David Reviews

 Biting the hand that feeds us since 2002.

Subaru
"Never Sit Still"
30s
19 January 2017
Canada Cars

This energetic spot from Subaru taps into the trend for rapid-fire editing popular in car ads at the moment. A tight 30" is just the right amount of time to show off the vehicle and create a sense of adventure, presenting 'the few who dare to keep moving' (teachers, inventors, scholars, artists) while the voiceover tells us to 'never sit still'.

Sainsbury's
"Food Dancing"

Miles said:

http://www.


CLICK HERE TO SEE CLIP

QUICK SEARCH

1-25 of 2149 Results

Subaru
"Never Sit Still"
30s
19 Jan 2017
This energetic spot from Subaru taps into the trend for rapid-fire editing popular in car ads at the moment. A tight 30" is just the right amount of time to show off the vehicle and create a sense of adventure, presenting 'the few who dare to keep moving' (teachers, inventors, scholars, artists) while the voiceover tells us to 'never sit still'.

Suzuki
"Facial Recognition"
30s
14 Jan 2017
Cheeky chaps Ant and Dec are back to their old tricks for Suzuki in another hidden-camera ad. This time the lads are pretending to voice 'facial recognition software' for the car, identifying a young driver as being over sixty - much to her chagrin. The pair clearly find themselves as hilarious as ever as they cackle gleefully at their prank.

Chevrolet
"Focus Group"
60s
16 Jan 2017
Chevrolet's latest in their 'real people, not actors' campaign features a focus group of 'real Lego figures' discussing the Batmobile... with its owner present. They suggest the car's owner is probably a defensive weirdo with no friends, which is pretty much the same conclusion drawn in the Sky Broadband campaign he features in on this side of the pond.

Audi A5
"Pure Imagination"
60s
13 Jan 2017
An Audi technician ‘tucks in’ the factory’s supercomputer for the night. But what happens when artificial intelligence drifts off to the land of Nod? Best let Nexus’s GMUNK and the late Gene Wilder field that one. ‘Pure Imagination’ from ‘Willy Wonka and the Chocolate Factory’ scores this fantastical trip through databanks and along information highways.

Honda Civic
"Made Mean"
30s
13 Jan 2017
This US Honda ad takes us beneath the spick and span factory floor to meet one mean-looking assembly line. Despite appearing like they could burst into a refrain of “Crush! Kill! Destroy!” at any moment, these bots are only concerned with constructing the new Civic model. A well-animated shift from the car brand’s usual output.

Mini
"Countryman"
60s
11 Jan 2017
It seems Jake Bugg has plenty of fans in the car sector. The Nottingham singer's 'Lightning Bolt' was used extensively by Vauxhall in recent times, and now it scores this Mini Countryman ad. We're sure audiences will be able to differentiate, but it just goes to show how a track can become tied to a particular brand.

Hyundai
"Boxes"
60s
11 Jan 2017
This Hyundai ad sees motorists across the land awake to a sizeable delivery. It turns out the car manufacturer has streamlined the whole car-buying process by letting us buy online. Lord knows how all that cardboard is going to fit in the recycling bin. Alas, the Hyundai website says “box not included”. Shame.

Mitsubishi Outlander
"Hybrids"
60s
10 Jan 2017
This intriguing film for Mitsubishi's Outlander PHEV by Golley Slater and director Bugsy Steel offers an unusual, highly creative take on car advertising tropes. There are loving shots of smooth driving and a visceral soundtrack, yes, but something strange is lurking near the road...

Citroën
"Camera"
30s
9 Jan 2017
The premise of this ad seems somewhat dubious: a man drives around taking pictures of seemingly random things with his Citroen's mirror-mounted camera, laboriously using them to spell out a proposal to his perplexed girlfriend. This draws attention to the new camera technology, sure... but it's 2017, mate; just send her a Snapchat.

Jaguar
"The Future is Forwards"
80s
9 Jan 2017
Jaguar show us a kaleidoscopic vision of the future in this ad for their first fully electric sports car. Images melt into each other as neon lights flash and a voiceover describes some of the concepts which went into the car, all to a pulsing soundtrack which makes the future sound not only forwards, but imminent.

VW
"Car Karaoke"
75s
7 Jan 2017
Festive traffic jams are no concern for a musical family in this funny ad for VW. It's a familiar scene: kids bored in the back, parents equally bored in the front as the cars around them go nowhere. All that's missing is an 'are we nearly there yet?'. That is, until Dad decides to bust out some tunes and take a creative approach to killing time - one the rest of the family soon join in with.

Toyota CH-R
"Flow"
30s
2 Jan 2017
Glass Animals provide the soundtrack for this stylish-looking ad for the Toyota CH-R. It's all about the production design and the wardrobe as the Japanese marque go all out for the 'bright young thing' market. Mind you, does it exist where cars are concerned? The only place with any money is London and who the hell can afford to run a car in the capital?

