David Reviews

 Biting the hand that feeds us since 2002.

Kuri
"Robot"
30s
13 January 2017
USA Electrical Appliances

This spot introduces Kuri - a robot home assistant which promises to be 'one of the family' - and assures us that the little guy isn't going to rise up and take over humanity. Yet the way the little guy watches classic killer robot movies of its own accord is unnerving to say the least... though if nothing else, at least our new overlord will be cute.

Mini
"Countryman"

Ed said:

Nicely shot. Bad creative.


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1-25 of 1008 Results

Kuri
"Robot"
30s
13 Jan 2017
This spot introduces Kuri - a robot home assistant which promises to be 'one of the family' - and assures us that the little guy isn't going to rise up and take over humanity. Yet the way the little guy watches classic killer robot movies of its own accord is unnerving to say the least... though if nothing else, at least our new overlord will be cute.

Department For Work & Pensions
"Dogs"
30s
9 Jan 2017
This ad for the DWP's Pension Wise service reminds us that just because you're an expert in one area, it doesn't mean you know what you can do with your pension pot. A pair of pals try to one-up each other on their encyclopaedic knowledge of dog breeds before letting us know we can get in touch with Pension Wise if we need any - ahem - pointers.

Specsavers
"Boiler"
60s
7 Jan 2017
A visually-impaired plumber attempts to drain a faulty boiler in the French countryside... which goes about as well as you'd expect. This ad is shot beautifully, bringing to mind some of the classic-era Stella commercials; and the comedic timing is spot on. We fear for the patrician chateau owner when he realises his irreplaceable wine has gone down the drain... sacre bleu!

made.com
"Unboxing"
30s
6 Jan 2017
made.com provide their own twist on unboxing videos with this kinetic ad as a contemporary dancer conveys the frisson of opening a delivery from the online furniture retailer. January is always a busy period for this particular sector, and the commercial's minimalist set design and jerky backing track helps the brand stand out against the competition.

Next
"Whirlwind"
30s
5 Jan 2017
Dodger the dog is first through the door as Next’s January sale kicks off. There is, well, no stopping Dodger as he races around the shop floor acquiring shoes, jumpers, and even a fetching raincoat. Lovely closing shot with the dog's infinite receipt - all Next need is for more human shoppers to splash the cash this January.

Next
"Online"
40s
5 Jan 2017
Next's January sale is now on! Not that Dodger’s owners are too fussed. While they’re fast asleep, Dodger bolts to his TARDIS-like doghouse and begins filling his online shopping basket while Queen's 'Don't Stop Me Now' plays in the background. This all coincides with Next's disappointing sales figures for Christmas 2016.

Tesco
"After the Feast"
30s
25 Dec 2016
The Christmas meal festivities weigh heavily on Ben Miller, Ruth Jones and their guests as they sleep off the big meal. Luckilly, there's a cheeky scamp eager to profit from their lack of vigilance and - in the process - relieve them from the burden of additional calories when they recover from their turkey-induced comas.

Tesco
"Post-Its"
30s
24 Dec 2016
British comedy stalwart Patricia Brake joins the regulars in this amiable look at Christmas rituals for Blue Supermarket. Ruth Jones and Ben Miller's husband-and-wife team are playing that game where you have to guess an identity conferred on you via a post-it note on your forehead; and in this way Tesco continue to reassert themselves as part of the national fabric.

Cadbury
"Christmas Commute"
60s
16 Dec 2016
It's day sixteen of Cadbury's advent calendar and a girl is determined to transform her mum's "nightmare" commute into something spectacular. She takes charge of decorating a train in time for the morning rush hour. Sure enough, the train arrives on time with plenty of Christmas cheer. We guessing this wasn't shot on a Southern train, then.

Tesco
"Uncle Gethin"
30s
9 Dec 2016
Everybody's got one - the relative who outstays their welcome and consumes your festive fare with the grace and self-restraint of a particularly peckish locust. Ruth and Ben suffer through Uncle Gethin's inexorable presence with admirable dignity, even when he sniffs out their hidden bottle of port. Grin and bear it folks, it'll be New Year soon.

Tesco
"Turkey"
30s
6 Dec 2016
Tesco's latest festive commercial finds Ruth Jones and Ben Miller at a standstill in the kitchen. She's worried the turkey's a write-off, while he doesn't really know how to sharpen a knife. Those telly chefs make it look so easy, don't they? Once they summon their Christmas resolve, however, it's mission accomplished.

Cadbury
"Christmas Tree"
40s
5 Dec 2016
Day three of Cadbury's advent calendar grants another Christmas wish. All this lad wants is a Christmas tree his remote village can be proud of; no wonder he's taken on the role of official tree picker. Thanks to the chocolate maker and a little adult help, he delivers a boatload of festive cheer. Timely publicity for Dartmoor Christmas Trees, too.

