David Reviews

 Biting the hand that feeds us since 2002.

IKEA
"Win At Sleeping"
60s
11 January 2017
UK Furniture Retailers

Ikea turn the struggle to get a good night's sleep into a competitive sport in this rousing ad. Featuring the persuasive vocal stylings of former sports coach and current motivational speaker Derrick Moore, sleepers are framed as athletes gearing up for the biggest test of their careers: eight full hours.

The small details are particularly satisfying here: including the 'Snoozin' Jo' boxer-style robe, careful selection of appropriate footwear (slippers), and night cream applied in the manner of warpaint. The final shots of determined sleepers launching themselves into bed are akin to crossing the finish line: presented in triumphant slow motion as they victoriously drift off into dreamland. Medals all round.

Domino's Pizza
"Winter Survival"

Chris said:

great acting


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IKEA
"Win At Sleeping"
60s
11 Jan 2017
Ikea turn the struggle to get a good night's sleep into a competitive sport in this rousing ad. Featuring the vocal stylings of motivational speaker Derrick Moore, sleepers are framed as athletes gearing up for the biggest test of their careers: eight full hours. The small details are particularly satisfying here: including the 'Snoozin' Jo' boxer-style robe and night cream applied in the manner of warpaint.

Royal Caribbean Cruises
"Where Extraordinary Happens"
40s
5 Jan 2017
Royal Caribbean Cruises ensure they stand out from the crowd with this beautifully shot, nearly silent ad. The lack of music is a shrewd choice, sure to grab the attention of even the most disengaged January-blues viewer; while gorgeous scenery shown with its accompanying co-ordinates manages to feel both sumptuous and elegantly understated.

Aviva
"Taxi Driver"
60s
1 Jan 2017
The trickery in this clever commercial for Aviva is as multi-layered as a Matryoshka doll. It suggests that the two people in the back of the taxi being steered by ex-Formula One driver David Coulthard have no idea what's in store for them. But, clearly they do. It also suggests that Coulthard did all the driving in this ad and this seems just as improbable. After all, the racer turned pundit is not a stunt driver.

Waitrose
"Cheese"
20s
12 Dec 2016
A welcome return for Waitrose's elegant food campaign. This time, the supermarket entices us with some Vacherin cheese. The sound of cheese bubbling away is hard to resist. Before long, a slice of toast pierces the top layer and collects some of the oozing goodness beneath. An absence of VO or background music only enhances the experience.

Waitrose
"Bacon and Banana"
20s
12 Dec 2016
Bonkers - sorry, experimental - chef Heston Blumenthal has concocted some unusual festive treats for Waitrose. If you're bored of bog-standard trifle you can bin the sherry and strawberry jelly and give bacon and banana a go. Better not spring this one on guests without warning, even if the food photography here does make the dessert look intriguing.

Short Films
"Alice, Adelaide"
19 mins 35s
7 Dec 2016
This lyrical and intriguing short film was shot over the course of the eleven days it took to drive from Alice Springs to Adelaide in Northern Australia. The contrast between past and present becomes the main focus as stories emerge out of the stark landscape. The man who's been sober for four weeks, the Aboriginal man who feels caught between cultures, the ageing lothario opal miner - the camera gives them all space to relate their own narrative in a way that's affecting in its honesty.

Naughty Boy
"Should've Been Me"
4 mins 25s
6 Dec 2016
Naughty Boy’s latest track benefits from an uplifting promo by director Ben Strebel. Skate parks are a staple setting for music videos, but Strebel offers a new perspective with a trip to Uganda where a skate park offers the chance for self-expression in Kampala’s Kintale slums. One boy watches his peers own the half-pipe before he starts shredding and grinding like the best of them.

Not On The High Street
"Elves"
60s
7 Nov 2016
Ads featuring elves are not unusual at this time of year. However, as always, it's not what you show – it's how you show it. And Not On The High Street's festive offering this year is a excellent reminder. Hand crafted, customised, or bespoke, presents from NOTHS say you're thoughtful and value the person on the receiving end. So when jewellers and joiners pause in their work to seemingly echo this sentiment we don't notice at first that there's something... well, different about them.

Sky Cinema
"Advent Calendar"
40s
8 Nov 2016
Sky suggests there's plenty in store for movie lovers this Christmas with this skillfully composed ad. Windows from an advent calendar open to a host of blockbuster titles - and each door is in keeping with the film's aesthetic. The calendar motif is a smart one, making the proposition instantly obvious and easy to remember.

Intu
"Birds"
45s
7 Nov 2016
Shopping centre proprietors Intu enlist some feathery customers for their Christmas ad. Like a storybook tale for the materialist age, the narrator introduces us to various shopping archetypes. From a "me, me, me" flamingo to a duck with a full flock in tow, these well-designed birds bring plenty of personality to their minimalist surroundings.

All 4
"Grayson Perry Meets Geoff"
4 mins 04s
3 Nov 2016
4Creative has produced a new four-part short-form series starting Grayson Perry, which have the artist discussing his own gender identity and meeting people from the trans community who've had to take risks to be themselves. It's the latest in Channel 4's Born Risky series, which has repeatedly pushed boundaries for the LGBT community (memorably with Gay Mountain, a trail created to support gay athletes competing at the 2014 Sochi Winter Olympic Games).

