David Reviews

 Biting the hand that feeds us since 2002.

McDonald's McCafé
"Madness"
60s
20 February 2017
UK Fast Food Restaurants

When did a cup of joe become so complicated? The sheer variety of sizes, roasts, and finishes available is enough to leave anyone’s head spinning. So this entertaining McDonald’s McCafé ad offers salvation for all those who - in the face of overwhelming choice - have ever uttered the phrase: “I just want a coffee”.

It’s a well-observed spoof of artisanal shops - the kind of places that pride themselves in telling a coffee bean’s life story, or whose brews are destined for Instagram. What follows is a delicious montage of coffee retail gone mad.

There are some lovely gags sprinkled throughout, from comically small cups to meticulous nutmeg decoration. We especially like one establishment’s aspirational WiFi password: “Fly high with your dreams”. The hipster barista’s delivery is perfect, as is his enigmatic look away.

Some may take umbrage at the global giant ribbing their independent rivals, but director Tony Barry ensures it’s a good-natured parody. While coffee alchemists enjoy their concoctions, the brand appeals to those who want a solid caffeine fix and nothing more.

Finish
"Combinations"

Matt said:

Hard to believe they were here a few years ago. https://www.youtube.com/watch?v=ItCcR6BD0uo


CLICK HERE TO SEE CLIP

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McDonald's McCafé
"Madness"
60s
20 Feb 2017
When did a cup of joe become so complicated? The sheer variety of sizes, roasts, and finishes available is enough to leave anyone’s head spinning. So this entertaining McDonald’s McCafé ad offers salvation for all those who - in the face of overwhelming choice - have ever uttered the phrase: “I just want a coffee”.

Walkers
"Champions League"
30s
17 Feb 2017
Given his beloved Leicester City’s current domestic woes, Gary Lineker must be fearing for their Champions League prospects. Still, he’s his usual cheeky self as Walkers promote their sponsorship of the competition. Animated flourishes lend an extra football flavour to those enjoying the brand’s new Sharing Packs.

ONE Campaign
"Poverty is Sexist"
60s
17 Feb 2017
The ONE Campaign examines the power of 'no' in this awareness film. We watch as women from across the globe are prevented from expressing themselves. Whether it’s face-to-face or through social media, 'no' paralyzes. The group has attracted criticism in the past, but this ad makes a timely appeal for gender equality worldwide.

Nationwide
"Trust Me Mum"
20s
13 Feb 2017
Having waxed lyrical about keys last time out, Isadora now wants a little faith. The teeanger insists she's ready to take the next step with her finances, and Nationwide’s FlexOne current account can help her do just that. Her poem ends rather abruptly, but it’s a gentle take on growing up and the responsibilities that follow.

Galaxy
"The Chase"
90s
10 Feb 2017
According to Shakespeare, the course of true love never did run smooth... and now, according to Galaxy, it's probably also littered with arrow-filled corpses. Juan Cabral knows a thing or two about flogging chocolate so he was the obvious man to turn to when AMV needed a director for an ambitious script. The results are striking... in every sense.

The Sun
"Chessington"
30s
10 Feb 2017
How do you convey the idea that you'll have a lot of fun on a roller-coaster? By filming people telling you, of course... while they're on one! Britain's most popular newspaper has one of its special offers enabling readers to pick up free tickets for Chessington World of Adventures in exchange for tokens that come free with it.

Sainsbury's
"Love Dancing"
30s
8 Feb 2017
A commercially-contrived event February 14th may be, but at least Orange Supermarket suggests we embrace the mood of the day rather than imply we're losers in love if we don't buy perfunctory gifts for our significant others. Better still, there's no discount price points cancelling out the thoughtfulness behind the limp flowers / battered chocolate box / bottle of Lambrini flogged by everyone else.

Ford Kuga
"Early Start"
30s
6 Feb 2017
Some people use an alarm clock to get them out of bed; this woman uses the unfortunately-named Ford Kuga. Indeed, the mere sight of the SUV somehow kickstarts her morning. Do they share some kind of psychic bond? It’s hard to say, but the ad suggests this is the ideal vehicle for those on the go while everyone else grapples with the snooze button.

Paddy Power
"Coach Driver"
60s
6 Feb 2017
Paddy Power pay tribute to another unsung hero: a long-suffering coach driver who ferries football fans to and from matches. There are some lovely omedy beats in this ad, from the lacklustre delivery of the driver's own version of 4 Non Blondes' 'What’s Up?' to the introduction of 'Big Fat Phil' - who gets left behind when the coach stops for its passengers to, uh, water the grass behind some bushes.

Durex
"Earth-Shattering"
30s
31 Jan 2017
Do schoolchildren still refer to condoms as 'rubber johnnies'? While they undoubtedly have their moments, the current generation appear to have a more mature outlook than we did when it comes to discussions about sexual responsibility. They understand the importance of 'safe sex' and probably have a degree of respect for the products designed to promote it.

Nationwide
"Toby"
20s
1 Feb 2017
This is an off-beat addition to Nationwide’s ongoing poetry slam. We’re asked to spare a thought for poor Toby Campion. Despite his parents’ best intentions, his first name is the “ninth most popular in the world… for a dog”. Must be a pain having dog walkers constantly shout your name in the park, eh? Apparently Nationwide took more care when calling themselves a building society.

