David Reviews

 Biting the hand that feeds us since 2002.

Nike
"Believe In More"
2 mins
13 January 2017
UK Sportswear

This short film for Nike was conceived, created, and directed by avant-garde creative powerhouse and musician FKA Twigs. The grungy-beautiful two minute spot advertises Nike's new Spring Zonal Strength Tights, which are shown off to great effect by athletic dance moves from the likes of Olympic fencer Miles Chamley-Watson and krump dancer Saskia Horton.

Twigs also gives us a sneak peek at some of her new music, with brand new song 'Trust In Me' debuting as the soundtrack. The song links up nicely with the idea that Nike products can be, well, trusted. The 'believe in more' tagline also speaks to the slightly surreal, fantastical world presented in the film. Engaging stuff which provides a treat for the eyes and ears.

Mini
"Countryman"

Ed said:

Nicely shot. Bad creative.


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Nike
"Believe In More"
2 mins
13 Jan 2017
This short film for Nike was conceived, created, and directed by avant-garde creative powerhouse and musician FKA Twigs. The grungy-beautiful two minute spot advertises Nike's new Spring Zonal Strength Tights, which are shown off to great effect by athletic dance moves from the likes of Olympic fencer Miles Chamley-Watson and krump dancer Saskia Horton.

IKEA
"Win At Sleeping"
60s
11 Jan 2017
Ikea turn the struggle to get a good night's sleep into a competitive sport in this rousing ad. Featuring the vocal stylings of motivational speaker Derrick Moore, sleepers are framed as athletes gearing up for the biggest test of their careers: eight full hours. The small details are particularly satisfying here: including the 'Snoozin' Jo' boxer-style robe and night cream applied in the manner of warpaint.

Army Recruitment
"Jungle"
30s
9 Jan 2017
Another effective Army Recruitment film highlighting camaraderie in the armed forces. A young soldier shivers on his own during a downpour before his squadmates remind him they're all in this together. This wordless exchange conveys a real sense of unity between different age groups, whatever the conditions they may face.

Army Recruitment
"Song"
30s
9 Jan 2017
Marking a new direction in their recruitment drive, the Army eschew a focus on self-improvement and instead appeal to potential soldiers' urge to belong. There's a palpable camaraderie during this snowy hike, even if an attempt to start a morale boosting sing-song is met with the assessment that the chap 'sounds like a dying cow'. Bit harsh, but drives home the idea that they're all mates.

Peugeot
"Amplify"
60s
5 Jan 2017
Sparks fly and antlers collide in this gorgeous-looking Peugeot commercial. A lightning strike causes a chain reaction as a herd of deer flee the resulting forest fire. Nature comes to life as this driver ventures further into the woods, absorbing every detail as the flames rage on. This guy sure knows the right spot for a lively country drive.

Marks & Spencer
"Adventures in Wonderfood"
30s
6 Jan 2017
As supermarkets encourage a healthy start to 2017, Marks & Spencer showcase their “wonderfoods” selection. Colourful wraps, mosaics made of fruit and veg, and seafood with a splash are just some of the ways customers can enjoy a wholesome January. M&S being M&S, they make it look like an appealing proposition... obviously.

Yakult
"Deer Tears"
10s
5 Jan 2017
Yakult shoot down another spurious claim about their products in this 10" ad. We're initially told the drink is made from "the magical tears of the sacred mountain deer"... only for due credit to be given to Japanese boffins. So don't worry, kids - no-one made Bambi cry in the name of probiotic drinks. Poor soul still hasn't gotten over his mum.

HSBC
"Voice Password"
60s
4 Jan 2017
Everyone wants their voice to count; now HSBC are giving customers the chance to use their dulcet tones as a password. Even woodland dens like this one have changed with the times. It's a familiar conceit: take a product or concept and make it look like child's play - an especially popular approach in the banking sector.

Cadbury Crème Eggs
"Hunting Season"
30s
4 Jan 2017
Cadbury declare open season on Creme Eggs in this fun ad. A gang of sweet-toothed hunters take to the countryside in various modes of transport including tractors, rollerblades, and even mobile cabins (love the 'poaching' joke). It's like Stanley Kramer's 'It's a Mad, Mad, Mad, Mad World' all over again - only with chocolate eggs replacing the $350,000 bounty.

confused.com
"Parking"
40s
30 Dec 2016
James Corden enjoys more good fortune in his second appearance in a commercial for confused.com. Incoming 'head marketer' Paul Troy ditched Bryan the Robot in an audacious bid to take his brand back to the top of the price comparison tree, and he had some choice words for his rivals in an interesting interview in The Drum.

McDonald's
"Lift"
60s
1 Jan 2017
McDonald's show how a broken lift becomes a sweet bonding experience for two women. Trapped alone together and awaiting rescue, the women share water, shoes, a scarf, secrets, stories, and a pair of headphones, but not even their new found friendship compels them to share the McDonald's Chicken Selects which is handed to them by their rescuers.

