David Reviews

 Biting the hand that feeds us since 2002.

MS Lifelines
"Zack's Mum"
3 mins 35s
12 April 2017
USA Charities

Shay Hamias directs this thoughtful animated film from multiple sclerosis support group MS Lifelines. Zack explains to his friend what his mother is going through, and that seeing MS in a new light has helped him to cope. Beneath the cutesy animation lies a worthy message about helping youngsters understand the condition.


Morrisons
"Raspberry Roulade"

Chris said:

Er, Publicis… you've obviously been watching our M&S 'Adventures In…' campaign. Get your own!


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MS Lifelines
"Zack's Mum"
3 mins 35s
12 Apr 2017
Shay Hamias directs this thoughtful animated film from multiple sclerosis support group MS Lifelines. Zack explains to his friend what his mother is going through, and that seeing MS in a new light has helped him to cope. Beneath the cutesy animation lies a worthy message about helping youngsters understand the condition.

Joe Torre Safe at Home Foundation
"Sticker"
30s
5 Apr 2017
As a child's hand peels a love-heart sticker from the inside of a car window, a male voice is heard violently berating his wife - the boy's mother. The camera reveals the child's worried face as he absorbs the anger he's being exposed to and we're reminded that abusive behaviour is often cyclical. It's a poignant glimpse into the life of those who bear witness to abusive relationships.

Art Fund
"Miss Nothing"
47s
5 Apr 2017
Following last year's 'See Everything' campaign, in which filmmaker Alex Gorosh tried to clap eyes on as many London artworks as possible, 101 return with 'Miss Nothing'. The quirky film follows Lily Newmark as she creates mischief with her National Art Pass. Tom Hollander narrates her trip to some of the capital's lesser-known gems.

Comic Relief
"Ed Sheeran Meets Kurupt FM"
3 mins 40s
5 Apr 2017
'Gingerbread man sex symbol' Ed Sheeran is unwittingly transported to Kurupt FM's misguided and stunningly offensive version of Africa through the magic of green screen in this tongue in cheek ad. The group - of the BBC's 'People Just Do Nothing' fame - ride elephants, turn the water into champers, and try to liberate the locals with the power of garage.

The National Autistic Society
"Crowded Brain"
60s
3 Apr 2017
Getting from A to B is something many of us take for granted. For some, it can be an alarming ordeal. In this latest film from the National Autistic Society, we join Holly on her journey to a friend’s birthday party. We feel dad’s trepidation as he waves Holly goodbye. We quickly understand why when the bus driver talks. We may hear a friendly greeting, but for Holly, it’s paralysing.

Highways England
"Pre-Flight Checks"
30s
29 Mar 2017
We've all been guilty of zoning out when it comes to the pre-flight safety demonstration. However, this clever ad from Highways England underlines how we'd feel if those in charge skipped those all-important safety checks. Sure enough, the pilot's non-committal attitude to what's under the bonnet prompts a mass exodus. Still, at least he's given the tyres a good kick.

Refuge
"Grow"
4 mins 04s
20 Mar 2017
Delicate animation and an apt song choice drive this emotive piece of work from Refuge. Lyrics from Frances's 'Grow' take on new meaning as Melanie drifts through her daily life, knowing an abusive partner awaits at home. While she appears transparent throughout, the advertised charity provides the vital support she needs to feel whole again.

Cancer Research
"Julie"
30s
9 Mar 2017
In another inspiring spot for Cancer Research, Julie tells us why she's running the Race for Life. The upbeat tone of these ads is an effective departure for the charity, and Julie's story of her mother's survival for fifteen years with ovarian cancer is moving without bringing down the energy of the film. This is sure to inspire some to get their running shoes on.

Cancer Research
"Race for Life"
30s
7 Mar 2017
After some of the more dramatic films used to promote the Race for Life campaign in the past, Cancer Research now focuses on what motivates each participant. Here, Lisa reveals she’s racing for her late dad who’ll be cheering her on in spirit… and enjoying a good-natured chuckle, as well. This is one of a series of runner profiles promoting this year's event.

GambleAware
"Machine"
45s
2 Mar 2017
The spirit of gambling targets another vulnerable individual in this latest GambleAware ad. Standing at the back of this darkened pub, he needles a lone drinker like a jilted lover channelling his inner Ben Kingsley. He toys with his prey, threatening to pass his winnings on to “her or him, him or her” before his true form is revealed. Unsettling and superbly acted.

Plan International
"Change"
30s
24 Feb 2017
Plan International encourage victims of cyberbullying to flip the script. This teenager is inundated with cruel messages before a caring voice lifts her. Before the ‘director’ can stop her, she’s off to enjoy a happier existence. The organisation believes it can help girls rise above all kinds of abuse, including online harassment.

Time To Change
"Mates"
60s
24 Feb 2017
Mental health charity Time to Change launches a punchy film designed to encourage men to support a friend in need. Everyone’s got eyes for these three blokes as they swagger through the estate. Are they off for a post-work pint? Actually, they’re off to the local garage. Turns out their pal John's in need of a time-out.

