David Reviews

 Biting the hand that feeds us since 2002.

Acura†NSX
"Original Must Be Done"
60s
22 December 2016
UK Cars

Making cars look sexy is second nature to Mark Jenkinson and he's pulled it off again in this ad for the Acura NSX. Glimpses of the car being made are married with footage of it strutting its stuff on the race track to create a compelling desirability.

There's probably never been a better time to consider buying a performance car. The environmental claims of diesel-fuelled cars lie in tatters and - as we spend four years contemplating the possibility that World War III will be triggered by a fit of Trumpian peevishness - we might as well party on.

After all, converting the world's remaining crude oil into petroleum for the Mad Max dystopia that lies ahead may be the only thing that's going to make the rest of this century any fun.

VW
"Relief"

Matt said:

Beautiful.


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Acura†NSX
"Original Must Be Done"
60s
22 Dec 2016
Making cars look sexy is second nature to Mark Jenkinson and he's pulled it off again in this ad for the Acura NSX. Glimpses of the car being made are married with footage of it strutting its stuff on the race track to create a compelling desirability. There's probably never been a better time to consider buying a performance car.

Crayola
"Audition"
30s
5 Dec 2016
Crayola call on the animated blooper tradition established by classics like Toy Story in this ad for their latest products, including an 'emoji maker' and spray pen. The 'auditions' for Crayola spokesperson - sorry, spokescrayon - have some funny visual gags as the hapless applicants try to land the job. Neat stuff with Aardman's characteristic fun and creative style.

NABS
"Little Voices"
70s
29 Nov 2016
Thanks to a clever device, this film promoting a NABS initiative which aims to persuade us to make time for our children never descends into schmaltz. Instead of seeing the youngsters whose plaintive voices chide their parents for not being around more, their drawings do the talking for them. A busy bee on an office wall, a forlorn horse on a fridge door... all are poignant signifiers of absence and love.

Sky Vegas
"Liz"
30s
10 Oct 2016
Next to sample the Sky Vegas light show is seat jockey Liz. The gravelly American VO describes her as "aimlessly spinning on her chair" before enjoying more exciting spins on the advertised website. The sunglasses motif once again produces some nifty visuals as neon signs and flashing lights wash across the lenses - even it does suggest the gambler's equivalent of 'beer goggles'.

Sky Bet
"The Many, Not the Few"
30s
23 Aug 2016
Some visual jiggery-pokery from Sky Bet cleverly underlines the betting platform's 'more is more' approach when it comes to offers. Preston North End's Joe Garner scores a wonder goal in an empty stadium only for the rewind button to place him and his fellow players in a more familiar setting. Smart use of the Sky Sports archives communicates how punters have more to play for in the present.

United Airlines
"Airsport"
60s
1 Aug 2016
United Airlines promote their long-standing partnership with Team USA ahead of Rio 2016 thanks to this fast and fun commercial which turns an airport terminal into an unlikely sporting arena. As the team decides to get some last minute practice in before take-off, the airport fixtures prove to be ideal training aids. Thus, queue barriers become hurdles, travelators become makeshift rowing machines, and the cabin offers plenty of legroom for the sprint section.

Fujitsu
"Digital Transformations"
1 min 40s
18 May 2016
The world is made of land, sea, air, and data according to Fujistu in this technically-accomplished ad. A transforming background allows the technology giant to communicate how more and more scenarios can be aided by their information know-how. Those excited by "human-centric innovation" should lap it out, while Found Studio's high-tech approach receives a colourful showcase.

Intel
"Cash Van"
30s
26 Apr 2016
We hope the telly's at a sensible volume when this Intel ad kicks off. Jim Parsons and a couple of security van staff give their screaming muscles a workout before settling down to address the issue at hand: despite supervising vast sums of money, this driver is unable to safeguard his own finances. Parsons recommends Intel's face recognition technology, but his penniless pal already knew that.

Intel
"The Chase"
30s
19 Apr 2016
The Big Bang Theory's Jim Parsons once again appears out of nowhere to extol the benefits of Intel's technology to unsuspecting members of the public. This time, he joins a woman in a not-so-fun run as a taxi pulls away with her antiquated laptop inside. Parsons doesn't even need to go into his usual spiel before the futility of the rescue mission dawns on both of them.

Intel
"Forest Run"
30s
7 Dec 2015
Intel had been developing a nice personality in their recent advertising starring Jim Parsons, so this ad is a disappointment. It's a lot of huffing and puffing just to inform us that the technology giant can help fitness enthusiasts like this woodland runner to monitor their heart rate - there isn't even an angry bear in pursuit to spice things up.

Western Union
"Chain Of Betters"
2 mins 50s
23 Nov 2015
This touching film for Western Union focuses on their programme 'Chain of Betters', in which they give money to people who can demonstrate how to use it to improve the lives of those around them. The three examples shown here are truly inspiring, and the film succeeds in making you want to come up with an idea of your own to contribute.

