David Reviews

 Biting the hand that feeds us since 2002.

American Express
"Upside"
30s
10 January 2017
UK Charge Cards

Every cloud has a platinum lining according to this neatly-animated American Express commercial. We're told customers can earn 5% cashback on everyday spending with the advertised credit card; something to cushion the blow when unexpected purchases arise. Clever transitions show what life can throw at us when we least expect it.

Domino's Pizza
"Winter Survival"

Chris said:

great acting


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American Express
"Upside"
30s
10 Jan 2017
Every cloud has a platinum lining according to this neatly-animated American Express commercial. We're told customers can earn 5% cashback on everyday spending with the advertised credit card; something to cushion the blow when unexpected purchases arise. Clever transitions show what life can throw at us when we least expect it.

American Express
"Shop Small"
30s
7 Dec 2016
American Express continue to support independent businesses with the help of some Channel 4 personalities. Ade Adepitan, George Clarke, Anna Richardson, and Gok Wan highlight their favourite local enterprises and remind us there's still a place on the high street for individuality. A worthy sentiment.

American Express
"Moon"
70s
2 Dec 2016
American Express remind us of the excitement of air travel with the help of a precocious astronaut in this well-crafted ad. When the moon appears on the departure board, the girl imagines she’s preparing for lift-off. Forget leg-room and duty-free - her flight is all about zero gravity and cookie asteroid fields. Thank goodness she has good armrest control.

American Express
"Small Business"
30s
1 Dec 2016
American Express have a history of supporting small businesses in the US, and this year they're bringing that ethos to the UK and partnering up with Channel 4 to promote Small Business Saturday - a day dedicated to binning the big chains and shopping local. The brand's familiar animation helps to communicate the idea.

Vanquis
"Medieval"
30s
1 Nov 2016
Vanquis get medieval in this ad for their credit card service. Drawing heavily on the imagery of Game of Thrones, director Phil Hawkins gives us a Northern gent addressing a candle-lit banquet hall, proclaiming the virtues of the Card of Vanquis and its power to establish credit.

American Express
"Move On Up"
30s
1 Nov 2016
This colourful animated ad for American Express extols the virtues of their preferred rewards gold card, with a friendly voiceover informing us we can get everything from hotel room upgrades to airport lounge passes. The soundtrack and animation work well together, a seamless montage of holiday set pieces buoyed by the upbeat strains of Curtis Mayfield's 'Move On Up.'

American Express
"Points With a Purpose"
20s
6 Oct 2016
Another instalment in American Express's long-running animated campaign, their latest ad reminds customers they're building points with each purchase. As usual, the animation is whimsical, giving a colourful interpretation of what customers might spend their accrued points on.

American Express
"Little Rewards"
30s
9 Sep 2016
American Express's long-running animated campaign consistently depicts a whimsical idea of how commerce works, and suggests customers should always benefit in this colourful landscape. This latest extension of the formula says shoppers buying everyday essentials can look forward to bonuses such as nights out on the town, while the credit card takes care of security in the background.

American Express
"Yes"
30s
15 Feb 2016
The man from Amex, he say 'yes'. Well, yes to all sorts of perks and privileges from their gold card (first year's £140 membership fee is on them, apparently). This 60s-tinged animation shows them agreeing to lounge passes, room upgrades and specials from your car hire as well as letting you pay for your travel with your reward points.

American Express
"Offers Machine"
30s
2 Jun 2015
More vibrant animation from American Express. Turns out their boffins have come up with an "offers machine" that churns out enticing deals for the credit card provider's customers. Keep spending with us and you'll be rewarded, it says. If their contraption ever breaks down, we're sure they'll tell us to keep spending to fund the repairs.

American Express
"Kiss And Make Better"
10s
18 May 2015
A quick animated ad for American Express reminds those traveling further afield about their so-called "Kiss and Make Better" service. Should an accident or unfortunate bout of illness befall you, American Express will ensure that you're directed to a doctor who speaks your language. They'll be glad to see you can stump up the fees with the swipe of a card as well.

