David Reviews

 Biting the hand that feeds us since 2002.

Arcane
"No Resolutions"
75s
3 January 2017
UK Fashion Labels

This raunchy film for the Arcane Gallery - the "place to go for sartorially elegant, luxurious and handmade fashion" - marks the debut of a new directorial duo called Rabble. The film is eye-catchingly saucy with a distracted young woman discovering there's more than one way to use a condom for safe sex.

Aviva
"Taxi Driver"

Graham said:

But isn't it just this Jeff Gordon stunt? Lifted (almost) shot for shot from YouTube? https://www.


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Arcane
"No Resolutions"
75s
3 Jan 2017
This raunchy film for the Arcane Gallery - the "place to go for sartorially elegant, luxurious and handmade fashion" - marks the debut of a new directorial duo called Rabble. The film is eye-catchingly saucy with a distracted young woman discovering there's more than one way to use a condom for safe sex.

Virgin Gaming
"Vampire"
40s
26 Dec 2016
'Virgin Games' takes on a whole new meaning in this ad presented to us by a cheery vampire. We see him going about his ordinary life, brushing his fangs and avoiding sunlight, as he talks about how the app has helped him get out more. It's unclear whether this ad would convince anyone to download the gaming app (other than the undead demographic which it has nailed down) but it's definitely amusing to watch. Plus, great ketchup gag.

SSE
"ITV Weather Sponsorship"
32s
5 Dec 2016
A pair of charming idents promoting SSE's sponsorship of ITV National Weather. The energy company's uncanny CGI orangutan tries to befriend a frog during a rainstorm before hanging around during a gentle breeze. The Mill's VFX boffins ensure Maya remains as transfixing as ever - and show us that even orangutans can't stand the rain.

Short Films
"Messiah"
6 mins 38s
29 Nov 2016
What would happen if Jesus popped up in the contemporary world - would people believe he was the messiah... or just a very naughty boy? Anthony Dickenson's short film is firmly in the latter camp: if Jesus woke up in Hackney, he'd quickly find out things have changed quite a bit since his day.

Honda
"Film on 4 Sponsorship"
62s
28 Nov 2016
Honda's hard-working engineers gather for a night in front of the box in these Film on 4 bumpers. The factory floor staff meet in the control room for a flick and plenty of pizza and even the robot polishing arm gets to enjoy some leisure time. They're fun spots which also suggest the car manufacturer cares about employee morale. Clever.

AXA PPP
"Gymnastics"
30s
25 Nov 2016
AXA PPP claim they're the insurer with a speedier approach in this gentle ad. This woman benefits from fast track appointments, ensuring she's fit to lift her little champion gymnast at the end. With everyone's time at a premium these days, AXA's offer of timely healthcare may well prompt further investigation.

HP
"Brothers"
2 mins 50s
22 Nov 2016
AMV BBDO have managed to capture the warmth and togetherness of the holiday season without succumbing to schmaltz in this touching ad for the HP Spectre x360. The bond between siblings is strained as one - who is deaf - cannot share in the other's passion for music. Seeing his brother struggle, the musician decides something must be done.

McDonald's
"Chicken McNuggets"
40s
10 Nov 2016
McDonald's aim to set the record straight on Chicken McNuggets... again. The fast food restaurant has tackled what does and what doesn't go into their McNuggets once before, but they want to make sure everyone's got the message with this new execution. Forget beaks, bits, feet, innards, and feathers, says the VO - it's chicken breast through and through.

Audi
"Going Home"
60s
7 Nov 2016
This understated Audi commercial pays tribute to the car maker's heritage at racing mecca Le Mans. Various models are roused from their slumber to undertake a very special road trip. Director C D Morrish and DP Ryan Carmody craft an atmospheric homecoming as these cars drive through the gloom, while the brand reminds us of its glories on the town's revered circuit.

VW
"Barry's Golden Beetle"
2 mins 11s
4 Nov 2016
The VW Beetle's legacy has been beautifully tapped into by this online film from adam&eveDDB - Doyle Dane Bernbach's contemporary equivalent - which has been directed with great sensitivity and skill by documentarian Amanda Blue. The agency are never fearful of using sentimentality and this really seems to help them employ it effectively.

Boots No 7
"Makeup Doesn't Mean Anything"
60s
22 Oct 2016
Chimamanda Ngozi Adichie, award-winning author and celebrated feminist speaker, is the new face of Boots No. 7 range of cosmetics. In between featuring on Beyoncé albums and writing thank-you notes to Michelle Obama, the woman often identified as the most influential in Africa finds time to give us her thoughts on cosmetics and their function in the world: 'Make-up is just make-up, it's how you feel wearing it that matters.'

Whiskas
"Hairbrush"
20s
23 Oct 2016
Whiskas continue to celebrate curiosity in this amusing ad which features a cat who hasn't quite figured out that hairbrushes are nigh on unkillable. Julian Barratt's voiceover brings the kitty's inner monologue to life, as he stalks and pounces on his unsuspecting, spiny prey - only to be distracted by the sound of much more edible food being opened.

