David Reviews

 Biting the hand that feeds us since 2002.

Nike
"Believe In More"
2 mins
13 January 2017
UK Sportswear

This short film for Nike was conceived, created, and directed by avant-garde creative powerhouse and musician FKA Twigs. The grungy-beautiful two minute spot advertises Nike's new Spring Zonal Strength Tights, which are shown off to great effect by athletic dance moves from the likes of Olympic fencer Miles Chamley-Watson and krump dancer Saskia Horton.

Twigs also gives us a sneak peek at some of her new music, with brand new song 'Trust In Me' debuting as the soundtrack. The song links up nicely with the idea that Nike products can be, well, trusted. The 'believe in more' tagline also speaks to the slightly surreal, fantastical world presented in the film. Engaging stuff which provides a treat for the eyes and ears.

Mini
"Countryman"

Ed said:

Nicely shot. Bad creative.


CLICK HERE TO SEE CLIP

QUICK SEARCH

1-25 of 657 Results

ADD SEARCH RESULTS TO A LIST

Nike
"Believe In More"
2 mins
13 Jan 2017
This short film for Nike was conceived, created, and directed by avant-garde creative powerhouse and musician FKA Twigs. The grungy-beautiful two minute spot advertises Nike's new Spring Zonal Strength Tights, which are shown off to great effect by athletic dance moves from the likes of Olympic fencer Miles Chamley-Watson and krump dancer Saskia Horton.

Tesco
"Curry"
30s
9 Jan 2017
Well, Tesco, I hope you're proud of yourselves. There's David - valiantly keeping his antipathy towards spicy food under wraps for the fifteen years he and Maria have been together - and you've come along and blown his cover. Even though he's specifically asked you not to. Hey ho. What's poor Maria going to do now she knows she's married to a gustatory lightweight?

Amazon Prime
"Busker"
30s
11 Jan 2017
In the same vein as 2016's 'Vicar and Imam' ad, this film features someone doing a good turn for a friend by ordering them a gift on Amazon Prime. This time a woman sees the busker opposite her food cart fail to make any money, so she orders him a pirate costume for his dog which instantly turns his luck around. The British public: consistently predictable in their passion for pooches.

Toyota CH-R
"Flow"
30s
2 Jan 2017
Glass Animals provide the soundtrack for this stylish-looking ad for the Toyota CH-R. It's all about the production design and the wardrobe as the Japanese marque go all out for the 'bright young thing' market. Mind you, does it exist where cars are concerned? The only place with any money is London and who the hell can afford to run a car in the capital?

Tesco
"After the Feast"
30s
25 Dec 2016
The Christmas meal festivities weigh heavily on Ben Miller, Ruth Jones and their guests as they sleep off the big meal. Luckilly, there's a cheeky scamp eager to profit from their lack of vigilance and - in the process - relieve them from the burden of additional calories when they recover from their turkey-induced comas.

Tesco
"Post-Its"
30s
24 Dec 2016
British comedy stalwart Patricia Brake joins the regulars in this amiable look at Christmas rituals for Blue Supermarket. Ruth Jones and Ben Miller's husband-and-wife team are playing that game where you have to guess an identity conferred on you via a post-it note on your forehead; and in this way Tesco continue to reassert themselves as part of the national fabric.

Waitrose
"Cheese"
20s
12 Dec 2016
A welcome return for Waitrose's elegant food campaign. This time, the supermarket entices us with some Vacherin cheese. The sound of cheese bubbling away is hard to resist. Before long, a slice of toast pierces the top layer and collects some of the oozing goodness beneath. An absence of VO or background music only enhances the experience.

Waitrose
"Bacon and Banana"
20s
12 Dec 2016
Bonkers - sorry, experimental - chef Heston Blumenthal has concocted some unusual festive treats for Waitrose. If you're bored of bog-standard trifle you can bin the sherry and strawberry jelly and give bacon and banana a go. Better not spring this one on guests without warning, even if the food photography here does make the dessert look intriguing.

Tesco
"Uncle Gethin"
30s
9 Dec 2016
Everybody's got one - the relative who outstays their welcome and consumes your festive fare with the grace and self-restraint of a particularly peckish locust. Ruth and Ben suffer through Uncle Gethin's inexorable presence with admirable dignity, even when he sniffs out their hidden bottle of port. Grin and bear it folks, it'll be New Year soon.

Tesco
"Turkey"
30s
6 Dec 2016
Tesco's latest festive commercial finds Ruth Jones and Ben Miller at a standstill in the kitchen. She's worried the turkey's a write-off, while he doesn't really know how to sharpen a knife. Those telly chefs make it look so easy, don't they? Once they summon their Christmas resolve, however, it's mission accomplished.

The Rolling Stones
"Ride 'Em On Down"
3 mins 18s
2 Dec 2016
This promo for a new track by the Rolling Stones features Kristen Stewart as a woman using her car to burn fuel on meaningless adventures in post apocalypse LA - Mad Maxine, as it were. Not that this is abundantly clear from the get go... the puzzle pieces are there but it's left to the viewer to satisfyingly slot them into place.

