David Reviews

 Biting the hand that feeds us since 2002.

Virgin Holidays
"Sale"
30s
10 January 2017
UK Holiday Companies

Characteristic stuff from Virgin Holidays: bright, bold, and set to an energising soundtrack sure to grab viewers' attention. Thrilled with their cheap holidays, a crowd of people run into the ocean and frolic with colourful inflatables in celebration of Virgin's latest sale. Cutting to a pair of divers and muffling the music momentarily is a nice touch.

Domino's Pizza
"Winter Survival"

Chris said:

great acting


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Virgin Holidays
"Sale"
30s
10 Jan 2017
Characteristic stuff from Virgin Holidays: bright, bold, and set to an energising soundtrack sure to grab viewers' attention. Thrilled with their cheap holidays, a crowd of people run into the ocean and frolic with colourful inflatables in celebration of Virgin's latest sale. Cutting to a pair of divers and muffling the music momentarily is a nice touch.

Army Recruitment
"Jungle"
30s
9 Jan 2017
Another effective Army Recruitment film highlighting camaraderie in the armed forces. A young soldier shivers on his own during a downpour before his squadmates remind him they're all in this together. This wordless exchange conveys a real sense of unity between different age groups, whatever the conditions they may face.

Army Recruitment
"Song"
30s
9 Jan 2017
Marking a new direction in their recruitment drive, the Army eschew a focus on self-improvement and instead appeal to potential soldiers' urge to belong. There's a palpable camaraderie during this snowy hike, even if an attempt to start a morale boosting sing-song is met with the assessment that the chap 'sounds like a dying cow'. Bit harsh, but drives home the idea that they're all mates.

Meijer
"Do You See What I See?"
90s
15 Dec 2016
Santa is everywhere at Christmas... but only for kids who believe. This ad for Meijer is carefully crafted, keeping the reveal about the potential St Nick until right at the end. The starstruck performances from the kids feel genuine and complement the lovely visual touches throughout (Santa's buying carrots in the final scene, which is somehow extremely gratifying).

Jack Daniel's Tennessee Honey
"Bees"
30s
7 Dec 2016
The daredevil biker bees are back to remind us that Jack Daniel's Tennessee Honey is available for sweet-toothed whisky drinkers in all its sticky glory. The swarm careers through city streets this time as they try to find the bar that sells it. We're imagining the rules about drinking and flying are a bit looser than on the ground - though at least they've got crash helmets.

Sandy Hook Promise
"Evan"
2 mins 28s
5 Dec 2016
There are so many mass shootings in the USA that there needs to be a particularly grim element about one for it to really lodge in our memory. The massacre at Columbine stuck in the public consciousness as the worst of these atrocities until December 14, 2012 when a lone gunman killed twenty children aged between 6 and 7 plus six staff at Sandy Hook Elementary School in Connecticut and a new baseline in horror was set.

Co-op Supermarkets
"Community"
60s
1 Dec 2016
The Co-op puts community spirit at the heart of its Christmas campaign. We watch the good times roll in for friends, families, and workmates. Smuggler’s Joshua Neale creates an appealing medley of festive moments, from a passionate kiss to revellers enjoying a chilly Christmas swim. Yet that’s only half the story. We think we know what Christmas is all about, “but what if it could do more?”

Samsung
"Not Just A Gift"
30s
22 Nov 2016
The era of having to pretend to like terrible Christmas presents is over. Put down the socks, Auntie June: this year you can gift your family virtual reality headsets to whisk them away from stilted get-togethers, or webcams and smartwatches to enhance their future adventures. They're probably all extra fireproof by now, too.

Paddy Power
"Steward"
60s
20 Nov 2016
Paddy Power pay tribute to football’s hi-vis heroes in this terrific ad. Rooted to the spot with a limited pitchside view, it’s a hard-knock life being a steward. This one decides to change the game. Tired of looking at the crowd’s jeering mugs for ninety minutes each week, the steward plays his own “part” in the action. How? By placing a bet on the opposition.

Paddy Power
"Racegoer"
30s
21 Nov 2016
Another droll musical number from Paddy Power about betting in testing circumstances. This punter sings a racing-inspired version of Stealers Wheel's 'Stuck in the Middle with You', bemoaning "tweeds to the left of me" and "WAGS to the right". It's not quite as strong as the bookmaker's steward anthem, but Paddy Power's cover version still merits a chuckle.

Marks & Spencer
"Mrs Claus"
3 mins
11 Nov 2016
Janet McTeer plays Santa's wife in Marks & Spencer's epic Christmas ad. As her husband sets off on his annual gift-giving pilgrimage, she notices that one of the last batch of letters is addressed to her. It's a plea for help from a six year old boy in England who wants her to help him show his big sister that he loves her... despite all the mischief he's caused.

Beats
"Got No Strings"
80s
10 Nov 2016
Premium headphone brand Beats tap into the trend for celebrity-crammed frolics with this jaunty commercial. Recognisable faces zip by at an impressive rate - Rebel Wilson, Michael Phelps, Nicki Minaj, and Pharell Williams to name but a few. They're all shown enjoying the wireless life while 'I Got No Strings' from Disney's Pinocchio provides the apt soundtrack.

