David Reviews

 Biting the hand that feeds us since 2002.

MQ
"Transforming Treatment"
30s
16 January 2017
UK Charities

MQ are the first major UK charity focused on funding research into mental health - and this is their first major ad, launched in a special presentation on Channel 4. We're shown a series of historical clips depicting things which were said to be impossible - the reunification of Germany, humans in space, amputees able to run - before the naysayers' screens are shattered.

NatWest
"Nuts and Bolts"

Matt said:

'And we' thought, yes it is'.


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MQ
"Transforming Treatment"
30s
16 Jan 2017
MQ are the first major UK charity focused on funding research into mental health - and this is their first major ad, launched in a special presentation on Channel 4. We're shown a series of historical clips depicting things which were said to be impossible - the reunification of Germany, humans in space, amputees able to run - before the naysayers' screens are shattered.

Compare The Market
"Let it Go"
60s
25 Dec 2016
For the latest instalment, we're offered an update on Oleg - the baby meerkat adopted by Aleksandr and Sergei three Christmases ago and taken back to Africa the following year. These updates are perhaps set to become a regular part of a Christmas push by the price comparison site as we rejoin the youngster in a winter wonderland.

Short Films
"Messiah"
6 mins 38s
29 Nov 2016
What would happen if Jesus popped up in the contemporary world - would people believe he was the messiah... or just a very naughty boy? Anthony Dickenson's short film is firmly in the latter camp: if Jesus woke up in Hackney, he'd quickly find out things have changed quite a bit since his day.

Adidas
"You Be You"
70s
25 Nov 2016
French footballer Paul Pogba might be the most expensive player in the world right now, but that doesn't mean everyone wants to be him. Although they do want to be in his shoes - literally. This hi-octane ad hits us with an unrelenting barrage of witty images demonstrating that while Pogba's skills, fortune and tabloid notoriety don't appeal, his Adidas boots do.

Bring Me The Horizon
"Oh No"
5 mins 03s
9 Nov 2016
Isaac Eastgate's promo for 'Oh No' by Bring Me The Horizon is a wild and wacky affair incorporating everything from a hostage scenario to a trumpet-playing clay baby. What's the plot? No idea. But we don't care - the unpredictable twists and turns hold our attention to the end, and you have to admire the way so many elements have been entertainingly squeezed in.

Paper and Packaging Board
"Letters For Peace"
3 mins
2 Nov 2016
This moving film comes from an unlikely source. Somewhat against today's eco-friendly mindset, the Paper and Packaging Board encourages us to use more paper-based goods. It points to the therapeutic power of writing as one reason why we should always keep a sheet handy. This three-minute piece brings together five individuals whose traumatic experiences were soothed by putting pen to paper.

Arla Protein
"Outdoor Planking"
30s
17 Oct 2016
This entertaining ad for Arla Protein features a right planker. Eager to strengthen his core, this chap enrols in an outdoor boot camp. As if working his abs wasn't hard enough, a dog gets extra friendly with the side of his face. Only the strongest can endure such conditions, according to the steely VO - and Arla's protein range can help such fitness nuts stay in the zone.

BBC Radio 3
"Upside Down"
30s
11 Oct 2016
One of three well-crafted films promoting BBC Radio 3 as the home of sonic innovation. Jazz rules this housing estate as a saxophonist wanders through the block with his bandmates nestled on walkways and stairways. In the distance, two high-rises mimic sound levels being pushed to the limit. Those in favour of Planet Jazz can get their fix thanks to the advertised station's eclectic output.

BBC Radio 3
"Requiem"
30s
11 Oct 2016
One of three well-crafted films promoting BBC Radio 3 as the home of sonic innovation. This string quartet gives their rock 'n' roll brethren something to think about with a pyrotechnic display of instrument destruction. Once they've finished sawing, drilling, and immolating the tools of their trade, they await their round of applause. A good blend of evocative music and classy vandalism.

BBC Radio 3
"Rain"
30s
11 Oct 2016
BBC Radio 3 celebrates its seventieth anniversary with a trio of films demonstrating the station's commitment to immersive programming. This execution takes poet Alice Oswald's 'Rain' and stages a monsoon in the kitchen. Not that this listener appears too fussed by her extra soggy cuppa - instead, she's content to let the words wash over her.

Dunelm
"Rug"
26s
4 Oct 2016
This amusing ad for Dunelm depicts pure, shaggy bliss. As a euphoric synth track plays in the background, this woman is lost in a sea of red. She can't get enough of this seemingly boundless rug, writhing on top as if she's alone in paradise. Of course, the rug isn't endless... and she isn't alone. The camera pans out to reveal a bemused line of party guests - not that she's remotely fussed.

Compare The Market
"Aleksandr and Sergei's Rush to the Cinema"
30s
3 Oct 2016
This Compare The Market commercial pays tribute to both 'Speed' and 'Anchorman 2' in one fur-raising trip to the local multiplex. Sergei insists 49.3 mph is the optimum speed to reach the snack counter in time, though he and Aleksandr are put through the slo-mo ringer thanks to some ducks crossing the road. Lovely nods to baby Oleg dotted around the RV, too.

