David Reviews

 Biting the hand that feeds us since 2002.

Sonnet Insurance
"Balloon"
1 min 46s
16 February 2017
USA Insurance

This charming ad for Sonnet Insurance encourages us to think positive as a balloon dodges all manner of sharp things with a smile on its face. Nexus’s Smith & Foulkes produce a sunny piece of animation, playfully rendering one near-miss after another. A well-crafted way of suggesting insurance needn’t be all doom and gloom.

Finish
"Combinations"

Matt said:

Hard to believe they were here a few years ago. https://www.youtube.com/watch?v=ItCcR6BD0uo


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Sonnet Insurance
"Balloon"
1 min 46s
16 Feb 2017
This charming ad for Sonnet Insurance encourages us to think positive as a balloon dodges all manner of sharp things with a smile on its face. Nexus’s Smith & Foulkes produce a sunny piece of animation, playfully rendering one near-miss after another. A well-crafted way of suggesting insurance needn’t be all doom and gloom.

Finish
"Combinations"
40s
14 Feb 2017
Finish’s ‘Who Cleans The Cleaner?’ campaign continues to stand tall in this sector. This latest instalment focuses on, erm, fusion cuisine. Caesar salad and orange jelly, scrambled eggs with cat food, baby milk and tuna bake… no, it’s not a Heston Blumenthal set menu, it’s just some of the unedifying things that nestle beside one another in the dishwasher.

GambleAware
"Online"
60s
9 Feb 2017
Online gambling can have hidden dangers beyond losing a few quid on the outcome of a football match, and this unsettling ad for GambleAware brings that home hard. The key to this film is a masterful vocal performance, as a man sitting on a young woman's desk speaks her inner thoughts aloud while she tries not to give in to the urge to gamble.

Tesco
"Jimmy's Steak for Two"
30s
5 Feb 2017
Tesco expand their Food Love Stories campaign with another touching commercial, this time featuring a father and son. Jimmy explains that he and his Dad share the cooking since his parents split up, and we see him preparing what we assume to be dinner for the two of them - until it's revealed he's actually doing his old man a favour. It's pleasing to see the campaign introduce some variety and explore different kinds of love.

Skoda
"Bradley Wiggins"
90s
5 Feb 2017
Skoda must be following Bradley Wiggins’s stint on The Jump closely. He’s already taken a knock, though at least their prized acquisition is fighting fit in this engrossing ad. We watch him tumble, carry on through pain and derision, before ultimately riding to success.

Blue Apron
"Better Food, From Scratch"
60s
31 Jan 2017
This impressively-animated US ad for Blue Apron neatly explains how their service works: delivering you fresh produce grown by farmers in collaboration with chefs. The food photography and sketchy animation work well together, making the service look attractive and appealing to both environmental and culinary concerns. Shame about that voiceover, though - why is that style of delivery so popular in the States?

Skittles
"Romance"
30s
30 Jan 2017
In contrast to their last strange Super Bowl ad featuring Steven Tyler at his most dead-eyed, this year Skittles keep things simple - and it works. We're shown a house late at night, with a guy trying to get the object of his affections to notice him. Instead of throwing pebbles at her window, however, he's decided confectionery might sweeten his chances.

MailChimp
"MailShrimp"
60s
30 Jan 2017
Who knew shrimp could hold a tune? They can if this entertaining MailChimp ad is anything to go by. A shrimp proves he’s more than just a sandwich filling by serenading a mailroom employee on his lunch break. “One day, I know I’ll become MailShrimp”, he croons. Thanks to one big chomp, the prawn achieves his bizarre goal.

Zoopla
"Wi-Fi"
10s
25 Jan 2017
We rejoin a house-hunter channelling Zoopla’s knowledge of the property market in this 10” ad. Now he demonstrates an unconventional method of testing broadband speed: pinging a rubber band at a nearby estate agent. Hardly foolproof, but the oddness of these scenarios work in the online property outfit’s favour.

MailChimp
"JailBlimp"
60s
24 Jan 2017
Another zany scenario from MailChimp sees a girl take aim at a blimp pińata. While her party guests watch in awe, she swings away. It’s a direct hit… allowing dozens of tiny prisoners to make their dash for freedom. All those hours spent tweaking the brand name in unexpected ways has paid off. Plus, you can beat jelly wobbling in mid-air.

MailChimp
"KaleLimp"
60s
24 Jan 2017
We can imagine vegans will be deeply conflicted by this bizarre ad for email marketing company MailChimp. Now we know where kale really comes from. These upmarket diners order something called “KaleLimp”. We’re then transported to a swimming pool with some rather unusual patrons: dogs made of kale. Well, we are always told to wash vegetables before consumption.

Short Films
"Charlie Cloudhead"
8 mins
20 Jan 2017
This short film by Rupert Cresswell gives us an insight into the life of Charlie - a man with a lot on his mind. We meet the long-suffering chap during an awkward dinner with his wife, a cloud literally hanging over his head as he frets about such issues as scheduling stress, being pressed over his yearly bonus, and accidentally saying things like "You're still a very attractive woman" to his wife - yikes.

