David Reviews

 Biting the hand that feeds us since 2002.

Nissan Micra
"Drawn at First Sight"
1 min 55s
23 February 2017
UK Cars

This Nissan Micra commercial certainly keeps you watching. Artist Stephen Wiltshire is famed for his meticulous landscape illustrations; here, the car maker gives him sixty seconds to memorise the car before ‘drawing’ it in VR. It’s an engaging insight into Wiltshire’s talents under the guise of a car ad. Google and HTC will be chuffed with the publicity, too.

Sure
"Eden Hazard"

Matt said:

Clunky end, but if you're going to whore your brand round 3 football clubs these are the compromises you're going to have to make.


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1-25 of 2179 Results

Nissan Micra
"Drawn at First Sight"
1 min 55s
23 Feb 2017
This Nissan Micra commercial certainly keeps you watching. Artist Stephen Wiltshire is famed for his meticulous landscape illustrations; here, the car maker gives him sixty seconds to memorise the car before ‘drawing’ it in VR. It’s an engaging insight into Wiltshire’s talents under the guise of a car ad. Google and HTC will be chuffed with the publicity, too.

Toyota Kluger
"Desirable"
30s
22 Feb 2017
This trope-subverting Australian ad for Toyota manages to have everything a car commercial needs - slick shots of the new Kluger gliding through a city, the set-up to a traditional seduction narrative as Clooney-lite notices the attractive driver - and then swoops in with brilliantly-timed comedy at the last minute. Quite a feat, and all in a neat 30".

Smart Cars
"Brabus"
30s
17 Feb 2017
Smart claim their Brabus model (named after a car tuning company) can make us rethink the sports car as we know it. We watch the dinky motor zip around the city accompanied by on-screen text. Alas, restless editing does little to help the advertised car make a solid impression. Not enough to change perceptions, we fear.

Vauxhall Corsa
"Wi-Fi"
30s
15 Feb 2017
This ad for Vauxhall focuses on the Corsa's wi-fi connectivity (wi-fi in a car, what a world) and features an awkward young couple overlooking a makeout point... although there's not a lot of making out on the cards. Especially not with the lad's mates a few feet away shouting out corrections to the wi-fi password - talk about a firewall.

Seat Leon
"Ready"
77s
12 Feb 2017
Car manufacturers love telling us to seize the day... so now Seat go one further, insisting: “This is the moment to live any moment”. At least this extended cut lets the idea gather momentum. There are some neat transition shots as the protagonist shifts through various scenarios … though perhaps he should lock the bedroom door next time.

Renault
"Unexpected"
60s
14 Feb 2017
This ad for Renault smartly advertises their entire range of new cars. A man driving along a deserted road runs into a series of billboards and reaches another stage in his life for each one he ploughs through - as represented by the occupants of his vehicle changing, along with the car itself. A strong concept executed with aplomb by director Martin Werner.

Land Rover
"Dust Storm"
60s
12 Feb 2017
This epic ad sees Sir Ben Ainslie manoeuvring the new Land Rover Discovery through a swirling sandstorm. The Olympic hero fights his way through the vast clouds of dust to grab his sailing team mates and get them to the water on time. The music (Strauss's Blue Danube waltz) brings a nice touch of levity to the film, as does the sight of one chap determined not to lose his hat. Priorities, lads.

Audi
"Wonderland"
85s
10 Feb 2017
Agile’s Thomas Garber hits the rewind button in this frenetic Audi commercial. We witness a quantum rush as a man's recent experiences fly by in reverse, Time's Arrow-style - though thanks to Audi Service’s expertise, drivers like him can keep moving forward. Relentless editing keeps us transfixed, while who doesn’t appreciate a cymbal-banging monkey every now and then?

Dacia
"Lawnmower"
30s
13 Feb 2017
Dacia consider the extras that might appeal to a car owner in this imported spot. For instance, perhaps an option enabling the new Sandero to double up as a lawnmower? On the other hand, perhaps not. While everyone appreciates a well-cut lawn, Ralph Ineson’s wry VO informs us the car maker thought a rear-view camera was a safer bet. Wise decision.

Fiat 500
"Yacht"
1 min 34s
13 Feb 2017
Adrien Brody cruises again for Fiat - this time in the world's smallest yacht: the 500 Riva. Brody is as suave as ever in this polished film, which shows off the car's lux interior and features all the admiring glances from passers-by the said vehicle could ever hope to merit. The flustered doormen from the first ad also make a return... possibly still puzzled why the wealthy actor hasn't yet upgraded his ride.

Jaguar
"The XF Effect"
30s
10 Feb 2017
There's no shortage of verbs in this Jaguar XF commercial, that's for sure. We’re told the advertised saloon car has plenty to stimulate the senses as the camera takes an intimate look at the car’s moving parts - more than enough to get the target market intrigued. Meanwhile, Mark Strong imbues the script with his usual suave menace.

VW
"My Volkswagen"
60s
13 Feb 2017
We’re led to believe this lot are divulging some dating revelations. A nerdish chap is struggling to read “the signs”, while one woman reveals: “I know I need to do it - I just don’t know when”. As it turns out, they’re each describing their experiences with ‘My Volkswagen’ - an app designed to help drivers keep on top of their car’s maintenance. A droll way of drawing prospective VW owners’ attention.

