David Reviews

 Biting the hand that feeds us since 2002.

Oak Furnitureland
"Perfect Room"
20s
16 February 2017
UK Furniture Retailers

Forty-six is the magic number in this Oak Furnitureland ad - as £46 per month is all it takes to fill our bedrooms and living rooms with real hardwood wares. It’s all part of the retailer’s February Super Sale. If you weren’t impressed by their ‘Biggest Ever Winter Sale', this latest promotion might be more to your liking.

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"Combinations"

Matt said:

Hard to believe they were here a few years ago. https://www.youtube.com/watch?v=ItCcR6BD0uo


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Oak Furnitureland
"Perfect Room"
20s
16 Feb 2017
Forty-six is the magic number in this Oak Furnitureland ad - as £46 per month is all it takes to fill our bedrooms and living rooms with real hardwood wares. It’s all part of the retailer’s February Super Sale. If you weren’t impressed by their ‘Biggest Ever Winter Sale', this latest promotion might be more to your liking.

Bensons For Beds
"Big Sleep Sale"
30s
15 Feb 2017
It’s ‘The Big Sleep Sale’ at Bensons For Beds, funnily enough. This 30” ad consists mainly of static shots of cut-price bedding, along with snippets from their ‘Be’ campaign. Anyone keen to rest their head for less should investigate further. Mind you, the gentle soundtrack risks putting viewers to sleep before they even reach the shop.

Oak Furnitureland
"Coffee Table"
10s
15 Feb 2017
It seems like only yesterday Oak Furnitureland were celebrating the New Year with a sale on their 100% wood furniture. Luckily for anyone who missed that opportunity, it turns out they've having a February sale as well! What are the chances? Better grab the opportunity while you can, because who knows when more discounts will come along.

DFS
"Helix"
10s
13 Feb 2017
DFS insist time's a-wastin' on their latest savings. This 10" ad introduces us to another one of their discounted sofas and tells us to act fast if we want the strangely-named Helix for our very own at a bargain price. What are you waiting for? Hotfoot is down there now and you might even blag a free cushion.

Harveys
"Early Bird Offers"
30s
2 Feb 2017
The early bird catches the, erm, sofa according to Harveys. The furniture retailer is offering customers first dibs on discounted sofas ahead of their Blue Cross sale. If you managed to resist splashing out on a new settee so far in 2017, the brand’s persistent sales plugs could persuade you otherwise.

DFS
"Plane"
20s
30 Jan 2017
DFS are so excited about the closing days of their sale they're flying a stop-motion plane around with a banner touting the big savings. This brief ad calls on their larger campaign and its charming animation, making it stand out against the general almost-static sofa shots which dominate this genre.

Oak Furnitureland
"Alto"
10s
27 Jan 2017
Oak Furnitureland presents the Alto range; a collection made from “natural solid oak”, surprisingly. Aside from the price tag though, we’re left none the wiser as to what makes a piece of Alto furniture stand out from the pack. Head down to the advertised retailer if you’re at all curious.

Bensons For Beds
"Ten Minutes"
20s
25 Jan 2017
Bensons for Beds insert a snippet of their ‘Be…’ campaign into this 20” sales plug. Not that it makes much of an impact, mind. We’re shown two heavily-discounted beds while the VO delivers the script as if she’s got one eye on the clock. The retailer will hope enough of this registers to get sleepyheads interested.

Harveys
"Yet More Sales"
10s
25 Jan 2017
We wonder if anybody buys furniture these days when there isn't a sale on, given that they're a bit like buses - the next one is always along in a minute. Harveys seems to have solved the issue by having a sale on near-constantly, although this short ad says there are only seven days left of this one. Get in while you can.

Harveys
"Winter Sale"
20s
25 Jan 2017
Harvey's latest sale is only on for seven more days, so anyone who's hankering for a cheap couch should head down post-haste. This brief ad is more of the imagery we've come to associate with the brand, including a slow shot dragging up the leg of one of the sofas to really show the detail.

Oak Furnitureland
"Sleep"
20s
24 Jan 2017
Oak Furnitureland continue quite possibly the most prolific sales campaign of all time in this ad for their winter sale. This time we see Mr Manager relaxing and getting ready for bed - with the notable absence of his chirpy companion and the entire house decked out in (you guessed it) hardwood furniture.

Oak Furnitureland
"Biggest Ever"
20s
23 Jan 2017
Oak Furnitureland just won't quit - they're slashing their prices even further in their biggest ever sale. The highlight of this ad is when a woman sits down to have breakfast at one of the discounted oak tables. But what could she be reading on her laptop? The news? A furniture blog? Steamy fanfiction about the Oak Furnitureland guys and their forbidden romance? The mystery continues.

