David Reviews

 Biting the hand that feeds us since 2002.

Hotels.com
"Binge"
30s
16 March 2017
USA Hotels

Binge-watching may seem like a good idea, Captain Obvious warns, but it's all too easy to lose an entire weekend without even noticing. The link to Hotels.com is tenuous, but there's a lovely performance from the couple who've missed grandpa's 99th birthday (and funeral, it transpires); particularly the guy - who discovers he's grown a beard and can no longer stand up despite 'actively trying'.

Transport For London
"Build a Picture"

Miles said:

He's about 45 though, right?


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Hotels.com
"Binge"
30s
16 Mar 2017
Binge-watching may seem like a good idea, Captain Obvious warns, but it's all too easy to lose an entire weekend without even noticing. The link to Hotels.com is tenuous, but there's a lovely performance from the couple who've missed grandpa's 99th birthday (and funeral, it transpires); particularly the guy - who discovers he's grown a beard and can no longer stand up despite 'actively trying'.

Hilton
"Weekenders"
30s
1 Mar 2017
This rhyming ad for Hilton takes a look at the different kinds of guests who stay at their hotels. Whether your passion is golf, shopping, or trying wacky new sports, the hotel chain encourages you to book directly on their site so you don't miss out on any of the fun. Referring to their guests as 'weekenders' does remind us of the Inbetweeners though... we know which gang we'd rather join.

Ibis Hotels
"Do Not Disturb"
4 mins 50s
15 Feb 2017
Ibis Hotels serve as the chrysalis for a band's transformation in this Spinal Tap-style mockumentary. French rockers Naive New Beaters have hit a pocket of ennui after a long tour, so it's up to the dedicated hotel staff to nurse their creative juices back into existence and see them enjoy a musical rebirth - however silly the demands become.

Warner Hotels
"Croquet"
30s
13 Jan 2017
The adults in this ad are extremely pleased to be among their own kind - no pesky kids trying to express any irritating joy in the vicinity of their very serious croquet game. This ad gets the USP of the hotel chain across well enough... but the guests come across as worryingly smug about their intolerance for children.

Premier Inn
"The Presentation"
40s
10 Jan 2017
This Premier Inn campaign continues to be a box office draw. The chain continues to present familiar scenarios through a cinematic filter - in this case, a make-or-break business presentation. The hotel amenities are well-cast, the soundtrack is early 80s gold, while receptionist Liesel Hausman demonstrates that she has a bright future ahead of her.

Hotel Tonight
"Cousin Becca"
20s
23 Nov 2016
One of two droll ads for Hotels Tonight offering respite from family get-togethers. There's no need for dialogue as this young woman's facial expressions tell the whole story. Finally, she blows the mother of all raspberries in glorious slow-motion. If relatives like these are a holiday staple, the accommodation app can help soothe your nerves.

Hotel Tonight
"Uncle Tony"
20s
23 Nov 2016
Uncle Tony provides his own version of ping pong in this amusing Hotels Tonight ad. Tony's happy, but we can imagine the novelty wearing thin after the umpteenth 'serve'. It's a playful reminder that close-quarters family time can be trying at this year. Those who cherish their sanity as well their families can check the advertised app for nearby accommodation.

Premier Inn
"Great Aunt Mabel"
60s
22 Nov 2016
This cinematic 60" spot for Premier Inn is a class act. Presented in the style of opening credits, it introduces us to the stars of ‘Great Aunt Mabel’s Birthday’ - and they're not who you think they might be. It's made in the style of a movie trailer... but cleverly, it never loses sight of what the ad is really all about.

Holiday Inn Express
"Slough"
30s
6 Oct 2016
The Holiday Inn Express takes care of things inside the hotel so you can concentrate on what matters outside it. Instead of showing us their rooms, Holiday Inn keeps the focus on their customers, who are reuniting extended family in this instalment of their new campaign. It's a warm depiction of the value of convenience.

Novotel
"1000 Stories"
30s
3 Oct 2016
It may be 2016, but not everyone’s fully up to speed with social media. The latest brand to come a cropper online is hotel chain Novotel with their '#1000Stories' campaign. The activity falls down for two reasons: one, the hashtag is already used by a US group promoting female business leaders; and two, the brand admits it doesn’t even have a Twitter account. #awkward.

Holiday Inn Express
"Droitwich"
30s
2 Oct 2016
Droitwich has its day in this effective commercial for Holiday Inn Express. This excitable lot meets in a hotel car park in - you guessed it - Droitwich. As luck would have it, they're even staying in opposite rooms! Yet the hotel isn't the main story - we don't even get a good look at the couples' respective suites. Instead, it's about attending a friend's wedding in a nearby forest.

Hotels.com
"Egg"
20s
13 Jul 2016
Captain Obvious continues his unique engagement with British customs in this Hotels.com commercial which takes place at the breakfast table of a swanky hotel. The straight-laced skipper reminds us we too can enjoy such classy hospitality thanks to the advertised website before misreading the waiter's offer of soldiers to accompany his egg. Well, breakfast can seem like a military exercise at times.

