David Reviews

 Biting the hand that feeds us since 2002.

The Sun
"Chessington"
30s
10 February 2017
UK National Newspapers

How do you convey the idea that you'll have a lot of fun on a roller-coaster? By filming people telling you, of course... while they're on one! Britain's most popular newspaper has one of its special offers enabling readers to pick up free tickets for Chessington World of Adventures in exchange for tokens that come free with it.

Hallmark Cards
"Hannah & Henry"

Ben said:

Bloody hell that was boring...


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The Sun
"Chessington"
30s
10 Feb 2017
How do you convey the idea that you'll have a lot of fun on a roller-coaster? By filming people telling you, of course... while they're on one! Britain's most popular newspaper has one of its special offers enabling readers to pick up free tickets for Chessington World of Adventures in exchange for tokens that come free with it.

Subaru
"Never Sit Still"
30s
19 Jan 2017
This energetic spot from Subaru taps into the trend for rapid-fire editing popular in car ads at the moment. A tight 30" is just the right amount of time to show off the vehicle and create a sense of adventure, presenting 'the few who dare to keep moving' (teachers, inventors, scholars, artists) while the voiceover tells us to 'never sit still'.

McDonald's
"Leaf Blower"
20s
10 Jan 2017
McDonald's appeal to customers who like to get their money's worth with this funny ad for their saver menu. A wife finally gets some peace and quiet to dry her hair... only to find her husband turning the leaf blower on her now he's finished with the garden. Like the rest of the ads in this campaign, this is short, punchy, and gets a chuckle in an effective 20".

Department For Work & Pensions
"Dogs"
30s
9 Jan 2017
This ad for the DWP's Pension Wise service reminds us that just because you're an expert in one area, it doesn't mean you know what you can do with your pension pot. A pair of pals try to one-up each other on their encyclopaedic knowledge of dog breeds before letting us know we can get in touch with Pension Wise if we need any - ahem - pointers.

Lil-lets
"Rabbit"
50s
3 Jan 2017
Lil-lets continue to rehabilitate tampon advertising - aside from that bloody, ahem, blue water shot - by making it genuinely funny. Gone are menstruating models playing tennis in white skirts, here we have a woman in a pink rabbit costume who runs into a 'sexy bear' and decides it's time to try something different. Innovative and fun, we hope that this consigns some of the 'sanitary product' ad euphemisms to the (special) bin where they belong.

VW
"Barry's Golden Beetle"
2 mins 11s
4 Nov 2016
The VW Beetle's legacy has been beautifully tapped into by this online film from adam&eveDDB - Doyle Dane Bernbach's contemporary equivalent - which has been directed with great sensitivity and skill by documentarian Amanda Blue. The agency are never fearful of using sentimentality and this really seems to help them employ it effectively.

Lil-lets
"Move On"
30s
25 Oct 2016
Lil-lets encourage women to move on from their current brand in this amusing ad for their 'smart fit' tampons. There's the usual 'dunk it in some blue water like a school science experiment' shot, which demonstrates how the product expands, followed swiftly by a woman 'moving on' from her disgusting boyfriend by folding him up in a sofa bed. He was getting his toenail clippings on her but... bit harsh.

Pampers
"Amazing Babies"
60s
14 Oct 2016
Amanda Blue's documentarian eye is perfect for this Pampers film focusing on our special connection to babies. Somehow avoiding mawkishness, Blue captures a series of special moments illustrating how a smile from a baby can affect all manner of human interactions. We were particularly taken with the vignette on the bus, not least because the man reading the newspaper appears at first to be really grumpy with the youngster interrupting his journey.

Laterooms.com
"Stag Do"
30s
22 Aug 2016
A companion ad to 'Business Trip' in the new campaign for LateRooms.com, this features a group of lads on a stag do. Their faces are a picture as the stag walks diffidently out of the bathroom in the outfit they've given him to wear... but everyone's attention is suddenly diverted when a potential fifth member of the group crashes through the wall to join them. Marcus Brigstocke's VO completely nails what is a strong script - and there should really be more credit for a voiceover's contribution to an ad. It's something of an overlooked art, yet it can be the difference between a humdrum ad and one that zings out at us.

Laterooms.com
"Business Trip"
30s
22 Aug 2016
Handled with less love, this could have been a fairly run-of-the-mill spot for LateRooms.com. Instead, it delivers a lot of clout - in more than just the obvious way. A bloke on a business trip is relaxing in his hotel room when his indolence is interrupted by a person-sized discount sign crashing through his ceiling (or someone else's floor). So far, so-so. But the rest of the ad lifts it above the usual offer-led approach to commercials.

McDonald's
"Summer of Good Times"
60s
17 Aug 2016
Come rain, shine, or a maddening combination of the two, McDonald's aim to help foster lasting memories of summer with a range of community activities and stunts. This ad features some appealing outdoor photography as punters young and old enjoy themselves whatever the conditions, while select items from the restaurant's menu are shown to be the ideal accompaniment for such carefree antics.

IKEA
"Cheese Balls"
34s
28 Jul 2016
Another handsy execution from Ikea sees this young man prepare some cheese balls with some help from an extra pair of 'arms'. The cultured score and kitchen counter choreography make for an entertaining watch, and the brand's new focus on making a song and dance out of food preparation continues to be well-served by these shorts directed by tantrum's Stephen Pipe.