All 4
"Grayson Perry"
3 mins
3 Nov 2016
This film from the collection made by Grayson Perry for Channel 4's 'Born Risky' series has the artist discussing his own gender identity. Perry talks about his early ventures into cross-dressing and how he grew into the person he is now, exploring ideas of sexuality and identity in a candid talk accompanied by archive footage of his past.

Talk Talk
"Boys"
30s
1 Nov 2016
More languid domesticity from Talk Talk as a teenager lounges on her bed. Whatever's on the telly, she doesn't seem enthralled by it. A beep from her phone grabs her attention though - and a subtle smile appears. Thanks to the mobile provider's data plan, she can tune in to the important stuff... like, erm, talking to boys.

Maisons Du Monde
"Keytar Hero"
40s
26 Oct 2016
French home furnishing retailer Maisons Du Monde make a colourful splash with this ad to announce their website hitting the UK. A young keytar player discovers she has the power to make furniture appear and disappear at will, transforming her house as she plays. The soundtrack is a lovely piece of synth-driven 80s nostalgia, which ties in with the young player's fashion sense - nothing wrong with legwarmers.

Talk Talk
"Work From Home"
30s
25 Oct 2016
Another ad from Talk Talk's fly on the wall campaign, this time showing the importance of having good data access when you work from home. Especially for this young man, who needs to take care of business while simultaneously taking care of other, er, pressing matters. This ad is a step up from their last outing, bringing back touches of humour from the longer film.

Shuffle Cats
"Try Again"
30s
24 Oct 2016
One of two colourful ads for Shuffle Cats from Blink directing duo Los Pérez. Loading the featured rummy game transports these players to a Roaring Twenties-inspired club. Despite tasting early defeat, this man-bunned geezer makes a swift return to the action. His opponent? A woman with a love of retro tennis apparel.

Shuffle Cats
"Play The World"
30s
24 Oct 2016
One of two colourful ads for Shuffle Cats from Blink directing duo Los Pérez. Loading the rummy game transports these players to a Roaring Twenties-inspired club. Once there, only smart play stops from you from exploding in a cloud of confetti. It's another time-killing app at the end of the day, though Los Pérez can always be relied upon to create a vibrant world.

Nimmo
"Dancing Makes Us Brave"
4 mins 14s
21 Oct 2016
Nimmo's an interesting band, but this track doesn't quite have the edge some of their others have. It's still a solid dance-floor pleaser though, and the beautifully-lit promo does a great job of drawing us in. Essentially, it's about the numbness which follows a break-up and the cathartic oblivion that dance allows us to feel: Georgia Hudson wisely brings the charismatic Sarah Nimmo to the fore.

giffgaff
"The Music Box"
2 mins
25 Oct 2016
giffgaff's grip on Halloween tightens with another fitting tribute to the spookiest time of the year. It's been a shrewd investment by the mobile phone service provider as it's enabled them to establish a degree of ownership of an event which has increasing importance to their target market.

Talk Talk
"Aunt Julie"
30s
18 Oct 2016
Talk Talk continue with their drive for authenticity in this short clip following the style of their 'This Stuff Matters' film. The ad features a young girl teaching her Aunt Julie how to save emails to her tablet, because - as we know - everybody over the age of twenty tends to accuse new technology of being witchcraft. At least they've got enough data to have another go if Aunt Julie gets confused.

Unibet
"Lopez"
30s
13 Oct 2016
This fun Unibet ad relates one footballer's journey from sinner to saint. A punter thinks Señor Lopez is destined for the referee's notebook, but his mates tell a different story. Thanks to some spiritual enlightenment and a new manager, Lopez is a changed man. Having an ultra-cautious ref helps. An entertaining reminder that doing your homework can't hurt your chances.

Oxo
"Meatballs"
30s
11 Oct 2016
The affectionf or some brands extends beyond the product and attaches itself to the advertising, and Oxo is a prime example. During a period when the advertising industry was rightly congratulating itself for its artful marketing of Levi's, Guinness, Sony and Honda, the great British public used a vote held by the TV Times to identify the Oxo family as its favourite strand of advertising... for nine consecutive years.

Talk Talk
"This Stuff Matters"
60s
4 Oct 2016
Talk Talk demonstrate the value of authenticity in this fly-on-the-wall style ad. The product's role is subtle enough to blend unnoticed into the scenes until it's revealed what's being advertised, which leaves the viewer with a feeling of honesty about the company. 9 Merwick Street is an ordinary household that deserves extraordinary data access, and Talk Talk does a stellar job of showing us that without saying a word.

Deezer
"Mating Season"
30s
17 Sep 2016
More animal magic for the music streaming service as a guinea pig serves as, well, a guinea pig in an experiment to measure Deezer's appeal. During mating season a female has to choose between 'Clive' - another guinea pig - and the lure of Deezer. If this was an ad for Clive then we're guessing she'd have chosen him but it's not so...

Heineken
"The Prep Talk"
90s
13 Sep 2016
José Mourinho has had better weeks. Defeat in the Manchester derby to Pep Guardiola, questions over his team selection.. you'd think the Special One would fancy laying low for a few days. Instead, he's rallying the troops from the rooftop in this pulsating Heineken commercial directed by Guy Ritchie.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.