Hotels.com
"Bob's Your Uncle"
20s
8 Jul 2016
CP+B continues to show considerable skill in deploying the lumbering 'icon' that is Captain Obvious to the best possible effect. Here, for example, some lightweight comedy wordplay is used to distract us from a pretty straightforward demonstration of the advertised service's app... one that proves surprisingly persuasive.

Hotels.com
"Rocket Scientists"
30s
22 Jun 2016
Booking.com's uniformed spokesperson shows why he's ascended to the rank of captain in the obviousness stakes with this ad promoting the website's loyalty scheme. With military clarity, Captain Obvious explains how accumulating ten nights earns travellers a free one - an ideal bonus for both rocket scientists and non-rocket scientists alike.

Hotels.com
"Sherlock"
20s
24 May 2016
Captain Obvious - the man who most likely has the phrase, "We hold these truths to be self-evident" tattooed somewhere on his person - returns with more plain-to-see nuggets for Hotels.com. So confident is the mascot in the advertised website's credentials, he even advises Sherlock Holmes that his observational skills aren't required. No seat, Sherlock, eh?

Hotels.com
"Captain Obvious"
30s
13 May 2016
This is the TVC version of the ambitious UK introduction of hotels.com's Captain Obvious character. This uniformed fellow has been adorning the website's advertising in the USA and other territories for some time, and CP+B would have every right to feel a bit aggrieved at having to incorporate him into their advertising and that's why - we suspect - they decided to add an unusual dimension.

Travelodge
"Business Trip"
30s
22 Feb 2016
The muppet within is released in another enjoyable song and funny walk number from Travelodge. This ad focuses on the hotel chain providing convenient accommodation for those travelling for work purposes. No drab breakfasts or faulty trouser presses here - while these business types seize the day, their muppet counterparts explain with feeling why Travelodge is the sensible choice.

Hilton
"Stop Clicking Around"
60s
17 Feb 2016
This bustling commercial for Hilton depicts hotel room seekers from every walk of life swiping, tapping, and clicking their way to what they hope is the cheapest rate. '(I Can't Get No) Satisfaction' isn't playing for nothing, though. Instead of getting caught up in the search, the hotel chain recommends coming to them direct.

Sheraton
"Long Walk"
60s
11 Nov 2015
Sheraton mark their return to advertising in confident fashion with this well-choreographed commercial. Music can so often maketh the ad and Bitter:Sweet's 'Dirty Laundry' is the ideal accompaniment to this concierge's enterprising stride to room 2020. Every action - be it big or small - can make all the difference and Sheraton demonstrates how they are the doers of the hotel world in style.

Ibis Hotels
"5%"
30s
27 Sep 2015
Right: so the wealthy elite who travel by helicopter would realistically choose to land on top of an Ibis Hotel. This spot is just as daft as its companion ad featuring the glamorous sleb's entourage - why would anyone who can afford such luxury stay in a budget hotel? Very silly.

Premier Inn
"Wake up Wonderful"
60s
30 Aug 2015
Premier Inn's pledge to deliver a decent night's sleep is beautifully reinforced by this superb film by HLA's Simon Ratigan. At DAVID we're keenly aware that all of our audience are fans of the softcore reinterpretation of old songs but even the snarkiest among you will probably be willing to acknowledge that Katie Melua's reworking of Black's 1987 track 'Wonderful Life' is a perfect accompaniment to the lovely images shot by Ratigan and his two DPs, Martin Hill and Ian Murray.

Holiday Inn
"Stunt Rider"
30s
17 Jun 2015
One of a pair of ads aiming to demonstrate the "lowest price promise" offered by Holiday Inn Express when you book online. This possibly isn't quite as successful as the eye-watering limbo skating execution, if only because the smaller props make you feel it's reflecting what the hotel may be offering, ie budget accommodation rather than terrific value normal service.

Holiday Inn
"Limbo Skater"
30s
17 Jun 2015
One of a pair of ads aiming to demonstrate the "lowest price promise" offered by Holiday Inn Express when you book online. None of the stunts were done in post, apparently - this lissom lady is the world record holder for Limbo Skating. It's visually very arresting and gets its point across at the same time - which is exactly what you want.

Hotels.com
"Smart Booking"
30s
15 Jun 2015
Another engaging ad for the online hotel hub has Joe Wilkinson reminding us we can access the Hotels.com app on any number of smart devices... especially from an "even smarter kind of smart phone". We sympathise with the dad who's chipper on the surface, but knows he's in for it if he doesn't find accommodation quickly. With the advertised service, he's got a fighting chance.

Hotels.com
"Guard"
10s
26 May 2015
VO Joe Wilkinson reveals that Hotels.com reward those staying ten nights with another night absolutely free. With that sorted, they can spend their extra dosh on something else. In this couple's case, it's a guard seemingly loaned by the Secret Service to keep pesky flies away during dinner.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.