IKEA
"Crispbread"
37s
28 Jul 2016
Next on the Ikea menu is crispbread hors d'oeuvres, and this two-in-one chef makes a gleeful mess of applying cheese, figs, seeds, and honey to their crunchy slices. There is method to the madness, however, and the duo's sense of fun is conveyed well as the Swedish retailer continues to instil as much spontaneity into our kitchen spaces as possible... even if the work surfaces have to bear the messy brunt.

IKEA
"Mocktail"
44s
28 Jul 2016
This is one of several amusing new pieces for IKEA which back up their proposition that we should all be having a lot more fun in the kitchen. It's a familiar comic stunt... one person stands behind another, providing their 'arms' and attempting to execute something quite tricky. In this case, the objective is to make a cocktail. As you might expect, not everything goes entirely to plan but there's a lot of laughter and the frivolity neatly serves the core proposition.

Rachel's
"Book Club"
20s
4 Jul 2016
Three women sit around in a pristine kitchen eating Rachel's yogurt while ostensibly discussing a tome for their book club. If any book club we belonged to only had three members and featured leaden titles like 'Tears From Tomorrow', we think we'd stick to describing yogurt too. But maybe they're just easing their way in, and next time they'll be dissecting Chimamanda Ngozi Adichie's latest over a pot of Greek-style Lemon.

IKEA
"Epic Fails"
2 mins 20s
12 May 2016
Another excellent example of the clever way in which the current trend for low-fi GIFs is making its way into the mainstream. Each of these short scenarios (cobbled together for your convenience) has a classic GIF moment followed by a resolution provided by IKEA. It's a great way of showing how the Swedish retailer can help you dodge an 'epic fail'.

McDonald's
"Overnight"
60s
1 Apr 2016
A gentle version of 'Rhythm of the Night' plays over a perfectly judged sequence of people beavering away at night before it's revealed that McDonald's have 600 restaurants open 24 hours to cater to their needs. It's a terrific compilation and suggests the people of Britain are very industrious when they stay up all night... which isn't necessarily the whole story but this is McDonald's, after all. Let's face it, they don't want to encourage punters to stumble into their outlets at 3am after a night of fizzy sherbets.

Mikado
"Unleash"
20s
29 Mar 2016
This bonkers spot for Mikado - a brand of chocolate-covered biscuit sticks - doesn't really explain what the snack is but equally doesn't hold back on suggesting it's irresistible. An office full of arrestingly weird people stops on the dot of 2.15 to indulge its passion for the sticks... and it's a good job everyone feels the same way or the men in white coats would be summoned immediately.

Fairy Non-Bio
"Superheroes"
30s
9 Mar 2016
With 2016 shaping up to be the most superheroic year in cinema yet, Fairy Non-Bio introduce us to a cast of adorable heroes who aren't quite ready to join their bigger brothers and sisters in saving the world. While they may not possess the kind of extraordinary abilities that make villains tremble, they do have something that gives them the edge over Iron Man and co. - which is plenty of softness.

Laterooms.com
"Golden Touch"
30s
8 Dec 2015
More enjoyable nonsense from Late Rooms features a man who's surely exhausted his supply of gold body paint. As he minces in front of the mirror, the VO can't help but be impressed by his "very strong tassel work"... but where is this golden wonder going to stay? Somewhere via Laterooms.com, of course. Best have a good long shower before hopping into bed though.

Laterooms.com
"Chris de Burgh Concert Tickets"
30s
5 Dec 2015
In this amusing ad for Late Rooms, a woman begins screaming when she receives a text letting her know she's going to see Chris de Burgh in concert (and, frankly, DAVID would also be screaming at that prospect). Her husband watches as her excitement causes her towel to fall to the floor but according to the wry VO, she's saving herself for the Irish crooner.

Persil
"Rashmita"
75s
3 Dec 2015
Another lovely look from director Amanda Blue at mothers around the world recognising the importance of their children's education. It focuses on Rashmita - whose daughter told her she wanted to go to school when she was just one-and-a-half years old - but takes in the perspective of other mums who've had to work hard to get their children an education.

Laterooms.com
"Beatboxer"
30s
22 Nov 2015
An unusual-looking young chap in a tracky top bursts into the hall with news that he's been able to obtain tickets for some music event or other. As he lets rip with the full beatbox experience, his (presumably) sister is unimpressed. Possibly she's thinking he'll never have the nous to book anywhere to stay, let alone via Laterooms.com.

Laterooms.com
"Great Night"
30s
15 Nov 2015
Laterooms.com return to our screens with angel wings, a pig nose, and a raver's version of 'Jingle All The Way' - not a bad way of going about it. As well as providing options for romantic getaways and business trips, the site shrewdly highlights another one of their functions - helping revellers ensure there's a bed waiting for them after the festivities go well beyond the last train home stage.

Viasat
"Endless Entertainment"
60s
8 Oct 2015
Television as an immersive experience is explored in this action-packed commercial for Viasat. A couple sat on a sofa get more than they bargained for as they're injected into a number of different scenarios representing the endless entertainment offered by the broadcaster. Director Jon Dennis has provided some nice moments of levity as he keeps the momentum flowing.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.