David Reviews

 Biting the hand that feeds us since 2002.

Fiverr
"Get Sh*t Done"
60s
11 January 2017
USA Internet Based Services

This ad for Fiverr is basically capitalism on steroids. The relentless focus on business development includes upsetting small children and terrifying employees with a chainsaw: according to Fiverr, nothing should get in your way. We're told to 'promote the crap' out of our business and not trust anyone but ourselves to 'get shit done'... we're motivated and slightly terrified at the same time.

Domino's Pizza
"Winter Survival"

Chris said:

great acting


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Fiverr
"Get Sh*t Done"
60s
11 Jan 2017
This ad for Fiverr is basically capitalism on steroids. The relentless focus on business development includes upsetting small children and terrifying employees with a chainsaw: according to Fiverr, nothing should get in your way. We're told to 'promote the crap' out of our business and not trust anyone but ourselves to 'get shit done'... we're motivated and slightly terrified at the same time.

Amazon Prime
"Busker"
30s
11 Jan 2017
In the same vein as 2016's 'Vicar and Imam' ad, this film features someone doing a good turn for a friend by ordering them a gift on Amazon Prime. This time a woman sees the busker opposite her food cart fail to make any money, so she orders him a pirate costume for his dog which instantly turns his luck around. The British public: consistently predictable in their passion for pooches.

Great Big Story
"Shoraian"
3 mins 43s
10 Jan 2017
This short documentary from director James Sharpe focuses on Kyoto's Shoraian restaurant. Food blogger Andrea Soranidis travels deep, deep into the woods to experience cuisine with an artistic flavour. Owner and calligrapher Fuyoh Kobayashi explains how the restaurant's unique location and creative spirit produces a dining experience like no other. Whimsical animation complements her story.

money.co.uk
"Check"
30s
5 Jan 2017
Money.co.uk eschew a spokesperson in favour of exploring more universal moments with their first major ad campaign. To reinforce the claim that the site checks more financial products than any other, we're shown a montage of situations where people could - or should - check things. Be they horoscopes, shoelaces, lottery numbers, or, uh, prostates.

Hungry House
"Chicken Balls"
20s
2 Jan 2017
Once again, there's a more than a hint of 'Gogglebox' to this Hungry House campaign. We join two chaps on the sofa enjoying a rendition of that old classic, 'Chicken Balls and Chow Mein'. Come to think of it, we doubt such a song exists. Even if you can't stomach the singing, however, it's a light-hearted depiction of what happens when companions have food on the mind.

Ancestry
"Reaction"
30s
12 Dec 2016
This ad from Ancestry is a change of pace from their past campaigns which have focused on historical re-enactment. Here we watch slow motion footage of a chap finding out his genetic make-up isn't what he'd expected - he's actually descended from Vikings. But don't start pillaging just yet, Ragnar - as we've said before, that DNA test has been pretty thoroughly debunked.

Amazon
"Snowchains"
30s
11 Dec 2016
Amazon's chatty couple return in another festive commercial. Once again, we don't see their mouths as they speak, giving the ad an oddly disconnected feel. Still, we understand how the online retailer can ensure everyone gets what they wanted - and how they can help the in-laws on their journey home in the snow. What a thoughtful husband, eh?

Porn Hub
"Touching Gift"
75s
9 Dec 2016
An old man sits solemnly apart from his family on Christmas morning. Is he pondering the unstoppable march of time? Reminiscing mournfully about a deceased spouse? Thankfully his grandson has the cure for his woes and presents him with a gift card for Porn Hub Premium. A tear rolls down the grandfather's face as the two embrace and emotional music swells in the background. It's a well-pitched piece of satire that's very - ahem - touching.

Porn Hub
"Lonely Night"
90s
9 Dec 2016
Christmas can be a lonely time of year for some - travel issues, working away from home, even living on another planet (if the cheeky reference to John Lewis' Man in the Moon is anything to go by), and Porn Hub have made the admirable decision to capitalise on that with an oddly endearing piece of work.

Allegro
"English for Beginners"
2 mins 55s
29 Nov 2016
This commercial for online auction site Allegro is a terrific reminder of what we'll do for love. It opens on Robert, a retired Polish gent who decides it's never too late to learn something new. What's he learning? English. But why now?

Zeek
"Cat and Mouse"
30s
23 Nov 2016
Cat has a gift voucher for cheese he doesn't want. Mouse is a 'cheese junkie' who'd kill for a wedge of cut-price cheddar. Therein lies the simple yet effective concept of Zeek's app service: you can sell off unwanted gift cards to people who will actually make use of them. And just in time for Christmas - huzzah!

Apple Music
"Drake"
60s
23 Nov 2016
Taylor Swift made a viral splash falling off a treadmill for Apple Music back in April, and this time around Drake is busy pumping iron to a soundtrack of Frank Ocean... at least until his trainer leaves. Then it's straight into his playlists and in no time he's getting his groove on to Swift's 'Bad Blood'.