BBC Sport
"National Pride"
60s
18 Jan 2017
BBC Creative asks a wide variety of rugby fans what makes them proudest about their teams and homelands ahead of the Six Nations. The answers range from Johnny Wilkinson to white van men to kilts and haggis, and the diversity of what makes people proud of their country is both amusing and heartening.

Nike
"Believe In More"
2 mins
13 Jan 2017
This short film for Nike was conceived, created, and directed by avant-garde creative powerhouse and musician FKA Twigs. The grungy-beautiful two minute spot advertises Nike's new Spring Zonal Strength Tights, which are shown off to great effect by athletic dance moves from the likes of Olympic fencer Miles Chamley-Watson and krump dancer Saskia Horton.

Tesco
"Curry"
30s
9 Jan 2017
Well, Tesco, I hope you're proud of yourselves. There's David - valiantly keeping his antipathy towards spicy food under wraps for the fifteen years he and Maria have been together - and you've come along and blown his cover. Even though he's specifically asked you not to. Hey ho. What's poor Maria going to do now she knows she's married to a gustatory lightweight?

Amazon Prime
"Busker"
30s
11 Jan 2017
In the same vein as 2016's 'Vicar and Imam' ad, this film features someone doing a good turn for a friend by ordering them a gift on Amazon Prime. This time a woman sees the busker opposite her food cart fail to make any money, so she orders him a pirate costume for his dog which instantly turns his luck around. The British public: consistently predictable in their passion for pooches.

Toyota CH-R
"Flow"
30s
2 Jan 2017
Glass Animals provide the soundtrack for this stylish-looking ad for the Toyota CH-R. It's all about the production design and the wardrobe as the Japanese marque go all out for the 'bright young thing' market. Mind you, does it exist where cars are concerned? The only place with any money is London and who the hell can afford to run a car in the capital?

Tesco
"After the Feast"
30s
25 Dec 2016
The Christmas meal festivities weigh heavily on Ben Miller, Ruth Jones and their guests as they sleep off the big meal. Luckilly, there's a cheeky scamp eager to profit from their lack of vigilance and - in the process - relieve them from the burden of additional calories when they recover from their turkey-induced comas.

Tesco
"Post-Its"
30s
24 Dec 2016
British comedy stalwart Patricia Brake joins the regulars in this amiable look at Christmas rituals for Blue Supermarket. Ruth Jones and Ben Miller's husband-and-wife team are playing that game where you have to guess an identity conferred on you via a post-it note on your forehead; and in this way Tesco continue to reassert themselves as part of the national fabric.

Waitrose
"Cheese"
20s
12 Dec 2016
A welcome return for Waitrose's elegant food campaign. This time, the supermarket entices us with some Vacherin cheese. The sound of cheese bubbling away is hard to resist. Before long, a slice of toast pierces the top layer and collects some of the oozing goodness beneath. An absence of VO or background music only enhances the experience.

Waitrose
"Bacon and Banana"
20s
12 Dec 2016
Bonkers - sorry, experimental - chef Heston Blumenthal has concocted some unusual festive treats for Waitrose. If you're bored of bog-standard trifle you can bin the sherry and strawberry jelly and give bacon and banana a go. Better not spring this one on guests without warning, even if the food photography here does make the dessert look intriguing.

Tesco
"Uncle Gethin"
30s
9 Dec 2016
Everybody's got one - the relative who outstays their welcome and consumes your festive fare with the grace and self-restraint of a particularly peckish locust. Ruth and Ben suffer through Uncle Gethin's inexorable presence with admirable dignity, even when he sniffs out their hidden bottle of port. Grin and bear it folks, it'll be New Year soon.

Tesco
"Turkey"
30s
6 Dec 2016
Tesco's latest festive commercial finds Ruth Jones and Ben Miller at a standstill in the kitchen. She's worried the turkey's a write-off, while he doesn't really know how to sharpen a knife. Those telly chefs make it look so easy, don't they? Once they summon their Christmas resolve, however, it's mission accomplished.

The Rolling Stones
"Ride 'Em On Down"
3 mins 18s
2 Dec 2016
This promo for a new track by the Rolling Stones features Kristen Stewart as a woman using her car to burn fuel on meaningless adventures in post apocalypse LA - Mad Maxine, as it were. Not that this is abundantly clear from the get go... the puzzle pieces are there but it's left to the viewer to satisfyingly slot them into place.

NABS
"Little Voices"
70s
29 Nov 2016
Thanks to a clever device, this film promoting a NABS initiative which aims to persuade us to make time for our children never descends into schmaltz. Instead of seeing the youngsters whose plaintive voices chide their parents for not being around more, their drawings do the talking for them. A busy bee on an office wall, a forlorn horse on a fridge door... all are poignant signifiers of absence and love.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.