David Reviews

 Biting the hand that feeds us since 2002.

Arla
"The Deal"
40s
21 February 2017
UK Dairy Products

Anyone who’s tried to organise a summer barbecue will know you can’t reason with Mother Nature. Dairy farmer Bill, on the other hand, has come to an arrangement with the big boss: as long as Mother Nature keeps the rain coming, Bill will only make pure, organic milk. We’d love to see the minutes from that meeting.

PrettyBird’s Jodeb a.k.a Jonathan Desbiens marks his UK commercial debut with an eye-catching effort. Shots of nature in full flow combine well with Bill’s solid graft, whatever the conditions. Soon there’s enough green stuff to make the white stuff.

It reminds us that organic farming isn’t as cuddly as you might think. It still requires hard work and patience, and the brand wants us to know it respects such values. A milk commercial with backbone.

McDonald's McCafé
"Madness"

Hanna said:

lovely work! nice one everyone x


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Arla
"The Deal"
40s
21 Feb 2017
Anyone who’s tried to organise a summer barbecue will know you can’t reason with Mother Nature. Dairy farmer Bill, on the other hand, has come to an arrangement with the big boss: as long as Mother Nature keeps the rain coming, Bill will only make pure, organic milk. We’d love to see the minutes from that meeting.

Hula Hoops
"Bank Robber"
30s
17 Feb 2017
This stick-up artist picks the wrong branch of West Heath Bank to rob. While he tries his best Guy Ritchie routine, the cashier is still enjoying snack time. Fortunately, a show of hands - and an expertly munched Hula Hoop - is all it takes to thwart the would-be criminal. Some folk just aren't designed for the outlaw life.

B & Q
"Heather"
20s
10 Feb 2017
B&Q employee Heather is in her element in the DIY chain’s latest ad. This “human sat nav” shows she’s up to speed with the retailer’s latest deals on laminate flooring, emulsion, and garden furniture. A personable way of promoting the brand's wares, though the likes of Heather best get their slo-mo strut on as half-term approaches.

McDonald's
"Steve"
60s
9 Feb 2017
This quirky spot for McDonalds has Steve - an employee at the fast food chain - trying to persuade Will (sitting next to him on the bus) that beef, the whole beef, and nothing but the beef goes into their burgers. When Will doesn't believe him, both they and the other passengers are transported to the processing plant which proves Steve's assertion. Stylishly done.

Belvita
"Train Driver"
2 mins
7 Feb 2017
This amusing hidden-camera ad for Belvita introduces us to quite possibly the most cheerful train guard in the South. On Blue Monday - January 16th: officially the most depressing day of the year - he attempts to cheer up the early morning service to Waterloo with bad jokes, beatboxing, and his winning personality - all fuelled by the energy from his breakfast biscuits.

Kuri
"Robot"
30s
13 Jan 2017
This spot introduces Kuri - a robot home assistant which promises to be 'one of the family' - and assures us that the little guy isn't going to rise up and take over humanity. Yet the way the little guy watches classic killer robot movies of its own accord is unnerving to say the least... though if nothing else, at least our new overlord will be cute.

Department For Work & Pensions
"Dogs"
30s
9 Jan 2017
This ad for the DWP's Pension Wise service reminds us that just because you're an expert in one area, it doesn't mean you know what you can do with your pension pot. A pair of pals try to one-up each other on their encyclopaedic knowledge of dog breeds before letting us know we can get in touch with Pension Wise if we need any - ahem - pointers.

Specsavers
"Boiler"
60s
7 Jan 2017
A visually-impaired plumber attempts to drain a faulty boiler in the French countryside... which goes about as well as you'd expect. This ad is shot beautifully, bringing to mind some of the classic-era Stella commercials; and the comedic timing is spot on. We fear for the patrician chateau owner when he realises his irreplaceable wine has gone down the drain... sacre bleu!

made.com
"Unboxing"
30s
6 Jan 2017
made.com provide their own twist on unboxing videos with this kinetic ad as a contemporary dancer conveys the frisson of opening a delivery from the online furniture retailer. January is always a busy period for this particular sector, and the commercial's minimalist set design and jerky backing track helps the brand stand out against the competition.

Next
"Whirlwind"
30s
5 Jan 2017
Dodger the dog is first through the door as Next’s January sale kicks off. There is, well, no stopping Dodger as he races around the shop floor acquiring shoes, jumpers, and even a fetching raincoat. Lovely closing shot with the dog's infinite receipt - all Next need is for more human shoppers to splash the cash this January.

Next
"Online"
40s
5 Jan 2017
Next's January sale is now on! Not that Dodger’s owners are too fussed. While they’re fast asleep, Dodger bolts to his TARDIS-like doghouse and begins filling his online shopping basket while Queen's 'Don't Stop Me Now' plays in the background. This all coincides with Next's disappointing sales figures for Christmas 2016.

Tesco
"After the Feast"
30s
25 Dec 2016
The Christmas meal festivities weigh heavily on Ben Miller, Ruth Jones and their guests as they sleep off the big meal. Luckilly, there's a cheeky scamp eager to profit from their lack of vigilance and - in the process - relieve them from the burden of additional calories when they recover from their turkey-induced comas.

