David Reviews

 Biting the hand that feeds us since 2002.

Nike
"Believe In More"
2 mins
13 January 2017
UK Sportswear

This short film for Nike was conceived, created, and directed by avant-garde creative powerhouse and musician FKA Twigs. The grungy-beautiful two minute spot advertises Nike's new Spring Zonal Strength Tights, which are shown off to great effect by athletic dance moves from the likes of Olympic fencer Miles Chamley-Watson and krump dancer Saskia Horton.

Twigs also gives us a sneak peek at some of her new music, with brand new song 'Trust In Me' debuting as the soundtrack. The song links up nicely with the idea that Nike products can be, well, trusted. The 'believe in more' tagline also speaks to the slightly surreal, fantastical world presented in the film. Engaging stuff which provides a treat for the eyes and ears.

Mini
"Countryman"

Ed said:

Nicely shot. Bad creative.


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Nike
"Believe In More"
2 mins
13 Jan 2017
This short film for Nike was conceived, created, and directed by avant-garde creative powerhouse and musician FKA Twigs. The grungy-beautiful two minute spot advertises Nike's new Spring Zonal Strength Tights, which are shown off to great effect by athletic dance moves from the likes of Olympic fencer Miles Chamley-Watson and krump dancer Saskia Horton.

HomeAway
"The Whole House (Extended)"
1 min 55s
11 Jan 2017
This is the extended version of the HomeAway commercial we brought you recently. Parks & Recreation’s Nick Offerman recites an ode to the great family getaway. While he champions spending quality time with just the family, we’re also shown some creative means of destroying office equipment.

Premier Inn
"The Presentation"
40s
10 Jan 2017
This Premier Inn campaign continues to be a box office draw. The chain continues to present familiar scenarios through a cinematic filter - in this case, a make-or-break business presentation. The hotel amenities are well-cast, the soundtrack is early 80s gold, while receptionist Liesel Hausman demonstrates that she has a bright future ahead of her.

BUPA
"Dancing"
60s
6 Jan 2017
A woman expresses herself on the dance floor in this uplifting yet understated BUPA commercial. Opening on her short journey from the drinks table, the array of emotions on her face suggest a far longer journey has taken place in her life. Then we learn she's had successful treatment for cancer, and understand we're witnessing her emergence from a long dark tunnel into the bright, welcome light of day.

Royal Caribbean Cruises
"Where Extraordinary Happens"
40s
5 Jan 2017
Royal Caribbean Cruises ensure they stand out from the crowd with this beautifully shot, nearly silent ad. The lack of music is a shrewd choice, sure to grab the attention of even the most disengaged January-blues viewer; while gorgeous scenery shown with its accompanying co-ordinates manages to feel both sumptuous and elegantly understated.

money.co.uk
"Check"
30s
5 Jan 2017
Money.co.uk eschew a spokesperson in favour of exploring more universal moments with their first major ad campaign. To reinforce the claim that the site checks more financial products than any other, we're shown a montage of situations where people could - or should - check things. Be they horoscopes, shoelaces, lottery numbers, or, uh, prostates.

uSwitch.com
"Steve"
30s
4 Jan 2017
Coach - the pep-talking pied piper of power providers - takes a more supportive approach than uSwitch's last spokesperson, reminding us of our daily triumphs rather than telling us we're stupid if we don't give the site a go. If Steve can change a duvet cover on his own, then he can damn well switch energy providers. You go, Steve.

Center Parcs
"The Forest is your Playground"
50s
3 Jan 2017
This ad introduces a new campaign for Centre Parcs exploring the power of imagination. The 50-second spot features a family who carve out space in their hectic schedule to spend quality time with each other, nature, and - of course - robots. Yes, that's right - robots. But don't worry... these are eco-friendly, imaginary robots that live happily side by side with the great forest whales.

uSwitch.com
"Coach"
30s
4 Jan 2017
uSwitch dispense with Philip Glenister's confrontational spiel in favour of an excitable coach named, er, 'Coach' who encourages Bev to be bold when sussing out her broadband supplier. He reminds her of unexpected triumphs she enjoyed involving house repairs and fake tan (not simultaneously); and even if the dodgy results don't set a high bar for uSwitch the ad cleverly leaves us feeling primed to give the service a go.

HomeAway
"The Whole House"
30s
27 Dec 2016
HomeAway continue their mission to persuade us that there's a better alternative to AirBnB through the medium of humour and - in this case - song. Nick Offerman provides both via a winning VO performance which fans of US comedy Parks & Recreation will appreciate... even if no one else has any idea who it is.

Below the Belt
"The Success Man"
40s
18 Dec 2016
This is a commercial that has to be seen to be believed. It has echoes of a famous Audi ad from the 1990s which gave voice to a young man who turned out to be a complete cock. In both ads, the voice we hear offers a glimpse into its owner's psyche and it doesn't paint a pretty picture. Self-absorption is the order of the day as an immensely selfish philosophy is revealed.

