David Reviews

 Biting the hand that feeds us since 2002.

Varilux
"Comic Book"
30s
16 March 2017
UK Eye Care

There's a decent concept behind this ad for Varilux lenses, and the comic book aesthetic is certainly la mode, but we don't think Marvel have anything to worry about just yet. We wish they'd gone further with the animation - perhaps added in a few BIFFs and POWs and really committed to the aesthetic. As it is, this ad feels a little unfinished.

Hornbach
"No Regrets"

Gary said:

Simply brilliant - (some jealous cunt give this a poor!)


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Varilux
"Comic Book"
30s
16 Mar 2017
There's a decent concept behind this ad for Varilux lenses, and the comic book aesthetic is certainly la mode, but we don't think Marvel have anything to worry about just yet. We wish they'd gone further with the animation - perhaps added in a few BIFFs and POWs and really committed to the aesthetic. As it is, this ad feels a little unfinished.

Optrex
"Night Restore"
20s
11 Oct 2016
The night sky turns into an eyeball in this ad for Optrex's Night Restore Gel Drops. As with previous instalments in this campaign, the eye resembles cracked earth before a thick drop of the advertised product sorts it out. The distinctive visual motif has served this campaign well, but the ad's pedestrian feel does little to add value.

Optrex
"Rodrigo"
37s
7 Sep 2016
Who said eye tests had to be bland affairs? In this age of rampant screentime, Optrex aims to keep eyes hydrated thanks to this clever ad designed to make us think about how much we're expecting from our peepers. Viewers are introduced to Rodrigo, a debonair chap rocking the 'fro and turtleneck look. Supers then advise us to lock eyes with Rodrigo without blinking.

Optrex
"Pollen"
20s
12 Apr 2016
A sunflower releasing pollen becomes the iris and pupil of an irritated eye in this ad for Optrex Actimist - quite a neat visual idea, although the accompanying line that pollen can leave your eyes feeling "damaged" sounds a bit weird and the overall pan-Euro blandness of the ad creates an irritation all of its own. Shame, because as we keep reiterating, it's a good product.

Optrex
"Fan"
30s
21 May 2015
The veins in the eyes seem a little overbaked at the start of this ad, but we soon realise why when they become cracks deepening in response to the everyday trials and tribulations we put our peepers through. Fans, computers, fluorescent lighting - it's a wonder we're not all stumbling around blind. But Actimist can sort it out in an instant, and this spot explains how.

Crizal
"Comparison"
30s
15 May 2015
This sounds like a very impressive proposition - lenses that are resistant to dust, glare, cracking, smudging, steaming, UV rays... who wouldn't want that kind of quality in their glasses? Unfortunately, the execution of the ad is such that the call to action is squeezed into a few breathless seconds at the end - and as an unfamiliar name, that simply isn't enough.

Optrex
"Actimist"
30s
1 Dec 2014
This is an updated version of a 2009 commercial which used the same visuals. The script and the VO have changed but the message remains much the same - this stuff can miraculously provide relief without you having to spray it on your actual eyeball. It's an impressive - if slightly unbelievable - claim.

Optrex
"Handbag Essential"
20s
17 Mar 2014
It's a shame this is so bland because it's actually a very good product (though horrifyingly expensive). We suspect the endorsement from Marie-Claire that it's a "handbag essential" will be the key thing that people remember, because the rest is aural wallpaper. The problem with showing it in this scenario is that you immediately think: spray plus make-up equals panda eyes; so it doesn't sell it as effectively as it could.

Clarivu
"Goodbye Glasses"
30s
7 Jan 2013
A glamorous grey-haired woman apparently gets her vision sorted out in this vague and confusing ad. Fed up with glasses and don't want to turn to laser treatment? Clarivu's 'permanent and proven lens replacement procedure' could do the trick. Note the emphasis on 'could' - don't say goodbye to facial furniture, contacts or cataracts just yet.

Optrex
"Tired Eyes"
20s
16 May 2012
A woman who works in an office that looks like it was designed by a five-year-old child struggles with tired eyes. The advertised product provides relief for up to four hours which just about guarantees that punters will be spraying it on their eyes in a fashion which suggests addiction within a day or two.

Crizal
"P.O.V"
30s
29 Jul 2011
This ad claims that glasses fitted with the advertised lenses are resistant to just about anything. The boasts grow as the ad goes on and you half expect to discover that they are bullet proof in the final scene as a mugger fires a gun into the face of the wearer.

Biotrue
"Eye"
30s
4 Mar 2011
A neat piece of understated animation illustrates a claim about the naturalness of the advertised contact lens solution. Mind you, there's nothing understated about the music or the breathless voiceover.

Johnson's Acuvue
"Healthy Eyes And The City"
30s
7 Sep 2009
Hmmm. This ad hints that wearing the advertised disposable contact lenses will give your eyes an advantage against the grime of the city. In fact, the claim is limited to superiority over other contact lenses but you'd never know it.

Optrex
"Hay Fever"
10s
18 May 2009


Optrex
"The World"
30s
2 Mar 2009


Murine
"Refresh And Relieve"
10s
5 Aug 2008
You'd think sore eyes would be the least of these people's problems... as they plainly have far more significant problems with their skin. It's striking imagery nonetheless. And does anyone know whether the super telling us the product contains naphazoline hydrochloride is a warning or a boast.

Ciba Vision Dailies
"Every Blink"
30s
14 Jul 2008
Each time an eye blinks in this ad for contact lenses, the eyes multiply by four. This is designed to illustrate how blinking freshens the lenses... which doesn't really work as a visual metaphor but don't tell that to the fellow providing the non-stop voiceover as he'd be mighty disappointed.

Optrex
"Refreshing"
30s
30 Oct 2007
A variety of people are shown struggling with their tired eyes in need of some refreshment. Luckily they can revive them by squirting some Optrex into their eyes. This is something DAVID could do with after watching all these ads on your behalf.

Johnson's Acuvue
"Orchestra Players"
30s
19 Feb 2007
In adland whenever you tell someone about a problem they are always able to help. That's what they are there for, of course. In real life if you told a colleague about your contact lens problem, they would typically say "and I should care about this why?" or just think it if they weren't so brave.

Focus Dailies
"Comfort"
30s
14 Feb 2007
A blatant attempt to break the World Record for the most mentions of the product in a thirty second commercial in this adapted ad for the contact lens product which also boasts of the ingredient "aqua comfort" which is, presumably, water.

Johnson's Acuvue
"Kara"
30s
7 Jul 2006


Johnson's Acuvue
"Train Journey"
30s
20 Mar 2006


Cool Eyes
"Billboard"
20s
5 Dec 2005
A grubby poster is wiped around the eyes to represzent the relief felt when eyes are cleaned with Cool Eyes.

O2 Optix
"More Breathable"
30s
16 Sep 2005


Optrex
"Infection"
20s
11 Jul 2005
A filthy but rather beautiful oil slick represents an eye infection that Optrex can rid you of it as demonstrated when a drop of the stuff is dropped into the slick and it instantly disappears to reveal a healthy looking eye beneath.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.