David Reviews

 Biting the hand that feeds us since 2002.

Xerox
"Brother Dominic"
2 mins
8 January 2017
USA Computer Hardware

This short for Xerox is sumptuously cinematic in its sweep, with each detail and element lovingly considered. From the moment it opens on a remote monastery overlooking a rural idyll, it's obvious this is going to be something special... and it doesn't disappoint.

The action focuses around Brother Dominic, who is creating pages of an illuminated manuscript with laborious care. The plaintive score, the cool palette, the exquisite contrast between his ascetic cell and the rich decoration of the manuscript - all these make us wish it were writ large on the silver screen: you can almost smell the mustiness of the ancient, priceless tapestries on the walls and feel the dampness of the echoing chambers.

The punchline is oddly positioned - in the middle rather than the end - and, appropriately, has the feel of something ordained by a higher force! Nevertheless, it's a beautiful piece of direction and suggests it's time for James Rouse to think about another feature.

Army Recruitment
"Jungle"

Mark said:

The horrors of war


CLICK HERE TO SEE CLIP

QUICK SEARCH

1-7 of 7 Results

ADD SEARCH RESULTS TO A LIST

Xerox
"Brother Dominic"
2 mins
8 Jan 2017
This short for Xerox is sumptuously cinematic in its sweep, with each detail and element lovingly considered. From the moment it opens on a remote monastery overlooking a rural idyll, it's obvious this is going to be something special... and it doesn't disappoint. The action focuses around Brother Dominic, who is creating pages of an illuminated manuscript with laborious care.

Xerox
"Human Resources"
30s
9 Nov 2015
Xerox predictive analytics help companies improve their CRM issues apparently, although it was only after watching this ad closely several times that DAVID realised it wasn't aimed at your average viewer. The two mildly amusing scenarios in this ad don't quite gel with the information imparted by the VO - and that's because we're expecting it to be about call centres and life insurance rather than software.

Xerox
"Everybody's Talkin' At Me"
30s
15 Oct 2015
This wryly amusing commercial for Xerox features a businessman who is exposed to enough jargon, buzzwords, and technobabble to make anyone's head crash. He stoically listens to his subordinates enthuse about "the internet of things" and "hyper-convergence", while even his cup of coffee is linked to the all-consuming cloud. An apt choice of track helps Xerox posit themselves as an island of clarity in the business world.

Xerox
"Work Can Work Better"
30s
14 Oct 2015
This Xerox ad feels more like a more conventional companion to the corporation's light-hearted 'Everybody's Talkin'' ad. Whereas that execution riffed on the terminology of big business, this one takes a comfort in the familiar imagery of the world ticking along because of Xerox's office solutions.

Xerox
"Please Help"
3 mins 22s
27 Feb 2009


Xerox
"Five Minutes"
30s
26 Mar 2006
A complicated colour document looks like it'll have to be withdrawn as the deadline looms because of the difficulty of getting it to various destinations around the World until on resourceful member of the team makes a suggestion that means all will be well.

Xerox
"Colour Graph"
30s
1 Mar 2006


1-7 of 7 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.