Plan International
"Brave"
60s
15 Feb 2017
Children's charity Plan International insist everyone should be able to change their own script. There doesn’t seem to be a way out of domestic drudgery for this teenage girl. However, she ‘improvises’ by leaving for school. The director may not be happy, but the charity hopes more young women can rewrite their life stories.

GambleAware
"Online"
60s
9 Feb 2017
Online gambling can have hidden dangers beyond losing a few quid on the outcome of a football match, and this unsettling ad for GambleAware brings that home hard. The key to this film is a masterful vocal performance, as a man sitting on a young woman's desk speaks her inner thoughts aloud while she tries not to give in to the urge to gamble.

UNICEF
"Harry and Ahmed"
2 mins 05s
8 Feb 2017
This thoughtful UNICEF film reminds us that time doesn’t necessarily heal everything. Harry and Ahmed are separated by decades, yet united by hardship. Side by side, the two describe their respective ordeals. Faces, countries, and technologies may change, but the language of suffering remains the same. When Harry and Ahmed’s stories overlap, the humbling effect is compounded.

Omaze
"Dating Advice"
4 mins
3 Feb 2017
Anyone looking to avoid a Valentine’s Day slap in the face would be wise to take notes here. Having previously auctioned a date for charity W.E. Can Lead, Idris Elba asks some prodigious dating experts for advice. Elba typically delivers, and he’s ably assisted by his young co-stars here. Still, we'd recommend he stay off the dancefloor on date night.

British Heart Foundation
"Wedding"
30s
1 Feb 2017
This spot for the British Heart Foundation is designed to have as much emotional heft as possible, with a young woman dying suddenly on her sister's wedding day. She is both the victim of the ad and its presenter; gazing on as events unfold around her own demise. It's an interesting way to communicate the disorientation we feel when something unspeakable happens out of the blue.

Great Ormond Street Hospital
"Welcome to Ordinary World"
60s
30 Jan 2017
This ad for Great Ormond Street hospital is crafted with skill, serving both as a deft parody and a poignant reminder of the struggle children with serious illnesses face in their day-to-day lives. We see a parody of a theme park ad for 'Ordinary World', complete with a hyperbolic script which turns a trip to the supermarket into a magical thrill ride... but for kids stuck in hospital, it really is the adventure they want.

Cancer Research
"Unity"
30s
29 Jan 2017
Cancer Research aim to re-ignite the wristband craze of the early 2000s with this fundraiser ad. We're shown some extraordinary acts of unity for sick kids - a young fan being cheered by a whole football stadium, a fleet of motorcycles riding past a teen's house - and then told we can purchase a 'unity band' to do our own bit to help out. They're a lot more stylish than the old rubber ones too.

Age UK
"Leave a Legacy"
60s
25 Jan 2017
Age UK encourage us to enrich the lives of those we leave behind… even if we’ve never met them before. We follow two older people wandering the streets as the rest of the world passes them by. Viewers will recognise individuals like these two, yet acting on our concerns is another matter. The charity believes a posthumous donation will help ensure a more optimistic outlook.

Read To Me
"The Princess and the Pea"
2 mins
24 Jan 2017
Pamela Anderson joins the ranks of celebrities reading fairy tales for Russian charity Read To Me with a sweet retelling of 'The Princess and The Pea.' The charity is dedicated to improving the lives of orphans, and bedtime stories read by some of the most famous people in the world are an effective way to drum up attention and support for their work.

Cancer Research
"Live Colonoscopy"
90s
19 Jan 2017
Some Channel 4 viewers will have been caught off-guard while watching ‘A New Life in the Sun’ on Wednesday afternoon. After all, it’s not every day you see a live colonoscopy take place. Eager to remind audiences how the charity is tackling the disease in real-time, we’re shown how a potentially cancerous bowel polyp is removed.

MQ
"Transforming Treatment"
30s
16 Jan 2017
MQ are the first major UK charity focused on funding research into mental health - and this is their first major ad, launched in a special presentation on Channel 4. We're shown a series of historical clips depicting things which were said to be impossible - the reunification of Germany, humans in space, amputees able to run - before the naysayers' screens are shattered.

Cancer Research
"Hair"
30s
14 Jan 2017
Cancer Research’s nationwide campaign visits Leicester Royal Infirmary as these two women greet the side effects of chemotherapy with good humour. The campaign moves into uncharted territory on Wednesday 18th January with an ad featuring a live colonoscopy. Let's hope the viewing public's exposure to shows like 'Embarrassing Bodies' means they'll simply be intrigued rather than squeamish.

Cancer Research
"Sue"
30s
14 Jan 2017
This ad for Cancer Research reminds us that we can do good posthumously by adding the charity into our will. Sue poignantly relates the appreciation for life and hope for the future that surviving cancer has given her, while onscreen statistics inform us that gifts in wills fund over a third of the essential research into treating and curing the disease.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.