David Reviews

 Biting the hand that feeds us since 2002.

VW
"My Volkswagen"
60s
13 February 2017
UK Cars

We’re led to believe this lot are divulging some dating revelations. A nerdish chap is struggling to read “the signs”, while one woman reveals: “I know I need to do it - I just don’t know when”. As it turns out, they’re each describing their experiences with ‘My Volkswagen’ - an app designed to help drivers keep on top of their car’s maintenance. A droll way of drawing prospective VW owners’ attention.

Hallmark Cards
"Hannah & Henry"

Ben said:

Bloody hell that was boring...


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VW
"My Volkswagen"
60s
13 Feb 2017
We’re led to believe this lot are divulging some dating revelations. A nerdish chap is struggling to read “the signs”, while one woman reveals: “I know I need to do it - I just don’t know when”. As it turns out, they’re each describing their experiences with ‘My Volkswagen’ - an app designed to help drivers keep on top of their car’s maintenance. A droll way of drawing prospective VW owners’ attention.

Tor Miller
"Always"
3 mins 41s
15 Jan 2017
Brooklyn-born singer Tor Miller walks through an endless underpass in his latest release 'Always'. Besieged with doubts about his relationship, his fears are represented in the accompanying promo by identical women who accost him along the way. Is his significant other more replaceable than he wants to believe? Is he just afraid of being alone?

Metropolitan Police
"Double Lock"
62s
1 Dec 2016
It turns out you don't actually have to do anything exceptional to be a hero - just show a bit of common sense. That's the message in this spot for the Met, who celebrate a local woman as crime fighter extraordinaire simply for double-locking her front door. Hope she gets them to clear up all that ticker tape on her lawn, though.

Which?
"University"
20s
5 Oct 2016
Which? reminds us to listen to impartial advice as well as those around us in this compelling ad for their Which? University service. We see a young man ready to get away from the constrains of school and family living, to make his own decisions about where he's going to apply to university. "You've always been told what to do," Which? tells him, "Time to make your own decisions." With a little advice, of course.

Three
"Maisie Williams vs Black Spots"
1 min 43s
14 Sep 2016
Maisie Williams showcases her comedy skills in this enjoyable spoof of beauty ads for Three. The nineteen-year-old takes time out from her busy schedule as a "global TV star and fairness ambassador" to talk about black spots... and not the ones found on your face. Thankfully, this is where Three's 4G Super-Voice enhancement comes in.

Aviva
"Petition"
90s
15 Aug 2016
Satire isn't always the best way of making a point but it's absolutely perfect for this message about the dangers of using a mobile phone while driving. A young man is given the thankless task of lobbying for legalisation of this practice and encounters - as you might expect - a fair degree of hostility. This is because we are all opposed - in principle - to this extremely dangerous idea.

Walkers
"Queen's Parade"
60s
9 Jun 2016
This past weekend saw thousands line The Mall and surrounding areas in celebrating the Queen's official 90th birthday. According to this neatly crafted Walkers commercial, a lucky bunch by Regent's Park were also treated to an unorthodox performance by the Queen's Guards. With Jennie Bond on commentary duty, the marching band break royal protocol in ""bootylicious" fashion. Despite his Euro 2016 presenting duties, even Gary Lineker finds time to take part in the festivities.

Laphroaig
"Fathers Day"
83s
9 Jun 2016
In the latest in an enjoyable series for the divisive (and proud of it) single malt, Laphroaig bring together more whisky tasters in a room - this time in the spirit of Father's Day. As ever, the fun stems from the colourful responses to each sip of the formidable Islay dram. Whether it brings to mind smoked fish or a hypothetical camping trip, the whisky inspires a warm bonding session for all involved.

Alice Jemima
"Liquorice"
3 mins 03s
6 Jun 2016
Alice Jemima is a name that's been bubbling away on the edge of our radar for a while, if we may be so bold as to mix our metaphors. A singer-songwriter from Devon with a voice that's as creamy as it is fragile, she recently wrote 'Liquorice' - a track that's quite a departure from her usual style. It gets into your head and won't leave... in a good way. The accompanying promo is a delight; all candy-colour pastels and split screen repetitions like a chocolate box tray of Warhol prints.

Alzheimer's Society
"Cup Cakes"
60s
12 May 2016
Unusual makeovers are the order of the day in this sweet film, which urges us to take part in a cup cake-themed fund-raiser for the Alzheimer's Society. Fern Beresford has her players pout mischievously for the camera as she deftly splits the screen to add a bit of dynamism and generally invests the project with a vibrant aesthetic. Though - being honest - she had us at 'cup cakes'.

LV Liverpool Victoria
"Rugby Family"
2 mins 51s
19 Apr 2016
An absorbing piece of work from LV Liverpool Victoria pays tribute to grassroots rugby by following the Bennett Cup fortunes of Bridgnorth Rugby Club's Under 16's. The team's preparations for their make-or-break tie are bolstered by the arrival of England scrum-half Ben Youngs, fresh from his own triumph in this year's Six Nations. While Bridgnorth face a testing challenge, the power of rugby lies deeper than silverware.

Laphroaig
"Elvis McGonagall"
90s
21 Jan 2016
The lyrical approach once again pays dividends for Laphroaig as they enlist the services of poet Elvis McGonagall just in time for Burns Night. Melodic to some, incomprehensible to others(!), McGonagall's reading encapsulates the single malt's robust constitution and embraces its divisive reputation. Another lively celebration of language and whisky.

