David Reviews

 Biting the hand that feeds us since 2002.

Santander
"Clips"
60s
13 January 2017
UK Banks

This ad for Santander shows a montage of funny clips pulled from the internet, while a VO explains ways in which the bank is here to help its customers prosper. These kind of content-mined ads can feel like a cop-out, but the inclusion of clips that feature the brand's spokespeople is a subtle way to link this to the rest of their campaign.

Mini
"Countryman"

Ed said:

Nicely shot. Bad creative.


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Santander
"Clips"
60s
13 Jan 2017
This ad for Santander shows a montage of funny clips pulled from the internet, while a VO explains ways in which the bank is here to help its customers prosper. These kind of content-mined ads can feel like a cop-out, but the inclusion of clips that feature the brand's spokespeople is a subtle way to link this to the rest of their campaign.

Nationwide
"Solemates"
20s
12 Jan 2017
It's the little things that matter when sharing a home, according to Laurie Bolger. Living with someone else can take you by surprise early on... especially if you're used to just one pair of shoes in the hallway. Now she wouldn't have it any other way. It's a sweet observation as Nationwide encourages us to think about joint current accounts.

Nationwide
"Home"
60s
11 Jan 2017
Poet Laurie Bolger talks about moving on in this latest Nationwide ad. She describes the freedom she has when her flatmates are out for the day, allowing her to "dance by the sink with that dodgy playlist" and not worry about the loo roll situation. The building society promises to help more first-time buyers turn such small pleasures into a reality.

Huawei
"Porsche Design"
1 min 33s
12 Jan 2017
Huawei and Porsche collaborate on a new smartphone apparently based on their shared design sensibilities. Voices from both parties try to convince us of the fact, but it’s the visuals that command our attention. One question remains: does owning this count as owning a Porsche?

Short Films
"Now You See It"
2 mins 40s
11 Jan 2017
As Joni Mitchell once sang: “You don’t know what you got ‘till it’s gone’. This affecting short film from director Rebecca Manley and narrated by Ewan McGregor depicts the consequences of ignoring our planet’s woes. We see an orangutan’s home razed to the ground; a mountain of discarded toys dominates the horizon; and a paper globe is dissolved by an endless shower.

HSBC
"Jade"
60s
11 Jan 2017
HSBC Premier launch their Jade membership scheme with this attractive-looking commercial. After delivering a mysterious box (the best kind of box), a young boy finds all doors open to him as he explores the high life. We're left unsure about what being a Jade member entails, but, then again, this is likely aimed at a very select portion of the bank's clientele.

IKEA
"Win At Sleeping"
60s
11 Jan 2017
Ikea turn the struggle to get a good night's sleep into a competitive sport in this rousing ad. Featuring the vocal stylings of motivational speaker Derrick Moore, sleepers are framed as athletes gearing up for the biggest test of their careers: eight full hours. The small details are particularly satisfying here: including the 'Snoozin' Jo' boxer-style robe and night cream applied in the manner of warpaint.

Halifax
"Scooby Doo"
60s
9 Jan 2017
Halifax continue raiding the Hanna-Barbera vault by bringing Scooby-Doo and the Mystery Incorporated gang to life. While evading a pesky mummy, Scoob and Shaggy learn about the rewards available to current account customers. We can only assume the unmasked 'mummy' at the end is a dastardly employee of a rival high street bank.

Army Recruitment
"Jungle"
30s
9 Jan 2017
Another effective Army Recruitment film highlighting camaraderie in the armed forces. A young soldier shivers on his own during a downpour before his squadmates remind him they're all in this together. This wordless exchange conveys a real sense of unity between different age groups, whatever the conditions they may face.

Army Recruitment
"Song"
30s
9 Jan 2017
Marking a new direction in their recruitment drive, the Army eschew a focus on self-improvement and instead appeal to potential soldiers' urge to belong. There's a palpable camaraderie during this snowy hike, even if an attempt to start a morale boosting sing-song is met with the assessment that the chap 'sounds like a dying cow'. Bit harsh, but drives home the idea that they're all mates.

made.com
"Unboxing"
30s
6 Jan 2017
made.com provide their own twist on unboxing videos with this kinetic ad as a contemporary dancer conveys the frisson of opening a delivery from the online furniture retailer. January is always a busy period for this particular sector, and the commercial's minimalist set design and jerky backing track helps the brand stand out against the competition.

Center Parcs
"The Forest is your Playground"
50s
3 Jan 2017
This ad introduces a new campaign for Centre Parcs exploring the power of imagination. The 50-second spot features a family who carve out space in their hectic schedule to spend quality time with each other, nature, and - of course - robots. Yes, that's right - robots. But don't worry... these are eco-friendly, imaginary robots that live happily side by side with the great forest whales.

