David Reviews

 Biting the hand that feeds us since 2002.

Aldi
"Teddy Bear"
30s
15 March 2017
UK Supermarkets

A teddy bear has come to life and decided to use his newfound voice to compares cheaper Aldi nappies and wipes to a more expensive brand. Deciding that either brand will do the job, the bear places particularly strong emphasis on his passion for extra sensitive wipes after going through the pain of having batteries... inserted.

Transport For London
"Build a Picture"

Miles said:

He's about 45 though, right?


CLICK HERE TO SEE CLIP

QUICK SEARCH

1-25 of 285 Results

ADD SEARCH RESULTS TO A LIST

Aldi
"Teddy Bear"
30s
15 Mar 2017
A teddy bear has come to life and decided to use his newfound voice to compares cheaper Aldi nappies and wipes to a more expensive brand. Deciding that either brand will do the job, the bear places particularly strong emphasis on his passion for extra sensitive wipes after going through the pain of having batteries... inserted.

Aldi
"MiniRoos"
60s
9 Mar 2017
Aldi let us know they're proud to partner with MiniRoos - Australia's biggest football programme for kids - in this inspirational ad. The beat-heavy soundtrack and crisp visual editing come together to capture the energy and tenacity of the kids, who are determined to play against all the odds. No goal, no pitch, no team? No problem.

Aldi
"Washboard"
20s
3 Mar 2017
This ad for Aldi's Super Six healthy eating promotion has double Olympic medallist Jack Laugher doused liberally with water as a lusty voiceover gets distracted by his washboard abs. She managed to recover herself long enough to tell us about the fruit and veg on offer, but another glimpse of Laugher soon sets her off again.

Aldi
"Bubbles"
20s
24 Feb 2017
This ad comparing Aldi's Magnum range of dishwasher products with more familiar brands features two lovely performances from some bubble-clad tykes following a washing machine mishap. It's nice to see Aldi return to their tried and tested comparison format, allowing the price of the products to speak for themselves - whether they end up being used correctly or not.

Aldi
"Nicola Adams"
20s
16 Feb 2017
Boxer Nicola Adams stars in this brief ad for Aldi's 'Super Six' deal, during which the supermarket slashes the price of six items of fruit or veg for a week. There's a nice bit of food photography and some slow-motion shots of the Olympic champion standing in front of a British flag made of fruit - making her the seventh 'winner' of the week.

Aldi
"Fire"
20s
10 Feb 2017
Dave won Valentine's Day by going to Aldi to purchase his premium pink plonk, hand-finished card, and the ingredients for his candle-lit meal. He's truly 'on fire'... no, really, the straight-laced young man is transformed into a shirtless, glistening fireman. Woo hoo! Lovely bit of tongue-in-cheek humour.

Aldi
"Steep"
20s
23 Jan 2017
Pun-masters Aldi move away from animals to focus on the comedic potential of road signs in this straightforward ad. Their basket of shopping is cheap, the cheery voiceover informs us, unlike the road sign which is... steep. Not only a pun, but a rhyme! The wonders never cease.

Aldi
"Duck"
30s
18 Jan 2017
Aldi’s animal farm continues to grow. The supermarket tells us shoppers don’t like “big bills” in January… which doesn’t do Duncan the duck any favours. While he waddles off chastened, we’re shown how small Aldi’s grocery bill is. Decent performance from Duncan - we like to think he would’ve accepted that loaf of bread as payment.

Aldi
"Deer"
20s
11 Jan 2017
Puns are the order of the day for these shorts for Aldi. There's an unashamed quip involving the phrase 'too dear' in this execution, which makes us groan out loud at the end even though we've braced ourselves for the punchline from the off. But secretly we have a soft spot for the occasional dad-style one-liner, and this one gets away with its own naffness.

Aldi
"Super 6"
20s
5 Jan 2017
Aldi's first outing since Christmas follows the well-trodden path of supermarkets plying us with calorie-laden treats in the spirit of the season and then driving us to dietary self-flagellation in the cold light of January - just like this chap's other half and her smoothie maker. We haven't heard from Kevin the Carrot for a while, let's hope he didn't end up in the blender...

Aldi
"Kevin's Last Hurrah"
30s
15 Dec 2016
Aldi give Kevin the Carrot a fitting send-off in this 30” commercial. The supermarket’s showpiece ad left Kevin dangling on a reindeer’s antler; now he’s landed himself in trouble. After close encounters with the fireplace and the family dog, the intrepid vegetable makes a chilly new friend in time for Christmas.

Aldi
"Nosy"
20s
13 Dec 2016
Kevin the Carrot wishes he could get a whiff of Aldi's selection of cheeses and appetizers. Sure enough, we're shown brie with truffle, pork belly squares, and mini pulled pork burgers - ideal picks for a Christmas party spread. So how does Kevin solve his olfactory dilemma? By nicking a snowman's carroty nose, of course. No wonder it looks so glum.

