David Reviews

 Biting the hand that feeds us since 2002.

DFS
"Design Discounts"
20s
16 April 2017
UK Furniture Retailers

They may be patchwork, but DFS's design team are a productive bunch. This straightforward commercial showcases a few more of their creations in time for the Easter rush. To her credit, the VO manages to squeeze several incentives and price information into the 20" - enough perhaps to pique the interest of any watching furniture hunters.


Superdrug
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Abby said:

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DFS
"Design Discounts"
20s
16 Apr 2017
They may be patchwork, but DFS's design team are a productive bunch. This straightforward commercial showcases a few more of their creations in time for the Easter rush. To her credit, the VO manages to squeeze several incentives and price information into the 20" - enough perhaps to pique the interest of any watching furniture hunters.

Bensons For Beds
"Easter Deals"
20s
12 Apr 2017
Easter means big business for the furniture sector, and Bensons for Beds want as many "early birds" through their doors as possible. Sure enough, this routine communication brings discounts on Sealy bedding (which sounds reassuring) and two-drawer divan beds to our attention. A no-frills bid for our holiday custom.

Oak Furnitureland
"Tannoy"
20s
12 Apr 2017
Mr Manager bosses his sales assistant around in this brief ad from Oak Furnitureland's seemingly endless campaign. He sends young Mr Acorn scurrying hither and thither via the tannoy, as the price of one hundred percent wooden furniture drops faster than the lad can keep up with. Expect an investigation into workplace bullying any day now.

DFS
"Design Studio Latest"
20s
10 Apr 2017
DFS show off some of the more colourful work from their sofa design team in this ad. Bright yellow, blue, or even a patchwork encompassing a whole spectrum of colours - the sofa giant has something for you to brighten up your living room. We get a glimpse of Aardman's lovely animated designers at each end of the ad, too.

Harveys
"Alien"
30s
6 Apr 2017
This extra-terrestrial being may have mastered teleportation, but good luck impressing Robert Webb's VO. He's more interested in what Harveys have to offer during their latest sale - including an "out of this world" corner sofa. It's a likeable way of making the product the star of the show. Good use of on-screen graphics, too.

DFS
"Design Studio"
30s
4 Apr 2017
DFS give us an insight into their design process in another charming instalment of their campaign from krow and Aardman. The design team aim to create sofas which will be universally enjoyed, and love to picture their work as part of people's homes. There are some lovely background moments in the animation here - well worth a second watch to take in all the little details.

Habitat
"Lyle"
30s
4 Apr 2017
This latest Habitat commercial reminds us there's often more than meets the eye We watch from afar as a woman dresses in her apartment. Of course, the camera isn't really interested in the flat's occupant; it's her leather Lyle sofa that demands attention. Risqué yet playful, it's another stylish piece of misdirection from the brand.

DFS
"Spring Event"
20s
31 Mar 2017
DFS's hand-stitched workforce bookends this 20" sales plug. We're given a brisk look at some of their handiwork, while the familiar VO outlines what kind of incentives we can expect in-store. Ads like this have their uses, of course - including underlining the quality of the furniture retailer's Aardman-produced work.

Harveys
"Magic Show"
30s
30 Mar 2017
Harveys expand their magician angle even further in this fun 30" commercial. Said illusionist feels his talents aren't being appreciated by Robert Webb's VO as - alas - he's upstaged by the retailer's latest discounts. There's a touch of Bill Bailey to the magician's performance, which brings welcome levity to the brand's proposition.

Harveys
"Magician"
10s
29 Mar 2017
Levitating leather sofas isn't quite what this bloke had in mind when he joined the Magic Circle. Still, he manages to elevate this 10" Harveys commercial. While he waggles his wand, we're told the advertised sofa comes with a "free electric upgrade" - which captures the VO's imagination far more than the magician's abracadabra antics.

Oak Furnitureland
"Home Visit"
20s
29 Mar 2017
Oak Furnitureland customers best pay attention to the small print off the back of this commercial. It seems buying fittings from said retailer includes a surprise visit from the manager and his lackey. Home privacy issues aside, it looks like they have a new recruit ready and waiting - could young Mr Acorn's position as chief sycophant be in jeopardy?

IKEA
"Rug"
45s
15 Mar 2017
Jonny & Will have good form when it comes to Ikea ads. Having helped bring Dougal Wilson’s tale of migrating t-shirts to life, the pair assume directing duties in this charming Aussie commercial. When the alarm goes off, an especially hirsute hand reaches over. Turns out it’s a sheepskin rug - or Ludde, to give its proper Ikea delineation.