Loyle Carner
"The Isle of Arran"
3 mins 37s
2 Dec 2016
In Georgia Hudson's promo for 'Isle of Arran', Loyle Carner walks through the corridors of an unearthly hospital on his way to visit his newborn child. The track is all about the importance of fathers being there for their children, and Hudson does a great job of showing his conviction as he cradles the baby in the fading light of the maternity ward windows.

Cadbury
"Lights"
45s
1 Dec 2016
Cadbury have created a festive cadvent calendar (gettit) which will see the brand release a new clip every day until Christmas finally arrives. The first day sees a young boy fulfil his wish to decorate his neighbours' house with Christmas lights - since they're too old to string the bulbs up themselves.

Samsung
"Not Just A Gift"
30s
22 Nov 2016
The era of having to pretend to like terrible Christmas presents is over. Put down the socks, Auntie June: this year you can gift your family virtual reality headsets to whisk them away from stilted get-togethers, or webcams and smartwatches to enhance their future adventures. They're probably all extra fireproof by now, too.

B & Q
"Mandi"
20s
21 Nov 2016
B & Q add a festive spin to their in-store heroes series as we’re introduced to Mandi a.k.a. The Queen of Christmas (sorry, Mrs Claus). Trolley brimming with decorations, Mandi helps customers find everything from the right tree - be it magical or musical - to a glowing snowman. Perhaps Leicester City Council should've paid a visit before decorating their tree.

Tesco
"Bore"
30s
20 Nov 2016
Naked longing for the sweet release of death is in Ruth Jones' eyes as she's accosted at a Christmas party by a man as obsessed with the bins as the residents of Albert Square. Luckily she's saved by the timely arrival of her husband with a plate of appetisers.

Childline
"Voices"
80s
7 Nov 2016
This ad for Childline by Agile Films demonstrates just how effective and attention-grabbing celebrity endorsement can be. The simple film has no visual distractions, keeping the focus squarely on their spokesperson as Cheryl Cole - new face of the charity - has her words replaced with the voices of some of the children Childline helps.

Debenhams
"Found It 2016"
1 min 40s
10 Nov 2016
Debenhams subscribe to the "if it ain't broke, don't fix it" mantra with their Christmas ad. The department store presents another batch of festive gifts voiced by celebrities, including Jennifer Saunders as a leopard print bag and a well-cast Bruno Tonioli as a coffee machine. So that's where the Strictly judge gets all his pep from. It's a familiar execution, but the product-centric approach must pay dividends.

Aldi
"Hunger of The Gods"
85s
10 Nov 2016
This ad for Aldi Germany - launching their first ever joint North-South ad campaign - is, quite frankly, fantastically bonkers. We come in to a huge party being thrown by the pantheon of Greek gods, enjoying such delights as giant hot tubs full of cereal, a hard-drinking skeleton band, and all the spaghetti snake-haired Medusa could ever eat. But alas! The party stops when the plug is pulled by a nearby accountant concerned with the cost of all that hedonism.

Beats
"Got No Strings"
80s
10 Nov 2016
Premium headphone brand Beats tap into the trend for celebrity-crammed frolics with this jaunty commercial. Recognisable faces zip by at an impressive rate - Rebel Wilson, Michael Phelps, Nicki Minaj, and Pharell Williams to name but a few. They're all shown enjoying the wireless life while 'I Got No Strings' from Disney's Pinocchio provides the apt soundtrack.

Argos
"Yetis"
60s
4 Nov 2016
Argos categorically settle the question of whether or not yetis exist with their colourful Christmas ad. In fact, the retailer lets five of the mythical beasts loose. Ice skates on, they navigate the snowy streets picking up all manner of festive tech, toys, and treats along the way. Despite their bulk, the Abominable Snowmen prove to be rather nifty skiers... even when a fleet of BB-8s roll with them.

T K Maxx
"Sing-Song"
50s
7 Nov 2016
Film fans were recently hit with the news that Quentin Tarantino’s next two films will likely be his last. To soften the blow, T K Maxx’s Christmas ad pays tribute to Pulp Fiction with an unorthodox a cappella rendition of the movie’s signature tune, ‘Misirlou’. Before everyone has a chance to recite Vincent Vega and Jules Winnfield’s ‘Royale with cheese’ scene, the ad’s oddball choir steals the show.

Tesco
"Bring It On"
60s
7 Nov 2016
Well, we didn't see it happening, but it's a Christmas miracle after all. Behold: the much-maligned Tesco campaign has turned up a blinder of an ad. By addressing our gripes at the way supermarkets and other retailers bludgeon us with Christmas at the earliest opportunity, this spot completely disarms us. Ruth Jones's inner monologue resonates perfectly... and once we're on board, we're as happy as she is to embrace the festive spirit.

Ovo
"Crouching Badger"
30s
3 Nov 2016
Ovo reminds us we can top up our energy bill in any circumstances with their smart pay-as-you-go app... even when you have a child clinging to your back like a spider monkey. More impressive still, Jenny manages to break her 'crouching badger' record by topping up with the touch of a toe. There's a sentence we never thought we'd write.

1-25 of 1008 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.