David Reviews

 Biting the hand that feeds us since 2002.

Deezer
"Flow"
30s
24 March 2017
UK Internet Based Services

The woman in this commercial for online streaming service Deezer claims that it can work out what she wants to listen to, even when she can't. It's been filmed to offer a sense of intimacy which helps to make it feel as though it's an option for grown-ups but you still can't help wondering what advantage it holds over the competition.

Sixt
"The Cult"

Mark said:

She's about to crash into that hedge


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Deezer
"Flow"
30s
24 Mar 2017
The woman in this commercial for online streaming service Deezer claims that it can work out what she wants to listen to, even when she can't. It's been filmed to offer a sense of intimacy which helps to make it feel as though it's an option for grown-ups but you still can't help wondering what advantage it holds over the competition.

J D Williams
"Spring into Summer"
30s
17 Mar 2017
JD Williams has been brought into the 21st century. What was a fusty old brand aimed at women presumed to be past all that fashion nonsense has been transformed over the course of several ads. Not only does this latest have a distinct look all of its own, it comes with a music track that gives it extra clout and credibility.

Dulux
"Easycare"
30s
6 Mar 2017
The Dulux dog returns after the world's muddiest walk in this amusing commercial for the brand's 'Easycare' paint range. No amount of flying filth can tarnish the wipe-clean walls - even if an unsuspecting child's pristine white outfit doesn't fare so well against the onslaught. Slow-motion is used masterfully here, a comedic counterpoint to the frenetic, Ramones-esque soundtrack.

GambleAware
"Machine"
45s
2 Mar 2017
The spirit of gambling targets another vulnerable individual in this latest GambleAware ad. Standing at the back of this darkened pub, he needles a lone drinker like a jilted lover channelling his inner Ben Kingsley. He toys with his prey, threatening to pass his winnings on to “her or him, him or her” before his true form is revealed. Unsettling and superbly acted.

Heineken
"Excuses"
47s
15 Feb 2017
Last year, José Mourinho hollered at football fans around the world from his rooftop. Here, he’s checking his text messages… and he’s not impressed. The Special/Happy/Moody One reads a series of excuses from those who’ve flaked on the big game. Viewers are advised to tag unreliable mates, and those who are called out face Mourinho’s wrath… on social media, anyway.

GambleAware
"Online"
60s
9 Feb 2017
Online gambling can have hidden dangers beyond losing a few quid on the outcome of a football match, and this unsettling ad for GambleAware brings that home hard. The key to this film is a masterful vocal performance, as a man sitting on a young woman's desk speaks her inner thoughts aloud while she tries not to give in to the urge to gamble.

Declan McKenna
"The Kids Don't Wanna Come Home"
5 mins
2 Feb 2017
Young singer-songwriter Declan McKenna continues to impress with his ability to wrap topical subjects in a catchy tune. This time, he's telling parents that his generation is disillusioned with the example set by adults and the way they run the world. Bunny Kinney's video captures teens expressing their thoughts as they join forces and follow McKenna.

E4
"Celebs Go Dating II"
60s
31 Jan 2017
This entertaining trail for Celebs Go Dating reminds us that true love can be hard to find... even for the rich and semi-famous. The likes of Hollyoaks star Jorgie Porter, dancer Perri Kiely, and Joey Essex (returning for a second series) encounter various obstacles in their quest for that special someone. Lovely end gag involving premature cork poppage.

The Jump
"Contestants"
20s
25 Jan 2017
Channel 4 borrow the Ski Sunday theme tune in this trail for The Jump. A vintage-style commentator introduces four celebs eager to keep their limbs intact: Sir Bradley Wiggins, Caprice, Gareth Thomas, and Robbie Fowler. Good delivery of a tongue-in-cheek script, while there’s a cheeky nod to Robbie Fowler’s famous goal celebration referencing a different kind of white powder.

Mini
"Who's In?"
45s
11 Jan 2017
Are you in or out? That's the pressing issue in this ad for Mini, showcasing five different models aimed at young, outdoorsy people who embrace adventure like the rest of us would embrace a hot water bottle on a cold night. If you like rock climbing, surfing, ping pong (yes), and being uber-fashionable while you do it all, this is the car for you.

The Jump
"Flying Without Wings"
50s
18 Jan 2017
This promo for Channel 4's beleaguered reality show 'The Jump' features the plangent vocals of Westlife. 'Flying Without Wings' accompanies shots of this year's batch of celebrities flying over a snowy landscape, with appropriately transcendent expressions as they perform improbable acrobatic feats.

IKEA
"Win At Sleeping"
60s
11 Jan 2017
Ikea turn the struggle to get a good night's sleep into a competitive sport in this rousing ad. Featuring the vocal stylings of motivational speaker Derrick Moore, sleepers are framed as athletes gearing up for the biggest test of their careers: eight full hours. The small details are particularly satisfying here: including the 'Snoozin' Jo' boxer-style robe and night cream applied in the manner of warpaint.