Acura NSX
"Original Must Be Done"
60s
22 Dec 2016
Making cars look sexy is second nature to Mark Jenkinson and he's pulled it off again in this ad for the Acura NSX. Glimpses of the car being made are married with footage of it strutting its stuff on the race track to create a compelling desirability. There's probably never been a better time to consider buying a performance car.

Asda
"Nice Try Mr"
20s
14 Dec 2016
This chap is markedly less successful in securing another helping of Asda's tasty Christmas fare than the crafty lad with the bear in a companion ad. He pulls out all the stops to get his mitts on some smoked salmon: gaslighting, persuasion, even offers of 'help' - but it's to no avail. Better luck next time.

Asda
"Bear"
10s
14 Dec 2016
A wily young lad uses the pretext of a furry friend to cadge another helping of Christmas dinner. Luckily Asda's beef joints are so cheap there's plenty to go around and he doesn't get rumbled when he nabs the portion for himself. As long as the bear doesn't start asking for a festive tipple, we reckon the ruse will hold.

Peroni
"The Taste"
60s
14 Dec 2016
This classy ad for Peroni emphasises the brand's Italian roots with a heavily-accented voiceover explaining how the lager engages the senses even before your first sip. There's some lovely work with light and shadow as a snazzy vintage bartender leads us through the components that make Peroni unique. Stylish stuff.

Palace x Adidas
"EQT"
57s
13 Dec 2016
Palace Skateboards unveil their latest Adidas collaboration with another send-up of portentous sportswear ads. Skater, artist, and velour lover Blondey McCoy enjoys a picturesque jog while wearing his new EQT running shoes. While he seemingly runs through an episode of Planet Earth II, the VO asks some of life’s crucial questions, including “Will there be WiFi?” and “Why didn’t I get the bus?”

Asda
"Pyjamas"
20s
9 Dec 2016
Christmas might be the only time of year when the sprogs in your life actually want to go to bed - which this ad for Asda does a lovely job of capturing. With their kids' pyjama range starting at six quid, the excitable little nuggets can be stylish as they try and catch the big guy in red dropping off their gifts.

Belvedere Vodka
"Destiny"
1 min 34s
8 Dec 2016
The wit in this spot for Belvedere is as dry as the very best vodka martini. It promotes the fact that half the profits of every special edition bottle sold will go to the charity (PRODUCT)RED fighting AIDS in Africa. And rather than creating some kind of commercial chimera - a vodka ad that wants to be both worthy and sexy - it takes a beautifully tongue-in-cheek approach.

Naughty Boy
"Should've Been Me"
4 mins 25s
6 Dec 2016
Naughty Boy’s latest track benefits from an uplifting promo by director Ben Strebel. Skate parks are a staple setting for music videos, but Strebel offers a new perspective with a trip to Uganda where a skate park offers the chance for self-expression in Kampala’s Kintale slums. One boy watches his peers own the half-pipe before he starts shredding and grinding like the best of them.

Marks & Spencer
"Feasting"
30s
1 Dec 2016
We're having to dig deep when another M&S's food ad hits our screens. Not that the work's bad, of course - it's still excellent. No, we're just trying to avoid repeating ourselves as this long-running campaign enters its final stretch. This latest instalment teases us with enough rich and savoury dishes to satisfy our appetites well into the New Year.

The Rolling Stones
"Ride 'Em On Down"
3 mins 18s
2 Dec 2016
This promo for a new track by the Rolling Stones features Kristen Stewart as a woman using her car to burn fuel on meaningless adventures in post apocalypse LA - Mad Maxine, as it were. Not that this is abundantly clear from the get go... the puzzle pieces are there but it's left to the viewer to satisfyingly slot them into place.

Asda
"Good Stuff"
20s
2 Dec 2016
A husband looks on in bewildered horror as his wife plans to give away the award-winning wine he hunted and gathered from Asda. Luckily, at the last minute she remembers one of the potential recipients has decided to extend Sober November and the boozy Christmas plans are saved by the skin of their teeth - hurrah.

Co-op Supermarkets
"Community"
60s
1 Dec 2016
The Co-op puts community spirit at the heart of its Christmas campaign. We watch the good times roll in for friends, families, and workmates. Smuggler’s Joshua Neale creates an appealing medley of festive moments, from a passionate kiss to revellers enjoying a chilly Christmas swim. Yet that’s only half the story. We think we know what Christmas is all about, “but what if it could do more?”

Co-op Supermarkets
"Southport Lifeboat Rescue Station"
72s
1 Dec 2016
This Co-op film is one of two which focuses on community projects. We're introduced to Tony Masters - one of the volunteers working for Southport Lifeboat. The crew relies on donations to help keep the Sefton coastline safe, and by joining the supermarket's loyalty scheme, shoppers can help essential organisations like this stay afloat.

Co-op Supermarkets
"Meanwood Valley Urban Farm"
87s
1 Dec 2016
One of two thoughtful Co-op films shining a light on community projects across the country. We're given a tour of Meanwood Valley Urban Farm - a Leeds charity which brings the countryside to the city. The supermarket's support of ventures such as Meanwood Valley ensures more people have the chance to enjoy new and enriching experiences.

1-25 of 3395 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.