David Reviews

 Biting the hand that feeds us since 2002.

Sport England
"This Girl Can Returns"
24 February 2017
UK Lobby Groups

The bedrock of the long-awaited second instalment of Sport England's 'This Girl Can' campaign is provided by Maya Angelou's mischievous reading of her own poem 'Phenomenal Woman'. It's a perfect fit for the everywoman approach which drew so many plaudits for the original film... also directed by Somesuch's Kim Gehrig.

The new film is the same... but different. It builds on the 2015 film by coyly acknowledging its success, which was enormous. The honest and relatable depiction provided a catharsis for women who have grown up trying to live up to impossible standards and social media was ablaze with positive responses.

This looks destined to have a similar impact. Street casting delivers a tangible authenticity and it's this honesty which makes it such a compelling proposition.

We suspect there was blood, sweat and tears on both sides of the camera as the athletes toiled, and its makers worried whether they could make a film worthy of the original. Everyone can relax... you've done it.

"Eden Hazard"

Matt said:

Clunky end, but if you're going to whore your brand round 3 football clubs these are the compromises you're going to have to make.



1-25 of 1444 Results

Sport England
"This Girl Can Returns"
24 Feb 2017
The bedrock of the long-awaited second instalment of Sport England's 'This Girl Can' campaign is provided by Maya Angelou's mischievous reading of her own poem 'Phenomenal Woman'. It's a perfect fit for the everywoman approach which drew so many plaudits for the original film... also directed by Somesuch's Kim Gehrig.

"Travel State of Mind"
20 Feb 2017
There’s plenty of joie de vivre in this 60” ad for Eurostar. These travellers discover what can happen when you just say qui. A lot, as it happens - you’ve just got to have the right mindset. Long lunches, lost and found love, and discovering one’s dancing shoes… sod the itinerary and just roll with it.

"The Deal"
21 Feb 2017
Anyone who’s tried to organise a summer barbecue will know you can’t reason with Mother Nature. Dairy farmer Bill, on the other hand, has come to an arrangement with the big boss: as long as Mother Nature keeps the rain coming, Bill will only make pure, organic milk. We’d love to see the minutes from that meeting.

"A Friend"
3 mins 19s
7 Feb 2017
Formation are gaining a name for catchy, poppy anthems that nonetheless feel like something John Peel might have given a spin in the mid '80s. Their latest release 'A Friend' features one half of the twin brother duo - Will Ritson - having a violent tussle with a lover in an empty tube carriage. The lighting makes it: there's something nightmarish in the prosaic quality of the harsh glare overhead.

"Building a Building Society"
30 Jan 2017
Nationwide change tack with their poetry campaign by focusing on their history. Jo Bell charts the building society’s arrival at a time when “fortune favours the fortunate”. Thanks to a certain Mr Cooper, more were given the chance to set foot on the property ladder. Bell’s earnest delivery conveys the brand’s time-honoured values well.

"Interview Skills"
22 Jan 2017
Plenty of us have wished we could wind back the clock on a job interview. Well, Barclays do just that in this well-shot ad. The bank continues to support young jobseekers with practical advice, such as how to nail the final interview. This lad’s reverse walk is neatly done and it helps give the message some dynamism.

"ITV Documentary Sponsorship"
18 Jan 2017
Nationwide give a voice to some budding poets as the building society sponsor ITV’s documentary strand. Each bumper consists of a micropoem - economical poetry for the Twitter generation. Sure, none of them are exactly Poet Laureate material, but there’s a low-key charm to the cast's observations about what makes a house a home.

11 Jan 2017
HSBC Premier launch their Jade membership scheme with this attractive-looking commercial. After delivering a mysterious box (the best kind of box), a young boy finds all doors open to him as he explores the high life. We're left unsure about what being a Jade member entails, but, then again, this is likely aimed at a very select portion of the bank's clientele.

"Brother Dominic"
2 mins
8 Jan 2017
This short for Xerox is sumptuously cinematic in its sweep, with each detail and element lovingly considered. From the moment it opens on a remote monastery overlooking a rural idyll, it's obvious this is going to be something special... and it doesn't disappoint. The action focuses around Brother Dominic, who is creating pages of an illuminated manuscript with laborious care.

7 Jan 2017
A visually-impaired plumber attempts to drain a faulty boiler in the French countryside... which goes about as well as you'd expect. This ad is shot beautifully, bringing to mind some of the classic-era Stella commercials; and the comedic timing is spot on. We fear for the patrician chateau owner when he realises his irreplaceable wine has gone down the drain... sacre bleu!

Go Compare
12 Dec 2016
A pair of right Cockney bridesmaids discuss "mega-mongous" savings on home insurance, broadband, and even vet's bills. Their excitable chatter doesn't impress the congregation, but Gio Compario quickly leads everyone into a gospel singalong. Fair enough, though we'd be asking the pressing question: "Who invited this guy?"

Go Compare
"Pool Hall"
5 Dec 2016
Go Compare's excitable Geordie duo (think Ant & Dec's stunt doubles) dream of motorcycle and van insurance down their local pool hall. Sure enough, Gio Compario arrives on the scene with another ditty before showing off his own cue skills. Looks like he's got the talent to turn professional - some viewers will hope he makes the career move as soon as possible.

