David Reviews

 Biting the hand that feeds us since 2002.

Rag'n'Bone Man
4 mins 27s
27 March 2017
UK Promos

Rag'n'Bone Man delivers an a capella intro to 'Skin' against a wasteland backdrop that is as beautiful as it is austere. It sets the scene for what follows: a young boy picking his way through a post-apocalyptic small town searching for signs of any other human life. The landscape is the real star here - empty, sweeping vistas of Kazakhstan give Rag'n'Bone Man's plangent tones a different kind of depth.

"The Cult"

Mark said:

She's about to crash into that hedge



1-25 of 1452 Results

Rag'n'Bone Man
4 mins 27s
27 Mar 2017
Rag'n'Bone Man delivers an a capella intro to 'Skin' against a wasteland backdrop that is as beautiful as it is austere. It sets the scene for what follows: a young boy picking his way through a post-apocalyptic small town searching for signs of any other human life. The landscape is the real star here - empty, sweeping vistas of Kazakhstan give Rag'n'Bone Man's plangent tones a different kind of depth.

23 Mar 2017
Barclays once again retreat to go forward with another well-shot ad. This woman moves backwards while describing her fears about her housing prospects. Fortunately, the advertised bank offers her a Family Springboard Mortgage, using her (willing) parents’ savings as the deposit. The device cleverly ensures we pay attention to the proposition.

Police Dog Hogan
"Tyburn Jig"
3 mins 41s
22 Mar 2017
The bluegrass band formed by Blink's James Studholme gets a promo packed with Victorian ne'er-do-wells for their latest single 'Tyburn Jig'. Director Fred Rowson turns the band into arrestingly sinister crims bound for Tyburn over misdemeanours such as organ harvesting, hysteria, and cat strangling. Even their names are inspired: with a moniker like Mildred Battyfang, you're doomed from the word go.

"Brace Yourself"
22 Mar 2017
This atmospheric trailer from BBC Creative gives us glimpses of explosive scenes to come in Albert Square. A secret affair between a teacher and student is revealed by a slow-motion kiss in the rain, but the shocked reactions from other characters suggest there won't be anything romantic about the fall-out. Martin even stops eating his fish and chips at the sight - brace yourself indeed.

Sky Sports
"No More One Horse Race"
16 Mar 2017
Nico Rosberg’s retirement following his 2016 title victory left many Formula One fans shocked - and presumably left his closest rivals delighted. Pole position is up for grabs, yet this beautifully shot Sky Sports promo draws from a different track sport. While there isn’t a car in sight, there’s plenty of horsepower.

ITV Racing
7 Mar 2017
ITV have created another beautiful short film about racing, this time centred around their coverage of the Cheltenham Festival. More dramatic than their last outing, the pulsing soundtrack creates a sense of urgency and anticipation. It accompanies intimate visuals of the preparations for the big day, before coming to a head with the thrill of the race itself. As the script says: nothing comes close.

1 Mar 2017
This rhyming ad for Hilton takes a look at the different kinds of guests who stay at their hotels. Whether your passion is golf, shopping, or trying wacky new sports, the hotel chain encourages you to book directly on their site so you don't miss out on any of the fun. Referring to their guests as 'weekenders' does remind us of the Inbetweeners though... we know which gang we'd rather join.

Road Safety
"Designated Driver"
1 Mar 2017
This road safety film reminds us that dangerous driving comes in many forms. A woman picks up her sozzled partner from the pub. She shows commendable restraint while he regales her with hazy anecdotes… that is until she picks up her phone. In a darkly comic twist, they both agree the drunken one is in a better state to drive.

1 Mar 2017
Shoppers are amazed by the revelation that their sparkling-white clothes have already been thoroughly stained - and subsequently washed with Ariel - in this neat hidden-camera ad. The small print informing us they were invited to the pop-up store by the brand (under a pseudonym, presumably?) begs some questions, but this is an effective piece of work regardless.

"Opening Titles"
24 Feb 2017
With murky, layered visuals and an ominous soundtrack, the opening titles for SS-GB tease the intriguing nature of the programme. An alternative history taking place after a Nazi win at the Battle of Britain, the show caught flak on release for lead actor Sam Riley's questionable diction. There are no such issues with sound here, as straining piano swirls over spreading bloodstains and confirms that all is not well in Hitler's Britain... as you might expect!

Sport England
"This Girl Can Returns"
24 Feb 2017
The bedrock of the long-awaited second instalment of Sport England's 'This Girl Can' campaign is provided by Maya Angelou's mischievous reading of her own poem 'Phenomenal Woman'. It's a perfect fit for the everywoman approach which drew so many plaudits for the original film... also directed by Somesuch's Kim Gehrig.