Rolls-Royce
"The Spirit of Ecstasy"
2 mins 48s
4 Jan 2017
Kate Winslet narrates this visual history of Rolls-Royce. The high-end car manufacturer's story is written in the stars as Winslet relates their rise to motoring prominence aided by "the feminine force of inspiration". The lofty script is overcooked in places but the celestial visuals posit the brand as a cut above its rivals in the luxury market.

HSBC
"Voice Password"
60s
4 Jan 2017
Everyone wants their voice to count; now HSBC are giving customers the chance to use their dulcet tones as a password. Even woodland dens like this one have changed with the times. It's a familiar conceit: take a product or concept and make it look like child's play - an especially popular approach in the banking sector.

confused.com
"Parking"
40s
30 Dec 2016
James Corden enjoys more good fortune in his second appearance in a commercial for confused.com. Incoming 'head marketer' Paul Troy ditched Bryan the Robot in an audacious bid to take his brand back to the top of the price comparison tree, and he had some choice words for his rivals in an interesting interview in The Drum.

Tesco
"Theresa"
60s
22 Dec 2016
If your cockles haven't been fully warmed for the festive season then stand-by for a blast of comforting warm air to finish you off. This is one of a series of films for Tesco which has the supermarket making a special delivery for someone. In this case, its 88 year old grandmother Theresa... who has no idea what's in store.

Thinkbox
"The Broadcast"
60s
22 Dec 2016
This pleasingly cryptic piece of communication from Thinkbox reminds us how television advertising can enable anyone to punch above their weight. In this case, an alien with intentions unknown begins broadcasting on all frequencies to the people of planet Earth prompting waves of panic as the population awaits its fate.

Thomson Holidays
"Moments"
60s
16 Dec 2016
This impressively-shot ad for Thomson Holidays captures the feeling of never wanting your holiday to end. A little girl has all the time in the world as she wanders through a beach resort in dream-like stasis. From exotic birds taking flight to a towel mid-flutter, she explores the little moments we might otherwise miss

Lotto
"Thank You"
40s
9 Dec 2016
This animated Lotto film pays tribute to those who've added to the game's charitable fund in 2016. The ad demonstrates how Lotto funding has aided urban restoration, community projects, and UK athletes. So even if the odds of us winning the jackpot are longer than ever before, at least someone's benefiting from our weekly stakes.

Short Films
"The Twelve Days of Christmas"
7 mins 59s
12 Dec 2016
Anomaly’s Christmas film offers a modern twist on “The Twelve Days of Christmas”. Have you ever considered the practicalities of receiving a partridge in a pear tree? Oh, and everything else that follows? Spare a thought for this ‘lucky’ woman. The protagonist (superbly voiced by Phoebe Waller-Bridge) charts the time her supposed “true love” went overboard in the generosity department.

Land Rover
"Sat Nav"
30s
7 Dec 2016
Ever fancied being a voiceover artist? Land Rover just may change your mind. This chap’s tasked with reciting every conceivable sat nav direction for the new DIscovery Sport. That’s a pretty chunky script, but the seasoned pro and his sound engineer both seem keen. Well, we hope they don’t have dinner plans...

NIO
"Circuit Paul Ricard"
3 mins 14s
29 Nov 2016
One of two films from electric car maker NIO demonstrating their engineering prowess. The Circuit Paul Ricard's vivid track hosts a record-breaking drive from racing driver Nelson Piquet Jr. Meanwhile, the NIO design team provide insights on how their calculations translate to raw power on the tarmac. Science and speed in perfect harmony.

NIO
"Nürburgring"
2 mins 30s
29 Nov 2016
Germany's famed Nürburgring has been at the centre of a F1 storm recently with the circuit's owners unwilling to host next year's German Grand Prix. Luckily for racing fans, Chinese electric car start-up NIO puts the track to good use by test driving their EP9 supercar. Fluid visuals and aggressive sound design sell this eco-friendly car's power.

Honda
"Film on 4 Sponsorship"
62s
28 Nov 2016
Honda's hard-working engineers gather for a night in front of the box in these Film on 4 bumpers. The factory floor staff meet in the control room for a flick and plenty of pizza and even the robot polishing arm gets to enjoy some leisure time. They're fun spots which also suggest the car manufacturer cares about employee morale. Clever.

Betsson
"Estate Agent"
30s
24 Nov 2016
Who knew estate agents had a fun-loving side? Online betting site Betsson aim to show everyone's a player in some shape or form. This couple is impressed by their dream home's storage space - though they didn't anticipate just how roomy the upstairs cupboard is. It's a fun pay-off, and the brand's play anywhere mentality comes across with a jolt.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.