David Reviews

 Biting the hand that feeds us since 2002.

BUPA
"Care"
30s
18 January 2017
UK Health Insurance

Bupa’s recent moving depiction of recovery added new depth to their message. This 30” commercial widens the scope by showing numerous individuals enjoying life after injury or illness. The healthcare provider believes true care goes beyond health insurance, and that their range of services can help patients return to normality sooner.

Sainsbury's
"Food Dancing"

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BUPA
"Care"
30s
18 Jan 2017
Bupa’s recent moving depiction of recovery added new depth to their message. This 30” commercial widens the scope by showing numerous individuals enjoying life after injury or illness. The healthcare provider believes true care goes beyond health insurance, and that their range of services can help patients return to normality sooner.

Vitality
"Race"
30s
5 Jan 2017
Did you know you're officially an everyday athlete if you can run to your front door? We think it should only apply if the front door is inconveniently situated at the far end of the east wing or you're halfway up a mountain. All the same, Jessica Ennis duly times the woman rushing to receive her Ocado order, which comes with a discount on healthy foods.

BUPA
"Dancing"
60s
6 Jan 2017
A woman expresses herself on the dance floor in this uplifting yet understated BUPA commercial. Opening on her short journey from the drinks table, the array of emotions on her face suggest a far longer journey has taken place in her life. Then we learn she's had successful treatment for cancer, and understand we're witnessing her emergence from a long dark tunnel into the bright, welcome light of day.

AXA PPP
"Gymnastics"
30s
25 Nov 2016
AXA PPP claim they're the insurer with a speedier approach in this gentle ad. This woman benefits from fast track appointments, ensuring she's fit to lift her little champion gymnast at the end. With everyone's time at a premium these days, AXA's offer of timely healthcare may well prompt further investigation.

Cigna
"TV Doctors of America"
50s
13 Sep 2016
American health insurer Cigna assembles some of television's most recognisable quacks to encourage more patients to go for an annual check-up. From M*A*S*H's Alan Alda to Grey's Anatomy's 'Doctor McDreamy', Patrick Dempsey, the starry medical team recommends that viewers get off the couch and get on top of their health before it's too late.

Vitality
"Everyday Athletes"
40s
15 Jun 2016
To a soundtrack evoking Chariots of Fire, ornery folk become everyday athletes in this ad for Vitality. Their incentive? Rewards from the health insurer - although tantalisingly we're not told what they are. But still, Jessica Ennis presents one chap with a nice jacket to symbolise that feeling of achievement. Nicely done.

Allardyce Healthcare
"Incontinence Drama"
20s
24 Feb 2016
Eliciting humour from incontinence can so easily lead one into murky waters, so to speak, but this ad for Allardyce Healthcare draws you in with its pseudo-epic set-up. We see Niagara Falls in full flow with a film trailer-worthy score over the top before supers advise us that a more proportionate response to urine leakage is the way forward.

Randox Health
"Science!"
20s
6 Jan 2016
This is the kind of ad that you'd expect to see running in the background of a scene in a RoboCop to demonstrate how cynical corporations are exploiting gene technology to provoke a fearful population into parting with their money. Watch out, people... the rise of Randox could mean we're slipping into the dystopian future predicted by the likes of Philip K Dick.

Unity Health Insurance
"Contagious"
25s
27 Sep 2015
Even if you look after your health, there are times when you can't predict what germy nastiness you might be exposed to. In this US ad for Unity Health Insurance, an aunt has already pitched up at her nephew's birthday party by the time she's been informed that he's contagious. So thank the lord for health cover with the company in question.

Vitality
"Under The Cover"
30s
29 Sep 2015
Stanley the dachshund (voiced by Adrian Edmonson) is a little on edge thanks to a horror movie. Hmm, perhaps the BBFC should start issuing age guidance for dogs. Anyway, Vitality points out that they want their customers to get the most out of life. To this end, they offer special deals at gyms, leisure shops, and cinemas. Count Stanley out of the last one, though.

Vitality
"Tiny Doctor"
40s
2 Jun 2015
This new ad for Vitality has the little dachshund feeling most put out when, having twisted her ankle, his owner gets a video appointment with one of Vitality's online medics. This 'tiny doctor' takes a virtual look at the offending limb and tells her she'll be back up and running in a few days' time. Not if the dog has anything to do with it, she won't.

Dak Spass
"Life Decisions"
50s
11 Mar 2015
This spot for German health insurer Dak Spass suggests that whatever decisions you make in life, they'll be there for you. If you want to go travelling when you're young instead of settling down straight away, that's fine. If you want a dangerous job, no problem. However many children you plan, it's okay. Low key and nicely shot, it has the authority of a large brand.