Pampers
"Amazing Babies"
60s
14 Oct 2016
Amanda Blue's documentarian eye is perfect for this Pampers film focusing on our special connection to babies. Somehow avoiding mawkishness, Blue captures a series of special moments illustrating how a smile from a baby can affect all manner of human interactions. We were particularly taken with the vignette on the bus, not least because the man reading the newspaper appears at first to be really grumpy with the youngster interrupting his journey.

Wrigley's Extra
"Goalie"
20s
13 Oct 2016
We're going to go out on a limb here at DAVID and suggest that chewing gum while playing sport is probably a choking hazard. Health and safety concerns aside, it's nice to see women playing football in this ad (apparently made confident by their chewing gum), as opposed to the lot of guff about fairy tales and 'finding the one' we got in Wrigley's last outing for this campaign.

Whiskas
"Water Drop"
20s
13 Oct 2016
Cat owners will be familiar with the inner monologue of the kitty in Whiskas' new ad. While he thinks of himself as a calculating, ruthless hunter stalking his prey with satisfaction, the opening of a Whiskas packet reveals him as a domestic cat watching a dripping tap. This is a fun exploration of the curiosity of cats... in a non-lethal sense.

Wrigley's Extra
"Bus Love"
20s
10 Oct 2016
'Chew gum to prepare for love' seems to be Wrigley's message in this ad for their Extra chewing gum. A woman sits on a bus as the voiceover muses about knights in shining armour and happy endings, before a hunky bloke gets on at the next stop and sits next to her, apparently 'the one.' The rest of the bus is empty, young man, you could at least try to be cool about it.

BBC Radio 3
"Upside Down"
30s
11 Oct 2016
One of three well-crafted films promoting BBC Radio 3 as the home of sonic innovation. Jazz rules this housing estate as a saxophonist wanders through the block with his bandmates nestled on walkways and stairways. In the distance, two high-rises mimic sound levels being pushed to the limit. Those in favour of Planet Jazz can get their fix thanks to the advertised station's eclectic output.

BBC Radio 3
"Requiem"
30s
11 Oct 2016
One of three well-crafted films promoting BBC Radio 3 as the home of sonic innovation. This string quartet gives their rock 'n' roll brethren something to think about with a pyrotechnic display of instrument destruction. Once they've finished sawing, drilling, and immolating the tools of their trade, they await their round of applause. A good blend of evocative music and classy vandalism.

BBC Radio 3
"Rain"
30s
11 Oct 2016
BBC Radio 3 celebrates its seventieth anniversary with a trio of films demonstrating the station's commitment to immersive programming. This execution takes poet Alice Oswald's 'Rain' and stages a monsoon in the kitchen. Not that this listener appears too fussed by her extra soggy cuppa - instead, she's content to let the words wash over her.

IKEA
"Welcome Home"
60s
8 Oct 2016
IKEA tug the heartstrings with this understated, affecting ad for its lighting range. The ad opens with quiet shots of a woman heading home after work at night, walking through poorly lit streets while her son waits up and worries. A look around the room gives him an idea, and the next day he canvasses the neighbourhood and borrow lamps from as many friends and neighbours as possible to light her way home safely.

SSE
"Baby Orang Utan"
30s
7 Oct 2016
At the risk of overloading the 'awww'-meter, Maya the orangutan now has a hairy little companion. With a little encouragement from mum, the baby ape explores a neon house while making a human friend, too. The VO informs us that SSE customers can enjoy free boiler repairs under their cover scheme... though audiences may be too entranced by the CGI primates to notice.

Yorkshire Building Society
"Outgrown"
30s
26 Sep 2016
In an ideal world, when our family grows, our home would automatically create space in return. Instead, it can feel like the walls are closing in. This Yorkshire Building Society commercial shot by Pete Riski depicts this idea with clever set design and a lightness of touch. This family finds their home to be less and less roomy as their needs expand.

Co-op Supermarkets
"Park Barbie"
10s
17 Aug 2016
Percy the Park Keeper might take umbrage with folk setting up disposable barbecues on his turf, but the peckish duo in this 10" Co-op ad look to have everything under control. It's the latest nudge towards picking up something unexpected from the store's shelves this summer, so we've only got a couple of weeks to do so until we're presumably advised to lock our spontaneity away until next year.

Co-op Supermarkets
"Frisbee"
10s
2 Aug 2016
Rocking up at the local park with a novelty flying disc does wonders for your social life, according to this latest 10" ad from the Co-op's summer of spontaneity. Vas Blackwood's VO relates how Lizzie and Bex decided to keep the festivities in full swing by grabbing party nibbles at their local supermarket - and this commercial reinforces the idea that the Co-op are your best bet for convenient quality.

UNHCR
"Olympic Refugee Team"
1 min 34s
4 Aug 2016
As the international community descends on Rio de Janeiro for the 2016 Olympics, the United Nations High Commissioner for Refugees (UNHCR) have assembled a ten-strong team of refugees to give those in a state of flux a symbol of hope. This gripping film serves as a trailer for an upcoming documentary on the initiative, but it also stands on its own as an accomplished piece of work.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.