David Reviews

 Biting the hand that feeds us since 2002.

MailChimp
"VeilHymn"
4 mins 35s
22 February 2017
USA Internet Based Services

MailChimp breaks into the music biz with an ambitious online promo from Veil Hymn. The ‘band’ actually comprises Blood Orange a.k.a. Devonte Hynes and Bryndon Cook, and their laidback jam is designed to ultimately redirect curious music fans to the email marketing company. Eagle-eyed viewers will also spot ‘MaleCrimp’ on a barber’s price list.

McDonald's McCafé
"Madness"

Hanna said:

lovely work! nice one everyone x


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MailChimp
"VeilHymn"
4 mins 35s
22 Feb 2017
MailChimp breaks into the music biz with an ambitious online promo from Veil Hymn. The ‘band’ actually comprises Blood Orange a.k.a. Devonte Hynes and Bryndon Cook, and their laidback jam is designed to ultimately redirect curious music fans to the email marketing company. Eagle-eyed viewers will also spot ‘MaleCrimp’ on a barber’s price list.

Wayfair
"The Wayfair Song"
30s
6 Feb 2017
Online retailer Wayfair encourage us to raise our furniture game. Various punters are shown tapping and swiping on the advertised website before their purchases magically appear. Decent VFX, but the same can’t be said for the jingle. “I just can’t put my phone down” makes buying homeware sound like addictive behaviour.

Ancestry
"DNA Profile"
30s
2 Feb 2017
This animated ad suggests we can learn all about our DNA profile through Ancestry’s know-how. This includes tracking down genetic relatives and even telling us our ethnic make-up. All we need to do is send them a saliva sample in the post. We’re sure they don’t mean for us to gob in an envelope - at least we hope they don’t.

Squarespace
"John Malkovich"
50s
2 Feb 2017
John Malkovich has built his reputation on being other, gently menacing versions of himself. And even as he turns from acting to fashion design, some things don't change. This Super Bowl campaign for website building service SquareSpace shows him trying to maintain his cool on discovering someone has already taken the domain name JohnMalkovich.com.

Hungry House
"Lay Out"
20s
27 Jan 2017
Many will identify with the bugbear at the centre of this Hungry House ad - the inability of some to follow decent takeaway etiquette. These guys understand the importance of laying out containers just so and acquiring food in an orderly fashion, rather than reaching over each other in a quest for the hottest bhaji. Civilised gents.

MailChimp
"MailShrimp"
60s
30 Jan 2017
Who knew shrimp could hold a tune? They can if this entertaining MailChimp ad is anything to go by. A shrimp proves he’s more than just a sandwich filling by serenading a mailroom employee on his lunch break. “One day, I know I’ll become MailShrimp”, he croons. Thanks to one big chomp, the prawn achieves his bizarre goal.

MailChimp
"JailBlimp"
60s
24 Jan 2017
Another zany scenario from MailChimp sees a girl take aim at a blimp piñata. While her party guests watch in awe, she swings away. It’s a direct hit… allowing dozens of tiny prisoners to make their dash for freedom. All those hours spent tweaking the brand name in unexpected ways has paid off. Plus, you can beat jelly wobbling in mid-air.

MailChimp
"KaleLimp"
60s
24 Jan 2017
We can imagine vegans will be deeply conflicted by this bizarre ad for email marketing company MailChimp. Now we know where kale really comes from. These upmarket diners order something called “KaleLimp”. We’re then transported to a swimming pool with some rather unusual patrons: dogs made of kale. Well, we are always told to wash vegetables before consumption.

Hungry House
"Burger"
20s
20 Jan 2017
Hungry House’s takeaway aficionados discuss what makes the perfect burger. Everyone has their preferred toppings: halloumi cheese, avocado, egg, bacon… or just stack as many beef burgers as the laws of physics allow, as one bloke suggests. The ad reflects changing tastes as upmarket burger chains offer more choice than ever before.

Fiverr
"Get Sh*t Done"
60s
11 Jan 2017
This ad for Fiverr is basically capitalism on steroids. The relentless focus on business development includes upsetting small children and terrifying employees with a chainsaw: according to Fiverr, nothing should get in your way. We're told to 'promote the crap' out of our business and not trust anyone but ourselves to 'get shit done'... we're motivated and slightly terrified at the same time.

Amazon Prime
"Busker"
30s
11 Jan 2017
In the same vein as 2016's 'Vicar and Imam' ad, this film features someone doing a good turn for a friend by ordering them a gift on Amazon Prime. This time a woman sees the busker opposite her food cart fail to make any money, so she orders him a pirate costume for his dog which instantly turns his luck around. The British public: consistently predictable in their passion for pooches.

