David Reviews

 Biting the hand that feeds us since 2002.

Domino's Pizza
"Winter Survival"
30s
7 January 2017
UK Pizza Restaurants / Delivery

A family remain blissfully unconcerned about the very worst winter has to offer - snow, hail, their house pretty much falling down around them - because they have the Winter Survival deal from Domino's to sustain them.

Things are pitched just right in this ad, with the tongue in cheek humour enhanced by the intentionally stilted, self-conscious delivery of the actors. As a result, the script can include phrases like 'sumptuous sides' without sounding overworked.

The somewhat manic laughter of the family at the end of the ad tops things off, particularly when they pause as the power goes out... and then go straight back to cackling. Very enjoyable stuff that doesn't take itself too seriously with some nice special effects to boot.

Army Recruitment
"Jungle"

Mark said:

The horrors of war


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Domino's Pizza
"Winter Survival"
30s
7 Jan 2017
A family remain blissfully unconcerned about the very worst winter has to offer - snow, hail, their house pretty much falling down around them - because they have the Winter Survival deal from Domino's to sustain them. Things are pitched just right in this ad, with the tongue-in-cheek humour enhanced by the intentionally stilted, self-conscious delivery of the actors.

UGG
"Jeff Bridges"
30s
30 Nov 2016
Jeff Bridges stars in this festive UGG commercial directed by Biscuit’s Jeff Low. We catch the actor at home sorting presents for under the Christmas tree. Suddenly, the tree gives Bridges his own present - a pair of UGG slippers. The man’s grateful for his fur-lined gift, though he’s oblivious to the tree’s toasty predicament. Read the subtitles, man!

Subway
"Festive Feast"
50s
17 Nov 2016
it's the morning after the office Christmas party, and you have The Fear - what was photocopied? Who was snogged? Will those pics of you and Ken... Len... Ben?... get sent to your entire friends list? Happily, Subway has the answer - a nice chunk of protein to kill the hangover and help brace you for the inevitable walk of shame back to your desk.

T K Maxx
"Sing-Song"
50s
7 Nov 2016
Film fans were recently hit with the news that Quentin Tarantino’s next two films will likely be his last. To soften the blow, T K Maxx’s Christmas ad pays tribute to Pulp Fiction with an unorthodox a cappella rendition of the movie’s signature tune, ‘Misirlou’. Before everyone has a chance to recite Vincent Vega and Jules Winnfield’s ‘Royale with cheese’ scene, the ad’s oddball choir steals the show.

Leo Vegas
"Milk Bottle Orchestra"
30s
1 Nov 2016
The natural musical talents of the lion-headed man introduced in the previous ad are showcased in this delightfully odd piece of work for Leo Vegas mobile casino. The message is to 'find play in the everyday', whether that's indulging in some inadvisable online gambling or... this. We know that cats like milk, but this is a whole new level of dairy appreciation.

Causes
"Sinking Ship"
3 mins 06s
25 Oct 2016
However promisingly they start, not all relationships work out - and Causes uses the apt metaphor of a sinking ship to remind us which way the less successful ones are headed. In the accompanying promo, memories of a couple's wedding day are cut with hints of their growing dissatisfaction with each other... and their realisation that a break-up will be apocalyptically life-changing.

Victim Support
"Break The Routine"
3 mins 27s
14 Oct 2016
This film for Victim Support offers an unsettling exploration of abuse. Domestic violence has been filtered through contemporary dance, enabling a depiction which is unsettling without being gratuitous. The choreography and the empty house in which it occurs give it a dream-like quality akin to a nightmare.

Snickers
"Firemen"
30s
7 Oct 2016
In this Snickers ad a group of mimes struggle when trying to use an invisible hose to put out an actual fire. It feels like it should be a poignant metaphor for something, but it turns out they're just really hungry. A Snickers bite quickly transforms the firemen back to usual, of course. The ad amusingly extends the long-running "you're not you when you're hungry" idea into a new scenario, though it does give a slightly alarming portrayal of the emergency services.

Maltesers
"Dance Floor"
30s
6 Sep 2016
The third of the three excellent commercial for Maltesers which won £1 million of free airtime on Channel 4 has a woman in a wheelchair describing a mishap on the dance floor at a wedding. It didn't end badly for her though... she managed to pull the best man. Another enlightening instalment.

Maltesers
"Theo's Dog"
30s
6 Sep 2016
Another helping of funny and rude from the campaign for Maltesers which was selected by Channel 4 to champion diversity. In this execution - which is told in sign language - we learn how a hearing aid was swallowed by a dog and the only prospect of its return lies in filtering the pet's excrement. None of this is explicit but it doesn't take much to read between the lines.

Maltesers
"New Boyfriend"
30s
6 Sep 2016
It's sometimes said that the Marx Brothers got away with their most risqué gags because the censors didn't understand the innuendo and we have to wonder whether something similar happened here - as we can't quite believe a gag as rude as this has made it onto our screens. We're bloody glad it has though, as it's a perfect way of reminding a general audience that you don't have to be able-bodied to have a wicked sense of humour.

moneysupermarket.com
"Epic Squads"
60s
3 Sep 2016
One would be forgiven for thinking moneysupermarket.com's dance-off between builder Colin and shorts 'n' tie strutter Dave earlier this year marked the peak of this campaign's drive for epicness. As this latest outing shows, the price comparison site believes there's plenty of mileage left in shaking booty and misappropriating building site equipment.