Nationwide
"Building a Building Society"
60s
30 Jan 2017
Nationwide change tack with their poetry campaign by focusing on their history. Jo Bell charts the building society’s arrival at a time when “fortune favours the fortunate”. Thanks to a certain Mr Cooper, more were given the chance to set foot on the property ladder. Bell’s earnest delivery conveys the brand’s time-honoured values well.

moneysupermarket.com
"Gaffer"
30s
25 Jan 2017
moneysupermarket.com have introduced a new character into their well-choreographed mix as a gaffer turns up to urge the construction workers back to their building site. In keeping with the brand's motif, she's on the larger side and we can't help worrying that some will feel they're being invited to laugh at her because of it.

Sainsbury's
"Food Dancing (Extended)"
2 mins 55s
20 Jan 2017
This extended version of the new Sainsbury's 'Food Dancing' campaign features some interesting additions, including dance instructions and a colourful 80's rap video-style segment. Despite the campaign causing health and safety concerns in some quarters (dancing with sharp knives or flinging around tea-towels near open flames... maybe they have a point), this extended version is an effective promo for MysDiggi's specially-created song.

Sainsbury's
"Food Dancing"
60s
18 Jan 2017
Something interesting always happens when an agency like W+K gets into bed with a client like Sainsbury's and so it proves with the agency's début TV work for its big new client. Orange Supermarket has been placed at the forefront of a new movement called #fooddancing by an ad with an earwormy soundtrack from MysDiggi combined with a montage that's been made to look as though it's been clandestinely filmed in our actual kitchens.

Nationwide
"ITV Documentary Sponsorship"
53s
18 Jan 2017
Nationwide give a voice to some budding poets as the building society sponsor ITV’s documentary strand. Each bumper consists of a micropoem - economical poetry for the Twitter generation. Sure, none of them are exactly Poet Laureate material, but there’s a low-key charm to the cast's observations about what makes a house a home.

Santander
"Transactions"
60s
13 Jan 2017
This ad for Santander shows a montage of funny clips pulled from the internet, while a VO explains ways in which the bank is here to help its customers prosper. These kind of content-mined ads can feel like a cop-out, but the inclusion of clips that feature the brand's spokespeople is a subtle way to link this to the rest of their campaign.

Nationwide
"Solemates"
20s
12 Jan 2017
It's the little things that matter when sharing a home, according to Laurie Bolger. Living with someone else can take you by surprise early on... especially if you're used to just one pair of shoes in the hallway. Now she wouldn't have it any other way. It's a sweet observation as Nationwide encourages us to think about joint current accounts.

Nationwide
"Home"
60s
11 Jan 2017
Poet Laurie Bolger talks about moving on in this latest Nationwide ad. She describes the freedom she has when her flatmates are out for the day, allowing her to "dance by the sink with that dodgy playlist" and not worry about the loo roll situation. The building society promises to help more first-time buyers turn such small pleasures into a reality.

Huawei
"Porsche Design"
1 min 33s
12 Jan 2017
Huawei and Porsche collaborate on a new smartphone apparently based on their shared design sensibilities. Voices from both parties try to convince us of the fact, but it’s the visuals that command our attention. One question remains: does owning this count as owning a Porsche?

Short Films
"Now You See It"
2 mins 40s
11 Jan 2017
As Joni Mitchell once sang: “You don’t know what you got ‘till it’s gone’. This affecting short film from director Rebecca Manley and narrated by Ewan McGregor depicts the consequences of ignoring our planet’s woes. We see an orangutan’s home razed to the ground; a mountain of discarded toys dominates the horizon; and a paper globe is dissolved by an endless shower.

HSBC
"Jade"
60s
11 Jan 2017
HSBC Premier launch their Jade membership scheme with this attractive-looking commercial. After delivering a mysterious box (the best kind of box), a young boy finds all doors open to him as he explores the high life. We're left unsure about what being a Jade member entails, but, then again, this is likely aimed at a very select portion of the bank's clientele.

IKEA
"Win At Sleeping"
60s
11 Jan 2017
Ikea turn the struggle to get a good night's sleep into a competitive sport in this rousing ad. Featuring the vocal stylings of motivational speaker Derrick Moore, sleepers are framed as athletes gearing up for the biggest test of their careers: eight full hours. The small details are particularly satisfying here: including the 'Snoozin' Jo' boxer-style robe and night cream applied in the manner of warpaint.

Halifax
"Scooby Doo"
60s
9 Jan 2017
Halifax continue raiding the Hanna-Barbera vault by bringing Scooby-Doo and the Mystery Incorporated gang to life. While evading a pesky mummy, Scoob and Shaggy learn about the rewards available to current account customers. We can only assume the unmasked 'mummy' at the end is a dastardly employee of a rival high street bank.

Army Recruitment
"Jungle"
30s
9 Jan 2017
Another effective Army Recruitment film highlighting camaraderie in the armed forces. A young soldier shivers on his own during a downpour before his squadmates remind him they're all in this together. This wordless exchange conveys a real sense of unity between different age groups, whatever the conditions they may face.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.