Great Big Story
"Shoraian"
3 mins 43s
10 Jan 2017
This short documentary from director James Sharpe focuses on Kyoto's Shoraian restaurant. Food blogger Andrea Soranidis travels deep, deep into the woods to experience cuisine with an artistic flavour. Owner and calligrapher Fuyoh Kobayashi explains how the restaurant's unique location and creative spirit produces a dining experience like no other. Whimsical animation complements her story.

money.co.uk
"Check"
30s
5 Jan 2017
Money.co.uk eschew a spokesperson in favour of exploring more universal moments with their first major ad campaign. To reinforce the claim that the site checks more financial products than any other, we're shown a montage of situations where people could - or should - check things. Be they horoscopes, shoelaces, lottery numbers, or, uh, prostates.

Hungry House
"Chicken Balls"
20s
2 Jan 2017
Once again, there's a more than a hint of 'Gogglebox' to this Hungry House campaign. We join two chaps on the sofa enjoying a rendition of that old classic, 'Chicken Balls and Chow Mein'. Come to think of it, we doubt such a song exists. Even if you can't stomach the singing, however, it's a light-hearted depiction of what happens when companions have food on the mind.

Ancestry
"Reaction"
30s
12 Dec 2016
This ad from Ancestry is a change of pace from their past campaigns which have focused on historical re-enactment. Here we watch slow motion footage of a chap finding out his genetic make-up isn't what he'd expected - he's actually descended from Vikings. But don't start pillaging just yet, Ragnar - as we've said before, that DNA test has been pretty thoroughly debunked.

Amazon
"Snowchains"
30s
11 Dec 2016
Amazon's chatty couple return in another festive commercial. Once again, we don't see their mouths as they speak, giving the ad an oddly disconnected feel. Still, we understand how the online retailer can ensure everyone gets what they wanted - and how they can help the in-laws on their journey home in the snow. What a thoughtful husband, eh?

Porn Hub
"Touching Gift"
75s
9 Dec 2016
An old man sits solemnly apart from his family on Christmas morning. Is he pondering the unstoppable march of time? Reminiscing mournfully about a deceased spouse? Thankfully his grandson has the cure for his woes and presents him with a gift card for Porn Hub Premium. A tear rolls down the grandfather's face as the two embrace and emotional music swells in the background. It's a well-pitched piece of satire that's very - ahem - touching.

Porn Hub
"Lonely Night"
90s
9 Dec 2016
Christmas can be a lonely time of year for some - travel issues, working away from home, even living on another planet (if the cheeky reference to John Lewis' Man in the Moon is anything to go by), and Porn Hub have made the admirable decision to capitalise on that with an oddly endearing piece of work.

Allegro
"English for Beginners"
2 mins 55s
29 Nov 2016
This commercial for online auction site Allegro is a terrific reminder of what we'll do for love. It opens on Robert, a retired Polish gent who decides it's never too late to learn something new. What's he learning? English. But why now?

Zeek
"Cat and Mouse"
30s
23 Nov 2016
Cat has a gift voucher for cheese he doesn't want. Mouse is a 'cheese junkie' who'd kill for a wedge of cut-price cheddar. Therein lies the simple yet effective concept of Zeek's app service: you can sell off unwanted gift cards to people who will actually make use of them. And just in time for Christmas - huzzah!

Apple Music
"Drake"
60s
23 Nov 2016
Taylor Swift made a viral splash falling off a treadmill for Apple Music back in April, and this time around Drake is busy pumping iron to a soundtrack of Frank Ocean... at least until his trainer leaves. Then it's straight into his playlists and in no time he's getting his groove on to Swift's 'Bad Blood'.

Amazon
"Presents"
30s
21 Nov 2016
The dialogue in this Christmas spot for Amazon is spoken offscreen (presumably for money-saving purposes), and unfortunately it makes everything rather stilted and leaden. Still, the surprise gift of a book of baby names is sweet enough - at least they can rely on Amazon when they have even more presents to buy next year.

Amazon Prime
"Vicar and Imam"
80s
16 Nov 2016
An imam and a vicar walk into a bar... well, into a living room, actually, and it's not the start of a joke: it's the premise of Amazon Prime's heartwarming Christmas ad. Two old friends meet up for a chat and commiserate about their mutual creaky knee problems. They each decide to do their mate a favour and Prime him some kneepads so he can keep praying painlessly... unaware that the exact same gift is winging its way closer to home.

StubHub
"Run"
90s
16 Nov 2016
This well-cut ad for StubHub sees IBF Heavyweight Champion Anthony Joshua pay tribute to his idols. The likes of Muhammed Ali, George Foreman, and Joe Frazier inspired Joshua's rise to prominence, and he now finds himself inspiring others. Joshua's engaging presence continues to pay dividends for the online ticket hub ahead of his upcoming bout against Eric Molina.

Facebook
"Outdoors"
30s
15 Nov 2016
FaceBook Live seems to think being outdoors is a rare and momentous occasion which needs to be streamed live to your friends as proof it's actually happening. Two questions: what provider gets you service on top of a bloody mountain and just how much data is Live going to use?

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.