Tesco
"Post-Its"
30s
24 Dec 2016
British comedy stalwart Patricia Brake joins the regulars in this amiable look at Christmas rituals for Blue Supermarket. Ruth Jones and Ben Miller's husband-and-wife team are playing that game where you have to guess an identity conferred on you via a post-it note on your forehead; and in this way Tesco continue to reassert themselves as part of the national fabric.

Cadbury
"Christmas Commute"
60s
16 Dec 2016
It's day sixteen of Cadbury's advent calendar and a girl is determined to transform her mum's "nightmare" commute into something spectacular. She takes charge of decorating a train in time for the morning rush hour. Sure enough, the train arrives on time with plenty of Christmas cheer. We guessing this wasn't shot on a Southern train, then.

Tesco
"Uncle Gethin"
30s
9 Dec 2016
Everybody's got one - the relative who outstays their welcome and consumes your festive fare with the grace and self-restraint of a particularly peckish locust. Ruth and Ben suffer through Uncle Gethin's inexorable presence with admirable dignity, even when he sniffs out their hidden bottle of port. Grin and bear it folks, it'll be New Year soon.

Tesco
"Turkey"
30s
6 Dec 2016
Tesco's latest festive commercial finds Ruth Jones and Ben Miller at a standstill in the kitchen. She's worried the turkey's a write-off, while he doesn't really know how to sharpen a knife. Those telly chefs make it look so easy, don't they? Once they summon their Christmas resolve, however, it's mission accomplished.

Cadbury
"Christmas Tree"
40s
5 Dec 2016
Day three of Cadbury's advent calendar grants another Christmas wish. All this lad wants is a Christmas tree his remote village can be proud of; no wonder he's taken on the role of official tree picker. Thanks to the chocolate maker and a little adult help, he delivers a boatload of festive cheer. Timely publicity for Dartmoor Christmas Trees, too.

Loyle Carner
"The Isle of Arran"
3 mins 37s
2 Dec 2016
In Georgia Hudson's promo for 'Isle of Arran', Loyle Carner walks through the corridors of an unearthly hospital on his way to visit his newborn child. The track is all about the importance of fathers being there for their children, and Hudson does a great job of showing his conviction as he cradles the baby in the fading light of the maternity ward windows.

Cadbury
"Lights"
45s
1 Dec 2016
Cadbury have created a festive cadvent calendar (gettit) which will see the brand release a new clip every day until Christmas finally arrives. The first day sees a young boy fulfil his wish to decorate his neighbours' house with Christmas lights - since they're too old to string the bulbs up themselves.

Samsung
"Not Just A Gift"
30s
22 Nov 2016
The era of having to pretend to like terrible Christmas presents is over. Put down the socks, Auntie June: this year you can gift your family virtual reality headsets to whisk them away from stilted get-togethers, or webcams and smartwatches to enhance their future adventures. They're probably all extra fireproof by now, too.

B & Q
"Mandi"
20s
21 Nov 2016
B & Q add a festive spin to their in-store heroes series as we’re introduced to Mandi a.k.a. The Queen of Christmas (sorry, Mrs Claus). Trolley brimming with decorations, Mandi helps customers find everything from the right tree - be it magical or musical - to a glowing snowman. Perhaps Leicester City Council should've paid a visit before decorating their tree.

Tesco
"Bore"
30s
20 Nov 2016
Naked longing for the sweet release of death is in Ruth Jones' eyes as she's accosted at a Christmas party by a man as obsessed with the bins as the residents of Albert Square. Luckily she's saved by the timely arrival of her husband with a plate of appetisers.

Childline
"Voices"
80s
7 Nov 2016
This ad for Childline by Agile Films demonstrates just how effective and attention-grabbing celebrity endorsement can be. The simple film has no visual distractions, keeping the focus squarely on their spokesperson as Cheryl Cole - new face of the charity - has her words replaced with the voices of some of the children Childline helps.

Debenhams
"Found It 2016"
1 min 40s
10 Nov 2016
Debenhams subscribe to the "if it ain't broke, don't fix it" mantra with their Christmas ad. The department store presents another batch of festive gifts voiced by celebrities, including Jennifer Saunders as a leopard print bag and a well-cast Bruno Tonioli as a coffee machine. So that's where the Strictly judge gets all his pep from. It's a familiar execution, but the product-centric approach must pay dividends.

Aldi
"Hunger of The Gods"
85s
10 Nov 2016
This ad for Aldi Germany - launching their first ever joint North-South ad campaign - is, quite frankly, fantastically bonkers. We come in to a huge party being thrown by the pantheon of Greek gods, enjoying such delights as giant hot tubs full of cereal, a hard-drinking skeleton band, and all the spaghetti snake-haired Medusa could ever eat. But alas! The party stops when the plug is pulled by a nearby accountant concerned with the cost of all that hedonism.

1-25 of 1013 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.