David Reviews

 Biting the hand that feeds us since 2002.

Lidl
"Kale"
20s
16 January 2017
UK Supermarkets

Lidl continue to tackle tweets from members of the public who wish to express their erroneous assumptions about the supermarket - in this case 'Amanda' is convinced that veg is so cheap there because it's 'the reject stuff'. We're shown a wholesome kale farmer explaining why his hand-harvested produce proves her wrong.

NatWest
"Nuts and Bolts"

Matt said:

'And we' thought, yes it is'.


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Lidl
"Kale"
20s
16 Jan 2017
Lidl continue to tackle tweets from members of the public who wish to express their erroneous assumptions about the supermarket - in this case 'Amanda' is convinced that veg is so cheap there because it's 'the reject stuff'. We're shown a wholesome kale farmer explaining why his hand-harvested produce proves her wrong.

Premier Inn
"The Presentation"
40s
10 Jan 2017
This Premier Inn campaign continues to be a box office draw. The chain continues to present familiar scenarios through a cinematic filter - in this case, a make-or-break business presentation. The hotel amenities are well-cast, the soundtrack is early 80s gold, while receptionist Liesel Hausman demonstrates that she has a bright future ahead of her.

Samsung Gear
"Bungee"
37s
4 Jan 2017
This vertiginous ad from Samsung depicts a bungee jump in reverse. We follow a woman from just below the water’s surface back to her starting position. Looks like a scream, eh? As it turns out, she isn’t actually perched a hundred-odd feet above a river - she’s in her living room wearing a VR headset.

Co-op Supermarkets
"Community"
60s
1 Dec 2016
The Co-op puts community spirit at the heart of its Christmas campaign. We watch the good times roll in for friends, families, and workmates. Smuggler’s Joshua Neale creates an appealing medley of festive moments, from a passionate kiss to revellers enjoying a chilly Christmas swim. Yet that’s only half the story. We think we know what Christmas is all about, “but what if it could do more?”

Metropolitan Police
"Double Lock"
62s
1 Dec 2016
It turns out you don't actually have to do anything exceptional to be a hero - just show a bit of common sense. That's the message in this spot for the Met, who celebrate a local woman as crime fighter extraordinaire simply for double-locking her front door. Hope she gets them to clear up all that ticker tape on her lawn, though.

Sainsbury's
"The Greatest Gift: Food"
60s
24 Nov 2016
Having set the scene in its opening commercial and brought in the Goggleboxers over a full ad break, Sainsbury's now lays out its festive stall in all its glory. We're offered a sumptuous blend of live action food photography and stop-motion animation... it's a real treat.

Premier Inn
"Great Aunt Mabel"
60s
22 Nov 2016
This cinematic 60" spot for Premier Inn is a class act. Presented in the style of opening credits, it introduces us to the stars of ‘Great Aunt Mabel’s Birthday’ - and they're not who you think they might be. It's made in the style of a movie trailer... but cleverly, it never loses sight of what the ad is really all about.

Sainsbury's
"Googlebox Christmas"
3 mins 20s
18 Nov 2016
The cast of Gogglebox become stop-motion characters in this special adbreak from the show's creators Channel 4, and Sainsbury's. Following the groundbreaking ad to promote The Lego Movie - in which Orange Supermarket's current agency PHD recreated an entire commercial break in Lego - this ad sees the Gogglebox crew react to the Sainsbury's animated Christmas ad which launched last week.

Lidl
"Sprouts"
20s
19 Nov 2016
Lidl's elves work through the night to provide around seventeen million sprouts to the British public in the run-up to Christmas - that's a lot of resentful children choking them down before pudding. 'Sprout widow' is a phrase we never expected to hear, even in the weird and wonderful world of Christmas ads - and is the highlight of the script.

Lidl
"Turkey"
60s
14 Nov 2016
If we had to sum up the cleverness of TBWA's advertising for Lidl in a single phrase it would be this: it gives us permission to shop there. And their Christmas ad provides a brilliant example of how effective this approach can be. As families get ready for a meal many consider the most important of the year, they will focus on the single most crucial decision: the turkey.

Quaker Oats
"Moon"
2 mins
30 Oct 2016
They say breakfast is the most important meal of the day - especially when you’re planning to blast off into space later. Who better to argue this point than Buzz Aldrin? This evocative film from Quaker Oats takes us back to the golden age of space travel, with eighty-six-year-old Aldrin musing on the past, the present, and the future.

Smithwick's Ale
"Home Brewers"
40s
13 Oct 2016
This appealing Smithwick’s ad captures the domestic alchemy of homebrewing. Forget hulking industrial vats and tanks - pots, pans, and bathtubs are the tools of the trade here. A dodgy pipe or a slight change in temperature are all that separate triumph and disaster. Through patience and a little improvisation, this lot enjoy liquid fulfilment. Now for the clean-up operation...

