David Reviews

 Biting the hand that feeds us since 2002.

HomeAway
"The Whole House (Extended)"
1 min 55s
11 January 2017
UK Holiday Companies

This is the extended version of the HomeAway commercial we brought you recently. Parks & Recreation’s Nick Offerman recites an ode to the great family getaway. While he champions spending quality time with just the family, we’re also shown some creative means of destroying office equipment.

It’s a busy ad. Each vignette fights for your attention, and some are more memorable than others. Still, the ad flits between the daily grind and idyllic destinations at a lively pace. Kudos to Grandpa and his multi-coloured Skivvies, especially.

Offerman’s contributions to this campaign continue to pay off. His droll delivery of the rhyming script succeeds where chirpier VOs would arguably fail. Our personal favourite? ‘Forget the in-tray/You’ve got a bidet’. The site believes we should all enjoy such pleasures without others cramping our style.

Domino's Pizza
"Winter Survival"

Chris said:

great acting


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HomeAway
"The Whole House (Extended)"
1 min 55s
11 Jan 2017
This is the extended version of the HomeAway commercial we brought you recently. Parks & Recreation’s Nick Offerman recites an ode to the great family getaway. While he champions spending quality time with just the family, we’re also shown some creative means of destroying office equipment.

Hyundai
"Boxes"
60s
11 Jan 2017
This Hyundai ad sees motorists across the land awake to a sizeable delivery. It turns out the car manufacturer has streamlined the whole car-buying process by letting us buy online. Lord knows how all that cardboard is going to fit in the recycling bin. Alas, the Hyundai website says “box not included”. Shame.

BUPA
"Dancing"
60s
6 Jan 2017
A woman expresses herself on the dance floor in this uplifting yet understated BUPA commercial. Opening on her short journey from the drinks table, the array of emotions on her face suggest a far longer journey has taken place in her life. Then we learn she's had successful treatment for cancer, and understand we're witnessing her emergence from a long dark tunnel into the bright, welcome light of day.

Marks & Spencer
"Adventures in Wonderfood"
30s
6 Jan 2017
As supermarkets encourage a healthy start to 2017, Marks & Spencer showcase their “wonderfoods” selection. Colourful wraps, mosaics made of fruit and veg, and seafood with a splash are just some of the ways customers can enjoy a wholesome January. M&S being M&S, they make it look like an appealing proposition... obviously.

uSwitch.com
"Steve"
30s
4 Jan 2017
Coach - the pep-talking pied piper of power providers - takes a more supportive approach than uSwitch's last spokesperson, reminding us of our daily triumphs rather than telling us we're stupid if we don't give the site a go. If Steve can change a duvet cover on his own, then he can damn well switch energy providers. You go, Steve.

Arcane
"No Resolutions"
75s
3 Jan 2017
This raunchy film for the Arcane Gallery - the "place to go for sartorially elegant, luxurious and handmade fashion" - marks the debut of a new directorial duo called Rabble. The film is eye-catchingly saucy with a distracted young woman discovering there's more than one way to use a condom for safe sex.

uSwitch.com
"Coach"
30s
4 Jan 2017
uSwitch dispense with Philip Glenister's confrontational spiel in favour of an excitable coach named, er, 'Coach' who encourages Bev to be bold when sussing out her broadband supplier. He reminds her of unexpected triumphs she enjoyed involving house repairs and fake tan (not simultaneously); and even if the dodgy results don't set a high bar for uSwitch the ad cleverly leaves us feeling primed to give the service a go.

Cadbury Crème Eggs
"Hunting Season"
30s
4 Jan 2017
Cadbury declare open season on Creme Eggs in this fun ad. A gang of sweet-toothed hunters take to the countryside in various modes of transport including tractors, rollerblades, and even mobile cabins (love the 'poaching' joke). It's like Stanley Kramer's 'It's a Mad, Mad, Mad, Mad World' all over again - only with chocolate eggs replacing the $350,000 bounty.

BT Mobile
"Jeremy Renner"
40s
2 Jan 2017
BT have become synonymous with A-list talent in recent times, including Alec Baldwin, Willem Dafoe, Ryan Reynolds, and Rebel Wilson. Now it’s Jeremy Renner’s turn to provide some OTT star power. Renner makes an impressive landing in front of this unsuspecting family, promising to save them from an unseen threat. Alas, his “awesome” antics aren’t quite what the familiar BT duo had in mind.

HomeAway
"The Whole House"
30s
27 Dec 2016
HomeAway continue their mission to persuade us that there's a better alternative to AirBnB through the medium of humour and - in this case - song. Nick Offerman provides both via a winning VO performance which fans of US comedy Parks & Recreation will appreciate... even if no one else has any idea who it is.

McDonald's
"Lift"
60s
1 Jan 2017
McDonald's show how a broken lift becomes a sweet bonding experience for two women. Trapped alone together and awaiting rescue, the women share water, shoes, a scarf, secrets, stories, and a pair of headphones, but not even their new found friendship compels them to share the McDonald's Chicken Selects which is handed to them by their rescuers.