Peugeot
"Amplify"
60s
5 Jan 2017
Sparks fly and antlers collide in this gorgeous-looking Peugeot commercial. A lightning strike causes a chain reaction as a herd of deer flee the resulting forest fire. Nature comes to life as this driver ventures further into the woods, absorbing every detail as the flames rage on. This guy sure knows the right spot for a lively country drive.

Mazda
"Drive Together"
30s
4 Jan 2017
Human and car are tied together in a series of nuanced shots in this interesting ad for Mazda's MX-5. Taking the concept of 'togetherness' literally, we see different parts of driver and car compared: hearts and engines, pistons and muscles, smiles and headlights to suggest man and machine can work in perfect harmony.

Fiat 500X
"Adrien Brody"
77s
4 Jan 2017
The star of H&M's Christmas ad, Adrien Brody, swaps trains for automobiles... and hoverboards and horse-drawn carriages. The actor cuts a dapper figure as he outlines the positives of various modes of transport. He then concludes that the advertised Fiat 4x4 brings them all together in one package. A classy little number which will please Brody and Bublé fans alike.

Rolls-Royce
"The Spirit of Ecstasy"
2 mins 48s
4 Jan 2017
Kate Winslet narrates this visual history of Rolls-Royce. The high-end car manufacturer's story is written in the stars as Winslet relates their rise to motoring prominence aided by "the feminine force of inspiration". The lofty script is overcooked in places but the celestial visuals posit the brand as a cut above its rivals in the luxury market.

Acura NSX
"Original Must Be Done"
60s
22 Dec 2016
Making cars look sexy is second nature to Mark Jenkinson and he's pulled it off again in this ad for the Acura NSX. Glimpses of the car being made are married with footage of it strutting its stuff on the race track to create a compelling desirability. There's probably never been a better time to consider buying a performance car.

VW
"The Parcel Locker"
88s
15 Dec 2016
VW advertise their latest service - the ability to order their cars online - with an amusing ad featuring a PO Box prank. The best part of this is undoubtedly the 'huh, neat' reactions from members of the public when the 'parcel' is revealed, and the throwaway bit of genius 'I didn't think there'd be this much polystyrene'. Good natured fly on the wall stuff.

Toyota
"Right Light"
60s
15 Dec 2016
We’ve seen lots of variations on the Christmas lights meme this year. Now Toyota unveil their own bright idea to promote their annual Toyotathon sales event. We see family and friends driving into the countryside on a mission. As dusk approaches, rolls of lights are arranged with purpose. Soon we spot a plane overhead, and one passenger looks out the window onto a luminous greetings card.

VW
"Relief"
83s
14 Dec 2016
Nature calls again and again in this entertaining VW commercial from Argentina. These motorists each have a full tank of a different kind. A lovely slow-motion sequence reminds us it doesn’t matter where you are: when you’ve gotta go, you’ve gotta go. Director Rodrigo Garcia Saiz conveys each moment of release with good humour.

Land Rover
"Sat Nav"
30s
7 Dec 2016
Ever fancied being a voiceover artist? Land Rover just may change your mind. This chap’s tasked with reciting every conceivable sat nav direction for the new DIscovery Sport. That’s a pretty chunky script, but the seasoned pro and his sound engineer both seem keen. Well, we hope they don’t have dinner plans...

Mazda
"The Blind Drive"
2 mins 40s
2 Dec 2016
Mazda shows Israeli drivers what it’s made of with another unorthodox challenge. Despite blacked out windows taking the blind spot to extreme levels, Ben Collins navigates the unknown with help from the car’s lane departure warning system. Finally, the barrier detection feature merits a good “WTF!?” reaction from Collins. After all, it's one heck of a drop.

Mazda
"Feedback"
60s
2 Dec 2016
There’s some nice self-deprecation in this Israeli Mazda campaign. The car manufacturer’s spokesman politely thanks motorists for their lukewarm reviews, but perceptions are there to be changed. Enter Ben “The Ex-Stig” Collins to undertake a series of driving challenges. Can the Mazda fleet withstand a drone pursuit and excitable Japanese technicians? Stay tuned, folks?

Toyota
"A Better World"
60s
1 Dec 2016
A father and son enjoy a countryside adventure in this Toyota commercial. The lad experiences the best that nature has to offer - and the advertised car manufacturer thinks they can help future generations do the same by reducing emissions. Director Brian Williams and DP Callan Green make strong use of Ireland’s greenery to convey Toyota’s own, well, green message.

Honda
"The Evolution of Stunts"
2 mins 20s
1 Dec 2016
This extraordinary piece of branded content has stunt performer Damien Walters recreating some of the most famous stunts in movie history. It's great fun seeing how many you can identify and we're not going to spoil it for you by listing them all... but you could always use the Comments section to see if you can.

1-25 of 2149 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.