NABS
"Little Voices"
70s
29 Nov 2016
Thanks to a clever device, this film promoting a NABS initiative which aims to persuade us to make time for our children never descends into schmaltz. Instead of seeing the youngsters whose plaintive voices chide their parents for not being around more, their drawings do the talking for them. A busy bee on an office wall, a forlorn horse on a fridge door... all are poignant signifiers of absence and love.

H & M
"Come Together"
3 mins 52s
27 Nov 2016
There are few directors whose style is as distinctive as Wes Anderson and no self-respecting movie fan could look at this without immediately recognising it as his work. All of Anderson's familiar trickery has been deployed but don't let that fool you into thinking a square peg has been lodged into a round hole - the effect is entirely on point and is directed towards creating an utterly charming Christmas commercial.

Bulldog
"Awkward Elves"
60s
27 Nov 2016
Goodwill to one's fellow elf doesn't go entirely to plan in this well-performed ad for Bulldog. Two of Santa's hard-working employees discuss their love of Christmas. One of them wonders why elves don't give presents to each other. Safe to say his mate has never given it much thought. Sure enough though, the generous one has a surprise in store.

Short Films
"Born A Believer"
11 mins 30s
24 Nov 2016
Gritty shots of urban London set the scene for 'Born A Believer', Darius Norowzianís powerful short film about a community boxing club which rehabilitates ex-offenders and former gang members. The young men in this film are articulate and honest about their situation and feelings, and that authenticity really makes the film shine.

Tesco
"Bore"
30s
20 Nov 2016
Naked longing for the sweet release of death is in Ruth Jones' eyes as she's accosted at a Christmas party by a man as obsessed with the bins as the residents of Albert Square. Luckily she's saved by the timely arrival of her husband with a plate of appetisers.

Amazon Prime
"Vicar and Imam"
80s
16 Nov 2016
An imam and a vicar walk into a bar... well, into a living room, actually, and it's not the start of a joke: it's the premise of Amazon Prime's heartwarming Christmas ad. Two old friends meet up for a chat and commiserate about their mutual creaky knee problems. They each decide to do their mate a favour and Prime him some kneepads so he can keep praying painlessly... unaware that the exact same gift is winging its way closer to home.

Cbeebies
"Playtime Island"
30s
15 Nov 2016
'Somewhere Beyond The Sea' is used to great effect in this cheerful ad for CBeebies' Playtime Island app, directed by Eliot Dear ('The Bear and The Hare'). As favourite characters wave in greeting, parents settle down to enjoy some uninterrupted peace.

Heathrow Airport
"Best Gift of All"
70s
14 Nov 2016
It's fair to say not everyone will embrace Heathrow's Christmas cheer... particularly those living on the site of the airport's planned third runway. The issue will remain divisive into the New Year and beyond, but the airport's festive ad is a cuddly gem. Teddy bears wonít be enough to sway the anti-runway brigade, but their message of bringing families together with ease should travel well.

Waitrose
"Coming Home"
1 min 50s
13 Nov 2016
adam&eveDDB have created a greater synergy between John Lewis's and Waitrose's advertising this Christmas. It's just over a year since they took over the supermarket's account and because of the way they've implemented some of the strategy that has made their partnership with John Lewis so successful, the connection between the two seems ever more evident.

John Lewis
"Buster the Boxer"
2 mins
10 Nov 2016
As the world reels in revulsion at the decision to put Donald Trump in The White House, one wise Twitter user summed up the mood of the nation. Philip Westerman used the social media platform to say: "The John Lewis Christmas advert better be fucking spectacular". Well, we've got news for you, Mr Westerman... for the next two minutes, everything's going to be all right because it is "fucking spectacular".

Bonobo
"Kerala"
4 mins 03s
7 Nov 2016
This strange and haunting promo for Bonobo's 'Kerala' has Gemma Arterton witnessing a meteor burning through the sky which no-one else seems to notice. She appears in immense anguish, blundering through a park and colliding with strangers as she attempts to get somewhere for a purpose that isn't immediately clear; and the promo powerfully communicates her terrible urgency.

Tesco
"Bring It On"
60s
7 Nov 2016
Well, we didn't see it happening, but it's a Christmas miracle after all. Behold: the much-maligned Tesco campaign has turned up a blinder of an ad. By addressing our gripes at the way supermarkets and other retailers bludgeon us with Christmas at the earliest opportunity, this spot completely disarms us. Ruth Jones's inner monologue resonates perfectly... and once we're on board, we're as happy as she is to embrace the festive spirit.

Temptations
"Keep Them Busy"
75s
2 Nov 2016
Temptations demonstrate why it's so important to keep your furry friends occupied this Christmas with an ad which shows exactly what kind of destruction can occur when pussies are on the loose (not grabbed, Donald). Director Sam Brown introduces an idyllic island of Christmas in the middle of an empty room, which remains beautifully constructed until a horde of cats are let into the room and do what they do best: ruin it.

Leo Vegas
"Milk Bottle Orchestra"
30s
1 Nov 2016
The natural musical talents of the lion-headed man introduced in the previous ad are showcased in this delightfully odd piece of work for Leo Vegas mobile casino. The message is to 'find play in the everyday', whether that's indulging in some inadvisable online gambling or... this. We know that cats like milk, but this is a whole new level of dairy appreciation.

1-25 of 657 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.