David Reviews

 Biting the hand that feeds us since 2002.

Game
"Sign"
30s
14 December 2016
UK Electrical Retailers

Game are concerned their partnership with James Buckley is running out of steam. To give the campaign a little more pep, they hire a man to spin a large purple arrow next to Buckley's head. It's been fun to watch Buckley's deteriorating enthusiasm as this series progresses - who'd have thought selling out came with a downside, eh?

VW
"Relief"

Matt said:

Beautiful.


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Game
"Sign"
30s
14 Dec 2016
Game are concerned their partnership with James Buckley is running out of steam. To give the campaign a little more pep, they hire a man to spin a large purple arrow next to Buckley's head. It's been fun to watch Buckley's deteriorating enthusiasm as this series progresses - who'd have thought selling out came with a downside, eh?

Game
"Mafia III"
20s
6 Dec 2016
James Buckley's artistic integrity takes another pounding in this latest Game ad. This time, the actor/gamer is sent a "proper mafia suit" to promote 'Mafia III'. Unfortunately, the deal is stitched to the back of the jacket - robbing Buckley of the chance to impress any crime drama directors who might be watching. Martin Scorsese could still ring, mind.

Game
"Skyrim"
20s
30 Nov 2016
James Buckley a.k.a. the Buckmeister finds his services are no longer required by Game. Well, at least for this 20" 'Skyrim: Special Edition' plug. Instead, a woman wearing some of the game's iconic armour takes the reins and delivers the deal. Don't worry, James - we're sure a quick call to Game HQ will sort everything out... or not.

Game
"Parrot"
20s
28 Nov 2016
The most compelling thing about this no-frills, no-pretences campaign for Game is the sheer fun it has with its self-referential knowingness. James Buckley is by definition being a sell-out by playing a sell-out, and Game know that we know that they're exploiting this for our amusement and it's all very meta in a frivolous kind of way.

Game
"Green Screen"
20s
28 Nov 2016
James Buckley's partnership with Game now harnesses the, erm, power of green screen just in time for the Black Friday sales. Sure, Buckley's sheet isn't as high tech as the ones used in Hollywood, but he tries to sell the spectacle as best he can. Bless his lil' corporate sell-out heart. That cut-price Xbox One bundle should provide more graphical power though.

Game
"WWE 2K17"
20s
24 Nov 2016
James Buckley's contractually self-conscious advertising style is pitched perfectly for Game's media-savvy target audience. In this clip he announces a deal on the WWE 2K17 game and is menaced by a spandex-clad wrestler, before ripping a piece of paper in half and realising too late it was his script. Not exactly the same as Harvey then, eh James?

Game
"Contractually Obliged"
20s
24 Nov 2016
James Buckley encounters the perils of the small print in this latest Game ad. Buckleyís happy to promote the retailerís deals on Gears of War 4 and Forza Horizon 3, but is the costume really necessary? Yes it is, according to his corporate paymasters. His sheepish reaction to the news is priceless, while Xbox One gamers can bolster their libraries for less.

Dunelm
"Christmas Proofing"
77s
11 Nov 2016
Dunelm offer practical solutions to all those little Christmas annoyances in this series of ads by 101 and Progress Film. Whether it's wrestling with the Christmas tree lights, running out of glasses for toasts, or trying to find a pan big enough to squeeze a turkey into, Dunelm have the products to Christmas-proof your pad and keep any destruction at bay... at least until New Year.

Game
"Overwatch"
20s
8 Nov 2016
James Buckley reminds us he's doing it for the money in this latest Game ad. We're given an insight into Buckley's preparation as he promotes multiplayer shooter Overwatch... once he has a glance at the front cover, that is. It's another engaging performance from Buckley as the retailer aims to court YouTube-savvy gamers this Christmas.

Game
"Sellout"
83s
28 Oct 2016
Actor and gamer James Buckley comes clean and admits he's now on the Game payroll. Eager to keep his YouTube subscribers in the loop, the erstwhile Inbetweener outlines exactly what this partnership entails: the retailer sends him lots of free gaming paraphernalia, and all he has to do is plug a few offers... with or without trousers on. Good work if you can get it.

Costa Coffee
"Roast"
10s
18 Oct 2016
Javone Prince is back as the world's most enthusiastic motivational speaker in this follow-up to Costa Coffee's longer ad. Our guy is extremely perturbed when - upon giving the instruction to roast these bad boys - a tiny flame emerges from a huge flamethrower. 'We only slow roast,' explains a smug-looking Costa employee, and we can't help joining Javone in his expressive disappointment. It's a funny clip, short and sweet. Or, uh, smooth and rich.

Costa Coffee
"Motivational Speaker"
60s
7 Oct 2016
Starring Javone Prince from Phone Shop, this ad for Costa Coffee depicts a business seminar with a difference as we're treated to the kind of work event we wish we'd be invited to. It's a genuinely funny send up of motivational speaker tropes and corporate team-building exercises, featuring a speaker so energetic he literally punches coffee beans out of the walls.