Vitality
"Dachshund"
40s
19 Jan 2015
Vitality is the new name for the PruHealth, and features a valiant little dachshund trying to keep up with his active owner. It's alright for humans to bound about everywhere, he complains, but not for the likes of him with legs that are only four inches high. He has a point. Though his tiny limbs don't stop him leaping on the sofa when no-one's around.

BUPA
"Cancer Survivorship Programme"
30s
13 Jan 2015
This sensitively made spot highlights the idea that Bupa isn't merely there when you need treatment. Often, recovering from illness or trauma requires psychological support... and their Cancer Survivorship Programme offers just the support needed for members who have undergone a bout with the Big C.

BUPA
"Elderly Care Line"
30s
14 Jan 2015
In the West, we're not great at looking after our elderly. In fact, we don't really know what to do with them; rather like the aunt or uncle who has a baby thrust into their arms for the first time. So it's great to learn from this sensitive, beautiful film that Bupa has an advice line members can call when their ageing parent does something unfamiliar and worrying.

BUPA
"Ground Miles App"
30s
19 Nov 2014
Chad Strider is back; telling us how to get that bikini bod just like his, with the help of the Ground Miles app. It's captured that cheap'n'cheesy US-style humour perfectly, with Chad in a lurid red two-piece, complete with slightly sunburnt décolletage and wonderfully fake backgrounds. We love the reference to his being ogled by lecherous women... very funny indeed.

Randox Health
"Winter Bugs"
20s
17 Dec 2013
In England we're warned that a persistent cough could be lung cancer but in Northern Ireland, they're encouraged to be more optimistic. The central character is wracked by a cough - but after a check-up through Randox, he's darting about like an over-alert elf in a Crombie. Unsettlingly, he appears to have a family who don't run away at his hasty approach.

BUPA
"Chad Strider"
3 mins 30s
14 Nov 2013
This is something of a radical departure for BUPA. Never really known for their goofball sense of humour, they've bitten the bullet and gone all out for it; inventing a walking inspiration called Chad Strider whose Hollywood rise, fall, and ultimate rehabilitation is told in this online short as a vehicle for BUPA's Ground Miles app.

AXA PPP
"Little Things Mean a Lot"
40s
12 Oct 2013
Although this features a rather depressing couple, the ad nonetheless leaves you with the impression that AXA will ensure you get Bupa-style care if you have health insurance with them. It can't guarantee that you'll return home from hospital with a vintage chair, however.

Simply Health
"Back Pain"
30s
3 Oct 2013
What can we say about this except... wow. The audio technique of combining voices in this fashion is used as a shorthand in the movies for scenarios where alien forces have taken over human minds. Or alternatively, to signal that we're witnessing Satanists trying to rouse the devil... so why on earth would you opt to include it in an ad?

BUPA
"Children's Wishes"
60s
16 Sep 2013
A group of young children tell us what they'd make their key priorities if they started up a healthcare company. As they talk, they illustrate their points on a wall; and their straightforwardness is a delight. What's more, the VO points out in no uncertain terms that BUPA's profits are ploughed back in for all members to benefit from.

Kynect
"For Every Kentuckian"
30s
12 Jul 2013
Every American citizen is to be required to have health insurance, so local insurer Kynect is offering affordable cover "for every Kentuckian." It's hard to make this exciting, but production company Picasso has done a nice job of animating the spot simply but distinctly. As such, Kynect may well stand out against other similar healthcare providers.

Aflac
"Physical Therapy"
60s
16 May 2013
This is possibly the first ad campaign to make you feel that paying for private healthcare isn't a hugely depressing prospect. Well, maybe it is, but it at least makes you smile. A lot. Brilliantly filmed, a duck - representing the well-known Aflac logo in the US - is shown making a recovery to health, backed by the Rocky theme tune.

BUPA
"Get In Shape"
10s
20 Jun 2012
Another little postscript to the ongoing campaign reveals that BUPA have health information that can be downloaded. It's certainly in the interests of the insurance company to ensure that their customers are as healthy as possible for as long as possible (and that they then die suddenly).

BUPA
"Sue"
30s
7 Jun 2012
A woman called Sue explains how BUPA helped her through a recurrence of skin cancer. Apparently, their cancer care package has no upper limits so Sue was able to have eight separate operations without worrying about the expense. Her story about the visit from her son is genuinely touching.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.