Thomson Holidays
"Moments"
60s
16 Dec 2016
This impressively-shot ad for Thomson Holidays captures the feeling of never wanting your holiday to end. A little girl has all the time in the world as she wanders through a beach resort in dream-like stasis. From exotic birds taking flight to a towel mid-flutter, she explores the little moments we might otherwise miss

Volvo
"The Flying Passenger"
2 mins 06s
29 Nov 2016
Volvo like to think outside the box when it comes to demonstrating their trucks. Last year they let a four-year-old girl control an FMX via remote control. This time, it's inland paragliding. While a walk in the Croatian countryside would satisfy most, Guillaume Galvani chooses a more unorthodox travel method: attaching himself to a ruddy big truck.

Adidas
"Alexander Wang"
90s
24 Nov 2016
Analogue and digital collide in this visually arresting film from Adidas Originals and director Karim Huu Do. The ad flits from VHS quality footage to crisp modern visuals as a gang of X-Men converge on a shipment. Constant aesthetic shifts keep the viewer engaged while the brand's upmarket collection is shrouded in urban mystique.

Premier Inn
"Great Aunt Mabel"
60s
22 Nov 2016
This cinematic 60" spot for Premier Inn is a class act. Presented in the style of opening credits, it introduces us to the stars of ‘Great Aunt Mabel’s Birthday’ - and they're not who you think they might be. It's made in the style of a movie trailer... but cleverly, it never loses sight of what the ad is really all about.

Short Films
"Clowns"
4 mins 06s
18 Nov 2016
Trust Cardinal Burns to see the funny side of the creepy clown craze. Coulrophobes may want to turn away, but for everyone else, this dark comedy reveals the root cause behind the phenomenon: geezers need excitement. What begins as a typical night on the prowl - anywhere but Hemel Hempstead - quickly turns into something from The Texas Chainsaw Massacre.

B & Q
"Mandi"
20s
21 Nov 2016
B & Q add a festive spin to their in-store heroes series as we’re introduced to Mandi a.k.a. The Queen of Christmas (sorry, Mrs Claus). Trolley brimming with decorations, Mandi helps customers find everything from the right tree - be it magical or musical - to a glowing snowman. Perhaps Leicester City Council should've paid a visit before decorating their tree.

Paddy Power
"Steward"
60s
20 Nov 2016
Paddy Power pay tribute to football’s hi-vis heroes in this terrific ad. Rooted to the spot with a limited pitchside view, it’s a hard-knock life being a steward. This one decides to change the game. Tired of looking at the crowd’s jeering mugs for ninety minutes each week, the steward plays his own “part” in the action. How? By placing a bet on the opposition.

Paddy Power
"Racegoer"
30s
21 Nov 2016
Another droll musical number from Paddy Power about betting in testing circumstances. This punter sings a racing-inspired version of Stealers Wheel's 'Stuck in the Middle with You', bemoaning "tweeds to the left of me" and "WAGS to the right". It's not quite as strong as the bookmaker's steward anthem, but Paddy Power's cover version still merits a chuckle.

Direct Line
"Fleetlights"
4 mins 42s
18 Nov 2016
This languid film introduces us to Direct Line's 'fleetlights' - drones designed to light the way for pedestrians, road users, and emergency services. The insurer believes it can do more to help its customers avoid misfortune, and this trial is the first step. It's a very attractively filmed piece of work with some intriguing possibilities, though some may see it as a mugger's spotlight.

Birds Eye
"Peas"
90s
15 Nov 2016
Grey London goes green with its first piece of work for Birds Eye. This beautifully shot film pays tribute to the humble pea - not the most obvious launchpad for a campaign, but what’s that they say about big things and small packages? We follow pea growers throughout the seasons. Despite the changeable conditions, these workers know what patience brings.

VW
"Alien"
60s
10 Nov 2016
VW's latest ad supporting independent cinema should provide respite for those already weary of cute Christmas critters. A couple find themselves hunted by an extraterrestrial with an attitude problem. And you thought multi-storey car park charges were bad. An entertaining blend of sci-fi thrills and, erm, handsfree technology.

Argos
"Yetis"
60s
4 Nov 2016
Argos categorically settle the question of whether or not yetis exist with their colourful Christmas ad. In fact, the retailer lets five of the mythical beasts loose. Ice skates on, they navigate the snowy streets picking up all manner of festive tech, toys, and treats along the way. Despite their bulk, the Abominable Snowmen prove to be rather nifty skiers... even when a fleet of BB-8s roll with them.

T K Maxx
"Sing-Song"
50s
7 Nov 2016
Film fans were recently hit with the news that Quentin Tarantino’s next two films will likely be his last. To soften the blow, T K Maxx’s Christmas ad pays tribute to Pulp Fiction with an unorthodox a cappella rendition of the movie’s signature tune, ‘Misirlou’. Before everyone has a chance to recite Vincent Vega and Jules Winnfield’s ‘Royale with cheese’ scene, the ad’s oddball choir steals the show.

House Of Fraser
"Ready Or Not"
80s
4 Nov 2016
House of Fraser has presented us with some slick and stylish ads over the past few years, and this festive season's offering is set to continue the streak. Taking the Fugees track 'Ready Or Not' as its inspiration, the spot announces that Christmas is coming for us - a sassy, spiky, silvery Christmas that pulls no punches and takes no prisoners.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.