David Reviews

 Biting the hand that feeds us since 2002.

Mazda
"Drive Together"
30s
4 January 2017
UK Cars

Human and car are tied together in a series of nuanced shots in this interesting ad for Mazda's MX-5. Taking the concept of 'togetherness' literally, we see different parts of driver and car compared: hearts and engines, pistons and muscles, smiles and headlights to suggest man and machine can work in perfect harmony.

Center Parcs
"The Forest is your Playground"

Matt said:

Sorry. Didn't you hear? Copy is dead.


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Mazda
"Drive Together"
30s
4 Jan 2017
Human and car are tied together in a series of nuanced shots in this interesting ad for Mazda's MX-5. Taking the concept of 'togetherness' literally, we see different parts of driver and car compared: hearts and engines, pistons and muscles, smiles and headlights to suggest man and machine can work in perfect harmony.

Ok Go
"The One Moment"
4 mins 13s
24 Nov 2016
Viral wonders Ok Go are back with another compelling, visually complex promo which takes a few watches to fully appreciate. Which won't be a problem, because this has made a social media splash which guarantees you'll see it a few times whatever platforms you use. The video is first shown in its entirety in real time - shot in 4.2 seconds - and then shown in slow motion to accompany 'The One Moment'. The colourful salt bursts, paint splatters, and exploding guitars are visually hypnotic, keeping our attention right to the end of the song.

Apple
"Frankie's Holiday"
2 mins
22 Nov 2016
Apple's holiday ad is a weird but tender plea for acceptance at a divided time in history. 'Frankie' (Brad Garrett) makes the journey down from his isolated cabin to share in some holiday cheer. In the face of suspicion and fear, he screws colourful lights onto his neck bolts and manages to get the townspeople on side with a Christmas song.

Muscle Milk
"Lean On Me"
30s
16 Nov 2016
Even when a hunk like Green Bay Packers linebacker Clay Matthews isn't around, Muscle Milk is there to give you the boost you need. This ad features not only the American footballer's huge muscles, but also his impressive crooning (last heard in Pitch Perfect 2 - he's a jack of all trades).

Talk Talk
"Boys"
30s
1 Nov 2016
More languid domesticity from Talk Talk as a teenager lounges on her bed. Whatever's on the telly, she doesn't seem enthralled by it. A beep from her phone grabs her attention though - and a subtle smile appears. Thanks to the mobile provider's data plan, she can tune in to the important stuff... like, erm, talking to boys.

Talk Talk
"Work From Home"
30s
25 Oct 2016
Another ad from Talk Talk's fly on the wall campaign, this time showing the importance of having good data access when you work from home. Especially for this young man, who needs to take care of business while simultaneously taking care of other, er, pressing matters. This ad is a step up from their last outing, bringing back touches of humour from the longer film.

Talk Talk
"Aunt Julie"
30s
18 Oct 2016
Talk Talk continue with their drive for authenticity in this short clip following the style of their 'This Stuff Matters' film. The ad features a young girl teaching her Aunt Julie how to save emails to her tablet, because - as we know - everybody over the age of twenty tends to accuse new technology of being witchcraft. At least they've got enough data to have another go if Aunt Julie gets confused.

S7
"The Best Planet"
1 min 40s
5 Oct 2016
When all's said and done, planet Earth's got a lot going for it, eh? This globe-spanning film from airline S7 and director AG Rojas reminds us that Earth's multi-layered beauty is there waiting for us to enjoy. The advertised airline wants us to embrace the world we know best - and does an impressive job of appealing to our inner explorer.

Talk Talk
"This Stuff Matters"
60s
4 Oct 2016
Talk Talk demonstrate the value of authenticity in this fly-on-the-wall style ad. The product's role is subtle enough to blend unnoticed into the scenes until it's revealed what's being advertised, which leaves the viewer with a feeling of honesty about the company. 9 Merwick Street is an ordinary household that deserves extraordinary data access, and Talk Talk does a stellar job of showing us that without saying a word.

Samsung Galaxy
"Snail"
82s
17 Jul 2016
Samsung return to their partnership with the World Surf League in this gripping commercial starring a snail. Yes, you read us right - and you'll never look at a mollusc on the pavement the same way again. A narrator with the kind of voice that has a lot of stories in it relates the life and times of a humble snail as it aims to conquer its horizontal Everest: crossing the road in one piece. Inconsequential? Well, what are you doing?

Visa
"Olympians"
1 min 35s
20 Jun 2016
Turns out we were wrong to assume the world's elite athletes have a fleet of luxury transportation waiting to take them to Rio 2016. In fact, they have so much energy to burn, they're happy to make the trek to Brazil by any means, be it running, swimming, cycling, or - like the stars of this entertaining Visa commercial - carpooling.

One Love Foundation
"Love Labyrinth"
3 mins 42s
6 Jun 2016
This compelling film depicting the genesis of an abusive relationship is going to strike a chord with a lot of people. The insidiousness of a controlling personality has been depicted with an uncanny accuracy and anyone who has been through something like this is likely to find it so relatable that it makes them angry and upset.