American Express
"Stop Fraud"
30s
25 Feb 2015
This fun spot from American Express tells us that the company loves patterns, as animated shapes and objects fill up our screens. "We love spotting the little things that shouldn't be there. That's nine so far," the VO observes. What? Where are the things that shouldn't be there? We want a chance to spot them too. But we're just not as hawkeyed as AmEx, whose powers of observation is one thing that makes them so good at spotting fraud.

American Express
"Tina Fey Buys 20"
60s
4 Mar 2014
Comedy performer and writer Tina Fey does her thing in this slick ad for American Express. Unusually for a credit card endorsed by a well-known figure, the proposition isn't subsumed by the wit / charm / glamour / mere presence of the sleb themselves. Instead, it has an integral role in the script, making this not simply a very entertaining spot but a hardworking one too.

American Express
"Shop Small"
30s
13 Nov 2013
Supporting your local independent shops is always a good idea, and this spot has the credit card reminding us to do our bit for them. It's interesting, actually, that the internet may ultimately prove the making of independent stores because only those competing on price will ultimately survive online - give it a few years and the high street then may be a very different place to the high street of today.

American Express
"Bugs"
30s
17 Mar 2013
American Express is positioning itself as the credit card for affluent hypochondriacs. Nasty tummy bug abroad? Wave your card and you'll be treated, no questions asked. Just don't expect it to work magic if you're stuck somewhere terribly exotic without a phone connection and are worried you have ebola.

American Express
"Rock 'n' Roll"
30s
5 Mar 2013
Pester power spreads from toddlers to teens in this ad for the well-known card. Have AmEx, have credit with your kids, it's saying; because thanks to them you may be able to get your offspring backstage passes to some of the planet's coolest gigs. Pass us the sick bags to hyperventilate into.

American Express
"Hidden Talent Sponsorship"
60s
29 May 2012
This animated series of bumpers advertising the sponsorship of Hidden Talent by American Express show animals demonstrating unlikely abilities. The animation style is bright and breezy and these are a lot more fun than American Express's main advertising strand on television at the moment.

American Express
"We'll Get You In"
10s
30 Jan 2012
David Tennant voices this short animated commercial for American Express which promises that their customers will be granted access to exclusive restaurants, films and musical performances if they stump up £125 for the privilege of being a "member".

American Express
"Yes"
30s
2 Apr 2011
Stylistic animation is used to illustrate a series of claims about a card from American Express which will assist users in their travels around the world. This is one of those ads designed to remind punters that a company is still out there and still doing its thing.

American Express
"World"
30s
7 Nov 2010
This animated ad celebrates the wonder of life using quirky animation and a voiceover from David Tennant. It's a diverting little film but it doesn't really work very hard at explaining what American Express has to do with anything.

American Express
"Faces"
60s
26 Jan 2010
This clever piece for the charge card company uses inanimate objects to show a change of mood which reflects the information provided by the voiceover. You may find yourself looking around the room to try to work out which of your possessions are happy

American Express
"Essential Part"
40s
5 Oct 2009
It's been a while since American Express advertised in earnest on our television screens so this eye-catching piece probably represents an important move by the charge card provider. This ad explains the extraordinary lengths they go to for the customers.

Maestro
"Car"
30s
1 Aug 2009


American Express
"Cash Back"
30s
9 Oct 2008
Is it just us or does advertising like this seem to be completely bizarre as the financial structures of capitalism meltdown before our very eyes? It brings a whole new meaning to the notion of 'fiddling as Rome burns'. Anyhow, animation is used here to highlight various financial offers from the credit card giant.

American Express
"Nectar Points"
30s
26 Dec 2005
Apparently, nothing will get you nectar points faster than use of your American Express card now that the financial company has come on board the nectar scheme. Various people are shown with the wind rushing through their hair in a bid to represent this speed.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.