David Reviews

 Biting the hand that feeds us since 2002.

NatWest
"Nuts and Bolts"
20s
15 January 2017
UK Banks

NatWest reveal: “We’ve been thinking about nuts and bolts.” Don’t worry, they’re going somewhere with this. The bank compares itself to all those nails and screws that keep things secure, and we’re told their business support team can help others build for the future. Part of the institution's ongoing campaign about its raison d'ętre.

Audi A5
"Pure Imagination"

Matt said:

Choice of music rather points to a lack of imagination.


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NatWest
"Nuts and Bolts"
20s
15 Jan 2017
NatWest reveal: “We’ve been thinking about nuts and bolts.” Don’t worry, they’re going somewhere with this. The bank compares itself to all those nails and screws that keep things secure, and we’re told their business support team can help others build for the future. Part of the institution's ongoing campaign about its raison d'ętre.

Santander
"Transactions"
60s
13 Jan 2017
This ad for Santander shows a montage of funny clips pulled from the internet, while a VO explains ways in which the bank is here to help its customers prosper. These kind of content-mined ads can feel like a cop-out, but the inclusion of clips that feature the brand's spokespeople is a subtle way to link this to the rest of their campaign.

HSBC
"Jade"
60s
11 Jan 2017
HSBC Premier launch their Jade membership scheme with this attractive-looking commercial. After delivering a mysterious box (the best kind of box), a young boy finds all doors open to him as he explores the high life. We're left unsure about what being a Jade member entails, but, then again, this is likely aimed at a very select portion of the bank's clientele.

Halifax
"Scooby Doo"
60s
9 Jan 2017
Halifax continue raiding the Hanna-Barbera vault by bringing Scooby-Doo and the Mystery Incorporated gang to life. While evading a pesky mummy, Scoob and Shaggy learn about the rewards available to current account customers. We can only assume the unmasked 'mummy' at the end is a dastardly employee of a rival high street bank.

HSBC
"Voice Password"
60s
4 Jan 2017
Everyone wants their voice to count; now HSBC are giving customers the chance to use their dulcet tones as a password. Even woodland dens like this one have changed with the times. It's a familiar conceit: take a product or concept and make it look like child's play - an especially popular approach in the banking sector.

Santander
"Santa&deer"
30s
6 Dec 2016
Santander becomes 'Santa&deer' for this amusing Christmas ad. A panto-grade reindeer gambols soulfully across sweeping landscapes before its , er, drivers - Jenson Button and Jessica Ennis-Hill - suffer a wardrobe malfunction. While they get back on their hooves, the bank encourages customers to donate unwanted toys in exchange for chocolate coins.

DNB
"Walls"
60s
28 Nov 2016
This magnificent ad from director Bart Timmer introduces us to John - a 52 year old office worker suddenly gripped by a sense of carpe diem. Urged by an inner monologue, he feels literally unstoppable and not even walls can contain his bid for freedom. Or so it seems. It's an utterly brilliant way of bringing to life an apparently dull detail about work-based pensions.

Barclays
"Rewards"
40s
25 Nov 2016
Barclays spell out what customers can gain from their rewards scheme. From free coffee to the chance to be snapped with the ATP World Tour Finals trophy, the bank aim to give something back to loyal clients. The electric blue aesthetic provides an eye-catching way of delivering an otherwise straightforward message.

Barclays
"ATP"
45s
25 Nov 2016
A tennis-playing pair are surprised by some professional help in this ad for Barclays and the ATP World Tour. Ball kids and line judges show up to take part, and the umpire being wheeled on in his chair is a neat touch. It's all to let us know that this year one lucky fan can win the chance to present the winner's trophy at the ATP final. So... anyone for tennis?

NatWest
"Jodie's Story"
1 min 48s
7 Nov 2016
Jodie and her husband foster three children, which, while they're all very happy together, nonetheless makes it a tight squeeze in their little house. This spot gives us Jodie's story in her own words as to why NatWest were so helpful when the family wanted to get a mortgage offer... despite the bank turning them down.

NatWest
"Pennies"
30s
28 Oct 2016
NatWest have pennies on the brain in their latest commercial. While we scrambled for any piece of silver and bronze we could get our mitts on, future youngsters may live in a cashless society. No luck for wishing wells, then. Regardless, the advertised bank believe they can pass on valuable financial information from an early age with their MoneySense initiative.

Santander
"Santander Cycles"
82s
26 Oct 2016
Santander Cycles - formerly known as Boris Bikes - are getting safer as the clocks roll back according to this Halloween themed ad from Sidhu & Simon. The new safety laser attached to the bikes projects an image to let drivers know they're approaching, as demonstrated by Jessica Ennis as she joins some kids trick or treating... and a surprise guest answers the door.