California Lottery
"Five"
60s
13 May 2016
The protagonist in this ad for the Californian Lottery appears to have an unholy fascination with the number 'five'. Given what it advertises, you can probably guess why! It proves to be a divertingly quirky way of drawing attention to the tremendous impact it'll have on your life if your combination of numbers emerge from the process to deliver a big win.

Marks & Spencer
"The Art of Summer"
30s
4 May 2016
The trials and tribulations of Marks & Spencer's fashion department seem to have been going on forever, but it's hard to believe when you see the gossamer delights of spots like this. Airy and frothy and radiating the fragrance of blossom through our screens, this makes us feel like popping out to our nearest branch and revamping our wardrobes.

Under Armour
"One Push"
60s
25 Apr 2016
Under Armour enlist the vocal talents of Dwayne 'The Rock' Johnson in this engaging ad for their new HealthBox kit. The former WWE wrestler and general advocate of grabbing life by the unmentionables describes how pushing a button can set off a myriad of events in modern life, but a tap of the screen isn't always enough - you need to get the rest of those muscles working as well. With competitors like Fitbit in its sights, the ad makes a visually striking play for fitness junkies' attention.

IBM
"Designed for Data"
60s
14 Apr 2016
Though we're never really sure who IBM's ads are aimed at, when they're as beautifully composed as this we don't mind listening in on their conversation with chief executive officers. A stunning visual technique by Park Pictures' Terri Timely elevates a dreary series of messages about the tech company's capability to an entirely different level.

Audi
"Rock and Roll"
60s
21 Mar 2016
Anyone who's ever been labelled 'the brains of the operation' can afford a quiet fist pump while watching this energetic Audi commercial. To the urgent strains of Iggy and the Stooges's 'Search and Destroy', a montage of technical wizardry, creativity, and engineering feats unfolds in a stylish display of brains over brawn.

Sony PlayStation
"Escape"
60s
15 Mar 2016
PlayStation celebrate the nationwide roll-out of their Vue television platform with this 60" chase thriller from Park Pictures and Lance Acord. When the protagonist's cable subscription lapses, it isn't long before the provider's technicians begin surrounding his home like hard hat-wearing vultures. Rather than be condemned to another year under contract, he makes a run for it.

YMCA
"Idle Hands"
68s
29 Feb 2016
The sense of dread in this intelligently-written spot for the YMCA is ratcheted up by the music; a note rising higher and higher as the tension is wound ever tighter. Disaffected youth is its focus: bored and alienated, teens can drift into petty crime and violence out of a desire to feel something, anything... but give that energy a positive outlet and wonderful results may blossom.

Toyota Prius
"Heck on Wheels"
90s
10 Feb 2016
If you're going to challenge mistaken perceptions about your car, you may as well go the whole hog and Park's directorial duo Terri Timely have done exactly that in this joyously funny piece for Toyota's Prius. It is - according to the lyrics of the ad's magnificent song - "heck on wheels". The words chosen are a perfect marriage of hyperbole and restraint.

Toyota Prius
"The Longest Chase"
90s
9 Feb 2016
Fans of 'The Wire' will notice something very familiar about this gang of ham-fisted bank robbers. In a pleasing nod to the drama's second season, Toyota have reunited three members of the Sobotka family (actors Chris Bauer, Pablo Schreiber, and James Ransone, plus one ringer) for some far more light-hearted criminal activity.

NFL
"Super Bowl Babies Choir"
3 mins 10s
2 Feb 2016
When your team wins the Super Bowl, it's only natural you'd want to continue the celebrations long into the night. In fact, many euphoric couples wound up with a trophy of their own nine months after the big game. This ambitious NFL ad brings together Super Bowl progeny from various winning cities via Seal's 'Kiss from a Rose'- with the lyrics given a suitably gridiron spin.

Co-op Supermarkets
"Cheeseboard"
10s
2 Dec 2015
A cheeseboard is at the centre of this short ad supporting the Co-op's main Christmas campaign. As a pair of young men slide away on the treacherous pavement ice that's left an elderly couple housebound, the recipients of their kindness conclude that the treat in front of them is like something they'd see on the telly.

Co-op Supermarkets
"Chocolates"
10s
2 Dec 2015
A postscript to the main Co-op Christmas ad has a couple of seniors trying to work out which chocolate is which in a box which may have been gifted to them by the hero of the longer film. There's a nicely-judged irreverence as the pair seem slightly perplexed by the flavours of the soft-centred chocolates.

Co-op Supermarkets
"No Ice"
60s
2 Dec 2015
Loneliness is one of the key themes of this year's Christmas advertising and Co-op's contribution to this canon of work is an absolute cracker. A young man sets off to his local Co-op to buy some ice ahead of a party he's hosting because as his flatmate rightly asks: "How can we have a party without ice?"

1-25 of 101 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.