DFS
"The Big Sofa Test"
30s
15 Mar 2017
DFS return to Aardman's charming animated work for this ad, which focuses on the stress tests they put their sofas through. Wacky machines put the furniture through its paces, including a disembodied derriere denting the seats relentlessly like a 'sixteen stone man sitting down nineteen times a day for fifteen years'. That is, indeed, a whole lot of sitting.

Oak Furnitureland
"Gold"
20s
24 Feb 2017
Oak Furnitureland finally reveal the true identities of everyone's (okay, not everyone's) favourite furniture-selling duo. The question of nominative determinism rears its head as we discover manager Steven and minion Phil have the surnames Oak and Acorn respectively... no wonder they're in the wood business.

Harveys
"More Early Birds"
10s
22 Feb 2017
If you've been cast on the latest series of Gogglebox and need to update your telly throne before the nation sees the stained mess you usually sprawl on, then Harveys has yet more early bird savings for you. And for less than a grand, you can even get a corner sofa big enough to avoid physical contact with members of your family. Result.

Oak Furnitureland
"Perfect Room"
20s
16 Feb 2017
Forty-six is the magic number in this Oak Furnitureland ad - as £46 per month is all it takes to fill our bedrooms and living rooms with real hardwood wares. It’s all part of the retailer’s February Super Sale. If you weren’t impressed by their ‘Biggest Ever Winter Sale', this latest promotion might be more to your liking.

Bensons For Beds
"Big Sleep Sale"
30s
15 Feb 2017
It’s ‘The Big Sleep Sale’ at Bensons For Beds, funnily enough. This 30” ad consists mainly of static shots of cut-price bedding, along with snippets from their ‘Be’ campaign. Anyone keen to rest their head for less should investigate further. Mind you, the gentle soundtrack risks putting viewers to sleep before they even reach the shop.

Oak Furnitureland
"Coffee Table"
10s
15 Feb 2017
It seems like only yesterday Oak Furnitureland were celebrating the New Year with a sale on their 100% wood furniture. Luckily for anyone who missed that opportunity, it turns out they've having a February sale as well! What are the chances? Better grab the opportunity while you can, because who knows when more discounts will come along.

DFS
"Helix"
10s
13 Feb 2017
DFS insist time's a-wastin' on their latest savings. This 10" ad introduces us to another one of their discounted sofas and tells us to act fast if we want the strangely-named Helix for our very own at a bargain price. What are you waiting for? Hotfoot is down there now and you might even blag a free cushion.

Harveys
"Early Bird Offers"
30s
2 Feb 2017
The early bird catches the, erm, sofa according to Harveys. The furniture retailer is offering customers first dibs on discounted sofas ahead of their Blue Cross sale. If you managed to resist splashing out on a new settee so far in 2017, the brand’s persistent sales plugs could persuade you otherwise.

DFS
"Plane"
20s
30 Jan 2017
DFS are so excited about the closing days of their sale they're flying a stop-motion plane around with a banner touting the big savings. This brief ad calls on their larger campaign and its charming animation, making it stand out against the general almost-static sofa shots which dominate this genre.

Oak Furnitureland
"Alto"
10s
27 Jan 2017
Oak Furnitureland presents the Alto range; a collection made from “natural solid oak”, surprisingly. Aside from the price tag though, we’re left none the wiser as to what makes a piece of Alto furniture stand out from the pack. Head down to the advertised retailer if you’re at all curious.

Bensons For Beds
"Ten Minutes"
20s
25 Jan 2017
Bensons for Beds insert a snippet of their ‘Be…’ campaign into this 20” sales plug. Not that it makes much of an impact, mind. We’re shown two heavily-discounted beds while the VO delivers the script as if she’s got one eye on the clock. The retailer will hope enough of this registers to get sleepyheads interested.

Harveys
"Yet More Sales"
10s
25 Jan 2017
We wonder if anybody buys furniture these days when there isn't a sale on, given that they're a bit like buses - the next one is always along in a minute. Harveys seems to have solved the issue by having a sale on near-constantly, although this short ad says there are only seven days left of this one. Get in while you can.

Harveys
"Winter Sale"
20s
25 Jan 2017
Harvey's latest sale is only on for seven more days, so anyone who's hankering for a cheap couch should head down post-haste. This brief ad is more of the imagery we've come to associate with the brand, including a slow shot dragging up the leg of one of the sofas to really show the detail.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.