David Reviews

 Biting the hand that feeds us since 2002.

Sainsbury's
"Easter Hunt"
30s
27 March 2017
UK Supermarkets

You're never too old for an Easter egg hunt, according to this energetic Sainsbury's ad. Sure enough, we see children and adult-sized bunnies exploring every nook and cranny in search of chocolate treats. Colourful product shots clash with the monochrome home footage, thus allowing the supermarket's Easter fare to stand out even more.

Sixt
"The Cult"

Mark said:

She's about to crash into that hedge


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Sainsbury's
"Easter Hunt"
30s
27 Mar 2017
You're never too old for an Easter egg hunt, according to this energetic Sainsbury's ad. Sure enough, we see children and adult-sized bunnies exploring every nook and cranny in search of chocolate treats. Colourful product shots clash with the monochrome home footage, thus allowing the supermarket's Easter fare to stand out even more.

Nationwide
"Two Teas"
20s
26 Mar 2017
Another short burst of poetry on behalf of the Nationwide, this time from the aptly-named SugarJ Poet. It's an abbreviated version of a 90" we've previously featured on DAVID and acts more as an aide-memoire than as a piece in its own right. But it strengthens the aggregate of a campaign we're coming to like more and more.

Halifax
"Thunderbirds"
40s
26 Mar 2017
Parker from Thunderbirds wins £500,000 in Halifax's prize draw and knows exactly what to do with the money... head to a tropical island where he can get away from the orders being issued by Lady Penelope. Let's hope he hasn't ended up on Tracy Island as he may find he's leapt from the frying pan only to end up in the fire. Brimming with authenticity.

British Gas
"Flock"
30s
26 Mar 2017
A penguin at a railway station is handing out smart devices to his own kind in a bid to illustrate how millions of people have chosen British Gas's technology to help them take firm control of their central heating. These devices are pretty cool but you'll use them to adjust the temperature more often in the first week than you ever will again.

HSBC
"Swimmer"
60s
27 Mar 2017
A heart-warming tale of parental devotion is used to illustrate the support offered by HSBC when you need a mortgage in a hurry. The protagonists are a father and daughter who rise early each morning so the former can get the latter to the local swimming pool for her daily training session. It appears to be an eye-wateringly exhausting regime but they are each dedicated to it and they plough on despite the tiredness.

B & Q
"New Brothers"
60s
23 Mar 2017
B & Q's spin-the-bottle approach to appointing advertising agencies has made Leo Burnett the latest custodian and this film is the first TV work this new relationship has produced. It's a modern take on sibling rivalry as two boys roughly the same age are thrown together by the coming together of their parents.

Nationwide
"Mother's Day"
2 mins
26 Mar 2017
The latest instalment in VCCP's campaign for Nationwide featuring young poets is a really moving piece of work. Filmed just twenty-four hours before it was broadcast, it has Laurie Ogden articulating the feelings of Gavin - a young man from Belfast - in a specially composed poem for Mother's Day.

moneysupermarket.com
"Skeletor"
60s
23 Mar 2017
Skeletor saved with moneysupermarket.com, and now he feels epic. So epic, in fact, that he's ready to renounce a life of universe-conquering and dance through the streets to Irene Cara's 'Fame'. The villain quickly wins the town over with his hip-thrusting moves... which we can't quite imagine Frank Langella busting out.

Quorn
"Spag Bol"
20s
20 Mar 2017
With this spot, Quorn have significantly changed their approach to conquering the meat-free market. Gone are athletes endorsing the benefits of protein... instead the brand has charged director Richard Jung - master of delectable food ads - with making Quorn seem tasty rather than virtuous. A convinced VO from Alan Davies is the perfect accompaniment.

Boots
"Mother's Day"
30s
17 Mar 2017
Boots eschew the usual cards and flowers in favour of pampering a mum who spends most of the time getting her hands dirty mucking out cows. It's a smart move to put the kids front and centre in this documentary-style film, especially when one tyke declares his mum can now have 'a good old scrub' and get 'shiny'.

Bulmers
"Percentages"
60s
17 Mar 2017
Bulmers Ireland show us a scene with a twist in this energetic ad. A pulsing soundtrack accompanies what looks like a house party only the cool kids are invited to, but appearances can be deceiving... Soon the scene is annotated with percentages which make witty observations about what's really going on with the partygoers.

Castrol Edge
"Fast & Furious 8"
2 mins 28s
17 Mar 2017
'Fast & Furious 8' - or 'The Fate of the Furious' for Stateside readers - partners with Castrol Edge for this action-packed simulation. Stuntwoman Debbie Evans is challenged by series veteran Michelle Rodriguez to evade tanks and Russian submarines on an icy lake - just your regular Sunday afternoon drive, eh? Good to see the stunt driver take top billing for once.

