David Reviews

 Biting the hand that feeds us since 2002.

Deezer
"Flow"
30s
24 March 2017
UK Internet Based Services

The woman in this commercial for online streaming service Deezer claims that it can work out what she wants to listen to, even when she can't. It's been filmed to offer a sense of intimacy which helps to make it feel as though it's an option for grown-ups but you still can't help wondering what advantage it holds over the competition.

Sixt
"The Cult"

Mark said:

She's about to crash into that hedge


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1-25 of 3431 Results

Deezer
"Flow"
30s
24 Mar 2017
The woman in this commercial for online streaming service Deezer claims that it can work out what she wants to listen to, even when she can't. It's been filmed to offer a sense of intimacy which helps to make it feel as though it's an option for grown-ups but you still can't help wondering what advantage it holds over the competition.

HSBC
"Swimmer"
60s
27 Mar 2017
A heart-warming tale of parental devotion is used to illustrate the support offered by HSBC when you need a mortgage in a hurry. The protagonists are a father and daughter who rise early each morning so the former can get the latter to the local swimming pool for her daily training session. It appears to be an eye-wateringly exhausting regime but they are each dedicated to it and they plough on despite the tiredness.

Lidl
"Daffodils"
20s
24 Mar 2017
Another mysterious challenge which looks as though it was issued on social media (but almost certainly wasn't) is flatly contradicted by a documentary-style commercial. This time daffodils are in the spotlight because 'Samantha' doesn't think Lidl's look as though they'll last longer than a couple of days. Au contraire, you fictional mischief-maker... they'll last way longer than that.

Marks & Spencer
"Mother's Day"
10s
22 Mar 2017
10" is all Marks and Spencer need to demonstrate the quality of their Mother's Day flowers. While the cheap and cheerful approach may work for their rivals, M&S showcase their bouquets with unerring sophistication. So if you want to treat your mum with a touch of style on March 26th, you know where to go.

moneysupermarket.com
"Skeletor"
60s
23 Mar 2017
Skeletor saved with moneysupermarket.com, and now he feels epic. So epic, in fact, that he's ready to renounce a life of universe-conquering and dance through the streets to Irene Cara's 'Fame'. The villain quickly wins the town over with his hip-thrusting moves... which we can't quite imagine Frank Langella busting out.

J D Williams
"Spring into Summer"
30s
17 Mar 2017
JD Williams has been brought into the 21st century. What was a fusty old brand aimed at women presumed to be past all that fashion nonsense has been transformed over the course of several ads. Not only does this latest have a distinct look all of its own, it comes with a music track that gives it extra clout and credibility.

Refuge
"Grow"
4 mins 04s
20 Mar 2017
Delicate animation and an apt song choice drive this emotive piece of work from Refuge. Lyrics from Frances's 'Grow' take on new meaning as Melanie drifts through her daily life, knowing an abusive partner awaits at home. While she appears transparent throughout, the advertised charity provides the vital support she needs to feel whole again.

Boots
"Mother's Day"
30s
17 Mar 2017
Boots eschew the usual cards and flowers in favour of pampering a mum who spends most of the time getting her hands dirty mucking out cows. It's a smart move to put the kids front and centre in this documentary-style film, especially when one tyke declares his mum can now have 'a good old scrub' and get 'shiny'.

Berocca
"Panjabi MC"
30s
20 Mar 2017
Berocca aim to energise the nation with this entertaining ad for their fizzy yellow vitamin tablets. Far from being just a hangover cure, the brand want you to know that the drink can give you bags of energy and all the get-up and go you need. Roccy the chameleon embodies this vitamin-fuelled nugget of joie de vivre as he struts his stuff deep in the jungle.

Raymond James
"Kevin"
60s
17 Mar 2017
As Dylan Moran once observed, everyone wants to hear their name said a certain way. This engaging commercial for wealth management firm Raymond James introduces us to Kevin - a name comprised of two syllables and many inflections.

Enterprise
"An American Icon"
1 min 39s
20 Mar 2017
A hundred seconds spent in the company of Morgan Heim gives us a real insight into the conservation photographer's life. It's a tribute to director Jay Buim that - despite its brevity - this film never feels rushed. Cinematographer Kyle D Repka manages to capture the beautiful snowy landscapes in a fashion which reminds us that this is Heim's obsession and provides us with a sense that she is a highly capable photographer without us needing to see her work.

Robot Wars
"Stuck on You"
60s
15 Mar 2017
Robot Wars is back, and no machine is safe. Led by Sir Killalot, the house robots descend on an innocent car (we like to think someone on the production lost a bet) and tear it to shreds. The inspired choice to use Elvis's 'Stuck on You' to accompany the destruction turns carnage to comedy, as does the final image of an Elvis bobblehead riding into the sunset on the noble killbot's shoulder.