Aldi
"Kevin Casting"
40s
9 Dec 2016
Kevin the Carrot might have been Peter the Parsnip in another life - or at least if the audition had gone differently. Here's a peek behind the scenes with the also-rans - complete with woeful impersonations, Gallic flirting, and a rooty thespian. No matter that they will have to be dressed as a Christmas fairy and stuck on a tree - everyone has to start somewhere after all.

Aldi
"Night Before Christmas"
30s
30 Nov 2016
A special guest shows up to Kevin's Christmas feast - now replete with fancy desserts of all varieties - as he finally takes a festive disco nap ready for the excitement ahead. Santa's hand comes into frame ominously at the end - let's hope he's going for the mince pie and isn't planning on taking a treat for the reindeer.

Aldi
"Nose"
30s
28 Nov 2016
Kevin the Carrot smartens up for this ad featuring Aldi's wine range. As we hear about his neatly parted leaves specially combed in anticipation of the Christmas party, we're treated to some fine slo-mo shots of vino glugging into glasses and temptingly chilled bottles sweating. Their reasonably priced posh plonks have fancy names and noses - unlike poor Kev.

Aldi
"Crash Land"
20s
24 Nov 2016
Kevin the Carrot finds himself catapulted skyward on a cava cork in another sweet offering from Aldi's festive campaign. While Jim Broadbent waxes lyrical about the supermarket's drinks selection, Carrot crash-lands through a Christmas card. Getting to hear the little guy's voice is always a treat, and his resigned 'oh dear' is spot on.

Aldi
"Snow Angel"
20s
28 Nov 2016
Kevin the Carrot wanders through "a wonderland of traditional cakes" in Aldi's latest festive instalment. While John Williams's 'Home Alone' theme twinkles in the background, we're shown European treats such as stollen, mulled wine, and panettone. Meanwhile, the supermarket's animated vegetable shows he's full of the Christmas spirit by making a sugar angel.

Aldi
"Kevin and John Lewis"
25s
23 Nov 2016
This season's Christmas advertising has been very meta so far, hasn't it? The John Lewis ad has spawned a host of ad memes for instance, and Aldi are the latest to play along. In this spot, Kevin the Carrot appears to be excited by the thought of being part of the biggest meal of the year - but in fact it's the posh department store that's making him giddy. Steady, son.

Aldi
"Fancy Carrot"
20s
22 Nov 2016
Aldi turn to appetisers as they continue promoting their Christmas fare. Jim Broadbent’s VO gets lyrical about duck spring rolls, croquembouche, and gyozas. Meanwhile, Kevin the Carrot assumes the role of Christmas angel on top of the tree… though he’s politely reminded this isn’t a fancy dress party. Break a carrot’s heart, why don’t you?

Aldi
"Moustache"
20s
17 Nov 2016
Aldi's festive range receives the Jim Broadbent treatment in this 20" commercial. The same rhyming motif from the supermarket's showpiece Christmas ad promotes their selection of appetisers, main courses, and desserts. Oh, and the bubbly, of course. Meanwhile, Kevin the Carrot bookends the ad while enjoying the bounty from a Christmas cracker.

Aldi
"Hunger of The Gods"
85s
10 Nov 2016
This ad for Aldi Germany - launching their first ever joint North-South ad campaign - is, quite frankly, fantastically bonkers. We come in to a huge party being thrown by the pantheon of Greek gods, enjoying such delights as giant hot tubs full of cereal, a hard-drinking skeleton band, and all the spaghetti snake-haired Medusa could ever eat. But alas! The party stops when the plug is pulled by a nearby accountant concerned with the cost of all that hedonism.

Aldi
"Kevin the Carrot"
60s
7 Nov 2016
There's a fine art to creating a cute, anthropomorphic mascot. Likely inspired by the BBC's Sprout Boy, Aldi introduce their own vegetable hero: Kevin the Carrot. Kevin is determined to meet Santa Claus, but it requires a treacherous journey across the dinner table. Thanks to a sweet script and some charming visual touches, the supermarket have a new Christmas star.

Aldi
"Giraffe"
20s
21 Oct 2016
Aldi's price comparison campaign takes a surreal turn in this commercial. Rather than stick to the usual routine of comparing their own-brand goods with a basket of big brand fare, the supermarket shakes things up by comparing a basket of shopping with, erm, Gerald the giraffe. Hard to argue with the logic - the basket is lower, after all.

Aldi
"Amazing"
50s
9 Sep 2016
Given the success of Aldi's twelve year association with McCann Manchester, you could forgive the agency if it felt a little peeved by the supermarket's recent decision to review the business. But - judging by their latest commercial - the relationship between the two has been injected with a new energy and it could well see further growth for Aldi in the years to come.

Aldi
"Home From Rio"
20s
24 Aug 2016
All those athletes returning from Rio are swapping the medal table for the dinner table, we learn in this relatively low-key ad for Aldi. The home-cooked meals are homely rather than fancy but it feels pretty spot-on after all the exoticism of Brazil. Aldi's decision to get behind Team GB looks to have paid off as our Olympians return home with enough gold to sink a galleon.

1-25 of 285 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.