Smart Energy GB
"Darts"
2 mins
19 Jan 2016
This excellent piece for Smart Energy GB effectively illustrates why we should never put up with estimates when it comes to our utility bills, and it does so by showing how people feel when guessing becomes a part of other areas of life. By taking the action to the darts at Lakeside and having a comedian playing the part of a referee who uses estimates to cover his unwillingness to add up the score, we get to see exactly how the rumbustious crowd feels about estimates.

Three
"Christmas Birthdays"
1 min 45s
10 Dec 2015
According to this funny ad for Three, those unfortunate enough to have their birthday clash with Christmas know from birth what a raw deal they've got. Brought into the world by a tinsel-wearing doctor, poor Noel (obviously) then endures the same festive birthday mash-up year after year. With Christmas as the main event, his birthday feels tacked on like a badge - the remote control to the remote control car.

Laphroaig
"Table Talk"
90s
2 Dec 2015
Even before the whisky is uncorked, this granny has plenty on her mind as Laphroaig gauge more opinions on Thanksgiving. The reactions of this family range from the poetic to pitching a new method of nose hair removal, but the fiery spirit ensnares the senses of everyone present. Being able to order it in a bar may be a challenge for another day though.

Laphroaig
"Round 1"
70s
2 Dec 2015
Poets and Islay residents have had the chance to chime in, now it's the turn of our American brethren to give their colourful tasting notes in the latest instalment of this campaign for Laphroaig - the twist this time round is getting a family to sample the drink together. With the spoils of Thanksgiving consumed, it's time to taste something much stronger than pumpkin pie.

Laphroaig
"200 Years"
2 mins 20s
24 Sep 2015
The poets have had their say, now it's time to hear what the residents of Islay have to say about Laphoraig. Those wary of listening to talk of "hints of this" and "suggestions of that" when it comes to whisky will find these unique and colourful perspectives on the single malt far more engaging. For some it's history in a glass, for others it's drinking "burnt knickers", but one thing is for certain - it's a single malt that gets people talking,

Laphroaig
"Poets"
90s
10 Aug 2015
How the hell do you sell a whisky with a name like Laphroaig? You can hardly claim that it's something just anyone might opt to drink... apart from anything else the majority of punters would, ahem, lose their bottle before they dared to give the pronunciation a go. Better then to recognise that the target market for Laphroaig is quite specialised and customise an approach likely to appeal to their sensibilities even if it might leave everyone else thinking they're a bit up themselves.

Smart Energy GB
"Hidden Camera"
2 mins 05s
2 Apr 2015
Another funny slice of hidden camera fun from specialist Chris Faith of Fat Lemon has shoppers being completely bamboozled by a supermarket's policy of estimating their shopping bills. Excellent performances from the actors playing the supermarket's staff ensure that a lot of fun is had as they explain to punters how it works at their outlet. British stoicism stops anyone going completely ballistic but it's clear that people aren't happy with the idea.

Jack Savoretti
"The Other Side of Love"
3 mins 55s
20 Mar 2015
Singer songwriter Jack Savoretti has a new track out, and to go with it director Chris Faith has created a moody promo shot in "Acton Vale Working Mens Club on a dark Saturday afternoon," as he explains it. If one of the faces looks familiar, that's because it's actor Rafe Spall. The video perfectly captures the feel of relationship troubles exacerbated by too much drink in a noisy atmosphere.

Asda
"Roasting, Toasting..."
20s
3 Feb 2015
Another spot for Asda using oblique rhyme to positive effect; carried along by the visuals at a steady gallop. The filming is pleasing to the eye; the sound is pleasing to the ear; in all it's a strong campaign that portrays Green Supermarket as an energetic contender brimming with ideas, choice, and value. We continue to be impressed.

Asda
"Biggest Ever Rollback"
20s
20 Jan 2015
Another in the Rollback campaign which features witty, fun rhymes and near-rhymes to explain that whatever you're doing with the food you buy from Asda, it all comes with "basketloads of savings". We're not fans of rhyming ads per se, but with its choppy style and dynamic meter, this neatly sidesteps the usual ploddiness and revels in the sheer pleasure of words and their sounds. It's a great match for the zesty visuals.

Asda
"Whether..."
40s
6 Jan 2015
While many analysts agree that the main opportunity arising from Tesco's woes has fallen the way of Aldi and Lidl, there's surely an even bigger opportunity for Asda to build on its reputation as a provider of inexpensive groceries and - to judge by this splendid new commercial - they recognise this. It firmly and positively stakes Asda's claim to be the supermarket of choice for those who consider value for money their highest priority but it's also imbued with a sense of fun and that all-important dose of energy.

Uncle Ben's
"Where's The Kitchen?"
2 mins
26 Aug 2014
This is a smashing way of making a serious point about our generation's failure to pass on cooking skills to our children. Instead of getting all preachy on our ass, this viral for Uncle Ben's demonstrates what happens when an estate agent shows a number of families around a house that doesn't have a kitchen.

Yorkshire Tea
"Cricket Challenge"
90s
15 Jul 2014
Rosemary Shrager and Michael Vaughan are the all-important judges in a competition between two rival cricket clubs in this engaging ad for Yorkshire Tea. The winner will be granted £10,000 for a new clubhouse but the battleground is not the field of play - instead, it's the ad-hoc kitchen where the tea is made for the twenty minute interval. Winning stuff.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.