David Reviews

 Biting the hand that feeds us since 2002.

Vitality
"Apple Watch"
30s
30 January 2017
UK Health Insurance

Stanley the dachshund has nothing to say for once. Instead, he enjoys the view while his owner peddles up a hill. She’s soon joined by Jessica Ennis-Hill, who seems impressed by her new friend’s Apple Watch. Their interaction is a touch awkward, though active Vitality customers can enjoy a healthy discount on said smartwatch.

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Vitality
"Apple Watch"
30s
30 Jan 2017
Stanley the dachshund has nothing to say for once. Instead, he enjoys the view while his owner peddles up a hill. She’s soon joined by Jessica Ennis-Hill, who seems impressed by her new friend’s Apple Watch. Their interaction is a touch awkward, though active Vitality customers can enjoy a healthy discount on said smartwatch.

Vitality
"Race"
30s
5 Jan 2017
Did you know you're officially an everyday athlete if you can run to your front door? We think it should only apply if the front door is inconveniently situated at the far end of the east wing or you're halfway up a mountain. All the same, Jessica Ennis duly times the woman rushing to receive her Ocado order, which comes with a discount on healthy foods.

Vitality
"Everyday Athletes"
40s
15 Jun 2016
To a soundtrack evoking Chariots of Fire, ornery folk become everyday athletes in this ad for Vitality. Their incentive? Rewards from the health insurer - although tantalisingly we're not told what they are. But still, Jessica Ennis presents one chap with a nice jacket to symbolise that feeling of achievement. Nicely done.

Vitality
"Under The Cover"
30s
29 Sep 2015
Stanley the dachshund (voiced by Adrian Edmonson) is a little on edge thanks to a horror movie. Hmm, perhaps the BBFC should start issuing age guidance for dogs. Anyway, Vitality points out that they want their customers to get the most out of life. To this end, they offer special deals at gyms, leisure shops, and cinemas. Count Stanley out of the last one, though.

Vitality
"Tiny Doctor"
40s
2 Jun 2015
This new ad for Vitality has the little dachshund feeling most put out when, having twisted her ankle, his owner gets a video appointment with one of Vitality's online medics. This 'tiny doctor' takes a virtual look at the offending limb and tells her she'll be back up and running in a few days' time. Not if the dog has anything to do with it, she won't.

Vitality
"Dachshund"
40s
19 Jan 2015
Vitality is the new name for the PruHealth, and features a valiant little dachshund trying to keep up with his active owner. It's alright for humans to bound about everywhere, he complains, but not for the likes of him with legs that are only four inches high. He has a point. Though his tiny limbs don't stop him leaping on the sofa when no-one's around.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.