Audible
"Juliet Stevenson"
30s
5 Oct 2016
The latest ad in this winning series for Amazon's talking books service has Juliet Stevenson suggesting we let our imagination enhance the daily commute. Her description of such fantastical images as a newborn dragon and an intimate murder has us picturing impossible things, once again demonstrating how "when we listen, amazing things happen".

Audible
"Eddie Marsan"
30s
4 Oct 2016
Eddie Marsan sounds slightly threatening as he plays with our imagination in this commercial from Audible, Amazon's audiobook branch. The actor delivers a boatload of gravitas as he conjures surreal images which demonstrate the power of words to enliven our lives... even when we're enduring the most boring commute imaginable.

Aviva
"Older Selves"
60s
1 Oct 2016
This could have been gimmicky in the wrong hands, but adam&eveDDB and Outsider's Max Fisher have crafted an affecting glimpse into the future for Aviva. Thanks to some heavy prosthetics, Adam and Toni sample life after retirement... and then given an enlightening indicator of their respective pensions. When confronted with the figures, both participants are given food for thought.

Skye / Ross
"Light Of Gold"
3 mins 01s
16 Sep 2016
Skye Edwards and Ross Godfrey - of 90s band Morcheeba - now play as Skye / Ross, and this mellow track comes with a promo by Skye's collaborator Tom Merilion. In it, a young (real-life) couple enjoy noodling about in and around Šibenik on the Croatian coast before joining the Skye / Ross on stage at a music festival. It's all about the feelgood factor, and we come away from this with the sensation that we've had a lovely warming snooze in the sun.

Quaker Oats
"Super Goodness"
20s
22 Sep 2016
Porridge puritans may take umbrage, but Quaker Oats are adding some exotic ingredients to the mix. This ad focuses on their new blueberry, cranberry, and guava variant, complete with slow-motion shots of each ingredient to emphasise their wholesome properties. Looks like a decent bet for those looking to get stuck into their five-a-day as early as possible.

Lidl
"Broccoli"
20s
26 Sep 2016
We've had strawberries, now it's broccoli's turn on Lidl's 'so now you know' list. Social media user 'Helen' believes the supermarket's produce comes from abroad, but - as is the theme of this campaign - Lidl has some home truths to impart. The ad depicts a British farm bathed in sunshine while a farmer describes how several varieties of the vegetable make it to the store.

Pearl & Dean
"Tumbleweed Trainer"
1 min 45s
26 Sep 2016
Pearl & Dean's campaign championing behind-the-scenes stars of cinema takes us back to the golden age of Westerns. While the likes of Clint Eastwood and John Wayne unloaded their six-shooters, someone had to train the tumbleweeds. In the style of a newsreel unearthed from the archives, the film pays tribute to Tinseltown's best tumbleweed wrangler - an "enigma" with the driest job on set.

Volvo
"Erik"
3 mins 30s
13 Sep 2016
Impossible is nothing for a young photographer called Erik who describes his artistic process in this documentary made jointly by Volvo and Sky Atlantic. There is less worthiness in the subject of this documentary than in the other two films and - as if to compensate for this - directing collective DARYL have injected more visual interest. It doesn't quite distract us from Erik's self-indulgence but it's a good effort.

Volvo
"Maria and Josefin"
4 mins
13 Sep 2016
In this short but wonderfully languid documentary made by Volvo and Sky Atlantic we're introduced to Maria and Josefin who built a business out of a desire to save their local environment from the danger posed by scuttled boats sitting at the bottom of the nearby lakes. Recycling parts from the salvaged vessels is a fantastically green solution to a problem that was a long time in the making.

Volvo
"Oliver"
3 mins 50s
13 Sep 2016
Volvo's fruitful relationship with Sky Atlantic continues to generate excellent work with this short documentary examining the efforts of a young engineer to improve the lives of those who have lost limbs. What's striking about this film is the optimism of both the engineer and the young amputee he's seeking to help.

Three
"Maisie Williams vs Black Spots"
1 min 43s
14 Sep 2016
Maisie Williams showcases her comedy skills in this enjoyable spoof of beauty ads for Three. The nineteen-year-old takes time out from her busy schedule as a "global TV star and fairness ambassador" to talk about black spots... and not the ones found on your face. Thankfully, this is where Three's 4G Super-Voice enhancement comes in.

National Trust
"Behind the Scenes"
30s
4 Sep 2016
This intimate glance at some of the people who work behind the scenes to maintain our heritage under the aegis of the National Trust is designed to raise awareness and encourage the rest of us to support the organisation one way or another. The VO choice is a little strange but the attention to detail demonstrated by the volunteers is nicely captured.

De Montfort University
"Dare to Do"
30s
4 Sep 2016
Following his impressive work for the Royal Navy depicting young people seizing the initiative, Outsider's Max Fisher is a shrewd pick behind the camera for this striking ad for De Montfort University. Demonstrating that studying needn't be staid, urgent breathing and kinetic visuals help portray the institution as the dynamic choice to achieve both academic and sporting potential.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.