Experian Credit Expert
"Identity"
30s
15 Mar 2017
Experian warn against identity fraud and promote themselves as the solution in this cleverly constructed piece which shows objects being manipulated by conjurers' hands. Sinister background music plays as a voice over dramatically tells us about the danger of personal information being shared among criminals. The target of the ad is revealed with the final shot, a framed picture of a family.

BUPA
"Get Back"
33s
15 Mar 2017
These compelling ads for BUPA promise to help you get back to the things you love with pay-as-you-go physiotherapy. Two top-notch performances - first from the Dad-o-saurus Rex, second a woman who really likes a cold bath - illustrate a couple of life-affirming ways in which we take our physicality for granted.

James Wellbeloved
"Mega City"
90s
10 Mar 2017
Amazon recently showed you can’t go wrong with a busker and his dog. Pet food brand James Wellbeloved take this notion to heart with this beautifully animated commercial. A young chap braves an endless downpour to save for better times ahead. Alas, generosity is hard to come by in this grim metropolis. As faceless commuters trudge by, the lad manages a few pennies each night. Still, every penny counts.

Asda
"Mother's Day Plan"
30s
13 Mar 2017
This amusing ad from Asda features a boy whipping the family into shape for a Mother's Day planned with military precision. Mum gets a lie-in, breakfast in bed at ten sharp, 'loads of flowers', and a chicken dinner - he's got all bases covered. The performances here make the ad: both kids are outstanding.

The Sun
"Cheltenham"
20s
13 Mar 2017
There's something oddly compelling about this ad for the Sun's coverage of the Cheltenham festival. It could be the voiceovers - riddled with puns and so cockney it almost physically hurts. Or perhaps the jaunty hats adorning both stallions are the real winners here. Whatever it is, this ad feels old-fashioned and actually quite amusing... for a script featuring 'Chelter Belter' unironically.

Sun Life
"Hello, Boys"
30s
9 Mar 2017
Cyclists have a new danger to look out for: Sun Life’s sixty-two-year-old siren. After her brief appearance in the insurer’s recent 60” spectacular, she’s the centre of attention here. The sunseeker doesn’t seem too fussed at the Lyrca-clad bodies flying over her garden hedge… that’s because Sun Life’s home cover offers complete peace of mind.

Sun Life
"Life After 50"
60s
9 Mar 2017
Over fifty equals over the hill? Not if Sun Life has anything to do with it. Long associated with the likes of Michael Parkinson offering free Parker pens “just for enquiring”, the insurer flips the script in this all-action commercial. The entertaining script encourages growing old disgracefully with some well-staged beats.

Cancer Research
"Julie"
30s
9 Mar 2017
In another inspiring spot for Cancer Research, Julie tells us why she's running the Race for Life. The upbeat tone of these ads is an effective departure for the charity, and Julie's story of her mother's survival for fifteen years with ovarian cancer is moving without bringing down the energy of the film. This is sure to inspire some to get their running shoes on.

McLaren
"Raise Your Limits"
1 min 44s
8 Mar 2017
2011’s ‘Senna’ honoured the late Ayrton Senna’s F1 legacy while offering newcomers an insight into the Brazilian’s need for speed. Now McLaren - the team for whom Senna won three world championships - ensure this launch film for the 720S is a family affair. Professional racing driver Bruno Senna carries on the family tradition by putting the super car through its paces.

Fruit Shoot
"It's My Thing"
30s
9 Mar 2017
Robinsons Fruit Shoot claim it doesn’t matter what your ‘thing’ is - all that matters is you give it your all. Oh, and consume the advertised beverage while you’re at it. Whether it’s practising martial arts or donning homemade armour on a tyre swing (as you do), these children follow their respective passions in a suitably lively sequence.

Cancer Research
"Race for Life"
30s
7 Mar 2017
After some of the more dramatic films used to promote the Race for Life campaign in the past, Cancer Research now focuses on what motivates each participant. Here, Lisa reveals she’s racing for her late dad who’ll be cheering her on in spirit… and enjoying a good-natured chuckle, as well. This is one of a series of runner profiles promoting this year's event.

Halifax
"Top Cat Bloopers"
40s
3 Mar 2017
Here’s a selection of ‘outtakes’ from Halifax’s Top Cat ad which gives us a glimpse into how animated the feline gang get when things go off-script. Of course, Top Cat remains the consummate professional while his fellow cast members fluff their lines. These bloopers accompany the main ad in cinemas, which should give audiences a chuckle before the main feature.

Road Safety
"Designated Driver"
60s
1 Mar 2017
This road safety film reminds us that dangerous driving comes in many forms. A woman picks up her sozzled partner from the pub. She shows commendable restraint while he regales her with hazy anecdotes… that is until she picks up her phone. In a darkly comic twist, they both agree the drunken one is in a better state to drive.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.