David Reviews

 Biting the hand that feeds us since 2002.

Domino's Pizza
"It's No Secret"
30s
22 February 2017
UK Pizza Restaurants / Delivery

Domino's assure us that all their pizzas are handmade in this amusing ad. Various vignettes suggest what a pizza factory might look like, featuring industrial dough-squishers, tomato sauce paint rollers, and a toppings cannon which we'd quite like to have a go on. All this before revealing that the secret to their handmade pizzas is - drumroll - hands.

McDonald's McCafé
"Madness"

Kate said:

BRILLIANT! Well done Tony and Sara. Top Notch. Made me laugh out loud. x


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Domino's Pizza
"It's No Secret"
30s
22 Feb 2017
Domino's assure us that all their pizzas are handmade in this amusing ad. Various vignettes suggest what a pizza factory might look like, featuring industrial dough-squishers, tomato sauce paint rollers, and a toppings cannon which we'd quite like to have a go on. All this before revealing that the secret to their handmade pizzas is - drumroll - hands.

Virgin Active
"Go There"
30s
17 Jan 2017
There's a stylish mix of animation, CG, and live action in this energetic ad for Virgin Active. An upbeat soundtrack accompanies visuals of people making the most of their gym facilities, while the shots are enhanced by animated extensions of the action. We particularly like the classic video game sound effects and scores on the woman in the yellow shirt - having an HP bar at the gym would be great.

Domino's Pizza
"Winter Survival"
30s
7 Jan 2017
A family remain blissfully unconcerned about the very worst winter has to offer - snow, hail, their house pretty much falling down around them - because they have the Winter Survival deal from Domino's to sustain them. Things are pitched just right in this ad, with the tongue-in-cheek humour enhanced by the intentionally stilted, self-conscious delivery of the actors.

Adidas
"You Be You"
70s
25 Nov 2016
French footballer Paul Pogba might be the most expensive player in the world right now, but that doesn't mean everyone wants to be him. Although they do want to be in his shoes - literally. This hi-octane ad hits us with an unrelenting barrage of witty images demonstrating that while Pogba's skills, fortune and tabloid notoriety don't appeal, his Adidas boots do.

Original Source
"Actual Reality"
83s
7 Nov 2016
Hugo Chegwin and Allan Mustafa – aka Beats & Grinder from the excellent 'People Just Do Nothing' - are the VOs for this campaign for Original Source, in which three lucky users of the brand are chosen to enjoy "a wow-packed experience of intense invigoration". Here, 'sensual' Edmund gets to swim with sharks and lives to tell the tale.

Domino's Pizza
"Mascots"
30s
11 Oct 2016
Soccer Saturday's Chris Kamara lends his reliably enthusiastic voice to this busy Domino's commercial. When the half-time whistle goes, a flat is invaded by football mascots. While one is dragged feet first down to the garden, his mates enjoy an ill-advised kickabout with a giant cow. It's all rather hectic, though footie fans now know who to call for half-time nourishment.

Virgin Active
"Meet The Squad"
30s
12 Sep 2016
After the recent David Lloyd ad, this commercial for Virgin Active provides further proof that gyms are upping their game when it comes to their advertising. Here, a young man's efforts to get fit are given the backing of the staff at the advertised facility as the VO describes what he has to face in the day ahead. It's a little reminiscent of this offering from a different corner of the Virgin empire.

Nescafé
"David's Big Start"
2 mins 12s
29 Jun 2016
Nescafé's 'Big Start' campaign faces its toughest challenge yet in the form of sleepyhead David. Having carefully arranged various stunts designed to promote the chap's general awesomeness, getting the man to notice is another matter entirely. Luckily, director Leo McCrea has plenty of tricks up his sleeve as his subject embarks on his daily commute.

Reebok
"Hunt Greatness"
83s
9 Jun 2016
Woe betide anyone caught between NFL star J J Watt and his prize says this intense commercial for Reebok. The defensive end relates how he trains under cover of darkness before catching his doubters off-guard. The ad makes canny use of foreboding lighting and audio cues to convince us that winding up as the 289 lb man's prey is a fate best to be avoided at all costs.

Speedo
"Get Speedo Fit"
80s
1 Jun 2016
A new global campaign for Speedo has the swimwear brand arguing that the path to true fitness lies in the swimming pool. While these exercise enthusiasts get their sweat on in a variety of land-based pursuits, the gravelly VO announces swimming as the key to superior overall fitness. Once the film kicks into gear, the kinetic imagery conveys the brand's message in diverting fashion.

Purdey's
"Thrive On"
2 mins 35s
26 Apr 2016
Even when Idris Elba is at his most genial, his imposing presence still makes you think he's going to break into John Luther or Stringer Bell if you don't give him the answer he wants. Luckily, the participants in this engaging film for health drink Purdey's needn't worry as Elba has an ostensibly simple question to ask: "What do you want to be when you grow up?"

Wickes
"Samuel"
60s
20 Apr 2016
Another intimate depiction of redecoration from Wickes sees a boy called Samuel and his parents begin planning a new bedroom for the lad. As with the DIY chain's previous film, the ad takes time to acknowledge the satisfaction of bringing a project to fruition, with Wickes portrayed as a welcoming provider of materials and advice when our hearts are set on improving our home.