Royal Bank Of Scotland
"Notes"
60s
6 Oct 2016
"I think you'll find, pal, that's legal tender!" Michael McIntyre's comic summary of paying with Scottish banknotes still resonates. The Royal Bank of Scotland thinks there's a better way, of course. This 60" film presents an idyllic spin on cash changing hands by following a ten-pound note on its journey from a Scottish pier to a London taxi.

NatWest
"We Are..."
60s
29 Sep 2016
The stark monochrome imagery combine with an insistent voiceover to command the attention and this certainly creates a sense of gravitas for the bank. With many of the conditions which caused the 2008 crash still unresolved, the possibility of another crisis is never far away. So it's probably not a bad time to make reassuring noises about your ability to offer financial shelter, if the worst should happen. Even if it isn't quite true.

Bank Of Scotland
"Tablecloth"
10s
29 Sep 2016
Another confusing one from the Bank of Scotland as James Cosmo remains stuck in the snowy wilderness with his increasingly mad script and dramatic delivery. While his tablecloth skills are impressive, we hope someone sends mountain rescue after him soon. He's starting to look a little frostbitten out there.

TSB
"Sweets"
30s
25 Sep 2016
TSB looks to sweeten the deal when it comes to home insurance with this animated ad. A boy asks for his favourite sweetie, but the grumpy shopkeeper lumps it in with a bag full of unwanted treats. Luckily, there's another sweet shop that provides exactly what the lad wants without any yucky surprises - and the advertised bank claims they treat home insurance the same way.

Santander
"Android Pay"
30s
22 Sep 2016
Santander lets us know that they now support Android Pay with this ad starring a little girl full of youthful brio. While mum and dad do their best to keep up with their pocket-sized dynamo, at least they can make payments on the move with the advertised app. As mobile banking continues to grow, this ad shows the bank is looking to get Android customers on-side as soon as possible.

Ulster Bank
"Movers"
30s
12 Sep 2016
A comparison is made between finding the perfect person to marry and finding the perfect mortgage in this ad for Ulster Bank. It's not really a very romantic idea when you stop and think about it but it allows some cute wedding scenes to complement the message about offering the same rates to new and existing customers.

Bank Of Ireland
"Ham Sandwich"
40s
6 Sep 2016
According to this fun ad for the Bank of Ireland, saving for a deposit on a house needn't require a spartan approach like Tom here. Settling for homemade ham sandwiches with a cheeky dollop of mayonnaise leaves the poor chap in the doldrums at lunchtime, but when one of his sarnies delivers Journey's familiar message of encouragement, he finds respite through the advertised bank's savings account.

Bank Of Ireland
"Viewing"
40s
6 Sep 2016
The Bank of Ireland blends home truths and charming puppetry to good effect in this ad encouraging house hunters to think positive when navigating the property market. Early on a Saturday morning, this couple embarks on yet another house viewing. All seems to be going well until they open the bathroom door to a pink and avocado nightmare... but a more pleasant surprise is in store.

RBC
"Brewer"
30s
25 Aug 2016
Another kinetic ad for the Royal Bank of Canada introduces us to a man with a dream: to grow a decent beard. Well, there's more to it than that - he wants to embark on a more liberating career path as a craft brewer, and with the help of the advertised institution's business know-how, his liquid assets become a reality. Thanks to the pacy shoot, captures the subject's get-up-and-go spirit is captured well.

RBC
"Hometown"
30s
25 Aug 2016
It turns out travelling from Canada to India is easier said than done, though hard graft and a little financial assistance from RBC helps set this woman's journey in motion. She relates how her parents travelled to the land of the maple leaf to raise a family, and that she's ready to learn more about her origins by embracing the subcontinent with the bank helping to keep her on track.

RBC
"Mobile"
30s
25 Aug 2016
A group of (mostly feckless) young men go off on a lad's weekend camping - well, this is Canada - but it's left to the most organised dude to make sure things don't fall apart. Luckily, he banks with RBC which means he can use their mobile app to pay for travel snacks, gas, obtain evidence of an offer of money and get a cash e-transfer from the tightwads.

RBC
"Next Gen Althlete"
30s
25 Aug 2016
One of four spots for the Royal Bank of Canada, this one follows the trials and tribulations of an athlete whose Olympic chances appeared to dry up when her family's money did. Then one day, a new source of funding appears... presumably from RBC. This has been really well put together by Rogue's Stuart McIntyre - the visual element has elevated it above the script.

HSBC
"Super Rare"
60s
24 Aug 2016
First Direct has been offering speedy mobile banking for a while now, so its parent company HSBC isn't giving its customers anything ground-breaking by providing the same. However, this spot is so charmingly memorable that you'd be forgiven for thinking it is; and indeed it leaves you almost wishing they were.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.