Mitsubishi
"Unplug"
30s
13 Feb 2017
Mitsubishi encourage us to “escape… virtual life” in this ad for their ASX model. We’re told to disconnect and explore the world around us as a studio full of displays shows just how much screentime we absorb. The sentiment reminds us of Toyota’s trip through a CGI realm, though good luck persuading audiences to ditch their smart devices in 2017.

Honda
"Thinking About Tomorrow"
60s
10 Feb 2017
Dismembered children's heads may be an unusual way to mark your first foray into live action but PES has always done things his own way. Mind you, it's not as unpleasant as it sounds - unless you really don't like Fleetwood Mac - because said children are offering an a capella version of one of the lightweight rock band's greatest hits to draw attention to a green proposition.

Kia
"Hero's Journey"
60s
2 Feb 2017
It's impossible to write about this funny commercial broadcast during the Super Bowl without noting that its star - Melissa McCarthy - catapulted herself into the front line of the battle against tyranny the same weekend. Her unforgiving impersonation of Donald Trump's Press Secretary Sean Spicer during 'Saturday Night Live' was a perfect demonstration of the power of ridicule.

Renault Clio
"Spy"
30s
8 Feb 2017
Who did it first - Renault or Sherlock? That's what we're asking ourselves after viewing this slick ad for the Renault Clio. A suave looking chap drives around while under surveillance, leaving a message for the spying types to discover. It feels like we've lost some of the set-up to the ad though - did he know there was an attractive woman in the spy team or did he risk asking any old person out for dinner?

Ford Kuga
"Early Start"
30s
6 Feb 2017
Some people use an alarm clock to get them out of bed; this woman uses the unfortunately-named Ford Kuga. Indeed, the mere sight of the SUV somehow kickstarts her morning. Do they share some kind of psychic bond? It’s hard to say, but the ad suggests this is the ideal vehicle for those on the go while everyone else grapples with the snooze button.

BMW
"Ambition, Raised"
30s
5 Feb 2017
James Brown’s ‘The Boss’ scores this ad for the BMW 5-Series. Last time we heard this song, a minoboar was making gin and tonics. Here we have Scott enjoying a scenic drive in his motor. The brand claims this is “the most innovative car in its class”, though aside from a few screen taps, we don’t really see how anything has been raised.

Skoda
"Bradley Wiggins"
90s
5 Feb 2017
Skoda must be following Bradley Wiggins’s stint on The Jump closely. He’s already taken a knock, though at least their prized acquisition is fighting fit in this engrossing ad. We watch him tumble, carry on through pain and derision, before ultimately riding to success.

Nissan X-Trail
"Rapids"
30s
1 Feb 2017
Mum, dad and the kids are out for a drive in their Nissan X-Trail. Suddenly, everyone except for mum clambers out and jumps from a high rock into a river that looks about six inches deep. Presumably Nissan considers this a normal family thing to do - or normal once you've got a car "built to build families". You have been warned.

Jaguar
"Perfect Corner"
75s
1 Feb 2017
Jaguar have a case of the bends in this attractive commercial. Bends in the road, of course. The premium brand suggests any car can drive around a corner - doing it in an F-Type Jag is another matter. Flitting between slow motion to full-on thrust and power, we’re given an artful demonstration of the car’s form.

Volvo
"The Get Away Car"
2 mins 51s
30 Jan 2017
The words of the late Alan Watts echo through this Volvo film. As Watts encourages us to live in the moment, we see modern types decide the time has come to reconnect with their true passions. The familiar imagery is given extra heft by the philosopher's 1959 speech. Mind you, we can’t help but wonder if the car brand took inspiration from this YouTube video.

Suzuki
"Surprise"
30s
29 Jan 2017
Ant and Dec are back to their old tricks, surprising unsuspecting members of the public who just want to take a Suzuki for a test drive. This campaign is an interesting exercise in 'constructed reality' (a genre now recognised at the BAFTAs, no less), given that it maintains the illusion of featuring non-actors whilst well-orchestrated and carefully-planned events take place. Curious, but the Geordie lads play on it well.

Mercedes-Benz
"Born to Be Wild"
60s
30 Jan 2017
Mercedes-Benz tap the Coen Brothers for their Super Bowl commercial. The occupants of this biker bar are enraged to find a GT Roadster blocking their rides. The mood changes when they realise it belongs to Peter Fonda. Hmm, what would his ‘Easy Rider’ character make of that? It doesn’t rank amongst the Coens’ greatest hits, but the all-Steppenwolf jukebox is a lovely touch.

Kia
"Melissa McCarthy"
15s
24 Jan 2017
And we’re off! This year’s Super Bowl build-up begins with a 15” teaser for Kia’s showpiece ad. They’ve recruited ‘Bridesmaids’ and ‘Ghostbusters’ star Melissa McCarthy, and it looks like the car brand’s placed her in extreme peril. What is she running from, exactly? We’ll have to wait until the third quarter on February 5th to find out.

1-25 of 2179 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.