David Reviews

 Biting the hand that feeds us since 2002.

L'Oreal
"Prince's Trust: All Worth It"
3 mins 05s
24 February 2017
UK Cosmetics

Cheryl’s baby bump has threatened to overshadow L'Oréal’s partnership with the Prince’s Trust. Still, this is an engaging companion to last year’s ‘Skin Tones’ film. The likes of Katie Piper and Helen Lydia Mirren describe what self-confidence means to them, while their fellow contributors ensure a universal message. Another dignified reminder that beauty comes in many forms.

Sure
"Eden Hazard"

Matt said:

Clunky end, but if you're going to whore your brand round 3 football clubs these are the compromises you're going to have to make.


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L'Oreal
"Prince's Trust: All Worth It"
3 mins 05s
24 Feb 2017
Cheryl’s baby bump has threatened to overshadow L'Oréal’s partnership with the Prince’s Trust. Still, this is an engaging companion to last year’s ‘Skin Tones’ film. The likes of Katie Piper and Helen Lydia Mirren describe what self-confidence means to them, while their fellow contributors ensure a universal message. Another dignified reminder that beauty comes in many forms.

Short Films
"We Rise"
2 mins 38s
19 Jan 2017
This short film follows a band as they travel to and prepare for a gig. But this is a band we - the population in general - would not expect to exist. Because of our prejudices, we tend to assume folk with learning disabilities and differences such as autism aren't capable of coming together in this way. 'We Rise' challenges this assumption with energy, skill, and consummate grace.

Aldi
"Duck"
30s
18 Jan 2017
Aldi’s animal farm continues to grow. The supermarket tells us shoppers don’t like “big bills” in January… which doesn’t do Duncan the duck any favours. While he waddles off chastened, we’re shown how small Aldi’s grocery bill is. Decent performance from Duncan - we like to think he would’ve accepted that loaf of bread as payment.

Bisto
"Open Sunday Project"
2 mins
18 Nov 2016
Following the success of their Spare Chair Sunday - a scheme to bring elderly people who often eat alone into families for Sunday dinner - Bisto encourage us to get to know our neighbours in this warm ad for their new Open Sunday project. With communities more divided than ever post-Brexit, it's laudable to see a sincere gesture towards lowering barriers and building bridges.

Subway
"Festive Feast"
50s
17 Nov 2016
it's the morning after the office Christmas party, and you have The Fear - what was photocopied? Who was snogged? Will those pics of you and Ken... Len... Ben?... get sent to your entire friends list? Happily, Subway has the answer - a nice chunk of protein to kill the hangover and help brace you for the inevitable walk of shame back to your desk.

Bisto
"The Perfect Roast"
20s
15 Nov 2016
Bisto's mission to bring everyone together around the dinner table resumes with this ad for their Best chicken gravy. Zoë Wanamaker's familiar VO describes how a well-cooked family dinner brings everything to a halt - a sentiment conveyed via gravy captured mid-pour. A timely reminder to keep our supplies of the brown stuff in good shape.

L'Oreal
"Skin Tones"
2 mins 15s
28 Aug 2016
It's a big task to make a brand like L'Oreal look like the champion of the common woman but this emotionally-charged commercial for the cosmetics giant just about pulls it off. A mixture of familiar and less familiar faces offer their verdict on the company's 23 shades of spray and - as you might expect - it's overwhelmingly positive.

Shredded Wheat
"High Board"
30s
1 Aug 2016
Sun-kissed visuals and a hint of surrealism help make this a memorable piece of work for Shredded Wheat. This chap is the living embodiment of falling with style as he plummets from the swimming pool high board while on holiday. But - as Henry Blofeld's reverent VO points out - this is no mere dive... it's a man without fear, and he's ready to embrace the "great, chlorinated unknown".

Homepride
"Stetson"
20s
1 Aug 2016
A welcome return for Homepride's sizeable mascot as Fred swaps his trademark bowler hat for a cowboy one. As the family enjoys some Western-inspired antics, the big 'un gives dad a, erm, 'accidental' wallop with his oversized bonnet. It's the frozen stare that makes the ad, and while Fred's intentions are unclear, the playful depiction of the product puts the brand in good stead.

Subway
"Casanova"
30s
6 Jul 2016
It's a touch off-putting not hearing Peter Serafinowicz's dulcet tones in this Subway ad, but the campaign's core idea soon prevails. The latest internal dilemma belongs to this thrifty chap watching his date peruse the menu. Both he and his wallet breathe a sigh of relief however when she spies the turkey and ham option from the restaurant's £3 meal selection. Lovely eye-acting on display here.

Wimbledon
"The List"
50s
4 Jul 2016
The halfway mark of Wimbledon 2016 seems like a fitting time to showcase this latest entry in Olly Goodrum's intimate series of films based on SW19. While the on-court action absorbs both competitors and spectators alike, every detail of the tournament is pored over by those in the background in the pursuit of perfection. From fixing the squeak of a chair to satisfying our nation's desire for a good cuppa, anything and everything is fair game for improvement.

