David Reviews

 Biting the hand that feeds us since 2002.

Carlsberg
"The Danish Way"
60s
21 April 2017
UK Lagers

Danish dynamite Mads Mikkelsen ruminates on why his compatriots are the happiest people on Earth in this amusing ad for Carlsberg. The actor keeps an admirably straight face throughout his whimsical bike ride, as he waxes lyrical about the Danish commitment to appreciating nature, maintaining a work-life balance, and - of couse - beer.

The surreal elements here - such as Mikkelsen riding through a wardrobe to access a boozy version of Narnia - are handled with an assured playfulness by director Martin Krejci. The film's tongue-in-cheek tone is enhanced by Mikkelsen's determined attempts to play things straight - and an inability to fully obscure the twinkle in his eye.

An intriguing continuation of Carlsberg's 'Probably' campaign, this film suggests the lager brand is classing up its image and taking a more mature tone with its ads. A step in the right direction? Certainly.


Lucozade Sport
"Anthony Joshua"

Peter said:

So nicely done. Great touches- think I spotted his cousin Ben, who got him into boxing, on the pads.


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Carlsberg
"The Danish Way"
60s
21 Apr 2017
Danish dynamite Mads Mikkelsen ruminates on why his compatriots are the happiest people on Earth in this amusing ad for Carlsberg. The actor keeps an admirably straight face throughout his whimsical bike ride, as he waxes lyrical about the Danish commitment to appreciating nature, maintaining a work-life balance, and - of couse - beer.

Short Films
"Get Staffed"
2 mins 32s
11 Apr 2017
What difference can one man make to the economy? Quite a big one, according to this fun short from Big Red Button, in which a bloke (played by Jack Barry) decides there’s a better way to spend his savings - go on a hiring spree. Starting with Cruyff the valet, he outsources every aspect of his life: cooking, dressing, even exercise. Only in the end do we learn how far his recruitment drive goes.

Sky Mobile
"Mix"
30s
5 Apr 2017
Tom Hardy returns to brood and seemingly rob a factory in the third of WCRS' trio of ads for Sky Mobile. Nobody stops him walking off with a snazzy yellow parcel that catches his eye - illustrating the ability to mix up your mobile plan at will - which leads us to believe the security guard was simply too intimidated to question Bane's motives. A wise choice, if Hardy's scowl is anything to go by.

EE
"The Engineers"
40s
3 Apr 2017
Forget 2G, 3G, and even Honey G: 4G is where it's at. Or so Kevin Bacon informs us in another instalment of his oddly tolerable shtick for EE. The network are providing coverage in ever-more remote places, illustrated by Kevin and a cheery engineer going on a quest to the furthest reaches of the UK. Caravan holiday, far-flung festival, or tucker trial - EE have you covered.

Sky Mobile
"Walk"
40s
3 Apr 2017
Even on a coastal stroll, Tom Hardy cuts a dapper figure. The Taboo star takes a break from battling the East India Company to ponder mobile phone upgrades. Just as his shoes deteriorate over time, our phones lose their lustre after a while. Thanks to Sky Mobile's annual upgrade option, customers can look forward to stepping out with a shiny new device.

Sky Mobile
"Sugar Cubes"
40s
3 Apr 2017
Sky Mobile enlist some Hollywood muscle for their launch campaign. We find Tom Hardy enjoying a brew down his local caff... and he's got mobile data allowance on the mind. The actor contemplates how data is given and - most importantly - taken away. Sure enough, a waiter confiscates his sugar cube tower. Brave is the man who interrupts Bane's coffee.

Virgin Media
"Non-Stop Entertainment"
90s
23 Mar 2017
Sometimes more is more, and Virgin Media prove it with this full-throttle commercial. A stampede of cinematic archetypes race against one another in a high-tech tunnel; Supermen, cowgirls, and Teenage Mutant Ninja Turtles are all along for the ride. We don’t fancy the Prohibition gangsters’ chances, though - they’ve got a right Muppet at the wheel.

John Lewis
"And/Or"
60s
20 Mar 2017
John Lewis have created their own in-house denim and lifestyle brand, And/Or - and here's the ad that launches it. 'Denim Born of LA' seems to be aimed at 20-somethings who see themselves as sexy, sassy and independent but who may not have considered John Lewis their first port of call for fashion.

Direct Line
"Cocoa"
30s
13 Mar 2017
Winston Wolfe (Harvey Keitel) returns in another instalment of Direct Line's long-running campaign. This time he's sneaked into the bedroom of a private landlord to reassure him that Direct Line will cover the rent if his tenants don't cough up. Winston then has the nerve to offer the bloke cocoa in a vaguely threatening manner... without so much as a sorry for the intrusion! Bloody cheek. Lovely performance from 'Trevor'.

Metcalfe's
"Electricity"
30s
9 Mar 2017
This fun Metcalfe’s ad depicts some shocking developments at the popcorn maker’s factory. A woman in a pink fur ensemble does her bit for snacking science by conducting static electricity. Once sufficiently charged, her new-found electric touch is enough to create a new batch. Who said laboratory conditions had be dull?