Amazon
"Presents"
30s
21 Nov 2016
The dialogue in this Christmas spot for Amazon is spoken offscreen (presumably for money-saving purposes), and unfortunately it makes everything rather stilted and leaden. Still, the surprise gift of a book of baby names is sweet enough - at least they can rely on Amazon when they have even more presents to buy next year.

Amazon Prime
"Vicar and Imam"
80s
16 Nov 2016
An imam and a vicar walk into a bar... well, into a living room, actually, and it's not the start of a joke: it's the premise of Amazon Prime's heartwarming Christmas ad. Two old friends meet up for a chat and commiserate about their mutual creaky knee problems. They each decide to do their mate a favour and Prime him some kneepads so he can keep praying painlessly... unaware that the exact same gift is winging its way closer to home.

StubHub
"Run"
90s
16 Nov 2016
This well-cut ad for StubHub sees IBF Heavyweight Champion Anthony Joshua pay tribute to his idols. The likes of Muhammed Ali, George Foreman, and Joe Frazier inspired Joshua's rise to prominence, and he now finds himself inspiring others. Joshua's engaging presence continues to pay dividends for the online ticket hub ahead of his upcoming bout against Eric Molina.

Facebook
"Outdoors"
30s
15 Nov 2016
FaceBook Live seems to think being outdoors is a rare and momentous occasion which needs to be streamed live to your friends as proof it's actually happening. Two questions: what provider gets you service on top of a bloody mountain and just how much data is Live going to use?

Facebook
"Say It"
30s
14 Nov 2016
This ad for Facebook Live explains the simplicity of the service, demonstrating how to broadcast whatever you like, live to your friends - even if it's just something 'you're simply mad about'. While the encouragement to express yourself is well meant, it seems destined to encourage the kind of serial ranter who gets very quickly muted from our feed.

Not On The High Street
"Elves"
60s
7 Nov 2016
Ads featuring elves are not unusual at this time of year. However, as always, it's not what you show – it's how you show it. And Not On The High Street's festive offering this year is a excellent reminder. Hand crafted, customised, or bespoke, presents from NOTHS say you're thoughtful and value the person on the receiving end. So when jewellers and joiners pause in their work to seemingly echo this sentiment we don't notice at first that there's something... well, different about them.

Airtasker
"Cynthia & Derek"
45s
2 Nov 2016
This tongue-in-cheek ad for Australian oddjob app Airtasker features a woman embracing her love of ping pong. Cleverly, the ad gets the proposition out of the way nice and early: upload a task, pick a bidder, and relax. The rest of the action belongs to the woman and her chosen handyman, Derek. Not that she's going to give him any credit. If anyone asks, she did it all "solo".

Facebook
"Singer"
20s
30 Oct 2016
The better side of Facebook Live's ad campaign features people streaming their talents and interests for a wider audience than their beleaguered family and friends. Like this twenty second clip of a young lady with some pretty powerful pipes, which also serves to demonstrate how users can see the number of people viewing their stream with the service.

Facebook
"Niagara Falls"
20s
30 Oct 2016
Facebook Live try to make a splash with this ad for their streaming service which features a gentleman who's very excited about being so close to Niagara Falls. While his bright pink rain slicker is quite natty, we're still not sure what the difference there is between livestreaming this moment (sure to cost a fair whack in data) and videoing it to post for friends' and relatives' perusal.

Facebook
"Card Trick"
20s
27 Oct 2016
Finally, a Facebook Live ad in which something kind of happens! This chap shows off his sleight of hand with some slick card tricks, actually fulfilling Facebook's intention for users to utilise the streaming service to show off their talents. Hopefully this marks a shift in their ad campaign, because the show-nothing style was getting pretty tedious.

Facebook
"Puppy"
20s
27 Oct 2016
Another ad for Facebook Live in which even less happens than in the previous tooth-based outing. We're trying to figure out what the point of livestreaming your life is when - quite literally - all that happens is that a dog dressed as a teddy bear raises its head and then hides, presumably in shame at its owner's life choices.

Facebook
"Live"
20s
24 Oct 2016
Facebook Live's first advertising campaign - done in-house by The Factory - is supposed to feature tutorial-style ads that encourage users to share their opinions and talents, as well as short clips to raise awareness of the service. Which is great, except we're not sure how this ad is supposed to achieve any of those aims. We're not convinced that the number of people who recognise Facebook Live and find it intriguing will outweigh those who wonder why they're being subjected to an extremely boring and noisy shot of a young man at the dentist.

Hungry House
"Ring Toss"
20s
23 Oct 2016
Hungry House give us what might be one of the most egregious uses of 'absolutely incredible' in this ad, featuring the kind of mild silliness that often pops up after a takeaway and a couple of pints. There's an argument to be made for it... possibly, but somehow we don't think these boys will get onion-ring-toss into the Olympics any time soon.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.