Lurpak
"Game On, Cooks"
60s
22 Sep 2016
Has cooking become too much of a spectator sport? Lurpak thinks so, and the brand makes a bold move by telling viewers to switch their attention from telly to belly. Lurpak being Lurpak, they've done a first-rate job. Somesuch's Daniel Wolfe meets this campaign's exacting standards head on with a brilliant execution. Once the game begins, it's something to behold.

Pearl & Dean
"Tumbleweed Trainer"
1 min 45s
26 Sep 2016
Pearl & Dean's campaign championing behind-the-scenes stars of cinema takes us back to the golden age of Westerns. While the likes of Clint Eastwood and John Wayne unloaded their six-shooters, someone had to train the tumbleweeds. In the style of a newsreel unearthed from the archives, the film pays tribute to Tinseltown's best tumbleweed wrangler - an "enigma" with the driest job on set.

Jax Jones
"House Work (feat. Mike Dunn & MNEK)"
2 mins 46s
1 Sep 2016
The brilliantly catchy 'Housework' from Jax Jones has now got a promo to match - and it's a belter. Directed by Partizan's Ozzie Pullin, it focuses on a lantern-jawed presenter whose dazzling smile is the wrong side of unhinged as he psyches himself up for the cameras. While the track's riff burrows into our ears, he demonstrates what a bottle of 'Housework' can do around the home... love it.

Philips
"A Little More Action"
4 mins 08s
18 Aug 2016
An amateur Elvis impersonator is given assistance by the Dutch electrical company as he embarks on a mission to get fit and improve his tribute to his hero in this engaging piece of content. The elephant in the room is Elvis Presley's famous bloatedness which, arguably, offers the protagonist the opportunity for a more accurate show simply by eating freely (and often)... but that wouldn't suit the core message.

Co-op Supermarkets
"Park Barbie"
10s
17 Aug 2016
Percy the Park Keeper might take umbrage with folk setting up disposable barbecues on his turf, but the peckish duo in this 10" Co-op ad look to have everything under control. It's the latest nudge towards picking up something unexpected from the store's shelves this summer, so we've only got a couple of weeks to do so until we're presumably advised to lock our spontaneity away until next year.

Stagecoach Theatre Arts
"Creative Courage"
30s
16 Aug 2016
Stagecoach Theatre Arts aim to instil young people with the creative spark that can inspire them, whatever walk of life they wish to pursue. This attractively-shot ad conveys how the organisation provides tuition in the performing arts with a keen eye on students' futures. Whether it's singing, dancing, or acting, the institute believes every craft carries something that can enrich life both on and off the stage.

San Miguel
"Tony Plant"
1 min 35s
8 Aug 2016
San Miguel's series of shorts arguing that not of all of life's riches are to be found in wallets and bank vaults continues with artist Tony Plant. A landscape artist with a difference, Plant's canvas is the very ground he walks on. He showcases some nifty rake skills as he turns a beach into a circular spectacular before the tide crashes the party. For Plant, it's a creative cycle that provides endless gratification.

San Miguel
"Simin Nadjafi Hinrichs"
90s
8 Aug 2016
San Miguel's series of shorts arguing that not of all of life's riches are to be found in wallets and bank vaults continues with horse whisperer Simin Nadjafi Hinrichs. The German-Afghan explains how trust is crucial in taming wild horses, and this attractively shot piece conveys the satisfaction she gains from her life's work bridging the gap between humans and animals.

San Miguel
"Göran Ehlmé"
1 min 35s
8 Aug 2016
After last year's badly dubbed outing, San Miguel change tack by focusing on how others find their rewards in life. First up is ocean photographer Göran Ehlmé, who relates how his excursions into the deep blue sea and his watery photo shoots both challenge and fulfill him. Squire's Michelle Coomber captures the serenity of Ehlmé's quest for the perfect shot, while the brand position themselves as supporters of discovery in a much more successful fashion.

Co-op Supermarkets
"Frisbee"
10s
2 Aug 2016
Rocking up at the local park with a novelty flying disc does wonders for your social life, according to this latest 10" ad from the Co-op's summer of spontaneity. Vas Blackwood's VO relates how Lizzie and Bex decided to keep the festivities in full swing by grabbing party nibbles at their local supermarket - and this commercial reinforces the idea that the Co-op are your best bet for convenient quality.

Nurofen
"The Obvious Choice"
30s
28 Jul 2016
Nurofen have switched the focus of their advertising and it's a wise move. After the slap on the wrist they received for claiming the ibuprofen in their products moves through the body like determined Navy Seals in search of specific areas of pain, they have sensibly opted for a more digestible claim in this bright piece of work.

Mercedes-Benz
"Amazed Again"
90s
25 Jul 2016
A child's journey into adulthood is a time-honoured device, but this Mercedes commercial carves its own space with some accomplished visual storytelling. As this lad gradually sees the world that once sparked his imagination become a smaller place and work overrules play, a spin in the advertised C-Class convertible is enough to make the protagonist look skyward once again.

Co-op Supermarkets
"Ice Cream Float"
10s
12 Jul 2016
The Co-op's drive to get us inspired by the British summer's capricious nature continues with this ad charting how Meg and Greg's lunch hour has taken a watery turn. Instead of whiling away the time at their desks, the two opt for a tub of lemon and mascarpone ice cream and a equally zesty-coloured pedalo. If you happen to have a lake near your place of work, it does seem a shame to waste it.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.