David Reviews

 Biting the hand that feeds us since 2002.

Irish Cancer Society
"I Want to Get Cancer"
40s
9 January 2017
Ireland Charities

"I want to get cancer because my mum had it," says one of the people in this spot for the Irish Cancer Society. She's not alone - everyone else in the ad wants to get it too. But not in the way it initially sounds... because as we quickly suspect, it's revealed they want to get it back for the pain it's caused in their lives. Controversial, yes, but the concept certainly gets your attention... and that's the name of the game.

Army Recruitment
"Jungle"

Mark said:

The horrors of war


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Irish Cancer Society
"I Want to Get Cancer"
40s
9 Jan 2017
"I want to get cancer because my mum had it," says one of the people in this spot for the Irish Cancer Society. She's not alone - everyone else in the ad wants to get it too. But not in the way it initially sounds... because as we quickly suspect, it's revealed they want to get it back for the pain it's caused in their lives. Controversial, yes, but the concept certainly gets your attention... and that's the name of the game.

Irish Cancer Society
"Just One Day"
40s
3 Mar 2014
This spot for the Irish Cancer Society cleverly provides quantifiable statistics to suggest what your donation can help achieve: three more birthdays; 20 more goals; the sense of amazement at having remained cancer-free for six years. By emphasising specific targets that have been reached, it's easier to comprehend the difference you can make. Simple and effective.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.