Intel
"DMV"
30s
17 Nov 2015
As well as Intel's campaign giving Jim Parsons plenty of scenarios to get to grips with, it's also proved successful at demonstrating the scope of their technology: this time, 3D scanning takes centre stage. Their leading man does have a worrying habit of riling authority figures though - lovely performance from the DMV clerk contending with Parsons's geeky enthusiasm.

Intel
"Time Travel"
60s
17 Nov 2015
Jim Parsons seems to have inherited the scientific nous of his TV alter-go as he travels through the ages of modern computing on behalf of Intel. Big hair, balloon pants, and dial-up each receive nice cameos as Parsons explains how Intel have innovated throughout the decades and will continue to do so. Word, indeed.

Intel
"Lab"
30s
17 Nov 2015
Jim Parsons has found himself here, there, and everywhere in this campaign, but now he's finally where the magic happens in Intel's laboratory. We sympathise with the guard as he escorts Parsons out, but he really should've known better than to expect the actor to keep shtum about the technology giant's latest developments.

Intel
"Airport Security"
30s
11 Nov 2015
You'd think airport security these days would be able to stop comedy actors from appearing out of nowhere, but it seems the rules don't apply to Jim Parsons. As Intel's spokesperson, he interrupts the screening process by insisting it's possible to have a laptop/tablet hybrid. If he's not careful, he may wind up being taken aside for a cavity search.

Intel
"Jim Parsons Sing Along"
30s
2 Nov 2015
'The Big Bang Theory' star Jim Parsons cuts a far more dapper figure than his TV alter-ego as the spokesperson for Intel. When a little girl's tablet battery dies, her mother is thankful for the respite from the strains of 'Happy, Happy, Happy'... only for helpful Jim to inform both of them that Intel helps devices stay on for longer. The actor's widespread appeal should help this campaign along.

Sky Vegas
"Michael"
30s
1 Oct 2015
Sky Vegas promises to take punters like Michael here from recycling to roulette in just a few clicks. The story lies in the sunglasses as a swathe of gambling attractions unfolds before him while the gravelly VO plays up the glitz and glamour. Slick and colourful - let's hope Lady Luck allows Michael to keep that smile on his face.

Honda
"Stepping"
60s
2 Sep 2015
Honda tends to make commanding, challenging and intelligent ads. Some of them leave us to join the dots ourselves, others literally spell their message out - but never half-heartedly and always with chutzpah. This launch spot for the Honda HR-V communicates the brand's obsession with engineering perfectionism; marrying its mechanical precision to the movement of its human counterparts.

Barny
"He's Back"
20s
6 Aug 2015
It's hard to know what to make of the advertising for this brand. The boy looks suitably terrified when he's first approached by the bear with the massive head, who appears to be operating as a metaphor for the energy provided by the advertised foodstuff. This product is being touted as a healthy option despite looking desperately unhealthy and appearing to provoke full-blown psychosis - quite a feat, really.

Fujitsu
"Skydive"
1 min 45s
13 Jun 2015
This superior piece of corporate communication is set - as tech commercials so often are - in a near future where the cutting edge products the company is developing are ubiquitous. It's a strikingly well-imagined version of tomorrow with a strong suggestion that the coming ability to look at problems in 3D will significantly change our ability to solve them.

Honda
"Endless Road"
40s
7 Apr 2015
After their triumph at last month's Arrows for The Dark Side, here's another arresting piece of work from Honda offering online interaction... this time from mcgarrybowen. By watching the ad on YouTube, viewers can adjust the timezone to produce subtle changes to the endless road. (The TV version we've provided offers a non-interactive taste but for the full effect, please click the link.)

Weedol
"Weeding Right Now"
30s
1 Apr 2015
Although we have seen echoes of this approach before, this new spot for Weedol is so perfectly executed that it falls into that rare category of wanting to watch it over and over for sheer entertainment value. What's more, the core proposition is integral to the joke so it persuades you while making you laugh. Superb.

Branston
"Cheese Mountain"
30s
17 Mar 2015
One for sci-fi and condiment fans alike, this ode to Close Encounters of the Third Kind from Branston is as well crafted as our obsessed protagonist's dairy produce monolith. The attention to detail on the mountain is terrific - the base features a farmer tending to his cows before they're milked, the milk is then transported, the cheese is crafted, and beaming figures offer up their bounty to their creator at the peak - but it's the contrast between the awed expression of its builder and the dismissive look on his wife's face that really makes this stand out.

Branston
"So Many Things"
10s
27 Oct 2014
For a 10" ad (largely taken from last year's 30"), this is very sweet. An earnest dad and his son brave the dank grey skies of winter to launch a home-made model rocket. Unfortunately, it merely jumps and falls over like a stroke-felled seagull - not the blazing triumph dad was hoping for. But while he can't make some things, he can make others - and applies the same degree of concentration to the construction of a sandwich for the boy far more success.

House Trip
"A House for a Hotel"
30s
3 May 2014
Considering this is introducing a new service, it's surprisingly understated about the key proposition. But that's not really a criticism as its low-key approach nonetheless captures enough of our attention to warrant an online investigation, and that's surely a good outcome. The excellent VO - who sounds like Sharon Horgan - is the glue that holds the whole thing together.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.