Docusol
"Make a Nappy Happy"
2 mins 19s
24 Jun 2016
An unfilled nappy is an unfulfilled nappy - that's what we learn from this playful animated song for Docusol, the constipation relief medicine for babies. The ditty explains how a guitar-playing diaper longs to feel browned off in the literal sense of the word, and isn't happy unless it senses the imminent arrival of a reluctant turtle. Probably quite cathartic for parents.

Wimbledon
"The Groundsman"
75s
21 Jun 2016
Another of the excellent series of films pushing Wimbledon to an American audience zeroes in on the tournament's groundsman. Once again director Olly Goodrum's elegant documentary skills give the film an impressive feel and absolutely underlines the sense of classiness the All England Club wants to convey.

Wimbledon
"The Ballboy"
75s
21 Jun 2016
This is one a series of meditative films focusing on an aspect of the world's most revered tennis tournament to help market it in the US. Director Olly Goodrum directs his camera at one of the tournament's ballboys who reveals how long he had harboured the hope of participating in the event and how happy he is to have realised his ambition. This has a lovely tone.

Mr Kipling
"Loose Women Sponsorship"
35s
6 Jun 2016
Mr Kipling's cakes are used to distract family members in this series of bumpers used to advertise its sponsorship of Loose Women. They look like they were chucked together in half an hour but they certainly connect with the new TVC and, let's face it, Loose Women doesn't exactly have the nation's most discriminating audience.

Subway
"Favourites"
50s
8 Jun 2016
Our rumbling stomachs may take issue, but we reach the point when our tried and tested picks from the menu just won't suffice. The time has come for something new at lunchtime, and it's the dilemma facing this intrepid office worker in a terrific Subway ad. The protagonist wants a change from Meatball Marinara, but he isn't the captain of his hungry soul yet. Enter Peter Serafinowicz's omniscient VO.

Mr Kipling
"Holiday Photos"
30s
11 Apr 2016
Mr Kipling shows even after all these years, he still has a mischievous glint in his eye as the brand makes a humorous return to our televisions. In this well-cast slice of situational comedy, a couple's tame presentation of holiday snaps takes a risqué turn. With the embarrassing evidence left to our imagination, the reactions from the assembled family make the ad.

Subway
"Labour"
30s
17 Mar 2016
Another amusing demonstration of ill-advised pickiness from Subway has a man determined to find every possible sweet spot before he turns on the ignition. His fussy cockpit drill only comes to an end when he remembers his wife in labour is sitting next to him. Luckily for him, Subway is the ideal place to indulge his discerning habits.

Batchelors Cup a Soup
"Incredibly Tasty, Phenomenally Thick"
30s
1 Mar 2016
Happily reconciled to the fact that his dimness is his USP, reality TV's favourite hunk plays a blinder in this smartly-directed ad for Bachelors Cup a Soup. The instant packet mixes are described as "incredibly tasty, phenomenally thick" - which, as his fans will agree, is Joey to a tee.

L'Oreal Age Perfect
"Golden Age"
30s
16 Feb 2016
L'Oreal spokeswoman Helen Mirren gives her seal of approval to their Age Perfect cream, which apparently 're-cushions' the skin and gives it a 'rosy glow'. Really? A cream can do that? Yes, she looks good but let's face it, that's one helluva soft-focus lens and whatever she uses, it ain't going to be something you can buy in Sainsbury's. Nice try though.

MasterCard
"Priceless Cover"
2 mins 25s
25 Jan 2016
Debonair hitmaker Mark Ronson collaborates with MasterCard to bring together some of YouTube's most promising cover artists. As if being invited to Abbey Road Studios wasn't enough, these musicians find themselves recording a new version of 'Uptown Funk' under the tutelage of Ronson himself. It's a likeable endeavour and the resulting cover may surprise those who thought they were all funked out.

Nestlé Cereals
"A Better Breakfast"
30s
21 Jan 2016
Nestlé take a leaf out of Paddy Power's book by proclaiming they've listened to what punters want. It turns out the Great British public want to "feel good about breakfast" when they've finally finished mashing the snooze button, and the brand has responded with a bright and chirpy ad explaining how whole grains, fibre, and iron will improve your start to the day.

Subway
"Hitch-hiker"
20s
6 Jan 2016
There are shades of Donnie Darko in this curious commercial for Subway which suggests that we're not always in a position to be picky... like the young man looking to hitch a ride who discovered that a driver who's stopped for him is wearing a big rabbit head over his own. And just to be clear, Subway are aligning themselves with drivers who aren't wearing animal heads.

Bisto
"Spare Chair Sunday"
30s
9 Dec 2015
Bisto have made it their mission to bring as many people together as possible and 'Spare Chair Sunday' represents their latest good-natured gesture. Just as families begin planning their festive menus, the brand encourages those with space around the table to invite those who would appreciate some company to go along with their Sunday roast.

Bisto
"Sisters"
30s
7 Dec 2015
Another slice of heart-warming sentimentality as Bisto continues to align itself with family values. In this instalment, a pair of sisters are reunited after fourteen years apart. They are separated by 3,200 miles and heaven knows what else but they're soon having a Sunday roast together and talking like they've never been apart.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.