Palace x Adidas
"EQT"
57s
13 Dec 2016
Palace Skateboards unveil their latest Adidas collaboration with another send-up of portentous sportswear ads. Skater, artist, and velour lover Blondey McCoy enjoys a picturesque jog while wearing his new EQT running shoes. While he seemingly runs through an episode of Planet Earth II, the VO asks some of life’s crucial questions, including “Will there be WiFi?” and “Why didn’t I get the bus?”

Marks & Spencer
"Feasting"
30s
1 Dec 2016
We're having to dig deep when another M&S's food ad hits our screens. Not that the work's bad, of course - it's still excellent. No, we're just trying to avoid repeating ourselves as this long-running campaign enters its final stretch. This latest instalment teases us with enough rich and savoury dishes to satisfy our appetites well into the New Year.

Carphone Warehouse
"Christmas Elf"
30s
1 Dec 2016
It seems Carphone Warehouse sank the last of their budget into their Dubai-based ad, because Keith Lemon is in markedly more restrained surroundings for his Christmas outing. It's not exactly Lapland, but the malfunctioning lights and shabby backdrop are an inspired move and create a fitting end as the globe-trotting campaign returns home.

Marks & Spencer
"Party Party Party"
20s
29 Nov 2016
Marks & Spencer think they have the party season taped with their edible treats and nibbles. Another pyrotechnic display of food photography gives star billing to jelly Santa hats, seafood bites, and chocolates containing yet more sweeties. M&S's stellar food work has always been a consistent performer and it's contributed to another strong festive campaign.

Lidl
"Sprouts"
20s
19 Nov 2016
Lidl's elves work through the night to provide around seventeen million sprouts to the British public in the run-up to Christmas - that's a lot of resentful children choking them down before pudding. 'Sprout widow' is a phrase we never expected to hear, even in the weird and wonderful world of Christmas ads - and is the highlight of the script.

Marks & Spencer
"Season to Be Naughty"
20s
20 Nov 2016
'Tis the season to be naughty as RKCR/Y&R pretty much define 'food porn' for M&S, complete with money shot. Will Clean Bandit ever break the association between their music and sumptuous puddings, sinful pastries, and seductive cakes once this campaign comes to an end? Probably not, but when the food looks this good we can't imagine why they'd want to.

Marks & Spencer
"Giving (or Keeping)"
20s
16 Nov 2016
More food, glorious food from Marks & Spencer as the retailer showcases their Christmas sweets. We've waxed lyrical about RKCR/Y&R's food work on numerous occasions, which just shows how consistently impressive this campaign has been. As the agency prepares to hand over the reins, this 20" ad presents chocolate star trees and gold-covered confectionary with signature panache.

Birds Eye
"Peas"
90s
15 Nov 2016
Grey London goes green with its first piece of work for Birds Eye. This beautifully shot film pays tribute to the humble pea - not the most obvious launchpad for a campaign, but what’s that they say about big things and small packages? We follow pea growers throughout the seasons. Despite the changeable conditions, these workers know what patience brings.

Lidl
"Turkey"
60s
14 Nov 2016
If we had to sum up the cleverness of TBWA's advertising for Lidl in a single phrase it would be this: it gives us permission to shop there. And their Christmas ad provides a brilliant example of how effective this approach can be. As families get ready for a meal many consider the most important of the year, they will focus on the single most crucial decision: the turkey.

Milka
"The Time Machine"
90s
11 Nov 2016
Milka's Christmas commercial goes for whimsical with a capital W. This intrepid inventor tries to bring the big day forward with a homemade time machine, paying homage to the 1960 film of the same name. While he takes his contraption for a test drive, his family complete the illusion with some rapid-fire decorating. Perfectly amiable Christmas fare, though what are they going to do for the rest of December?

Childline
"Voices"
80s
7 Nov 2016
This ad for Childline by Agile Films demonstrates just how effective and attention-grabbing celebrity endorsement can be. The simple film has no visual distractions, keeping the focus squarely on their spokesperson as Cheryl Cole - new face of the charity - has her words replaced with the voices of some of the children Childline helps.

Palace x Adidas
"Squash Man"
75s
9 Nov 2016
Squash meets German passion in this tongue-in-cheek Palace commercial. Spoofing über-serious sportswear commercials, destiny calls for this Adidas-clad competitor. As he prepares to hit the court, he describes what Palace’s collaboration with Adidas means to him. “It’s all in the name”, he says… and we learn you can’t spell Palace without “libido enhancement” and “extravagant price points”.

Sky Cinema
"Advent Calendar"
40s
8 Nov 2016
Sky suggests there's plenty in store for movie lovers this Christmas with this skillfully composed ad. Windows from an advent calendar open to a host of blockbuster titles - and each door is in keeping with the film's aesthetic. The calendar motif is a smart one, making the proposition instantly obvious and easy to remember.

Intu
"Birds"
45s
7 Nov 2016
Shopping centre proprietors Intu enlist some feathery customers for their Christmas ad. Like a storybook tale for the materialist age, the narrator introduces us to various shopping archetypes. From a "me, me, me" flamingo to a duck with a full flock in tow, these well-designed birds bring plenty of personality to their minimalist surroundings.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.