Oak Furnitureland
"Fifty Percent"
20s
23 Jan 2017
Oak Furnitureland have held winter sales in the past, but this one is their "biggest ever". Even the manager’s taken by surprise at their fifty-percent discount. Most reassuring. The gaffer rallies the troops to make sure everyone is on message before his sidekick barges in front. Have all these other employees been hiding in the staffroom until now?

Oak Furnitureland
"January Super Sale"
20s
20 Jan 2017
Oak Furnitureland are having a January Super Sale, so any eager beavers - go away Donald, not that kind - can pop down and get some wood furniture for cheap. They even deliver your heavy chunks of hardwood for free, in case the prospect of lugging that table to the car was putting you off.

Harveys
"Extra Savings"
20s
18 Jan 2017
Harveys plonk “extra savings” on top of their existing winter discounts. We’re shown three sofas worthy of having their prices slashed while the VO emphasises each saving with terminal enthusiasm. Still, at least the retailer’s recent ads featuring mischievous customers angling for a new sofa are fresh in the memory.

DFS
"Introductory Savings"
20s
15 Jan 2017
The DFS winter sale continues and the furniture retailer has some "special introductory prices" to tempt consumers. As is par for the course, we're shown a variety of sofas while the VO reels off the necessary information: a fifteen-year guarantee, nothing to pay for a year... all the greatest hits, really.

Harveys
"Sale"
10s
12 Jan 2017
This ad for Harveys' latest 'sale of all sales' (can't help but think they've missed a 'sale of thrones' joke here) focuses on one sofa, panning up the red leather to show us the finer details of the product. Meanwhile, the voiceover is desperately squishing in as much information as possible, which inevitably makes it sound like she's overdosed on helium.

Oak Furnitureland
"Morning Routine"
20s
13 Jan 2017
We join the (surprisingly small) Oak Furnitureland salesman as he gets ready for another exciting day. Judging by his wardrobe, perhaps the brand does have a sense of humour about this campaign’s repetitive nature. Plus we can’t help but think they missed a trick in not releasing ‘Fresh Oak Pour Homme’ before Christmas: “The perfect gift for the furniture store assistant in your life”.

Oak Furnitureland
"Sale"
20s
13 Jan 2017
No sign of Oak Furnitureland’s familiar duo in this standard sales ad - and the old adage that absence makes the heart grow fonder doesn’t apply here. Anyway, the retailer claims this is our last chance to procure discounted sofas, dining room sets, and the like so get your asses down pronto. Well, last chance until the next sale, that is.

Bensons For Beds
"Best"
30s
12 Jan 2017
To illustrate a claim that we're at our best after "a great night's sleep", we see a number of jolly people clambering up a hill for a few seconds before the ad switches attention to a number of special offers. The background music is annoying to the point of being intolerable and - as a whole - this ad undermines some of the achievements of last year's brand-building exercise.

DFS
"Winter Sale"
30s
12 Jan 2017
See, not all winter sale ads have to be drab affairs. DFS return to the handstitched factory introduced in their Christmas ad, where Aardman's charming character designs produce some fun moments as we tour the workshop. We especially like the 'no hands!' flourish from one employee. In the end, we see one of their handcrafted sofas in action, so to speak.

IKEA
"Win At Sleeping"
60s
11 Jan 2017
Ikea turn the struggle to get a good night's sleep into a competitive sport in this rousing ad. Featuring the vocal stylings of motivational speaker Derrick Moore, sleepers are framed as athletes gearing up for the biggest test of their careers: eight full hours. The small details are particularly satisfying here: including the 'Snoozin' Jo' boxer-style robe and night cream applied in the manner of warpaint.

made.com
"Unboxing"
30s
6 Jan 2017
made.com provide their own twist on unboxing videos with this kinetic ad as a contemporary dancer conveys the frisson of opening a delivery from the online furniture retailer. January is always a busy period for this particular sector, and the commercial's minimalist set design and jerky backing track helps the brand stand out against the competition.

Furniture Village
"Early Bird Offers"
30s
19 Dec 2016
Queen's 'It's A Kind of Magic' can't do much to enliven a typical commercial in this humdrum sector. The emphasis is placed on the products available at their outlets even though it surely makes sense to concentrate on the experience of being there. After all, there is little to choose between what's available at places like this.

SCS
"Sale"
30s
19 Dec 2016
Sofas cost a lot more than they ought to and companies that sell them at prices like these must turn over a very healthy profit. But some of them don't want us to know this so they ensure their advertising looks like it was made by the chairman's dim-witted nephew on his iPhone. With one or two honourable exceptions, this sector is governed by a cartel of mediocrity.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.