"It Begins With A Blanket"
1 min 35s
28 Nov 2016
This UNICEF film arrives just as many in the West will be counting their spoils from Black Friday and Cyber Monday. Amidst a whirlwind of discount tellies and clothes, it’s easy to forget how drastically wants and needs differ across the globe. A girl wanders around a makeshift refugee camp picking up odds and ends - after all, her life depends on it.

"Awkward Elves"
27 Nov 2016
Goodwill to one's fellow elf doesn't go entirely to plan in this well-performed ad for Bulldog. Two of Santa's hard-working employees discuss their love of Christmas. One of them wonders why elves don't give presents to each other. Safe to say his mate has never given it much thought. Sure enough though, the generous one has a surprise in store.

Sky Store
"Own It"
15 Nov 2016
Idris Elba continues to flex his considerable charm on Sky's behalf in this latest ad for Sky Q. He tells us that, as with movies, we can now buy and own our favourite box sets three ways; popping up in various scenarios to illustrate this - including in a hot tub filled with tablets. The minimalist bling of the set design ensures nothing distracts us from either him or his message - smart.

Stella Artois
"Brewed For The Holidays"
11 Nov 2016
Always fluid about their history, Stella Artois share another festive spin on their origin story. Monsieur Artois wants to share his new lager with the party across town - but the bridge is blocked by snow. Merde! Luckily, a herd of reindeer bulldozes through the white stuff. Thanks to this animal intervention, Artois ensures these partygoers are reassuringly merry.

Currys PC World
"Christmas Lights"
3 Nov 2016
One of two droll Christmas ads from Currys PC World showing how far we’ll go to draw attention to the items on our festive wishlist. In this, a family gathers round as dad prepares to switch on the Christmas lights. He’s delighted with his handiwork, but their excitement quickly fades when they see the lights pointing to next door’s living room - and the LG 4K Oled television within. Oh, and one very confused neighbour into the bargain.

Currys PC World
3 Nov 2016
After last year’s excellent ‘Spare The Act’ series starring Jeff Goldblum, Currys PC World have some, well, act to follow. However, AMV BBDO and Outsider’s James Rouse have proved themselves to be up to the challenge with two wry ads. We join this school’s nativity as the Three Kings arrive on the scene. We all know how the story goes, right? “The gifts the wise men presented were gold, frankincense, and… oversized silver headphones?”

Go Compare
30 Oct 2016
Go Compare are truly masters of the 'so terrible it's weirdly compelling' ad at this point, and Gio Compario rides again in this high-flying clip which exemplifies the genre. The usual opera-ish soundtrack has been replaced with a swing inspired number and a choreographed dance routine which takes place on top of an aeroplane. We can't decide if managing to rhyme 'compare it' and 'favourite' is genius or not... but it's certainly something.

"Lucky Number Seven"
25 Oct 2016
This arresting ad for Sky Bingo gives the game of chance a fresh lick of paint. The Who's 'Baba O'Riley' shimmers away in the background as the number seven appears in a variety of guises. Whether it's on a swimming cap, the back of a jacket, or in handstand form, it's the digit that secures "full house heaven".

Ministry Of Sound
"Stiletto Dancers vs Freak Like Me"
3 mins 09s
21 Oct 2016
This promo for Ministry of Sound's 'Freak Like Me' features some of the smoothest moves we've seen for a while... possibly ever. There are slut drops, body rolls, and splits galore from the troupe of dancers, who strut their stuff like they're made of rubber... and do it all in stilettos, no less. Bloody hell. DAVID can hardly walk in heels, let alone dance.

Smithwick's Ale
"Home Brewers"
13 Oct 2016
This appealing Smithwick’s ad captures the domestic alchemy of homebrewing. Forget hulking industrial vats and tanks - pots, pans, and bathtubs are the tools of the trade here. A dodgy pipe or a slight change in temperature are all that separate triumph and disaster. Through patience and a little improvisation, this lot enjoy liquid fulfilment. Now for the clean-up operation...

"Free to Run"
13 Oct 2016
BMW encourages us to embrace our inner child with this energetic commercial. Being an adult has its perks, but nothing beats sledging down a snowy hillside, watching sparks dance from a fire, or conquering the world's tallest mountain. Well, you feel like it's the tallest at the time. The car maker wants us to roam free again thanks to their all-wheel xDrive system.

Sky Q
"Out And About"
12 Oct 2016
Sky Q's recording options merit a "Get in!" from Idris Elba in this latest ad promoting the telly box. It's hard to stop Elba once he's on the move, but the broadcaster has him covered. Customers can now watch recorded shows on their mobile devices without 3G, 4G, or Wi-Fi - meaning Elba can stay entertained while travelling through this mysterious white void.

Chase & Status
"All Goes Wrong"
3 mins 27s
4 Oct 2016
Electronic duo Chase & Status return with this cracking track with Tom Grennan providing the powerful, raw vocals. The promo is clever, playing out different versions of an argument and two potential outcomes as director Glenn Paton shows us the triumphs and pitfalls of masculinity. The main message we're getting is: sorry may be the hardest word, but it might just save your life.

1-25 of 1444 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.