Royal Caribbean Cruises
"Where Extraordinary Happens"
40s
5 Jan 2017
Royal Caribbean Cruises ensure they stand out from the crowd with this beautifully shot, nearly silent ad. The lack of music is a shrewd choice, sure to grab the attention of even the most disengaged January-blues viewer; while gorgeous scenery shown with its accompanying co-ordinates manages to feel both sumptuous and elegantly understated.

Aviva
"Taxi Driver"
60s
1 Jan 2017
The trickery in this clever commercial for Aviva is as multi-layered as a Matryoshka doll. It suggests that the two people in the back of the taxi being steered by ex-Formula One driver David Coulthard have no idea what's in store for them. But, clearly they do. It also suggests that Coulthard did all the driving in this ad and this seems just as improbable. After all, the racer turned pundit is not a stunt driver.

Waitrose
"Cheese"
20s
12 Dec 2016
A welcome return for Waitrose's elegant food campaign. This time, the supermarket entices us with some Vacherin cheese. The sound of cheese bubbling away is hard to resist. Before long, a slice of toast pierces the top layer and collects some of the oozing goodness beneath. An absence of VO or background music only enhances the experience.

Waitrose
"Bacon and Banana"
20s
12 Dec 2016
Bonkers - sorry, experimental - chef Heston Blumenthal has concocted some unusual festive treats for Waitrose. If you're bored of bog-standard trifle you can bin the sherry and strawberry jelly and give bacon and banana a go. Better not spring this one on guests without warning, even if the food photography here does make the dessert look intriguing.

Short Films
"Alice, Adelaide"
19 mins 35s
7 Dec 2016
This lyrical and intriguing short film was shot over the course of the eleven days it took to drive from Alice Springs to Adelaide in Northern Australia. The contrast between past and present becomes the main focus as stories emerge out of the stark landscape. The man who's been sober for four weeks, the Aboriginal man who feels caught between cultures, the ageing lothario opal miner - the camera gives them all space to relate their own narrative in a way that's affecting in its honesty.

Naughty Boy
"Should've Been Me"
4 mins 25s
6 Dec 2016
Naughty Boy’s latest track benefits from an uplifting promo by director Ben Strebel. Skate parks are a staple setting for music videos, but Strebel offers a new perspective with a trip to Uganda where a skate park offers the chance for self-expression in Kampala’s Kintale slums. One boy watches his peers own the half-pipe before he starts shredding and grinding like the best of them.

Not On The High Street
"Elves"
60s
7 Nov 2016
Ads featuring elves are not unusual at this time of year. However, as always, it's not what you show – it's how you show it. And Not On The High Street's festive offering this year is a excellent reminder. Hand crafted, customised, or bespoke, presents from NOTHS say you're thoughtful and value the person on the receiving end. So when jewellers and joiners pause in their work to seemingly echo this sentiment we don't notice at first that there's something... well, different about them.

Sky Cinema
"Advent Calendar"
40s
8 Nov 2016
Sky suggests there's plenty in store for movie lovers this Christmas with this skillfully composed ad. Windows from an advent calendar open to a host of blockbuster titles - and each door is in keeping with the film's aesthetic. The calendar motif is a smart one, making the proposition instantly obvious and easy to remember.

Intu
"Birds"
45s
7 Nov 2016
Shopping centre proprietors Intu enlist some feathery customers for their Christmas ad. Like a storybook tale for the materialist age, the narrator introduces us to various shopping archetypes. From a "me, me, me" flamingo to a duck with a full flock in tow, these well-designed birds bring plenty of personality to their minimalist surroundings.

All 4
"Grayson Perry Meets Geoff"
4 mins 04s
3 Nov 2016
4Creative has produced a new four-part short-form series starting Grayson Perry, which have the artist discussing his own gender identity and meeting people from the trans community who've had to take risks to be themselves. It's the latest in Channel 4's Born Risky series, which has repeatedly pushed boundaries for the LGBT community (memorably with Gay Mountain, a trail created to support gay athletes competing at the 2014 Sochi Winter Olympic Games).

All 4
"Grayson Perry"
3 mins
3 Nov 2016
This film from the collection made by Grayson Perry for Channel 4's 'Born Risky' series has the artist discussing his own gender identity. Perry talks about his early ventures into cross-dressing and how he grew into the person he is now, exploring ideas of sexuality and identity in a candid talk accompanied by archive footage of his past.

Talk Talk
"Boys"
30s
1 Nov 2016
More languid domesticity from Talk Talk as a teenager lounges on her bed. Whatever's on the telly, she doesn't seem enthralled by it. A beep from her phone grabs her attention though - and a subtle smile appears. Thanks to the mobile provider's data plan, she can tune in to the important stuff... like, erm, talking to boys.

Maisons Du Monde
"Keytar Hero"
40s
26 Oct 2016
French home furnishing retailer Maisons Du Monde make a colourful splash with this ad to announce their website hitting the UK. A young keytar player discovers she has the power to make furniture appear and disappear at will, transforming her house as she plays. The soundtrack is a lovely piece of synth-driven 80s nostalgia, which ties in with the young player's fashion sense - nothing wrong with legwarmers.

1-25 of 409 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.