Wickes
"Treehouse"
60s
14 Mar 2016
In a similar vein to the Homebase ad we brought you recently, Wickes have been thinking about why we - as a nation - can't get enough of DIY. The result is a lovely-looking film by Nice Shirt's Stuart Douglas focusing on three generations of the Hampson family as they plan a new treehouse. Douglas's observational prowess shines through as he takes us from the initial sketch to the finished fortress.

Nescafé
"Queen For a Day"
30s
13 Jan 2016
Nescafé provide another morning to remember as Jennifer's school run is transformed into a royal engagement. A horse-drawn carriage greets mother and daughter before streets lined with well-wishers provide an extra special energy boost. For the rest of us, going wild with an extra spoonful of sugar in our cuppa will have to suffice.

Virgin Active
"First Dates"
60s
7 Jan 2016
Virgin Active are seeking to cash in on the annual appetite for fitness spurred by the magical date of January 1st with a lovely commercial which illustrates how each exercise in the gym brings a real world benefit. They've achieved this by showing us the trials and tribulations of a woman who - as well as resolving to get fit - has decided it's time to find that special someone too. Each of her dating misadventures enables her to utilise some aspect of her gym training and this provides a funny and relatable series of vignettes.

Nescafé
"A Big Start"
30s
2 Jan 2016
Courtesy of his two friends and a bit of help from Nescafé, 'Sleepy Alex' awakes to the sound of an orchestra playing 'Bring Me Sunshine' in his garden. The campaign theme is the Big Start, and it neatly aligns the coffee brand with waking up in a way that sidesteps the usual grogginess - suggesting the benefits of a caffeine boost without overtly pointing it out.

Adidas
"Our Pitch, Our Rules"
55s
18 Nov 2015
Slick and commanding, this Adidas ad encapsulates the reputation of the German national team with clever visuals and a steely team talk for a script. The lines of the pitch become battle lines as players and fans organise themselves with precision. It's a very well-crafted production and one that only strengthens the long-lasting bond between team and kit provider.

Adidas
"Real Madrid"
40s
18 Jun 2015
The neat thing about this impressive film for Adidas is the way the celebrity of some of the world's most famous footballers is perfectly counter-balanced by a VO performance that has almost as much weight. Slow motion is used to excellent effect as the likes of Ronaldo and Gareth Bale strut their stuff before segueing to a familiar message about Adidas's core values.

Domino's Pizza
"Legend"
30s
12 Jun 2015
Sparky animation augmented by Peter 'X Factor' Dickson's voice underlines Domino's offer to allow you to create whatever pizza you'd like... even if - like the Harrison family - you have a pretty strange appetite. The pedants among you may notice a fairly basic grammar error in this ad... perhaps you'll win a free pizza from Domino's if you point it out.

Shell
"V-Power Nitro - Fear"
2 mins 08s
18 May 2015
In a companion film to the story of the stuntman, this focuses on a man who knew from an early age that he wanted to be a firefighter. Shell V-Power comes into this as one of the elements that keeps the 80,000lb truck ticking over smoothly. "If we can be there thirty seconds ahead of time it makes all the difference," the firefighter tells us. As before, the shots and sequences are beautifully considered.

Shell
"V-Power Nitro - Gravity"
2 mins
15 May 2015
A stuntman talks us through the defining moment of his childhood as we watch him prepare for a car chase scene. He explains he needs to be completely in control of all the different elements involved and that it's vital his equipment is in top shape - cue subtle image of the Shell V-Power logo. Beautifully shot with terrific compositional sequences.

Domino's Pizza
"Social Snacker"
30s
20 Mar 2015
The X Factor's Peter Dickson gives this animated commercial for Domino's Pizza more hustle than it needs with a rather frenetic performance. It's a shame as the animated visuals are rather nice and probably could have made the same point about the customisability of the retailer's service with a touch more restraint.

Wickes
"Bodger"
30s
18 Mar 2015
Iris's debut TV work for Wickes dispenses with VO stalwart Tim Spall and replaces him with Martin Clunes channelling David Attenborough as he describes the behaviour of a DIY novice. The script portrays him as a creature emerging from its winter slumber to dust down his tatty paint cans and brushes. His savvy partner instead heads to Wickes to sample their slick and extensive range.

Domino's Pizza
"Dodgems"
20s
5 Dec 2014
Slightly oddly, Domino's is bringing us not seasonal foodstuffs in this ad, but fairground fayre. As it were. Delivery guys in dodgems navigate their routes through subways and park up at suburban kerbsides to deliver that traditional treat... donuts. Oh well. Makes a change from mince pies. Plus we'd quite like to travel by dodgem too. Anyone know where we can buy one?

J & B
"The Other Brother"
60s
2 Nov 2014
This lovely-looking film is a tale of two brothers; one very much taking the corporate path to money and success; the other rejecting the orthodox route in favour of the arts and an uncertain income. This younger brother is the comparative rebel; emphasising throughout that he is not his elder sibling - and with J&B as his tipple we infer that it's the drink of choice for creative types who aren't driven by dosh.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.