TSB
"Plusness"
30s
8 Mar 2017
More perks seem to accompany TSB's "famous Plus Account" with each instalment. Now the advertised bank wants to reward frequent spenders by contributing £5 cashback every month, an extra fiver for direct debits, and even 3% interest on certain balances. It's a lot for Kelly Macdonald's VO to communicate, but this campaign's illustrative visuals help boil it down.

O2
"Follow the Rabbit"
40s
2 Mar 2017
O2 introduce a brand new animal mascot in this intriguing ad for their 'un-rewindable' live experiences across the UK. We get a good long look at the stunningly animated little fella as we're asked if we're the kind of person who'll follow our curiosity - or will it be another night on the sofa for us?

GambleAware
"Machine"
45s
2 Mar 2017
The spirit of gambling targets another vulnerable individual in this latest GambleAware ad. Standing at the back of this darkened pub, he needles a lone drinker like a jilted lover channelling his inner Ben Kingsley. He toys with his prey, threatening to pass his winnings on to “her or him, him or her” before his true form is revealed. Unsettling and superbly acted.

thortful
"Prosecco Princess"
30s
2 Mar 2017
Thortful is the latest online greetings card emporium to hit the e-high street. Here, the website’s mind-reading, orange suit-wearing, cloud-headed spokesman congratulates this chap on his choice of card… and his, erm, “sparkly pants”. Be interesting to see how it fares in what is a pretty competitive market.

Honda Civic
"Up"
90s
28 Feb 2017
Aim high and don’t look down, says this stunningly-shot Honda Civic commercial, in which rock climber Imogen Horrocks decides to take the gnarly way up an imposing mountainside. After all, she didn’t become a Team GB member by climbing ladders. Evoking ‘Mission: Impossible II’’s opening scene, Horrocks tackles great heights in searing heat.

Time To Change
"Mates"
60s
24 Feb 2017
Mental health charity Time to Change launches a punchy film designed to encourage men to support a friend in need. Everyone’s got eyes for these three blokes as they swagger through the estate. Are they off for a post-work pint? Actually, they’re off to the local garage. Turns out their pal John's in need of a time-out.

Sonnet Insurance
"Balloon"
1 min 46s
16 Feb 2017
This charming ad for Sonnet Insurance encourages us to think positive as a balloon dodges all manner of sharp things with a smile on its face. Nexus’s Smith & Foulkes produce a sunny piece of animation, playfully rendering one near-miss after another. A well-crafted way of suggesting insurance needn’t be all doom and gloom.

Finish
"Combinations"
40s
14 Feb 2017
Finish’s ‘Who Cleans The Cleaner?’ campaign continues to stand tall in this sector. This latest instalment focuses on, erm, fusion cuisine. Caesar salad and orange jelly, scrambled eggs with cat food, baby milk and tuna bake… no, it’s not a Heston Blumenthal set menu, it’s just some of the unedifying things that nestle beside one another in the dishwasher.

GambleAware
"Online"
60s
9 Feb 2017
Online gambling can have hidden dangers beyond losing a few quid on the outcome of a football match, and this unsettling ad for GambleAware brings that home hard. The key to this film is a masterful vocal performance, as a man sitting on a young woman's desk speaks her inner thoughts aloud while she tries not to give in to the urge to gamble.

Tesco
"Jimmy's Steak for Two"
30s
5 Feb 2017
Tesco expand their Food Love Stories campaign with another touching commercial, this time featuring a father and son. Jimmy explains that he and his Dad share the cooking since his parents split up, and we see him preparing what we assume to be dinner for the two of them - until it's revealed he's actually doing his old man a favour. It's pleasing to see the campaign introduce some variety and explore different kinds of love.

Skoda
"Bradley Wiggins"
90s
5 Feb 2017
Skoda must be following Bradley Wiggins’s stint on The Jump closely. He’s already taken a knock, though at least their prized acquisition is fighting fit in this engrossing ad. We watch him tumble, carry on through pain and derision, before ultimately riding to success.

Blue Apron
"Better Food, From Scratch"
60s
31 Jan 2017
This impressively-animated US ad for Blue Apron neatly explains how their service works: delivering you fresh produce grown by farmers in collaboration with chefs. The food photography and sketchy animation work well together, making the service look attractive and appealing to both environmental and culinary concerns. Shame about that voiceover, though - why is that style of delivery so popular in the States?

Skittles
"Romance"
30s
30 Jan 2017
In contrast to their last strange Super Bowl ad featuring Steven Tyler at his most dead-eyed, this year Skittles keep things simple - and it works. We're shown a house late at night, with a guy trying to get the object of his affections to notice him. Instead of throwing pebbles at her window, however, he's decided confectionery might sweeten his chances.

MailChimp
"MailShrimp"
60s
30 Jan 2017
Who knew shrimp could hold a tune? They can if this entertaining MailChimp ad is anything to go by. A shrimp proves he’s more than just a sandwich filling by serenading a mailroom employee on his lunch break. “One day, I know I’ll become MailShrimp”, he croons. Thanks to one big chomp, the prawn achieves his bizarre goal.

Zoopla
"Wi-Fi"
10s
25 Jan 2017
We rejoin a house-hunter channelling Zoopla’s knowledge of the property market in this 10” ad. Now he demonstrates an unconventional method of testing broadband speed: pinging a rubber band at a nearby estate agent. Hardly foolproof, but the oddness of these scenarios work in the online property outfit’s favour.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.