Colman's
"Wedding"
10s
16 Oct 2016
Another fun 10" ad demonstrating the firepower behind Colman's mustard. This wedding guest gets more than she bargained for thanks to a dollop of the advertised condiment. Luckily, a nearby ice sculpture provides emergency relief. Despite her fetching wedding outfit, there's just no classy way of rubbing your tongue against a chunk of ice, is there?

Bose
"Get Closer"
60s
13 Oct 2016
As a woman dances in the empty streets of London, we can't help thinking of Danny Boyle's '28 Days Later' and worrying that she should be keeling an eye out for the rampaging 'infected'. The lone dancer unselfconsciously struts her stuff through the empty streets; past famous landmarks, down deserted main roads, and even in the eerily-silent underground.

Colman's
"Ice Bucket"
10s
28 Sep 2016
Colman's presents another uncool customer who's suffering from a case of mustard overload. Deciding he can give chilled wine a miss, this smartly-dressed man downs the contents of a hotel ice bucket. The culprit? A liberal dollop of the advertised condiment on his sarnies. A comical sight gag and a tight execution convey the brand's fiery quality to good effect.

Colman's
"Paddling Pool"
10s
28 Sep 2016
Colman's preaches caution when it comes to enjoying its mustard with this amusing 10" ad. Unfortunately, this chap hasn't followed this advice. His 'hot' hot dog causes him to dive head first into the kids pool, while his son looks on like a disapproving parent. It's quick and eye-catching, while the concise runtime strengthens the brand's 'a little goes a long way' message.

Aldi
"Amazing"
50s
9 Sep 2016
Given the success of Aldi's twelve year association with McCann Manchester, you could forgive the agency if it felt a little peeved by the supermarket's recent decision to review the business. But - judging by their latest commercial - the relationship between the two has been injected with a new energy and it could well see further growth for Aldi in the years to come.

Sheba
"Resistance is Futile"
30s
17 Aug 2016
Superb 60-second ads are a pleasure... but when a spot manages to be absolutely note-perfect in just 30", we get an extra frisson of delight. So what better way to start the week than with this simple but brilliantly executed ad for Sheba? A man in the throes of a passionate encounter is rendered helpless by the telepathic commands of his cat - and whether you love these feline dictators or not, it's impossible not to laugh at this scenario.

Hotels.com
"Egg"
20s
13 Jul 2016
Captain Obvious continues his unique engagement with British customs in this Hotels.com commercial which takes place at the breakfast table of a swanky hotel. The straight-laced skipper reminds us we too can enjoy such classy hospitality thanks to the advertised website before misreading the waiter's offer of soldiers to accompany his egg. Well, breakfast can seem like a military exercise at times.

Dell
"In-Flight Entertainment"
30s
4 Jul 2016
This busy commercial for Dell raids the CGI toybox to promote the technology outfit's new XPS 13 laptop, bringing dinosaurs, Roman soldiers, and lofty guinea pigs into play. There's plenty on screen to give your eyeballs a workout, but - like something from the summer blockbuster production line - it's a bit too busy to let the brand's air travel-friendly message fully sink in.

Hotels.com
"Rocket Scientists"
30s
22 Jun 2016
Booking.com's uniformed spokesperson shows why he's ascended to the rank of captain in the obviousness stakes with this ad promoting the website's loyalty scheme. With military clarity, Captain Obvious explains how accumulating ten nights earns travellers a free one - an ideal bonus for both rocket scientists and non-rocket scientists alike.

Radio X
"DJ Barbers"
30s
10 Jun 2016
Despite their collective presenting and performance experience, it seems providing a short back and sides is a bridge too far for Radio X DJs Vernon Kay, Chris Moyles, Johnny Vaughan, and Ricky Wilson. In a questionable business venture, the quartet attack their clientele's barnets with a mixture of banter, forehead measuring, and flammable accoutrements. Best stick to broadcasting, lads.

The Prince's Trust
"Parallel Lives"
90s
11 Jun 2016
It's difficult to recall a more effective use of split-screen than that seen in this admirably restrained film highlighting the role of The Prince's Trust in guiding young people away from potential disastrous lifestyle choices. The parallel lives it depicts belong to a young woman living in a high rise. In one version of her life, she eagerly awaits the arrival of a young man on whom she has pinned her highest romantic hopes. In the other, she faces the dismal prospect of being paid for sex.

Hotels.com
"Sherlock"
20s
24 May 2016
Captain Obvious - the man who most likely has the phrase, "We hold these truths to be self-evident" tattooed somewhere on his person - returns with more plain-to-see nuggets for Hotels.com. So confident is the mascot in the advertised website's credentials, he even advises Sherlock Holmes that his observational skills aren't required. No seat, Sherlock, eh?

Hostel World
"In Da Hostel with 50 Cent"
2 mins 30s
23 May 2016
Having brought Alan Partridge fans' dreams to life last year by having Chris Eubank turn his monocle to the nation's youth hostels, Hostel World now enlist the most appropriate spokesman imaginable: 50 Cent. Yes, that one. Considering his recent money troubles (we would say he doesn't have a cent to his name, but that wouldn't really work), there's an enjoyably mad sense of logic to the rapper extolling budget-friendly accommodation.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.