Nike
"What Are Girls Made Of?"
2 mins
13 Mar 2017
“Oh, what, oh what, oh what are our girls made of?” sings the precocious star of Nike’s latest film marking International Women’s Day. Flowers, rings, gossip, and, erm, marmalade make them in Russia, apparently. This earns the audience’s approval… but she’s ready to sing from a different hymn sheet with a little help from unexpected quarters.

Short Films
"Mercy"
9 mins 16s
8 Mar 2017
It’s safe to say Bristol artist Javeon and director Ben Strebel believe in the long game. The pair have collaborated on a series of interconnected promos since 2014, and this nine-minute epic brings their ambitious project to a conclusion. Javeon’s sharp beats puncture the tension, while Strebel demonstrates a knack for bleak, menacing imagery with an artful edge.

Hula Hoops
"Coppers"
20s
9 Mar 2017
Having failed to prise open the West Heath Bank vault last time round, this bank robber eases his disappointment with a bag of Hula Hoops. You'd think this would be the ideal time for the rozzers to do their thing - alas, constable Gary is just as taken by the circular snack. We can't wait to see the Crimewatch reconstruction of this case.

Volvo
"Human Made"
90s
8 Mar 2017
This cultured Volvo commercial is touchy-feely in the best possible way. The carmaker claims it’s the human touch that inspires them. Instead of a portentous VO describing myriad design features, the ad favours a more tactile approach. Subtle gestures make a big impression - for Volvo, this is the ideal starting point when designing their interiors.

Suzuki
"Ignis"
30s
3 Mar 2017
The Suzuki Ignis claims to put “a new angle on life” - hence why the advertised vehicle manages to find its way to a rooftop beach party. So if you believe everything life has to offer should be found within the city limits, this is the mini SUV for you. Some colourful visual flourishes and a Shazam-bait soundtrack give the ad some pep.

GambleAware
"Machine"
45s
2 Mar 2017
The spirit of gambling targets another vulnerable individual in this latest GambleAware ad. Standing at the back of this darkened pub, he needles a lone drinker like a jilted lover channelling his inner Ben Kingsley. He toys with his prey, threatening to pass his winnings on to “her or him, him or her” before his true form is revealed. Unsettling and superbly acted.

Uniqlo
"Wireless Bra"
66s
27 Feb 2017
Sassy, stylish and snappy, this beguiling Uniqlo commercial suggests - in no uncertain manner - that sitting still is going out of fashion. A group of women in chic but conservative officewear start getting busy with dance moves which emphasise half of them are in a state of semi-undress, and the use of Starcrawler's 'Ants' as a soundtrack with its buzz-saw riff is an inspired choice.

Army Recruitment
"Cricket"
30s
1 Mar 2017
This latest Army recruitment film features two squaddies discussing a controversial issue. No, it’s not the moral and political ramifications of war… it’s cricket. The one on the left dubs it “a gentleman’s sport”, while his companion fails to see the fun in lobbing a ball at one another for five days. A well-observed portrayal of bonding in extreme conditions.

Army Recruitment
"Tyre"
30s
1 Mar 2017
A lad is trolled by his unit when he gets out to change a tyre in this instalment of the Army's latest recruitment drive. The initial set-up has us tensing in anticipation of an explosion or attack, so the light-hearted reveal is both unexpected and welcome. Ribbing and banter effectively create the sense of belonging that the campaign's after, although the prospect of danger never fully abates.

Uniqlo
"AIRism"
60s
28 Feb 2017
This steamy Uniqlo ad shows what happens when we get a sweat on. As these folk hustle and bustle, we watch their sweat evaporate as mist escaping into the ether. The Japanese brand's breathable fabric ensures we stay cool when the temperature rises. Black-and-white photography and a controlled, sensual pace combine brilliantly here.

Uniqlo
"Distressed Denim"
45s
28 Feb 2017
More sensuous than Uniqlo's tightly-choreographed 'Wireless Bra' film, this ad for their line of distressed denim also features dancing. A man and woman notice each other through a petrol station window, him seemingly captivated by her uninhibited moves as the clerk sleeps on the counter. The pair never touch, but the moment they pass is charged with potential.

KFC
"Dirty Weekend"
30s
27 Feb 2017
KFC redeem another miserable outing in this 30" commercial. This time, George surprises Daisy with a trip to a music festival… just a shame it’s taking place during monsoon season. Anyone who’s ever regretted buying camping tickets on a whim will sympathise. Luckily, their soggy getaway is salvaged by the fast food chain’s new Dirty Louisiana burger.

Honda Civic
"Up"
90s
28 Feb 2017
Aim high and don’t look down, says this stunningly-shot Honda Civic commercial, in which rock climber Imogen Horrocks decides to take the gnarly way up an imposing mountainside. After all, she didn’t become a Team GB member by climbing ladders. Evoking ‘Mission: Impossible II’’s opening scene, Horrocks tackles great heights in searing heat.

1-25 of 3431 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.