Leo Vegas
"Carcass"
40s
21 Aug 2016
The online gambling market is huge and getting huger, so it's not surprising to see campaigns in this sector becoming ever more outlandish in a bid to make an impression. None more so than Leo Vegas and their extraordinary new commercial featuring a lion getting it on with an indeterminate carcass that looks as though it's been professionally prepared by a butcher.

Samsung Galaxy
"Christoph Waltz"
90s
6 Aug 2016
Christoph Waltz may be known for bringing a sense of continental refinement to his Hollywood roles, but this fun ad for the Samsung Galaxy Note 7 sees the two-time Oscar winner pondering what it is to be an American. One journey through American society and several costume changes later, Waltz decides he's quite taken with the Yankee lifestyle - one aided by the advertised smartphone, of course.

Adidas
"Creating New Speed"
55s
31 Jul 2016
Director Christopher Riggert and cinematographer Simon Duggan have captured the raw energy of these young men in the most extraordinary fashion. The camerawork that tracks them as they sprint at full tilt through fields burdened by agricultural debris is highly exhilarating and makes for an amazing spectacle and once again demonstrates that Adidas has a real edge when it comes to portraying a certain kind of grit.

Subway
"Casanova"
30s
6 Jul 2016
It's a touch off-putting not hearing Peter Serafinowicz's dulcet tones in this Subway ad, but the campaign's core idea soon prevails. The latest internal dilemma belongs to this thrifty chap watching his date peruse the menu. Both he and his wallet breathe a sigh of relief however when she spies the turkey and ham option from the restaurant's £3 meal selection. Lovely eye-acting on display here.

We Are Europe
"Separation"
1 min 39s
20 Jun 2016
Those on the Remain side of the debate will enjoy this... even if they will have to accept it's unlikely to have a big impact on Thursday's vote. As many have discovered on social media, those supporting 'Leave' are in the mentally unreachable state associated with cults and have all but abandoned an evidence-based approach.

Stella Artois
"Never Heard of It"
30s
16 Jun 2016
The grass court season is once again underway and with Wimbledon edging ever closer, tournament sponsors Stella Artois remind us that even the sport's most hallowed championships had to work for an audience. This mutton-chopped tout is disheartened to learn his tickets to the first Wimbledon mean diddly squat to 1877 society. Luckily, a bartender reminds him that the advertised lager also had to wait for its time to shine.

Lotto
"James Blunt"
40s
16 Jun 2016
Known here at DAVID HQ as "the campaign that keeps on giving" for very good reason, Lotto's superb series of celebrity caricatures returns with serial balladeer and thoroughly nice chap James Blunt outlining his jackpot masterplan: to make everyone feel beautiful by appearing in their mirrors.

Rustlers
"Reality Anthem"
3 mins 17s
15 Jun 2016
Depending on when you read this, Chesney Hawkes and Peter Shilton's humorous call for tempered expectations on behalf of Rustlers will either be a fitting epitaph to England's Euro 2016 adventure, or an overly-pessimistic ditty. In either case, the union of the king of the one-hit wonders and England's all-time leading cap holder produces a good-humoured addition to the pantheon of unofficial team anthems.

Subway
"Favourites"
50s
8 Jun 2016
Our rumbling stomachs may take issue, but we reach the point when our tried and tested picks from the menu just won't suffice. The time has come for something new at lunchtime, and it's the dilemma facing this intrepid office worker in a terrific Subway ad. The protagonist wants a change from Meatball Marinara, but he isn't the captain of his hungry soul yet. Enter Peter Serafinowicz's omniscient VO.

BT Broadband
"Alec Baldwin"
40s
3 Jun 2016
This much improved campaign has made the awkwardness of Ewan McGregor's curious performance in the first execution a distant memory. Alec Baldwin is the latest of the unlikely stars to turn out for the telecoms company as he sets out to demonstrate that BT's Broadband is as good as his dramatic delivery.

Maltesers
"Barney"
20s
13 May 2016
Maltesers may be little balls of deliciousness, but they take on a whole new perspective in this spot. A woman's dog - wearing the lampshade of humiliation - wanders into the kitchen where the woman and a friend are chatting at the table. Using the confectionery to offer a visual explanation, we learn that Barney has been unmanned, so to speak. The shame.

Maltesers
"Gran"
20s
13 May 2016
A couple of colleagues are taking a break in the stock room and get talking about a mutual friend's evidently frail gran. Using a Malteser to demonstrate the sorry tale, one of the women tells how a small gust of wind proves fatal. It's an amusing idea for a campaign - whatever the nature of the story being told, the glibness of acting it out with confectionery can't help but make us smile.

Maltesers
"Necklace"
20s
13 May 2016
Individual Maltesers continue to help illustrate the key themes of various anecdotes and confessions in this fun new campaign. Here, a nurse admits she borrowed a friend's treasured necklace on the evening she danced with Jamie, "the really fit one". But that's not all that happened, it turns out. She primes her friend for the outcome by lining up Maltesers and scattering them... we can all see where this is heading.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.