"Travel State of Mind"
20 Feb 2017
There’s plenty of joie de vivre in this 60” ad for Eurostar. These travellers discover what can happen when you just say qui. A lot, as it happens - you’ve just got to have the right mindset. Long lunches, lost and found love, and discovering one’s dancing shoes… sod the itinerary and just roll with it.

"A Friend"
3 mins 19s
7 Feb 2017
Formation are gaining a name for catchy, poppy anthems that nonetheless feel like something John Peel might have given a spin in the mid '80s. Their latest release 'A Friend' features one half of the twin brother duo - Will Ritson - having a violent tussle with a lover in an empty tube carriage. The lighting makes it: there's something nightmarish in the prosaic quality of the harsh glare overhead.

"Building a Building Society"
30 Jan 2017
Nationwide change tack with their poetry campaign by focusing on their history. Jo Bell charts the building society’s arrival at a time when “fortune favours the fortunate”. Thanks to a certain Mr Cooper, more were given the chance to set foot on the property ladder. Bell’s earnest delivery conveys the brand’s time-honoured values well.

"Interview Skills"
22 Jan 2017
Plenty of us have wished we could wind back the clock on a job interview. Well, Barclays do just that in this well-shot ad. The bank continues to support young jobseekers with practical advice, such as how to nail the final interview. This lad’s reverse walk is neatly done and it helps give the message some dynamism.

"ITV Documentary Sponsorship"
18 Jan 2017
Nationwide give a voice to some budding poets as the building society sponsor ITV’s documentary strand. Each bumper consists of a micropoem - economical poetry for the Twitter generation. Sure, none of them are exactly Poet Laureate material, but there’s a low-key charm to the cast's observations about what makes a house a home.

11 Jan 2017
HSBC Premier launch their Jade membership scheme with this attractive-looking commercial. After delivering a mysterious box (the best kind of box), a young boy finds all doors open to him as he explores the high life. We're left unsure about what being a Jade member entails, but, then again, this is likely aimed at a very select portion of the bank's clientele.

"Brother Dominic"
2 mins
8 Jan 2017
This short for Xerox is sumptuously cinematic in its sweep, with each detail and element lovingly considered. From the moment it opens on a remote monastery overlooking a rural idyll, it's obvious this is going to be something special... and it doesn't disappoint. The action focuses around Brother Dominic, who is creating pages of an illuminated manuscript with laborious care.

7 Jan 2017
A visually-impaired plumber attempts to drain a faulty boiler in the French countryside... which goes about as well as you'd expect. This ad is shot beautifully, bringing to mind some of the classic-era Stella commercials; and the comedic timing is spot on. We fear for the patrician chateau owner when he realises his irreplaceable wine has gone down the drain... sacre bleu!

Go Compare
12 Dec 2016
A pair of right Cockney bridesmaids discuss "mega-mongous" savings on home insurance, broadband, and even vet's bills. Their excitable chatter doesn't impress the congregation, but Gio Compario quickly leads everyone into a gospel singalong. Fair enough, though we'd be asking the pressing question: "Who invited this guy?"

Go Compare
"Pool Hall"
5 Dec 2016
Go Compare's excitable Geordie duo (think Ant & Dec's stunt doubles) dream of motorcycle and van insurance down their local pool hall. Sure enough, Gio Compario arrives on the scene with another ditty before showing off his own cue skills. Looks like he's got the talent to turn professional - some viewers will hope he makes the career move as soon as possible.

"It Begins With A Blanket"
1 min 35s
28 Nov 2016
This UNICEF film arrives just as many in the West will be counting their spoils from Black Friday and Cyber Monday. Amidst a whirlwind of discount tellies and clothes, it’s easy to forget how drastically wants and needs differ across the globe. A girl wanders around a makeshift refugee camp picking up odds and ends - after all, her life depends on it.

"Awkward Elves"
27 Nov 2016
Goodwill to one's fellow elf doesn't go entirely to plan in this well-performed ad for Bulldog. Two of Santa's hard-working employees discuss their love of Christmas. One of them wonders why elves don't give presents to each other. Safe to say his mate has never given it much thought. Sure enough though, the generous one has a surprise in store.

Sky Store
"Own It"
15 Nov 2016
Idris Elba continues to flex his considerable charm on Sky's behalf in this latest ad for Sky Q. He tells us that, as with movies, we can now buy and own our favourite box sets three ways; popping up in various scenarios to illustrate this - including in a hot tub filled with tablets. The minimalist bling of the set design ensures nothing distracts us from either him or his message - smart.

Stella Artois
"Brewed For The Holidays"
11 Nov 2016
Always fluid about their history, Stella Artois share another festive spin on their origin story. Monsieur Artois wants to share his new lager with the party across town - but the bridge is blocked by snow. Merde! Luckily, a herd of reindeer bulldozes through the white stuff. Thanks to this animal intervention, Artois ensures these partygoers are reassuringly merry.

1-25 of 1452 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.