilt (Chris O'Dowd, perchance?), the VO explains how Innocent are going to donate 25p to Age UK for every smoothie sold to help cold old people this winter. There's a snag, though... only bottles with woolly hats qualify - and you've got to make the hats yourself.

Innocent Smoothies
"Whole Fruit"
30s
12 Sep 2011
According to this commercial for Innocent smoothies, the product is unusual in including the whole fruit. As the health benefits of this are explained, it's left to the viewer to conclude that rival products are not so fastidious.

Innocent Smoothies
"Mini Movies Winning Entry"
30s
27 Jun 2011
This, apparently, is the winning entry in a competition in which members of the public were invited to make their own version of the recent Innocent Smoothies ad. It's good fun and a future beckons for its makers if they feel they can maintain this standard despite the distraction of being showered with cash.

Innocent Smoothies
"Superfruit"
60s
3 Jan 2011
The idea that a healthy option can save people from indulging in cakes and other fattening foods have been attempted many times before but never has it been achieved with such zestful humour. A marvellous idea executed with just the right amount of campness.

Innocent Smoothies
"Rabbit"
30s
18 May 2010
Mark Watson has taken over the voice of the rabbit in this commercial as he makes his way back up the advertising ladder. He's firmly on the first rung after his disastrous campaign for Magner's Pear Cider. Is he a believable rodent?

Innocent Smoothies
"I Love"
30s
11 Jan 2010
A voice is given to a rabbit sat on a bench. The little critter describes the fruit that he loves and is excited to learn that they are all to be found in an expensive sachet of mulch which also delivers two of his 'five a day' portions of fruit and veg.

Innocent Smoothies
"Rabbit"
30s
3 Jan 2010
A rabbit on a picnic blanket tries to use visualisation as a dieting technique before realising that he'd have a much better chance of a healthy lifestyle if he succumbed to the charms of the advertised product. A charmingly simple commercial.

Innocent Smoothies
"Kid"
30s
25 Aug 2009
This ad suggests that the best way of dealing with children's reluctance to ingest fruit is to buy them incredibly expensive sachets of pulverised fruit to take care of one of the five portions it's recommended they consume each day. Can you see the problem with this?

Innocent Smoothies
"Felicity's New Fruit"
30s
21 Jan 2008
Another in the latest series for the drinks company whose raison d'etre appears to be protecting the environment as much as producing the drink. The only problem being that it's hard not to see this as a cynical marketing exercise when everyone knows it's going to play out well in the current climate.

Innocent Smoothies
"Innocent By Nature"
30s
2 Jan 2008
How do you make an Innocent Smoothie? Perhaps there is something genuinely idealistic about the way this product is put together but there's something about the emphasis of it in this commercial that makes it hard not to think it exploitative.

Innocent Smoothies
"Comparison"
30s
1 Jan 2007
Timed to capitalise of those who have woken up on New Year's Day with a determination to improve their dietary habits, this ad shows a bearded man at a picnic table watching as a load of fruit goes into a liquidizer in contrast to a single half of orange on a squeezer which represnts fruit juice.

Innocent Smoothies
"Only Fruit"
30s
20 Sep 2006
Using the footage from last year this ad has brand new copy which is particularly effective. It emphasises that we are all a bit rubbish at eating stuff that's good for us and reminds us that Smoothies are a pain-free way of eating fruit. Clever.

Innocent Smoothies
"Innocent Recipe"
30s
12 Jul 2006
Glum Ed Morris wrote and art directed this ad which represents the first work made for Innocent since Lowe won the account. The ad illustrates how everything that goes into the drink is wholesome and even claims that the people who make it are not repressed. Talk about feel good advertising.

Innocent Smoothies
"Just Fruit"
30s
6 Jul 2005
Animated ad in which a carton of fruit makes its way to the middle of a field where it is surrounded by some fruit. According to the voiceover, there is so much fruit crammed into each carton that they don't have room for additives (or chickens!)

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.