Dunelm
"Cushion"
20s
4 Oct 2016
Another droll commercial from Dunelm placing comfort above everything else. This chap has strong feelings for the cushion in his lap, as if it was the pet he never had. Unfortunately, his actual pet is in for a long wait for his walk. Man's best friend, indeed. The reveal isn't as strong as the brand's rug ad, but Dunelm's soft furnishings still come across as cosy propositions.

Dunelm
"Rug"
26s
4 Oct 2016
This amusing ad for Dunelm depicts pure, shaggy bliss. As a euphoric synth track plays in the background, this woman is lost in a sea of red. She can't get enough of this seemingly boundless rug, writhing on top as if she's alone in paradise. Of course, the rug isn't endless... and she isn't alone. The camera pans out to reveal a bemused line of party guests - not that she's remotely fussed.

Art Fund
"See Everything"
3 mins 37s
30 Aug 2016
Filmmaker Alex Gorosh must count Speedy Gonzales as a major inspiration judging by this lively jaunt across London's art installations on behalf of the Art Fund. The American gives himself ten hours to clap eyes on as many works of art as possible, a feat requiring the kind of stepping power that would overload a pedometer. Beginning with the Victoria and Albert Museum, Gorosh aims to redefine what can be packed into a day in the nation's capital.

Dunelm
"Uni Essentials"
60s
23 Aug 2016
This series of short spots for retailer Dunelm have a lovely truthiness about them. We're all familiar with the necessity to improvise when we discover we haven't got certain domestic essentials to hand, and the scenarios offered here are amusingly realistic. It's a great way to prompt those embarking on the uni experience - and their parents, of course - to make sure they stock up with the fundamentals.

BBC Asian Network
"Raxstar"
1 min 57s
27 May 2016
British Asian rapper Raxstar spends two minutes waxing lyrically on the topic of British-Asianness in this attractive film for the BBC. In the press release, 101's Creative Director Augusto Sola reveals that the agency's "intention was to get a younger audience to engage with BBC Asian Network. Ď100% British, 100% Asianí seeks to give the station greater relevance to them."

Innocent Smoothies
"Time Machine"
20s
4 Jan 2016
Innocent Smoothies has always used an understated tone in its marketing and here they've added a note of self-deprecation as they concede there's nothing magical about their drink. It's not made using a futuristic time machine... but a blender. But it will provide you with a hit of all the good stuff your diet has been lacking because of Christmas excess.

Game
"Christmas Shopper Simulator 2"
40s
23 Nov 2015
Game tap into the kind of ragdoll physics-based lunacy found in popular titles like 'Goat Simulator' (we, erm... kid you not) for their interactive Christmas campaign. Free to download, the tongue-in-cheek game allows players to experience the chaos of Black Friday and Christmas shopping from the comfort of their own home. If they have the time, of course.

Game
"Game Season"
20s
15 Nov 2015
Game's cross between Santa Claus and a Mad Max-style raider continues to broadcast from his gaming grotto. The words "in song form" rarely inspire confidence, but it's seemingly the only way Gamer Claus can pass on more details of discounted games to the public. Still not entirely sure who this is pitched at, but the video game paraphernalia dotted around the set suggests it has the gamers in mind.

Game
"Gamer Claus"
20s
25 Oct 2015
Online gaming retailer, er, Game introduces us its alternative Santa: the clunkily-named Gamer Claus. An animated and ageing hipster bounds onto a stage with a 'live' audience to reveal a bunch of games at unmissable prices. Said audience duly whoops with excitement. Not quite sure who this is aimed at - those buying for gamers or the gamers themselves.

Tango
"Boo Tang Enhancer"
3 mins 20s
16 Jul 2015
This campaign has really established itself quickly, and the online clips which spoof channels like QVC are terrific. This is our favourite for its sublime blend of ridiculousness and authenticity. The spot-on casting makes the discussion of the 'Boo Tang Enhancement Package' even funnier ("I have a similar box at home and I keep cheese in it.") - the yawning chasms of awkward silences plastered

Innocent Smoothies
"Waiting Game"
30s
14 Jul 2015
This charming piece from Innocent reveals that patience is key when it comes to choosing the ingredients that go into their range of juices and smoothies. Our stoic man and dog duo endure the changing seasons and some hefty hair growth before the raspberries are ready to be picked. Jaunty stuff, plus some nice work from the not so innocent couple in the background.

Tango
"Five Stages of Tang"
30s
13 Jun 2015
The new Tango campaign has very quickly found its feet and this terrific addition has Rodney getting very excited when discovering that he's able to achieve the five stages of tang. Long suffering wife Steph (we've only seen her back twice but we already know what she has to put up with) shushes him when his excitement becomes to voluble.

Tango
"Infomercial"
8 mins 41s
14 Jun 2015
This masterful spoof by Moxie's Matthew Holness is an online accompaniment to the telly work and you can actually see that it's being watched in the latest TV commercial. The five stages of tang is a terrific notion that this has been so skilfully put together that it makes you realise shopping channel are probably beyond parody!

1-25 of 44 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.